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April 8, 2024

Balada Injector: Darktrace’s Investigation into the Malware Exploiting WordPress Vulnerabilities

This blog explores Darktrace’s detection of Balada Injector, a malware known to exploit vulnerabilities in WordPress to gain unauthorized access to networks. Darktrace was able to define numerous use-cases within customer environments which followed previously identified patterns of activity spikes across multiple weeks.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Torres
Cyber Analyst
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08
Apr 2024

Introduction

With millions of users relying on digital platforms in their day-to-day lives, and organizations across the world depending on them for their business operations, they have inevitably also become a prime target for threat actors. The widespread exploitation of popular services, websites and platforms in cyber-attacks highlights the pervasive nature of malicious actors in today’s threat landscape.

A prime illustration can be seen within the content management system WordPress. Its widespread use and extensive plug-in ecosystem make it an attractive target for attackers aiming to breach networks and access sensitive data, thus leading to routine exploitation attempts. In the End of Year Threat Report for 2023, for example, Darktrace reported that a vulnerability in one WordPress plug-in, namely an authentication bypass vulnerability in miniOrange's Social Login and Register. Darktrace observed it as one of the most exploited vulnerabilities observed across its customer base in the latter half of 2023.

Between September and October 2023, Darktrace observed a string of campaign-like activity associated with Balada Injector, a malware strain known to exploit vulnerabilities in popular plug-ins and themes on the WordPress platform in order to inject a backdoor to provide further access to affected devices and networks. Thanks to its anomaly-based detection, Darktrace DETECT™ was able to promptly identify suspicious connections associated with the Balada Injector, ensuring that security teams had full visibility over potential post-compromise activity and allowing them to act against offending devices.

What is Balada Injector?

The earliest signs of the Balada Injector campaign date back to 2017; however, it was not designated the name Balada Injector until December 2022 [1]. The malware utilizes plug-ins and themes in WordPress to inject a backdoor that redirects end users to malicious and fake sites. It then exfiltrates sensitive information, such as database credentials, archive files, access logs and other valuable information which may not be properly secured [1]. Balada Injector compromise activity is also reported to arise in spikes of activity that emerge every couple of weeks [4].

In its most recent attack activity patterns, specifically in September 2023, Balada Injector exploited a cross-site scripting (XSS) vulnerability in CVE-2023-3169 associated with the tagDiv composer plug-in. Some of the injection methods observed included HTML injections, database injections, and arbitrary file injections. In late September 2023, a similar pattern of behavior was observed, with the ability to plant a backdoor that could execute PHP code and install a malicious WordPress plug-in, namely ‘wp-zexit’.

According to external security researchers [2], the most recent infection activity spikes for Balada Injector include the following:

Pattern 1: ‘stay.decentralappps[.]com’ injections

Pattern 2: Autogenerated malicious WordPress users

Pattern 3: Backdoors in the Newspaper theme’s 404.php file

Pattern 4: Malicious ‘wp-zexit’ plug-in installation

Pattern 5: Three new Balada Injector domains (statisticscripts[.]com, dataofpages[.]com, and listwithstats[.]com)

Pattern 6: Promsmotion[.]com domain

Darktrace’s Coverage of Balada Injector

Darktrace detected devices across multiple customer environments making external connections to the malicious Balada Injector domains, including those associated with aforementioned six infection activity patterns. Across the incidents investigated by Darktrace, much of the activity appeared to be associated with TLS/SSL connectivity, related to Balada Injector endpoints, which correlated with the reported infection patterns of this malware. The observed hostnames were all recently registered and, in most cases, had IP geolocations in either the Netherlands or Ukraine.

In the observed cases of Balada Injector across the Darktrace fleet, Darktrace RESPOND™ was not active on the affected customer environments. If RESPOND had been active and enabled in autonomous response mode at the time of these attacks, it would have been able to quickly block connections to malicious Balada Injector endpoints as soon as they were identified by DETECT, thereby containing the threat.

Looking within the aforementioned activity patterns, Darktrace identified a Balada Injector activity within a customer’s environment on October 16, 2023, when a device was observed making a total of 9 connection attempts to ‘sleep[.]stratosbody[.]com’, a domain that had previously been associated with the malware [2]. Darktrace recognized that the endpoint had never been seen on the network, with no other devices having connected to it previously, thus treated it as suspicious.

Figure 1: The connection details above demonstrate 100% rare external connections were made from the internal device to the ‘sleep[.]stratosbody[.]com’ endpoint.

Similarly, on September 21, 2023, Darktrace observed a device on another customer network connecting to an external IP that had never previously been observed on the environment, 111.90.141[.]193. The associated server name was a known malicious endpoint, ‘stay.decentralappps[.]com’, known to be utilized by Balada Injector to host malicious scripts used to compromise WordPress sites. Although the ‘stay.decentralappps[.]com’ domain was only registered in September 2023, it was reportedly used in the redirect chain of the aforementioned stratosbody[.com] domain [2]. Such scripts can be used to upload backdoors, including malicious plug-ins, and create blog administrators who can perform administrative tasks without having to authenticate [2].

Figure 2: Advance Search results displaying the metadata logs surrounding the unusual connections to ‘stay.decentralappps[.]com’. A total of nine HTTP CONNECT requests were observed, with status messages “Proxy Authorization Required” and “Connection established”.

Darktrace observed additional connections within the same customer’s environment on October 10 and October 18, specifically SSL connections from two distinct source devices to the ‘stay.decentralappps[.]com’ endpoint. Within these connections, Darktrace observed the normalized JA3 fingerprints, “473f0e7c0b6a0f7b049072f4e683068b” and “aa56c057ad164ec4fdcb7a5a283be9fc”, the latter of which corresponds to GitHub results mentioning a Python client (curl_cffi) that is able to impersonate the TLS signatures of browsers or JA3 fingerprints [8].

Figure 3: Advanced Search query results showcasing Darktrace’s detection of SSL connections to ‘stay.decentralappps[.]com over port 443.

On September 29, 2023, a device on a separate customer’s network was observed connecting to the hostname ‘cdn[.]dataofpages[.]com’, one of the three new Balada Injector domains identified as part of the fifth pattern of activity outlined above, using a new SSL certificate via port 443. Multiple open-source intelligence (OSINT) vendors flagged this domain as malicious and associated with Balada Injector malware [9].

Figure 4: The Model Breach Event Log detailing the Balada Injector-related connections observed causing the ‘Anomalous External Activity from Critical Network Device’ DETECT model to breach.

On October 2, 2023, Darktrace observed the device of another customer connecting to the rare hostname, ‘js.statisticscripts[.]com’ with the IP address 185.39.206[.]161, both of which had only been registered in late September and are known to be associated with the Balada Injector.

Figure 5: Model Breach Event Log detailing connections to the hostname ‘js.statisticscripts[.]com’ over port 137.

On September 13, 2023, Darktrace identified a device on another customer’s network connecting to the Balada Injector endpoint ‘stay.decentralappps[.]com’ endpoint, with the destination IP 1.1.1[.]1, using the SSL protocol. This time, however, Darktrace also observed the device making subsequent connections to ‘get.promsmotion[.]com’ a subdomain of the ‘promsmotion[.]com’ domain. This domain is known to be used by Balada Injector actors to host malicious scripts that can be injected into the WordPress Newspaper theme as potential backdoors to be leveraged by attackers.

In a separate case observed on September 14, Darktrace identified a device on another environment connecting to the domain ‘collect[.]getmygateway[.]com’ with the IP 88.151.192[.]254. No other device on the customer’s network had visited this endpoint previously, and the device in question was observed repeatedly connecting to it via port 443 over the course of four days. While this specific hostname had not been linked with a specific activity pattern of Balada Injector, it was reported as previously associated with the malware in September 2023 [2].

Figure 6: Model Breach Event Log displaying a customer device making repeated connections to the endpoint ‘collect[.]getmygateway[.]com’, breaching the DETECT model ‘Repeating Connections Over 4 Days’.

In addition to DETECT’s identification of this suspicious activity, Darktrace’s Cyber AI Analyst™ also launched its own autonomous investigation into the connections. AI Analyst was able to recognize that these separate connections that took place over several days were, in fact, connected and likely represented command-and-control (C2) beaconing activity that had been taking place on the customer networks.

By analyzing the large number of external connections taking place on a customer’s network at any one time, AI Analyst is able to view seemingly isolated events as components of a wider incident, ensuring that customers maintain full visibility over their environments and any emerging malicious activity.

Figure 7: Cyber AI Analyst investigation detailing the SSL connectivity observed, including endpoint details and overall summary of the beaconing activity.

Conclusion

While Balada Injector’s tendency to interchange C2 infrastructure and utilize newly registered domains may have been able to bypass signature-based security measures, Darktrace’s anomaly-based approach enabled it to swiftly identify affected devices across multiple customer environments, without needing to update or retrain its models to keep pace with the evolving iterations of WordPress vulnerabilities.

Unlike traditional measures, Darktrace DETECT’s Self-Learning AI focusses on behavioral analysis, crucial for identifying emerging threats like those exploiting commonly used platforms such as WordPress. Rather than relying on historical threat intelligence or static indicators of compromise (IoC) lists, Darktrace identifies the subtle deviations in device behavior, such as unusual connections to newly registered domains, that are indicative of network compromise.

Darktrace’s suite of products, including DETECT+RESPOND, is uniquely positioned to proactively identify and contain network compromises from the onset, offering vital protection against disruptive cyber-attacks.

