Blog
/
/
March 11, 2020

How Darktrace Antigena Email Caught A Fearware Email Attack

Darktrace effectively detects and neutralizes fearware attacks evading gateway security tools. Learn more about how Antigena Email outsmarts cyber-criminals.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product
Default blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
11
Mar 2020

The cyber-criminals behind email attacks are well-researched and highly responsive to human behaviors and emotions, often seeking to evoke a specific reaction by leveraging topical information and current news. It’s therefore no surprise that attackers have attempted to latch onto COVID-19 in their latest effort to convince users to open their emails and click on seemingly benign links.

The latest email trend involves attackers who claim to be from the Center for Disease Control and Prevention, purporting to have emergency information about COVID-19. This is typical of a recent trend we’re calling ‘fearware’: cyber-criminals exploit a collective sense of fear and urgency, and coax users into clicking a malicious attachment or link. While the tactic is common, the actual campaigns contain terms and content that’s unique. There are a few patterns in the emails we’ve seen, but none reliably predictable enough to create hard and fast rules that will stop emails with new wording without causing false positives.

For example, looking for the presence of “CDC” in the email sender would easily fail when the emails begin to use new wording, like “WHO”. We’ve also seen a mismatch of links and their display text – with display text that reads “https://cdc.gov/[random-path]” while the actual link is a completely arbitrary URL. Looking for a pattern match on this would likely lead to false positives and would serve as a weak indicator at best.

The majority of these emails, especially the early ones, passed most of our customers’ existing defenses including Mimecast, Proofpoint, and Microsoft’s ATP, and were approved to be delivered directly to the end user’s inbox. Fortunately, these emails were immediately identified and actioned by Antigena Email, Darktrace’s Autonomous Response technology for the inbox.

Gateways: The Current Approach

Most organizations employ Secure Email Gateways (SEGs), like Mimecast or Proofpoint, which serve as an inline middleman between the email sender and the recipient’s email provider. SEGs have largely just become spam-detection engines, as these emails are obvious to spot when seen at scale. They can identify low-hanging fruit (i.e. emails easily detectable as malicious), but they fail to detect and respond when attacks become personalized or deviate even slightly from previously-seen attacks.

Figure 1: A high-level diagram depicting an Email Secure Gateway’s inline position.

SEGs tend to use lists of ‘known-bad’ IPs, domains, and file hashes to determine an email’s threat level – inherently failing to stop novel attacks when they use IPs, domains, or files which are new and have not yet been triaged or reported as malicious.

When advanced detection methods are used in gateway technologies, such as anomaly detection or machine learning, these are performed after the emails have been delivered, and require significant volumes of near-identical emails to trigger. The end result is very often to take an element from one of these emails and simply deny-list it.

When a SEG can’t make the determination on these factors, they may resort to a technique known as sandboxing, which creates an isolated environment for testing links and attachments seen in emails. Alternatively, they may turn to basic levels of anomaly detection that are inadequate due to their lack of context of data outside of emails. For sandboxing, most advanced threats now typically employ evasion techniques like an activation time that waits until a certain date before executing. When deployed, the sandboxing attempts see a harmless file, not recognizing the sleeping attack waiting within.

Figure 2: This email was registered only 2 hours prior to an email we processed.

Taking a sample COVID-19 email seen in a Darktrace customer’s environment, we saw a mix of domains used in what appears to be an attempt to avoid pattern detection. It would be improbable to have the domains used on a list of ‘known-bad’ domains anywhere at the time of the first email, as it was received a mere two hours after the domain was registered.

Figure 3: While other defenses failed to block these emails, Antigena Email immediately marked them as 100% unusual and held them back from delivery.

Antigena Email sits behind all other defenses, meaning we only see emails when those defenses fail to block a malicious email or deem an email is safe for delivery. In the above COVID-19 case, the first 5 emails were marked by MS ATP with a spam confidence score of 1, indicating Microsoft scanned the email and it was determined to be clean – so Microsoft took no action whatsoever.

The Cat and Mouse Game

Cyber-criminals are permanently in flux, quickly moving to outsmart security teams and bypass current defenses. Recognizing email as the easiest entry point into an organization, they are capitalizing on the inadequate detection of existing tools by mass-producing personalized emails through factory-style systems that machine-research, draft, and send with minimal human interaction.

Domains are cheap, proxies are cheap, and morphing files slightly to change the entire fingerprint of a file is easy – rendering any list of ‘known-bads’ as outdated within seconds.

Cyber AI: The New Approach

A new approach is required that relies on business context and an inside-out understanding of a corporation, rather than analyzing emails in isolation.

