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January 8, 2024

Uncovering CyberCartel Threats in Latin America

Examine the growing threat of cyber cartels in Latin America and learn how to safeguard against their attacks.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Alexandra Sentenac
Cyber Analyst
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08
Jan 2024

Introduction

In September 2023, Darktrace published its first Half-Year Threat Report, highlighting Threat Research, Security Operation Center (SOC), model breach, and Cyber AI Analyst analysis and trends across the Darktrace customer fleet. According to Darktrace’s Threat Report, the most observed threat type to affect Darktrace customers during the first half of 2023 was Malware-as-a-Service (Maas). The report highlighted a growing trend where malware strains, specifically in the MaaS ecosystem, “use cross-functional components from other strains as part of their evolution and customization” [1].  

Darktrace’s Threat Research team assessed this ‘Frankenstein’ approach would very likely increase, as shown by the fact that indicators of compromise (IoCs) are becoming “less and less mutually exclusive between malware strains as compromised infrastructure is used by multiple threat actors through access brokers or the “as-a-Service” market” [1].

Darktrace investigated one such threat during the last months of summer 2023, eventually leading to the discovery of CyberCartel-related activity across a significant number of Darktrace customers, especially in Latin America.

CyberCartel Overview and Darktrace Coverage

During a threat hunt, Darktrace’s Threat Research team discovered the download of a binary with a unique Uniform Resource Identifier (URI) pattern. When examining Darktrace’s customer base, it was discovered that binaries with this same URI pattern had been downloaded by a significant number of customer accounts, especially by customers based in Latin America. Although not identical, the targets and tactics, techniques, and procedures (TTPs) resembled those mentioned in an article regarding a botnet called Fenix [2], particularly active in Latin America.

During the Threat Research team’s investigation, nearly 40 potentially affected customer accounts were identified. Darktrace’s global Threat Research team investigates pervasive threats across Darktrace’s customer base daily. This cross-fleet research is based on Darktrace’s anomaly-based detection capability, Darktrace DETECT™, and revolves around technical analysis and contextualization of detection information.

Amid the investigation, further open-source intelligence (OSINT) research revealed that most indicators observed during Darktrace’s investigations were associated to a Latin American threat group named CyberCartel, with a small number of IoCs being associated with the Fenix botnet. While CyberCartel seems to have been active since 2012 and relies on MaaS offerings from well-known malware families, Fenix botnet was allegedly created at the end of last year and “specifically targets users accessing government services, particularly tax-paying individuals in Mexico and Chile” [2].

Both groups share similar targets and TTPs, as well as objectives: installing malware with information-stealing capabilities. In the case of Fenix infections, the compromised device will be added to a botnet and execute tasks given by the attacker(s); while in the case of CyberCartel, it can lead to various types of second-stage info-stealing and Man-in-the-Browser capabilities, including retrieving system information from the compromised device, capturing screenshots of the active browsing tab, and redirecting the user to fraudulent websites such as fake banking sites. According to a report by Metabase Q [2], both groups possibly share command and control (C2) infrastructure, making accurate attribution and assessment of the confidence level for which group was affecting the customer base extremely difficult. Indeed, one of the C2 IPs (104.156.149[.]33) observed on nearly 20 customer accounts during the investigation had OSINT evidence linking it to both CyberCartel and Fenix, as well as another group known to target Mexico called Manipulated Caiman [3] [4] [5].

