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March 19, 2024

Pikabot Malware: Insights, Impact, & Attack Analysis

Learn about Pikabot malware and its rapid evolution in the wild, impacting organizations and how to defend against this growing threat.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations
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19
Mar 2024

How does Loader Malware work?

Throughout 2023, the Darktrace Threat Research team identified and investigated multiple strains of loader malware affecting customers across its fleet. These malicious programs typically serve as a gateway for threat actors to gain initial access to an organization’s network, paving the way for subsequent attacks, including additional malware infections or disruptive ransomware attacks.

How to defend against loader malware

The prevalence of such initial access threats highlights the need for organizations to defend against multi-phase compromises, where modular malware swiftly progresses from one stage of an attack to the next. One notable example observed in 2023 was Pikabot, a versatile loader malware used for initial access and often accompanied by secondary compromises like Cobalt Strike and Black Basta ransomware.

While Darktrace initially investigated multiple instances of campaign-like activity associated with Pikabot during the summer of 2023, a new campaign emerged in October which was observed targeting a Darktrace customer in Europe. Thanks to the timely detection by Darktrace DETECT™ and the support of Darktrace’s Security Operations Center (SOC), the Pikabot compromise was quickly shut down before it could escalate into a more disruptive attack.

What is Pikabot?

Pikabot is one of the latest modular loader malware strains that has been active since the first half of 2023, with several evolutions in its methodology observed in the months since. Initial researchers noted similarities to the Qakbot aka Qbot or Pinkslipbot and Mantanbuchus malware families, and while Pikabot appears to be a new malware in early development, it shares multiple commonalities with Qakbot [1].

First, both Pikabot and Qakbot have similar distribution methods, can be used for multi-stage attacks, and are often accompanied by downloads of Cobalt Strike and other malware strains. The threat actor known as TA577, which has also been referred to as Water Curupira, has been seen to use both types of malware in spam campaigns which can lead to Black Basta ransomware attacks [2] [3].Notably, a rise in Pikabot campaigns were observed in September and October 2023, shortly after the takedown of Qakbot in Operation Duck Hunt, suggesting that Pikabot may be serving as a replacement for initial access to target network [4].

How does Pikabot malware work?

Many Pikabot infections start with a malicious email, particularly using email thread hijacking; however, other cases have been distributed via malspam and malvertising [5]. Once downloaded, Pikabot runs anti-analysis techniques and checks the system’s language, self-terminating if the language matches that of a Commonwealth of Independent States (CIS) country, such as Russian or Ukrainian. It will then gather key information to send to a command-and-control (C2) server, at which point additional payload downloads may be observed [2]. Early response to a Pikabot infection is important for organizations to prevent escalation to a significant compromise such as ransomware.

Darktrace’s Coverage of Pikabot malware

Between April and July 2023, the Darktrace Threat Research team investigated Pikabot infections affected more than 15 customer environments; these attacks primarily targeted US and European organizations spanning multiple industries, and most followed the below lifecycle:

  1. Initial access via malspam or email, often outside of Darktrace’s scope
  2. Suspicious executable download from a URI in the format /\/[a-z0-9A-Z]{3,}\/[a-z0-9A-Z]{5,}/ and using a Windows PowerShell user agent
  3. C2 connections to IP addresses on uncommon ports including 1194 and 2078
  4. Some cases involved further C2 activity to Cobalt Strike endpoints

In October 2023, a second campaign emerged that largely followed the same attack pattern, with a notable difference that cURL was used for the initial payload download as opposed to PowerShell. All the Pikabot cases that Darktrace has observed since October 2023 have used cURL, which could indicate a shift in approach from targeting Windows devices to multi-operating system environments.

Figure 1: Timeline of the Pikabot infection over a 2-hour period.

On October 17, 2023, Darktrace observed a Pikabot infection on the network of a European customer after an internal user seemingly clicked a malicious link in a phishing email, thereby compromising their device. As the customer did not have Darktrace/Email™ deployed on their network, Darktrace did not have visibility over the email. Despite this, DETECT was still able to provide full visibility over the network-based activity that ensued.