An Immune System Approach

Darktrace’s core technology uses AI to detect unusual patterns of behavior in the enterprise. The AI is able to do this successfully by following the human immune system’s core principles: develop an innate sense of ‘self’, and use that understanding to detect abnormal activity indicative of a threat.

In order to identify threats across the entire enterprise, the AI is able to understand normal patterns of behavior beyond just the network. This is crucial when working towards a goal of full business understanding. There’s a clear connection between activity in, for example, a SaaS application and a corresponding network event, or an event in the cloud and a corresponding event elsewhere within the business.

There’s an explicit relationship between what people do on their computers and the emails they send and receive. Having the context that a user has just visited a website before they receive an email from the same domain lends credibility to that email: it’s very common to visit a website, subscribe to a mailing list, and then receive an email within a few minutes. On the contrary, receiving an email from a brand-new sender, containing a link that nobody in the organization has ever been to, lends support to the fact that the link is likely no good and that perhaps the email should be removed from the user’s inbox.

Enterprise-Wide Context

Darktrace’s Antigena Email extends this interplay of data sources to the inbox, providing unique detection capabilities by leveraging full business context to inform email decisions.

The design of Antigena Email provides a fundamental shift in email security – from where the tool sits to how it understands and processes data. Unlike SEGs, which sit inline and process emails only as they first pass through and never again, Antigena Email sits passively, ingesting data that is journaled to it. The technology doesn’t need to wait until a domain is fingerprinted or sandboxed, or until it is associated with a campaign that has a famous name and all the buzz.

Antigena Email extends its unique position of not sitting inline to email re-assessment, processing emails millions of times instead of just once, enabling actions to be taken well after delivery. A seemingly benign email with popular links may become more interesting over time if there’s an event within the enterprise that was determined to have originated via an email, perhaps when a trusted site becomes compromised. While Antigena Network will mitigate the new threat on the network, Antigena Email will neutralize the emails that contain links associated with those found in the original email.

Figure 4: Antigena Email sits passively off email providers, continuously re-assessing and issuing updated actions as new data is introduced.

When an email first arrives, Antigena Email extracts its raw metadata, processes it multiple times at machine speed, and then many millions of times subsequently as new evidence is introduced (typically based on events seen throughout the business). The system corroborates what it is seeing with what it has previously understood to be normal throughout the corporate environment. For example, when domains are extracted from envelope information or links in the email body, they’re compared against the popularity of the domain on the company’s network.

Figure 5: The link above was determined to be 100% rare for the enterprise.

Dissecting the above COVID-19 linked email, we can extract some of the data made available in the Antigena Email user interface to see why Darktrace thought the email was so unusual. The domain in the ‘From’ address is rare, which is supplemental contextual information derived from data across the customer’s entire digital environment, not limited to just email but including network data as well. The emails’ KCE, KCD, and RCE indicate that it was the first time the sender had been seen in any email: there had been no correspondence with the sender in any way, and the email address had never been seen in the body of any email.

Figure 6: KCE, KCD, and RCE scores indicate no sender history with the organization.

Correlating the above, Antigena Email deemed these emails 100% anomalous to the business and immediately removed them from the recipients’ inboxes. The platform did this for the very first email, and every email thereafter – not a single COVID-19-based email got by Antigena Email.

Conclusion

Cyber AI does not distinguish ‘good’ from ‘bad’; rather whether an event is likely to belong or not. The technology looks only to compare data with the learnt patterns of activity in the environment, incorporating the new email (alongside its own scoring of the email) into its understanding of day-to-day context for the organization.

By asking questions like “Does this email appear to belong?” or “Is there an existing relationship between the sender and recipient?”, the AI can accurately discern the threat posed by a given email, and incorporate these findings into future modelling. A model cannot be trained to think just because the corporation received a higher volume of emails from a specific sender, these emails are all of a sudden considered normal for the environment. By weighing human interaction with the emails or domains to make decisions on math-modeling reincorporation, Cyber AI avoids this assumption, unless there’s legitimate correspondence from within the corporation back out to the sender.

The inbox has traditionally been the easiest point of entry into an organization. But the fundamental differences in approach offered by Cyber AI drastically increase Antigena Email’s detection capability when compared with gateway tools. Customers with and without email gateways in place have therefore seen a noticeable curbing of their email problem. In the continuous cat-and-mouse game with their adversaries, security teams augmenting their defenses with Cyber AI are finally regaining the advantage.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product

More in this series

No items found.

Blog

/

Email

/

November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI