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July 27, 2023

Revealing Outlaw's Returning Features & New Tactics

Darktrace's investigation of the latest Outlaw crypto-mining operation, covering the resurgence of old tactics along with the emergence of new ones.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Adam Potter
Senior Cyber Analyst
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27
Jul 2023

What is Outlaw Cryptocurrency Mining Operation?

The cybersecurity community has been aware of the threat of Outlaw cryptocurrency mining operation, and its affiliated activities since as early as 2018. Despite its prominence, Outlaw remains largely elusive to researchers and analysts due to its ability to adapt its tactics, procedures, and payloads.

Outlaw gained notoriety in 2018 as security researchers began observing the creation of affiliated botnets.[1][2]  Researchers gave Outlaw  its name based on the English translation of the “Haiduc” tool observed during their initial activity on compromised devices.[3],[4] By 2019, much of the initial Outlaw activity  focused on the targeting of Internet of Things (IoT) devices and other internet facing servers, reportedly focusing operations in China and on Chinese devices.[5],[6]  From the outset, mining operations featured as a core element of botnets created by the group.[7] This initial focus may have been a sign of caution by threat actors or a preliminary means of testing procedures and operation efficacy. Regardless, Outlaw actors inevitably expanded scope, targeting larger organizations and a wider range of internet facing devices across geographic scope.

Following a short period of inactivity, security researchers began to observe new Outlaw activity, showcasing additional capabilities such as the ability to kill existing crypto-mining processes on devices, thereby reclaiming devices already compromised by crypto-jacking. [8],[9]

Latest News on Outlaw

Although the more recently observed incidents of Outlaw did demonstrate some new tactics, many of its procedures remained the same, including its unique bundling of payloads that combine crypto-mining and botnet capabilities. [10] In conjunction, the continued use of mining-specific payloads and growth of affiliated botnets has bolstered the belief that Outlaw actors historically prioritizes financial gain, in lieu of overt political objectives.

Given the tendency for malicious actors to share tools and capabilities, true attribution of threat or threat group is extremely difficult in the wild. As such, a genuine survey of activity from the group across a customer base has not always been possible. Therefore, we will present an updated look into more recent activity associated with Outlaw detected across the Darktrace customer base.  

Darktrace vs Outlaw

Since late 2022, Darktrace has observed a rise in probable cyber incidents involving indicators of compromise (IoCs) associated with Outlaw. Given its continued prevalence and relative dearth of information, it is essential to take a renewed look at the latest campaign activity associated with threats like Outlaw to avoid making erroneous assumptions and to ensure the threat posed is correctly characterized.

While being aware of previous IoCs and tactics known to be employed in previous campaigns will go some way to protecting against future Outlaw attacks, it is paramount for organizations to arm themselves with an autonomous intelligent decision maker that can identify malicious activity, based on recognizing deviations from expected patterns of behavior, and take preventative action to effectively defend against such a versatile threat.

Darktrace’s anomaly-based approach to threat detection means it is uniquely positioned to detect novel campaign activity by recognizing subtle deviations in affected devices’ behavior that would have gone unnoticed by traditional security tools relying on rules, signatures and known IoCs.

Outlaw Attack Overview & Darktrace Coverage

From late 2022 through early 2023, Darktrace identified multiple cyber events involving IP addresses, domains, and payloads associated with Outlaw on customer networks. In this recent re-emergence of campaign activity, Darktrace identified numerous attack vectors and IoCs that had previously been associated with Outlaw, however it also observed significant deviations from previous campaigns.

Returning Features

As outlined in a previous blog, past iterations of Outlaw compromises include four identified, distinct phases:

1. Targeting of internet facing devices via SSH brute-forcing

2. Initiation of crypto-mining operations

3. Download of shell script and/or botnet malware payloads

4. Outgoing external SSH scanning to propagate the botnet

Nearly all affected devices analyzed by Darktrace were tagged as internet facing, as identified in previous campaigns, supporting the notion that Outlaw continues to focus on easily exposed devices. In addition to this, Darktrace observed three other core returning features from previous Outlaw campaigns in affected devices between late 2022 and early 2023:

1. Gzip and/or Script Download

2. Beaconing Activity (Command and Control)

3. Crypto-mining

Gzip and/or Script Download

Darktrace observed numerous devices downloading the Dota malware, a strain that is previously known to have been associated with the Outlaw botnet, as either a gzip file or a shell script from rare external hosts.

In some examples, IP addresses that provided the payload were flagged by open-source intelligence (OSINT) sources as having engaged in widespread SSH brute-forcing activities. While the timing of the payload transfer to the device was not consistent, download of gzip files featured prominently during directly observed or potentially affiliated activity. Moreover, Darktrace detected multiple devices performing HTTP requests for shell scripts (.sh) according to detected connection URIs. Darktrace DETECT was able to identify these anomalous connections due to the rarity of the endpoint, payloads, and connectivity for the devices.

Figure 1: Darktrace Cyber AI Analyst technical details summary from an incident during the analysis timeframe that highlights a breach device retrieving the anomalous shell scripts using wget.

Beaconing Activity – Command and Control (C2) Endpoint

Across all Outlaw activity identified by Darktrace, devices engaged in some form of beaconing behavior, rather than one-off connections to IPs associated with Outlaw. While the use of application protocol was not uniform, repeated connectivity to rare external IP addresses related to Outlaw occurred across many analyzed incidents. Darktrace’s Self-Learning AI understood that this beaconing activity represented devices deviating from their expected patterns of life and was able to bring it to the immediate attention of customer security teams.

Figure 2: Model breach log details showing sustained, repeated connectivity to Outlaw affiliated endpoint over port 443, indicating potential C2 activity.

Crypto-mining

In almost every incident of Outlaw identified across the fleet, Darktrace detected some form of cryptocurrency mining activity. Devices affected by Outlaw were consistently observed making anomalous connections to external endpoints associated with crypto-mining operations. Furthermore, the Minergate protocol appeared consistently across hosts; even when devices did not make direct crypto-mining commands, such hosts attempted connections to external entities that were known to support crypto-mining operations.

Figure 3: Advanced Search results showing a sudden spike in mining activity from a device observed connecting to Outlaw-affiliated IP addresses. Such crypto-mining activity was observed consistently across analyzed incidents.

Is Outlaw Using New Tactics?

While in the past, Outlaw activity was identified through a systematic kill chain, recent investigations conducted by Darktrace show significant deviations from this.

For instance, affected devices do not necessarily follow the previously outlined kill chain directly as they did previously. Instead, Darktrace observed affected devices exhibiting these phases in differing orders, repeating steps, or missing out attack phases entirely.

It is essential to study such variation in the kill chain to learn more about the threat of Outlaw and how threat actors are continuing to use it is varying ways. These discrepancies in kill chain elements are likely impacted by visibility into the networks and devices of Darktrace customers, with some relevant activity falling outside of Darktrace’s purview. This is particularly true for internet-exposed devices and hosts that repeatedly performed the same anomalous activity (such as making Minergate requests). Moreover, some devices involved in Outlaw activity may have already been compromised prior to Darktrace’s visibility into the network. As such, these conclusions must be evaluated with a degree of uncertainty.

SSH Activity

Although external SSH connectivity was apparent in some of the incidents detected by Darktrace, it was not directly related to brute-forcing activity. Affected devices did receive anomalous incoming SSH connections, however, wide ranging SSH failed connectivity following the initiation of mining operations by compromised devices was not readily apparent across analyzed compromises. Connections over port 22 were more frequently associated with beaconing and/or C2 activity to endpoints associated with Outlaw, than with potential brute-forcing. As such, Darktrace could not, with high confidence correlate such SSH activity to brute-forcing. This could suggest that threat actors are now portioning or rotation of botnet devices for different operations, for example dividing between botnet expansion and mining operations.

Command line tools

In cases of Outlaw investigated by Darktrace, there was also a degree of variability involving the tools used to retrieve payloads. On the networks of customers affected by Outlaw, Darktrace DETECT identified the use of user agents and command line tools that it considered to be out of character for the network and its devices.

When retrieving the Dota malware payload or shell script data, compromised devices frequently relied on numerous versions of wget and curl user agents. Although the use of such tools as a tactic cannot be definitively linked to the crypto-mining campaign, the employment of varying and/or outdated native command line tools attests to the procedural flexibility of Outlaw campaigns, and its potential for continued evolution.

Figure 4: Breach log data showing use of curl and wget tools to connect to IP addresses associated with Outlaw.

Outlaw in 2023

Given Outlaw’s widespread notoriety and its continued activities, it is likely to remain a prominent threat to organizations and security teams across the threat landscape in 2023 and beyond.

As Darktrace has observed within its customer base from late 2022 through early 2023, activity linked with the Outlaw cryptocurrency mining campaign continues to transpire, offering security teams and research a renewed look at how it has evolved and adapted over the years. While many of its features and tactics appear to have remained consistent, Darktrace has identified numerous signs of Outlaw deviating from its previously known activities.

While relying on previously established IoCs and known tactics from previous campaigns will go some way to protecting an organization’s network from Outlaw compromises, there is a greater need than ever to go further than this. Rather than depending on a list of known-bads or traditional signatures and rules, Darktrace’s anomaly-based approach to threat detection and unparallel autonomous response capabilities mean it is uniquely positioned to DETECT and RESPOND to Outlaw activity, regardless of how it evolves in the future.

Credit to: Adam Potter, Cyber Analyst, Nahisha Nobregas, SOC Analyst, and Ryan Traill, Threat Content Lead

Relevant DETECT Model Breaches:

Compliance / Incoming SSH  

Device / New User Agent and New IP

Device / New User Agent  

Anomalous Connection / New User Agent to IP Without Hostname  

Compromise / Crypto Currency Mining Activity  

Anomalous File / Internet Facing System File Download  

Anomalous Server Activity / New User Agent from Internet Facing System  

Anomalous File / Zip or Gzip from Rare External Location  

Anomalous File / Script from Rare External Location  

Anomalous Connection / Multiple Failed Connections to Rare Endpoint  

Compromise / Large Number of Suspicious Failed Connections  

Anomalous Server Activity / Outgoing from Server  

Compromise / Sustained TCP Beaconing Activity To Rare Endpoint

Indicators of Compromise

Indicator - Type - Description

/dota3.tar.gz​

File  URI​

Outlaw  payload​

/tddwrt7s.sh​

File  URI​

Outlaw  payload​

73e5dbafa25946ed636e68d1733281e63332441d​

SHA1  Hash​

Outlaw  payload​

debian-package[.]center​

Hostname​

Outlaw  C2 endpoint​

161.35.236[.]24​

IP  address​

Outlaw  C2 endpoint​

138.68.115[.]96​

IP  address​

Outlaw C2  endpoint​

67.205.134[.]224​

IP  address​

Outlaw C2  endpoint​

138.197.212[.]204​

IP  address​

Outlaw C2  endpoint​

45.9.148[.]59 ​

IP  address​

Possible  Outlaw C2 endpoint​

45.9.148[.]117​

IP  address​

Outlaw C2  endpoint​

45.9.148[.]125​

IP  address​

Outlaw C2  endpoint​

45.9.148[.]129​

IP  address​

Outlaw C2  endpoint​

45.9.148[.]99 ​

IP  address​

Outlaw C2  endpoint​

45.9.148[.]234​

IP  address​

Possible  Outlaw C2 endpoint​

45.9.148[.]236​

IP  address​

Possible  Outlaw C2 endpoint​

159.203.102[.]122​

IP  address​

Outlaw C2  endpoint​

159.203.85[.]196​

IP  address​

Outlaw C2  endpoint​

159.223.235[.]198​

IP  address​

Outlaw C2  endpoint​

MITRE ATT&CK Mapping

Tactic -Technique

Initial Access -T1190  Exploit - Public Facing Application

Command and Control - T1071 - Application - Layer Protocol

T1071.001 - Application Layer Protocol: Web Protocols

Impact - T1496 Resource Hijacking

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Adam Potter
Senior Cyber Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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