Credit to: Justin Torres, Cyber Analyst, Nahisha Nobregas, Senior Cyber Analyst

Appendices

Darktrace DETECT Model Coverage

  • Anomalous Server Activity / Anomalous External Activity from Critical Network Device
  • Anomalous Connection / Anomalous SSL without SNI to New External
  • Anomalous Connection / Rare External SSL Self-Signed
  • Compliance / Possible DNS Over HTTPS/TLS
  • Compliance / External Windows Communications
  • Compromise / Repeating Connections Over 4 Days
  • Compromise / Beaconing Activity To External Rare
  • Compromise / SSL Beaconing to Rare Destination
  • Compromise / HTTP Beaconing to Rare Destination
  • Compromise / Suspicious TLS Beaconing To Rare External
  • Compromise / Large DNS Volume for Suspicious Domain
  • Anomalous Server Activity / Outgoing from Server
  • Anomalous Server Activity / Rare External from Server
  • Device / Suspicious Domain

List of IoCs

IoC - Type - Description + Confidence

collect[.]getmygateway[.]com - Hostname - Balada C2 Endpoint

cdn[.]dataofpages[.]com - Hostname - Balada C2 Endpoint

stay[.]decentralappps[.]com - Hostname - Balada C2 Endpoint

get[.]promsmotion[.]com - Hostname - Balada C2 Endpoint

js[.]statisticscripts[.]com - Hostname - Balada C2 Endpoint

sleep[.]stratosbody[.]com - Hostname - Balada C2 Endpoint

trend[.]stablelightway[.]com - Hostname - Balada C2 Endpoint

cdn[.]specialtaskevents[.]com - Hostname - Balada C2 Endpoint

88.151.192[.]254 - IP Address - Balada C2 Endpoint

185.39.206[.]160 - IP Address - Balada C2 Endpoint

111.90.141[.]193 - IP Address - Balada C2 Endpoint

185.39.206[.]161 - IP Address - Balada C2 Endpoint

2.59.222[.]121 - IP Address - Balada C2 Endpoint

80.66.79[.]253 - IP Address - Balada C2 Endpoint

Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:68.0) - User Agent - Observed User Agent in Balada C2 Connections

Gecko/20100101 Firefox/68.0 - User Agent - Observed User Agent in Balada C2 Connections

Mozilla/5.0 (Windows NT 10.0; Win64; x64) - User Agent - Observed User Agent in Balada C2 Connections

AppleWebKit/537.36 (KHTML, like Gecko) - User Agent - Observed User Agent in Balada C2 Connections

Chrome/117.0.0.0 - User Agent - Observed User Agent in Balada C2 Connections

Safari/537.36 - User Agent - Observed User Agent in Balada C2 Connections

Edge/117.0.2045.36 - User Agent - Observed User Agent in Balada C2 Connections

MITRE ATT&CK Mapping

Technique - Tactic - ID - Sub Technique

Exploit Public-Facing Application

INITIAL ACCESS

T1190

Web Protocols

COMMAND AND CONTROL

T1071.001

T1071

Protocol Tunneling

COMMAND AND CONTROL

T1572


Default Accounts

DEFENSE EVASION, PERSISTENCE, PRIVILEGE ESCALATION, INITIAL ACCESS

T1078.001

T1078

Domain Accounts

DEFENSE EVASION, PERSISTENCE, PRIVILEGE ESCALATION, INITIAL ACCESS

T1078.002

T1078

External Remote Services

PERSISTENCE, INITIAL ACCESS

T1133

NA

Local Accounts

DEFENSE EVASION, PERSISTENCE, PRIVILEGE ESCALATION, INITIAL ACCESS

T1078.003

T1078

Application Layer Protocol

COMMAND AND CONTROL

T1071

NA

Browser Extensions

PERSISTENCE

T1176

NA

Encrypted Channel

COMMAND AND CONTROL

T1573

Fallback Channels

COMMAND AND CONTROL

T1008

Multi-Stage Channels

COMMAND AND CONTROL

T1104

Non-Standard Port

COMMAND AND CONTROL

T1571

Supply Chain Compromise

INITIAL ACCESS ICS

T0862

Commonly Used Port

COMMAND AND CONTROL ICS

T0885

References

[1] https://blog.sucuri.net/2023/04/balada-injector-synopsis-of-a-massive-ongoing-wordpress-malware-campaign.html

[2] https://blog.sucuri.net/2023/10/balada-injector-targets-unpatched-tagdiv-plugin-newspaper-theme-wordpress-admins.html

[3] https://securityboulevard.com/2021/05/wordpress-websites-redirecting-to-outlook-phishing-pages-travelinskydream-ga-track-lowerskyactive/

[4] https://thehackernews.com/2023/10/over-17000-wordpress-sites-compromised.html

[5] https://www.bleepingcomputer.com/news/security/over-17-000-wordpress-sites-hacked-in-balada-injector-attacks-last-month/

[6]https://nvd.nist.gov/vuln/detail/CVE-2023-3169

[7] https://www.geoedge.com/balda-injectors-2-0-evading-detection-gaining-persistence/

[8] https[:]//github[.]com/yifeikong/curl_cffi/blob/master/README.md

[9] https://www.virustotal.com/gui/domain/cdn.dataofpages.com

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Torres
Cyber Analyst

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
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