February 29, 2024

Protecting Against AlphV BlackCat Ransomware

Learn how Darktrace AI is combating AlphV BlackCat ransomware, including the details of this ransomware and how to protect yourself from it.

Written by

Sam Lister

Specialist Security Researcher

Inside the SOC

Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.

Written by

Sam Lister

Specialist Security Researcher

Feb 2024

As-a-Service malware trending

Throughout the course of 2023, “as-a-Service” strains of malware remained the most consistently observed threat type to affect Darktrace customers, mirroring their overall prominence across the cyber threat landscape. With this trend expected to continue throughout 2024, organizations and their security teams should be prepared to defend their network against increasingly versatile and tailorable malware-as-a-service (MaaS) and ransomware-as-a-service (RaaS) strains [1].

What is ALPHV ransomware?

The ALPHV ransomware, also known as ‘BlackCat’ or ‘Noberus’, is one example of a RaaS strain that has been prominent across the threat landscape over the last few years.

ALPHV is a ransomware strain coded in the Rust programming language. The ransomware is sold as part of the RaaS economy [2], with samples of the ransomware being provided and sold by a criminal group (the RaaS ‘operator’) to other cybercriminals (the RaaS ‘affiliates’) who then gain entry to organizations' networks with the intention of detonating the ransomware and demanding ransom payments.

ALPHV was likely first used in the wild back in November 2021 [3]. Since then, it has become one of the most prolific ransomware strains, with the Federal Bureau of Investigation (FBI) reporting nearly USD 300 million in ALPHV ransom payments as of September 2023 [4].

In December 2023, the FBI and the US Department of Justice announced a successful disruption campaign against the ALPHV group, which included a takedown of the their data leak site, and the release of a decryption tool for the ransomware strain [5], and in February 2024, the US Department of State announced a reward of up to USD 10 million for information leading to the identification or location of anyone occupying a key leadership position in the group operating the ALPHV ransomware strain [6].

The disruption campaign against the ransomware group appeared to have been successful, as evidenced by the recent, significant decline in ALPHV attacks, however, it would not be surprising for the group to simply return with new branding, in a similar vein to its apparent predecessors, DarkSide and BlackMatter [7].

How does ALPHV ransomware work?

ALPHV affiliates have been known to employ a variety of methods to progress towards their objective of detonating ALPHV ransomware [4]. In the latter half of 2023, ALPHV affiliates were observed using malicious advertising (i.e, malvertising) to deliver a Python-based backdoor-dropper known as 'Nitrogen' to users' devices [8][12]. These malvertising operations consisted in affiliates setting up malicious search engine adverts for tools such as WinSCP and AnyDesk.

Users' interactions with these adverts led them to sites resembling legitimate software distribution sites. Users' attempts to download software from these spoofed sites resulted in the delivery of a backdoor-dropping malware sample dubbed 'Nitrogen' to their devices. Nitrogen has been observed dropping a variety of command-and-control (C2) implants onto users' devices, including Cobalt Strike Beacon and Sliver C2. ALPHV affiliates often used the backdoor access afforded to them by these C2 implants to conduct reconnaissance and move laterally, in preparation for detonating ALPHV ransomware payloads.

Darktrace Detection of ALPHV Ransomware

During October 2023, Darktrace observed several cases of ALPHV affiliates attempting to infiltrate organizations' networks via the use of malvertising to socially engineer users into downloading and installing Nitrogen from impersonation websites such as 'wireshhark[.]com' and wìnscp[.]net (i.e, xn--wnscp-tsa[.]net).

While the attackers managed to bypass traditional security measures and evade detection by using a device from the customer’s IT team to perform its malicious activity, Darktrace DETECT™ swiftly identified the subtle indicators of compromise (IoCs) in the first instance. This swift detection of ALPHV, along with Cyber AI Analyst™ autonomously investigating the wide array of post-compromise activity, provided the customer with full visibility over the attack enabling them to promptly initiate their remediation and recovery efforts.

Unfortunately, in this incident, Darktrace RESPOND™ was not fully deployed within their environment, hindering its ability to autonomously counter emerging threats. Had RESPOND been fully operational here, it would have effectively contained the attack in its early stages, avoiding the eventual detonation of the ALPHV ransomware.

Figure 1: Timeline of the ALPHV ransomware attack.

In mid-October, a member of the IT team at a US-based Darktrace customer attempted to install the network traffic analysis software, Wireshark, onto their desktop. Due to the customer’s configuration, Darktrace's visibility over this device was limited to its internal traffic, despite this it was still able to identify and alert for a string of suspicious activity conducted by the device.

Initially, Darktrace observed the device making type A DNS requests for 'wiki.wireshark[.]org' immediately before making type A DNS requests for the domain names 'www.googleadservices[.]com', 'allpcsoftware[.]com', and 'wireshhark[.]com' (note the two 'h's). This pattern of activity indicates that the device’s user was redirected to the website, wireshhark[.]com, as a result of the user's interaction with a sponsored Google Search result pointing to allpcsoftware[.]com.

At the time of analysis, navigating to wireshhark[.]com directly from the browser search bar led to a YouTube video of Rick Astley's song "Never Gonna Give You Up". This suggests that the website, wireshhark[.]com, had been configured to redirect users to this video unless they had arrived at the website via the relevant sponsored Google Search result [8].

Although it was not possible to confirm this with certainty, it is highly likely that users who visited the website via the appropriate sponsored Google Search result were led to a fake website (wireshhark[.]com) posing as the legitimate website, wireshark[.]com. It seems that the actors who set up this fake version of wireshark[.]com were inspired by the well-known bait-and-switch technique known as 'rickrolling', where users are presented with a desirable lure (typically a hyperlink of some kind) which unexpectedly leads them to a music video of Rick Astley's "Never Gonna Give You Up".

After being redirected to wireshhark[.]com, the user unintentionally installed a malware sample which dropped what appears to be Cobalt Strike onto their device. The presence of Cobalt Strike on the user's desktop was evidenced by the subsequent type A DNS requests which the device made for the domain name 'pse[.]ac'. These DNS requests were responded to with the likely Cobalt Strike C2 server address, 194.169.175[.]132. Given that Darktrace only had visibility over the device’s internal traffic, it did not observe any C2 connections to this Cobalt Strike endpoint. However, the desktop's subsequent behavior suggests that a malicious actor had gained 'hands-on-keyboard' control of the device via an established C2 channel.

Figure 2: Advanced Search data showing an customer device being tricked into visiting the fake website, wireshhark[.]com.

Since the malicious actor had gained control of an IT member's device, they were able to abuse the privileged account credentials to spread Python payloads across the network via SMB and the Windows Management Instrumentation (WMI) service. The actor was also seen distributing the Windows Sys-Internals tool, PsExec, likely in an attempt to facilitate their lateral movement efforts. It was normal for this IT member's desktop to distribute files across the network via SMB, which meant that this malicious SMB activity was not, at first glance, out of place.

Figure 3: Advanced Search data showing that it was normal for the IT member's device to distribute files over SMB.

However, Darktrace DETECT recognized that the significant spike in file writes being performed here was suspicious, even though, on the surface, it seemed ‘normal’ for the device. Furthermore, Darktrace identified that the executable files being distributed were attempting to masquerade as a different file type, potentially in an attempt to evade the detection of traditional security tools.

Figure 4: Event Log data showing several Model Breaches being created in response to the IT member's DEVICE's SMB writes of Python-based executables.

An addition to DETECT’s identification of this unusual activity, Darktrace’s Cyber AI Analyst launched an autonomous investigation into the ongoing compromise and was able to link the SMB writes and the sharing of the executable Python payloads, viewing the connections as one lateral movement incident rather than a string of isolated events. After completing its investigation, Cyber AI Analyst was able to provide a detailed summary of events on one pane of glass, ensuring the customer could identify the affected device and begin their remediation.

Figure 5: Cyber AI Analyst investigation summary highlighting the IT member's desktop’s lateral movement activities.

C2 Activity

The Python payloads distributed by the IT member’s device were likely related to the Nitrogen malware, as evidenced by the payloads’ names and by the network behaviours which they engendered.

Figure 6: Advanced Search data showing the affected device reaching out to the C2 endpoint, pse[.]ac, and then distributing Python-based executable files to an internal domain controller.

The internal devices to which these Nitrogen payloads were distributed immediately went on to contact C2 infrastructure associated with Cobalt Strike. These C2 connections were made over SSL on ports 443 and 8443. Darktrace identified the attacker moving laterally to an internal SQL server and an internal domain controller.

Figure 7: Advanced Search data showing an internal SQL server contacting the Cobalt Strike C2 endpoint, 194.180.48[.]169, after receiving Python payloads from the IT member’s device.

Figure 8: Event Log data showing several DETECT model breaches triggering in response to an internal SQL server’s C2 connections to 194.180.48[.]169.

Once more, Cyber AI Analyst launched its own investigation into this activity and was able to successfully identify a series of separate SSL connections, linking them together into one wider C2 incident.

Figure 9: Cyber AI Analyst investigation summary highlighting C2 connections from the SQL server.

Darktrace observed the attacker using their 'hands-on-keyboard' access to these systems to elevate their privileges, conduct network reconnaissance (primarily port scanning), spread Python payloads further across the network, exfiltrate data from the domain controller and transfer a payload from GitHub to the domain controller.