Darktrace observed the device using a cURL user agent when initiating the download of an unusual executable (.exe) file from an IP address that had never previously been observed on the network. Darktrace further recognized that the executable file was attempting to masquerade as a different file type, likely to evade the detection of security teams and their security tools. Within one minute, the device began to communicate with additional unusual IP addresses on uncommon ports (185.106.94[.]174:5000 and 80.85.140[.]152:5938), both of which have been noted by open-source intelligence (OSINT) vendors as Pikabot C2 servers [6] [7].

Figure 2: Darktrace model breach Event Log showing the initial file download, immediately followed by a connection attempt to a Pikabot C2 server.

Around 40 minutes after the initial download, Darktrace detected the device performing suspicious DNS tunneling using a pattern that resembled the Cobalt Strike Beacon. This was accompanied by beaconing activity to a rare domain, ‘wordstt182[.]com’, which was registered only 4 days prior to this activity [8]. Darktrace observed additional DNS connections to the endpoint, ‘building4business[.]net’, which had been linked to Black Basta ransomware [2].

Figure 3: The affected device making successful TXT DNS requests to known Black Basta endpoints.

As this customer had integrated Darktrace with the Microsoft Defender, Defender was able to contextualize the DETECT model breaches with endpoint insights, such as known threats and malware, providing customers with unparalleled visibility of the host-level detections surrounding network-level anomalies.

In this case, the behavior of the affected device triggered multiple Microsoft Defender alerts, including one alert which linked the activity to the threat actor Storm-0464, another name for TA577 and Water Curupira. These insights were presented to the customer in the form of a Security Integration alert, allowing them to build a full picture of the ongoing incident.

Figure 4: Security Integration alert from Microsoft Defender in Darktrace, linking the observed activity to the threat group Storm-0464.

As the customer had subscribed to Darktrace’s Proactive Threat Notification (PTN) service, the customer received timely alerts from Darktrace’s SOC notifying them of the suspicious activity associated with Pikabot. This allowed the customer’s security team to quickly identify the affected device and remove it from their environment for remediation.

Although the customer did have Darktrace RESPOND™ enabled on their network, it was configured in human confirmation mode, requiring manual application for any RESPOND actions. RESPOND had suggested numerous actions to interrupt and contain the attack, including blocking connections to the observed Pikabot C2 addresses, which were manually actioned by the customer’s security team after the fact. Had RESPOND been enabled in autonomous response mode during the attack, it would have autonomously blocked these C2 connections and prevented the download of any suspicious files, effectively halting the escalation of the attack.

Nonetheless, Darktrace DETECT’s prompt identification and alerting of this incident played a crucial role in enabling the customer to mitigate the threat of Pikabot, preventing it from progressing into a disruptive ransomware attack.

Figure 5: Darktrace RESPOND actions recommended from the initial file download and throughout the C2 traffic, ranging from blocking specific connections to IP addresses and ports to enforcing a normal pattern of life for the source device.

Conclusion

Pikabot is just one recent example of a modular strain of loader known for its adaptability and speed, seamlessly changing tactics from one campaign to the next and utilizing new infrastructure to initiate multi-stage attacks. Leveraging commonly used tools and services like Windows PowerShell and cURL, alongside anti-analysis techniques, this malware can evade the detection and often bypass traditional security tools.

In this incident, Darktrace detected a Pikabot infection in its early stages, identifying an anomalous file download using a cURL user agent, a new tactic for this particular strain of malware. This timely detection, coupled with the support of Darktrace’s SOC, empowered the customer to quickly identify the compromised device and act against it, thwarting threat actors attempting to connect to malicious Cobalt Strike and Black Basta servers. By preventing the escalation of the attack, including potential ransomware deployment, the customer’s environment remained safeguarded.

Had Darktrace RESPOND been enabled in autonomous response mode at the time of this attack, it would have been able to further support the customer by applying targeted mitigative actions to contain the threat of Pikabot at its onset, bolstering their defenses even more effectively.