CyberCartel and Fenix both appear to target banking and governmental services’ users based in Latin America, especially individuals from Mexico and Chile. Target institutions purportedly include tax administration services and several banks operating in the region. Malvertising and phishing campaigns direct users to pages imitating the target institutions’ webpages and prompt the download of a compressed file advertised in a pop-up window. This file claims enhance the user’s security and privacy while navigating the webpage but instead redirects the user to a compromised website hosting a zip file, which itself contains a URL file containing instructions for retrieval of the first stage payload from a remote server.

pop-up window with malicious file
Figure 1: Example of a pop-up window asking the user to download a compressed file allegedly needed to continue navigating the portal. Connections to the domain srlxlpdfmxntetflx[.]com were observed in one account investigated by Darktrace

During their investigations, the Threat Research team observed connections to 100% rare domains (e.g., situacionfiscal[.]online, consultar-rfc[.]online, facturmx[.]info), many of them containing strings such as “mx”, “rcf” and “factur” in their domain names, prior to the downloads of files with the unique URI pattern identified during the aforementioned threat hunting session.

The reference to “rfc” is likely a reference to the Registro Federal de Contribuyentes, a unique registration number issued by Mexico’s tax collection agency, Servicio de Administración Tributaria (SAT). These domains were observed as being 100% rare for the environment and were connected to a few minutes prior to connections to CyberCartel endpoints. Most of the endpoints were newly registered, with creation dates starting from only a few months earlier in the first half of 2023. Interestingly, some of these domains were very similar to legitimate government websites, likely a tactic employed by threat actors to convince users to trust the domains and to bypass security measures.

Figure 2: Screenshot from similarweb[.]com showing the degree of affinity between malicious domains situacionfiscal[.]online and facturmx[.]info and the legitimate Mexican government hostname sat[.]gob[.]mx
Figure 3: Screenshot of the likely source infection website facturmx[.]info taken when visited in a sandbox environment

In other customer networks, connections to mail clients were observed, as well as connections to win-rar[.]com, suggesting an interaction with a compressed file. Connections to legitimate government websites were also detected around the same time in some accounts. Shortly after, the infected devices were detected connecting to 100% rare IP addresses over the HTTP protocol using WebDAV user agents such as Microsoft-WebDAV-MiniRedir/10.0.X and DavCInt. Web Distributed Authoring and Versioning, in its full form, is a legitimate extension to the HTTP protocol that allows users to remotely share, copy, move and edit files hosted on a web server. Both CyberCartel and Fenix botnet reportedly abuse this protocol to retrieve the initial payload via a shortcut link. The use (or abuse) of this protocol allows attackers to evade blocklists and streamline payload distribution. In cases investigated by Darktrace, the use of this protocol was not always considered unusual for the breach device, indicating it also was commonly used for its legitimate purposes.

HTTP methods observed included PROPFIND, GET, and OPTIONS, where a higher proportion of PROPFIND requests were observed. PROPFIND is an HTTP method related to the use of WebDAV that retrieves properties in an exactly defined, machine-readable, XML document (GET responses do not have a define format). Properties are pieces of data that describe the state of a resource, i.e., data about data [7]. They are used in distributed authoring environments to provide for efficient discovery and management of resources.  

Figure 4: Device event log showing a connection to facturmx[.]info followed by a WebDAV connection to the 100% rare IP 172.86.68[.]104

In a number of cases, connections to compromised endpoints were followed by the download of one or more executable files with names following the regex pattern /(yes|4496|[A-Za-z]{8})/(((4496|4545)[A-Za-z]{24})|Herramienta_de_Seguridad_SII).(exe|jse), for example 4496UCJlcqwxvkpXKguWNqNWDivM.exe. PROPFIND and GET HTTP requests for dynamic-link library (DLL) files such as urlmon.dll and netutils.dll were also detected. These are legitimate Windows files that are essential to handle network and internet-related tasks in Windows. Irrespective of whether they had malicious or legitimate signatures, Darktrace DETECT was able to recognize that the download of these files was suspicious with rare external endpoints not previously observed on the respective customer networks.

Figure 5: Advanced Search results showing some of the HTTP requests made by the breach device to a CyberCartel endpoint via PROPFIND, GET, or OPTIONS methods for executable and DLL files

Following Darktrace DETECT’s model breaches, these HTTP connections were investigated by Cyber AI Analyst™. AI Analyst provided a summary and further technical details of these connections, as shown in figure 6.

