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September 6, 2021

What Are the Early Signs of a Ransomware Attack?

Discover the early signs of ransomware and how to defend against it. Often attack is the best form of defense with cybersecurity. Learn more here!
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations
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06
Sep 2021

The deployment of ransomware is the endgame of a cyber-attack. A threat actor must have accomplished several previous steps – including lateral movement and privilege escalation – to reach this final position. The ability to detect and counter the early moves is therefore just as important as detecting the encryption itself.

Attackers are using diverse strategies – such as ‘Living off the Land’ and carefully crafting their command and control (C2) – to blend in with normal network traffic and evade traditional security defenses. The analysis below examines the Tactics, Techniques and Procedures (TTPs) used by many ransomware actors by unpacking a compromise which occurred at a defense contractor in Canada.

Phases of a ransomware attack

Figure 1: Timeline of the attack.

The opening: Initial access to privileged account

The first indicator of compromise was a login on a server with an unusual credential, followed by unusual admin activity. The attacker may have gained access to the username and password in a number of ways, from credential stuffing to buying them on the Dark Web. As the attacker had privileged access from the get-go, there was no need for privilege escalation.

Lateral movement

Two days later, the attacker began to spread from the initial server. The compromised server began to send out unusual Windows Management Instrumentation (WMI) commands.

It began remotely controlling four other devices – authenticating on them with a single admin credential. One of the destinations was a domain controller (DC), another was a backup server.

By using WMI – a common admin tool – for lateral movement, the attacker opted to ‘live off the land’ rather than introduce a new lateral movement tool, aiming to remain unnoticed by the company’s security stack. The unusual use of WMI was picked up by Darktrace and the timings of the unusual WMI connections were pieced together by Cyber AI Analyst.

Models:

  • New or Uncommon WMI Activity
  • AI Analyst / Extensive Chain of Administrative Connections

Establish C2

The four devices then connected to the IP 185.250.151[.]172. Three of them, including the DC and backup server, established SSL beacons to the IP using the dynamic DNS domain goog1e.ezua[.]com.

The C2 endpoints had very little open-source intelligence (OSINT) available, but it seems that a Cobalt Strike-style script had used the endpoint in the past. This suggests complex tooling, as the attacker used dynamic SSL and spoofed Google to mask their beaconing.

Interestingly, through the entirety of the attack, only these three devices used SSL connections for beaconing, while later C2 occurred over unencrypted protocols. It appears these three critical devices were treated differently to the other infected devices on the network.

Models:

  • Immediate breach of Anomalous External Activity from Critical Network Device, then several model breaches involving beaconing and SSL to dynamic DNS. (Domain Controller DynDNS SSL or HTTP was particularly specific to this activity.)

The middle game: Internal reconnaissance and further lateral movement

The attack chain took the form of two cycles of lateral movement, followed by establishing C2 at the newly controlled destinations.

Figure 2: Observed chain of lateral movement and C2.

So, after establishing C2, the DC made WMI requests to 20 further IPs over an extended period. It also scanned 234 IPs via ICMP pings, presumably in an attempt to find more hosts.

Many of these were eventually found with ransom notes, in particular when the targeted devices were hypervisors. The ransomware was likely deployed with remote commands via WMI.

Models:

  • AI Analyst / Suspicious Chain of Administrative Connections (from the initial server to the DC to the hypervisor)
  • AI Analyst / Extensive Suspicious WMI Activity (from the DC)
  • Device / ICMP Address Scan, Scanning of Multiple Devices AI Analyst incident (from the DC)

Further C2

As the second stage of lateral movement stopped, a second stage of unencrypted C2 was seen from five new devices. Each started with GET requests to the IP seen in the SSL C2 (185.250.151[.]172), which used the spoofed hostname google[.]com.

Activity started on each device with HTTP requests for a URI ending in .png, before a more consistent beaconing to the URI /books/. Eventually, the devices made POST requests to the URI /ebooks/?k= (a unique identifier for each device). All this appears to be a way of concealing a C2 beacon in what looks like plausible traffic to Google.

In this way, by encrypting some C2 connections with SSL to a Dynamic DNS domain, while crafting other unencrypted HTTP to look like traffic to google[.]com, the attacker managed to operate undetected by the company’s antivirus tools.

Darktrace identified this anomalous activity and generated a large number of external connectivity model breaches.

Models:

  • Eight breaches of Compromise / HTTP Beaconing to New Endpoint from the affected devices

Accomplish mission: Checkmate

Finally, the attacker deployed ransomware. In the ransom note, they stated that sensitive information had been exfiltrated and would be leaked if the company did not pay.

However, this was a lie. Darktrace confirmed that no data had been exfiltrated, as the C2 communications had sent far too little data. Lying about data exfiltration in order to extort a ransom is a common tactic for attackers, and visibility is crucial to determine whether a threat actor is bluffing.

In addition, Antigena – Darktrace’s Autonomous Response technology – blocked an internal download from one of the servers compromised in the first round of lateral movement, because it was an unusual incoming data volume for the client device. This was most likely the attacker attempting to transfer data in preparation for the end goal, so the block may have prevented this data from being moved for exfiltration.

Figure 3: Antigena model breach.

Figure 4: Device is blocked from SMB communication with the compromised server three seconds later.

Models:

  • Unusual Incoming Data Volume
  • High Volume Server Data Transfer

Unfortunately, Antigena was not active on the majority of the devices involved in the incident. If in active mode, Antigena would have stopped the early stages of this activity, including the unusual administrative logins and beaconing. The customer is now working to fully configure Antigena, so they benefit from 24/7 Autonomous Response.

Cyber AI Analyst investigates

Darktrace’s AI spotted and reported on beaconing from several devices including the DC, which was the highest scoring device for unusual behavior at the time of the activity. It condensed this information into three incidents – ‘Possible SSL Command and Control’, ‘Extensive Suspicious Remote WMI Activity’, and ‘Scanning of Remote Devices’.

Crucially, Cyber AI Analyst not only summarized the admin activity from the DC but also linked it back to the first device through an unusual chain of administrative connections.

Figure 5: Cyber AI Analyst incident showing a suspicious chain of administrative connections linking the first device in the chain of connections to a hypervisor where a ransom note was found via the compromised DC, saving valuable time in the investigation. It also highlights the credential common to all of the lateral movement connections.

Finding lateral movement chains manually is a laborious process well suited to AI. In this case, it enabled the security team to quickly trace back to the device which was the likely source of the attack and find the common credential in the connections.

Play the game like a machine

To get the full picture of a ransomware attack, it is important to look beyond the final encryption to previous phases of the kill chain. In the attack above, the encryption itself did not generate network traffic, so detecting the intrusion at its early stages was vital.

Despite the attacker ‘Living off the Land’ and using WMI with a compromised admin credential, as well as spoofing the common hostname google[.]com for C2 and applying dynamic DNS for SSL connections, Darktrace was able to identify all the stages of the attack and immediately piece them together into a meaningful security narrative. This would have been almost impossible for a human analyst to achieve without labor-intensive checking of the timings of individual connections.

With ransomware infections becoming faster and more frequent, with the threat of offensive AI looming closer and the Dark Web marketplace thriving, with security teams drowning under false positives and no time left on the clock, AI is now an essential part of any security solution. The board is set, the time is ticking, the stakes are higher than ever. Your move.

Thanks to Darktrace analyst Daniel Gentle for his insights on the above threat find.

IoCs:

IoCComment185.250.151[.]172IP address used for both HTTP and SSL C2goog1e.ezua[.]comDynamic DNS Hostname used for SSL C2

Darktrace model detections:

  • AI Analyst models:
  • Extensive Suspicious WMI Activity
  • Suspicious Chain of Administrative Connections
  • Scanning of Multiple Devices
  • Possible SSL Command and Control
  • Meta model:
  • Device / Large Number of model breaches
  • External connectivity models:
  • Anonymous Server Activity / Domain Controller DynDNS SSL or HTTP
  • Compromise / Suspicious TLS Beaconing to Rare External
  • Compromise / Beaconing Activity To External Rare
  • Compromise / SSL to DynDNS
  • Anomalous Server Activity / External Activity from Critical Network Device
  • Compromise / Sustained SSL or HTTP Increase
  • Compromise / Suspicious Beaconing Behaviour
  • Compromise / HTTP Beaconing to New Endpoint
  • Internal activity models:
  • Device / New or Uncommon WMI Activity
  • User / New Admin Credentials on Client
  • Device / ICMP Address Scan
  • Anomalous Connection / Unusual Incoming Data Volume
  • Unusual Activity / High Volume Server Data Transfer

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead
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