Credit to Brianna Leddy, Director of Analysis, Signe Zaharka, Senior Cyber Security Analyst

Appendix

Darktrace DETECT Models

Anomalous Connection / Anomalous SSL without SNI to New External

Anomalous Connection / Application Protocol on Uncommon Port

Anomalous Connection / Multiple Connections to New External TCP Port

Anomalous Connection / New User Agent to IP Without Hostname

Anomalous Connection / Powershell to Rare External

Anomalous Connection / Rare External SSL Self-Signed

Anomalous Connection / Repeated Rare External SSL Self-Signed

Anomalous File / EXE from Rare External Location

Anomalous File / Masqueraded File Transfer

Anomalous File / Multiple EXE from Rare External Locations

Compromise / Agent Beacon to New Endpoint

Compromise / Beacon to Young Endpoint

Compromise / Beaconing Activity To External Rare

Compromise / DNS / DNS Tunnel with TXT Records

Compromise / New or Repeated to Unusual SSL Port

Compromise / SSL Beaconing to Rare Destination

Compromise / Suspicious Beaconing Behaviour

Compromise / Suspicious File and C2

Device / Initial Breach Chain Compromise

Device / Large Number of Model Breaches

Device / New PowerShell User Agent

Device / New User Agent

Device / New User Agent and New IP

Device / Suspicious Domain

Security Integration / C2 Activity and Integration Detection

Security Integration / Egress and Integration Detection

Security Integration / High Severity Integration Detection

Security Integration / High Severity Integration Incident

Security Integration / Low Severity Integration Detection

Security Integration / Low Severity Integration Incident

Antigena / Network / External Threat / Antigena File then New Outbound Block

Antigena / Network / External Threat / Antigena Suspicious Activity Block

Antigena / Network / External Threat / Antigena Suspicious File Block

Antigena / Network / Significant Anomaly / Antigena Breaches Over Time Block

Antigena / Network / Significant Anomaly / Antigena Controlled and Model Breach

Antigena / Network / Significant Anomaly / Antigena Enhanced Monitoring from Client Block

Antigena / Network / Significant Anomaly / Antigena Significant Anomaly from Client Block

Antigena / Network / Significant Anomaly / Antigena Significant Security Integration and Network Activity Block

List of Indicators of Compromise (IoC)

IOC - TYPE - DESCRIPTION + CONFIDENCE

128.140.102[.]132 - IP Address - Pikabot Download

185.106.94[.]174:5000 - IP Address: Port - Pikabot C2 Endpoint

80.85.140[.]152:5938 - IP Address: Port - Pikabot C2 Endpoint

building4business[.]net - Hostname - Cobalt Strike DNS Beacon

wordstt182[.]com - Hostname - Cobalt Strike Server

167.88.166[.]109 - IP Address - Cobalt Strike Server

192.9.135[.]73 - IP - Pikabot C2 Endpoint

192.121.17[.]68 - IP - Pikabot C2 Endpoint

185.87.148[.]132 - IP - Pikabot C2 Endpoint

129.153.22[.]231 - IP - Pikabot C2 Endpoint

129.153.135[.]83 - IP - Pikabot C2 Endpoint

154.80.229[.]76 - IP - Pikabot C2 Endpoint

192.121.17[.]14 - IP - Pikabot C2 Endpoint

162.252.172[.]253 - IP - Pikabot C2 Endpoint

103.124.105[.]147 - IP - Likely Pikabot Download

178.18.246[.]136 - IP - Pikabot C2 Endpoint

86.38.225[.]106 - IP - Pikabot C2 Endpoint

198.44.187[.]12 - IP - Pikabot C2 Endpoint

154.12.233[.]66 - IP - Pikabot C2 Endpoint

MITRE ATT&CK Mapping

TACTIC - TECHNIQUE

Defense Evasion - Masquerading: Masquerade File Type (T1036.008)

Command and Control - Application Layer Protocol: Web Protocols (T1071.001)

Command and Control - Non-Standard Port (T1571)

Command and Control - Application Layer Protocol: DNS (T1071.004)

Command and Control - Protocol Tunneling (T1572)

References

[1] https://news.sophos.com/en-us/2023/06/12/deep-dive-into-the-pikabot-cyber-threat/?&web_view=true  

[2] https://www.trendmicro.com/en_be/research/24/a/a-look-into-pikabot-spam-wave-campaign.html

[3] https://thehackernews.com/2024/01/alert-water-curupira-hackers-actively.html

[4] https://www.darkreading.com/cyberattacks-data-breaches/pikabot-malware-qakbot-replacement-black-basta-attacks

[5] https://www.redpacketsecurity.com/pikabot-distributed-via-malicious-ads-6/

[6] https://www.virustotal.com/gui/ip-address/185.106.94.174/detection

[7] https://www.virustotal.com/gui/ip-address/80.85.140.152/detection

[8] https://www.domainiq.com/domain?wordstt182.com

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead
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