Figure 6: Cyber AI Analyst incident showing a summary of the event, as well as technical details. The AI investigation process is also detailed

AI Analyst searched for all HTTP connections made by the breach device and found more than 2,500 requests to more than a hundred endpoints for one given device. It then looked for the user agents responsible for these connections and found 15 possible software agents responsible for the HTTP requests, and from these identified a single suspicious software agent, Microsoft-WebDAV-Min-Redir. As mentioned previously, this is a legitimate software, but its use by the breach device was considered unusual by Darktrace’s machine learning technology. By performing analysis on thousands of connections to hundreds of endpoints at machine speed, AI Analyst is able to perform the heavy lifting on behalf of human security teams and then collate its findings in a single summary pane, giving end-users the information needed to assess a given activity and quickly start remediation as needed. This allows security teams and administrators to save precious time and provides unparalleled visibility over any potentially malicious activity on their network.

Following the successful identification of CyberCartel activity by DETECT, Darktrace RESPOND™ is then able to contain suspicious behavior, such as by restricting outgoing traffic or enforcing normal patterns of life on affected devices. This would allow customer security teams extra time to analyze potentially malicious behavior, while leaving the rest of the network free to perform business critical operations. Unfortunately, in the cases of CyberCartel compromises detected by Darktrace, RESPOND was not enabled in autonomous response mode meaning preventative actions had to be applied manually by the customer’s security team after the fact.

Figure 7. Device event log showing connections to 100% rare CyberCartel endpoint 172.86.68[.]194 and subsequent suggested RESPOND actions.

Conclusion

Threat actors targeting high-value entities such as government offices and banks is unfortunately all too commonplace.  In the case of Cyber Cartel, governmental organizations and entities, as well as multiple newspapers in the Latin America, have cautioned users against these malicious campaigns, which have occurred over the past few years [8] [9]. However, attackers continuously update their toolsets and infrastructure, quickly rendering these warnings and known-bad security precautions obsolete. In the case of CyberCartel, the abuse of the legitimate WebDAV protocol to retrieve the initial payload is just one example of this. This method of distribution has also been leveraged by in Bumblebee malware loader’s latest campaign [10]. The abuse of the legitimate WebDAV protocol to retrieve the initial CyberCartel payload outlined in this case is one example among many of threat actors adopting new distribution methods used by others to further their ends.

As threat actors continue to search for new ways of remaining undetected, notably by incorporating legitimate processes into their attack flow and utilizing non-exclusive compromised infrastructure, it is more important than ever to have an understanding of normal network operation in order to detect anomalies that are indicative of an ongoing compromise. Darktrace’s suite of products, including DETECT+RESPOND, is well placed to do just that, with machine-speed analysis, detection, and response helping security teams and administrators keep their digital environments safe from malicious actors.

Credit to: Nahisha Nobregas, SOC Analyst

References

[1] https://darktrace.com/blog/darktrace-half-year-threat-report

[2] https://www.metabaseq.com/fenix-botnet/

[3] https://perception-point.io/blog/manipulated-caiman-the-sophisticated-snare-of-mexicos-banking-predators-technical-edition/

[4] https://www.virustotal.com/gui/ip-address/104.156.149.33/community

[5] https://silent4business.com/tendencias/1

[6] https://www.metabaseq.com/cybercartel/

[7] http://www.webdav.org/specs/rfc2518.html#rfc.section.4.1

[8] https://www.csirt.gob.cl/alertas/8ffr23-01415-01/

[9] https://www.gob.mx/sat/acciones-y-programas/sitios-web-falsos

[10] https://www.bleepingcomputer.com/news/security/bumblebee-malware-returns-in-new-attacks-abusing-webdav-folders/

Appendices  

Darktrace DETECT Model Detections

AI Analyst Incidents:

• Possible HTTP Command and Control

• Suspicious File Download

Model Detections:

• Anomalous Connection / New User Agent to IP Without Hostname

• Device / New User Agent and New IP

• Anomalous File / EXE from Rare External Location

• Multiple EXE from Rare External Locations

• Anomalous File / Script from Rare External Location

List of IoCs

IoC - Type - Description + Confidence

f84bb51de50f19ec803b484311053294fbb3b523 - SHA1 hash - Likely CyberCartel Payload IoCs

4eb564b84aac7a5a898af59ee27b1cb00c99a53d - SHA1 hash - Likely CyberCartel payload

8806639a781d0f63549711d3af0f937ffc87585c - SHA1 hash - Likely CyberCartel payload

9d58441d9d31b5c4011b99482afa210b030ecac4 - SHA1 hash - Possible CyberCartel payload

37da048533548c0ad87881e120b8cf2a77528413 - SHA1 hash - Likely CyberCartel payload

2415fcefaf86a83f1174fa50444be7ea830bb4d1 - SHA1 hash - Likely CyberCartel payload

15a94c7e9b356d0ff3bcee0f0ad885b6cf9c1bb7 - SHA1 hash - Likely CyberCartel payload

cdc5da48fca92329927d9dccf3ed513dd28956af - SHA1 hash - Possible CyberCartel payload

693b869bc9ba78d4f8d415eb7016c566ead839f3 - SHA1 hash - Likely CyberCartel payload

04ce764723eaa75e4ee36b3d5cba77a105383dc5 - SHA1 hash - Possible CyberCartel payload

435834167fd5092905ee084038eee54797f4d23e - SHA1 hash - Possible CyberCartel payload

3341b4f46c2f45b87f95168893a7485e35f825fe - SHA1 hash - Likely CyberCartel payload

f6375a1f954f317e16f24c94507d4b04200c63b9 - SHA1 hash - Likely CyberCartel payload

252efff7f54bd19a5c96bbce0bfaeeecadb3752f - SHA1 hash - Likely CyberCartel payload

8080c94e5add2f6ed20e9866a00f67996f0a61ae - SHA1 hash - Likely CyberCartel payload

c5117cedc275c9d403a533617117be7200a2ed77 - SHA1 hash - Possible CyberCartel payload

19dd866abdaf8bc3c518d1c1166fbf279787fc03 - SHA1 hash - Likely CyberCartel payload

548287c0350d6e3d0e5144e20d0f0ce28661f514 - SHA1 hash - Likely CyberCartel payload

f0478e88c8eefc3fd0a8e01eaeb2704a580f88e6 - SHA1 hash - Possible CyberCartel payload

a9809acef61ca173331e41b28d6abddb64c5f192 - SHA1 hash - Likely CyberCartel payload

be96ec94f8f143127962d7bf4131c228474cd6ac - SHA1 hash -Likely CyberCartel payload

44ef336395c41bf0cecae8b43be59170bed6759d - SHA1 hash - Possible CyberCartel payload

facturmx[.]info - Hostname - Likely CyberCartel infection source

consultar-rfc[.]online - Hostname - Possible CyberCartel infection source

srlxlpdfmxntetflx[.]com - Hostname - Likely CyberCartel infection source

facturmx[.]online - Hostname - Possible CyberCartel infection source

rfcconhomoclave[.]mx - Hostname - Possible CyberCartel infection source

situacionfiscal[.]online - Hostname - Likely CyberCartel infection source

descargafactura[.]club - Hostname - Likely CyberCartel infection source

104.156.149[.]33 - IP - Likely CyberCartel C2 endpoint

172.86.68[.]194 - IP - Likely CyberCartel C2 endpoint

139.162.73[.]58 - IP - Likely CyberCartel C2 endpoint

172.105.24[.]190 - IP - Possible CyberCartel C2 endpoint

MITRE ATT&CK Mapping

Tactic - Technique

Command and Control - Ingress Tool Transfer (T1105)

Command and Control - Web Protocols (T1071.001)

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Alexandra Sentenac
Cyber Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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