Figure 10: Cyber AI Analyst investigation summary an IP address scan carried out by an internal domain controller.

Figure 12: Event Log data showing an internal domain controller contacting GitHub around the time that it was in communication with the C2 endpoint, 194.180.48[.]169.

Figure 13: Event Log data showing a DETECT model breach being created in response to an internal domain controller's large data upload to the C2 endpoint, 194.180.48[.]169.

After conducting extensive reconnaissance and lateral movement activities, the attacker was observed detonating ransomware with the organization's VMware environment, resulting in the successful encryption of the customer’s VMware vCenter server and VMware virtual machines. In this case, the attacker took around 24 hours to progress from initial access to ransomware detonation.

If the targeted organization had been signed up for Darktrace's Proactive Threat Notification (PTN) service, they would have been promptly notified of these suspicious activities by the Darktrace Security Operations Center (SOC) in the first instance, allowing them to quickly identify affected devices and quarantine them before the compromise could escalate.

Additionally, given the quantity of high-severe alerts that triggered in response to this attack, Darktrace RESPOND would, under normal circumstances, have inhibited the attacker's activities as soon as they were identified by DETECT. However, due to RESPOND not being configured to act on server devices within the customer’s network, the attacker was able to seamlessly move laterally through the organization's server environment and eventually detonate the ALPHV ransomware.

Nevertheless, Darktrace was able to successfully weave together multiple Cyber AI Analyst incidents which it generated into a thread representing the chain of behavior that made up this attack. The thread of Incident Events created by Cyber AI Analyst provided a substantial account of the attack and the steps involved in it, which significantly facilitated the customer’s post-incident investigation efforts.

Figure 14: Darktrace's AI Analyst weaved together 33 of the Incident Events it created together into a thread representing the attacker’s chain of behavior.

Conclusion

It is expected for malicious cyber actors to revise and upgrade their methods to evade organizations’ improving security measures. The continued improvement of email security tools, for example, has likely created a need for attackers to develop new means of Initial Access, such as the use of Microsoft Teams-based malware delivery.

This fast-paced ALPHV ransomware attack serves as a further illustration of this trend, with the actor behind the attack using malvertising to convince an unsuspecting user to download the Python-based malware, Nitrogen, from a fake Wireshark site. Unbeknownst to the user, this stealthy malware dropped a C2 implant onto the user’s device, giving the malicious actor the ‘hands-on-keyboard’ access they needed to move laterally, conduct network reconnaissance, and ultimately detonate ALPHV ransomware.

Despite the non-traditional initial access methods used by this ransomware actor, Darktrace DETECT was still able to identify the unusual patterns of network traffic caused by the attacker’s post-compromise activities. The large volume of alerts created by Darktrace DETECT were autonomously investigated by Darktrace’s Cyber AI Analyst, which was able to weave together related activities of different devices into a comprehensive timeline of the attacker’s operation. Given the volume of DETECT alerts created in response to this ALPHV attack, it is expected that Darktrace RESPOND would have autonomously inhibited the attacker’s operation had the capability been appropriately configured.

As the first post-compromise activities Darktrace observed in this ALPHV attack were seemingly performed by a member of the customer’s IT team, it may have looked normal to a human or traditional signature and rules-based security tools. To Darktrace’s Self-Learning AI, however, the observed activities represented subtle deviations from the device’s normal pattern of life. This attack, and Darktrace’s detection of it, is therefore a prime illustration of the value that Self-Learning AI can bring to the task of detecting anomalies within organizations’ digital estates.

Credit to Sam Lister, Senior Cyber Analyst, Emma Foulger, Principal Cyber Analyst

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Appendices

Darktrace DETECT Model Breaches

- Compliance / SMB Drive Write

- Compliance / High Priority Compliance Model Breach

- Anomalous File / Internal / Masqueraded Executable SMB Write

- Device / New or Uncommon WMI Activity

- Anomalous Connection / New or Uncommon Service Control

- Anomalous Connection / High Volume of New or Uncommon Service Control

- Device / New or Uncommon SMB Named Pipe

- Device / Multiple Lateral Movement Model Breaches

- Device / Large Number of Model Breaches

- SMB Writes of Suspicious Files (Cyber AI Analyst)

- Suspicious Remote WMI Activity (Cyber AI Analyst)

- Suspicious DCE-RPC Activity (Cyber AI Analyst)

- Compromise / Connection to Suspicious SSL Server

- Compromise / High Volume of Connections with Beacon Score

- Anomalous Connection / Suspicious Self-Signed SSL

- Anomalous Connection / Anomalous SSL without SNI to New External

- Compromise / Suspicious TLS Beaconing To Rare External

- Compromise / Beacon to Young Endpoint

- Compromise / SSL or HTTP Beacon

- Compromise / Agent Beacon to New Endpoint

- Device / Long Agent Connection to New Endpoint

- Compromise / SSL Beaconing to Rare Destination

- Compromise / Large Number of Suspicious Successful Connections

- Compromise / Slow Beaconing Activity To External Rare

- Anomalous Server Activity / Outgoing from Server

- Device / Multiple C2 Model Breaches

- Possible SSL Command and Control (Cyber AI Analyst)

- Unusual Repeated Connections (Cyber AI Analyst)

- Device / ICMP Address Scan

- Device / RDP Scan

- Device / Network Scan

- Device / Suspicious Network Scan Activity

- Scanning of Multiple Devices (Cyber AI Analyst)

- ICMP Address Scan (Cyber AI Analyst)

- Device / Anomalous Github Download

- Unusual Activity / Unusual External Data Transfer

- Device / Initial Breach Chain Compromise

MITRE ATT&CK Mapping

Resource Development techniques:

- Acquire Infrastructure: Malvertising (T1583.008)

Initial Access techniques:

- Drive-by Compromise (T1189)

Execution techniques:

- User Execution: Malicious File (T1204.002)

- System Services: Service Execution (T1569.002)

- Windows Management Instrumentation (T1047)

Defence Evasion techniques:

- Masquerading: Match Legitimate Name or Location (T1036.005)

Discovery techniques:

- Remote System Discovery (T1018)

- Network Service Discovery (T1046)

Lateral Movement techniques:

- Remote Services: SMB/Windows Admin Shares

- Lateral Tool Transfer (T1570)

Command and Control techniques:

- Application Layer Protocol: Web Protocols (T1071.001)

- Encrypted Channel: Asymmetric Cryptography (T1573.002)

- Non-Standard Port (T1571)

- Ingress Tool Channel (T1105)

Exfiltration techniques:

- Exfiltration Over C2 Channel (T1041)

Impact techniques:

- Data Encrypted for Impact (T1486)

List of Indicators of Compromise

- allpcsoftware[.]com

- wireshhark[.]com

- pse[.]ac • 194.169.175[.]132

- 194.180.48[.]169

- 193.42.33[.]14

- 141.98.6[.]195

References

[1] https://darktrace.com/threat-report-2023

[2] https://www.microsoft.com/en-us/security/blog/2022/05/09/ransomware-as-a-service-understanding-the-cybercrime-gig-economy-and-how-to-protect-yourself/

[3] https://www.bleepingcomputer.com/news/security/alphv-blackcat-this-years-most-sophisticated-ransomware/

[4] https://www.cisa.gov/news-events/cybersecurity-advisories/aa23-353a

[5] https://www.justice.gov/opa/pr/justice-department-disrupts-prolific-alphvblackcat-ransomware-variant

[6] https://www.state.gov/u-s-department-of-state-announces-reward-offers-for-criminal-associates-of-the-alphv-blackcat-ransomware-variant/

[7] https://www.bleepingcomputer.com/news/security/blackcat-alphv-ransomware-linked-to-blackmatter-darkside-gangs/

[8] https://www.trendmicro.com/en_us/research/23/f/malvertising-used-as-entry-vector-for-blackcat-actors-also-lever.html

[9] https://news.sophos.com/en-us/2023/07/26/into-the-tank-with-nitrogen/

[10] https://www.esentire.com/blog/persistent-connection-established-nitrogen-campaign-leverages-dll-side-loading-technique-for-c2-communication

[11] https://www.esentire.com/blog/nitrogen-campaign-2-0-reloads-with-enhanced-capabilities-leading-to-alphv-blackcat-ransomware

[12] https://www.esentire.com/blog/the-notorious-alphv-blackcat-ransomware-gang-is-attacking-corporations-and-public-entities-using-google-ads-laced-with-malware-warns-esentire

Written by

Sam Lister

Specialist Security Researcher

Inside the SOC

Written by

Sam Lister

Specialist Security Researcher

Senior Product Marketing Manager, Email

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

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Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

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Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

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Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

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Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

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Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

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Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

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Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

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Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

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Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

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Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

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Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

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Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

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If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

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Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

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Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

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Appendices

References

1. https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2. https://www.virustotal.com/gui/domain/petplatz.com

3. https://www.virustotal.com/gui/domain/bookaaatop.ru

4. https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5. https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6. https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname - Malicious Domain

MITRE ATT&CK Mapping

Tactic – Technique – Sub-Technique

Initial Access - Phishing – (T1566)

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About the author

Ryan Traill

Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week¹. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters², suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

‍

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

Explicitly mentioned Black Friday
Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

‍

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

About the author

Carlos Gray

Senior Product Marketing Manager, Email

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