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February 10, 2025

From Hype to Reality: How AI is Transforming Cybersecurity Practices

AI hype is everywhere, but not many vendors are getting specific. Darktrace’s multi-layered AI combines various machine learning techniques for behavioral analytics, real-time threat detection, investigation, and autonomous response.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Carignan
SVP, Security & AI Strategy, Field CISO
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10
Feb 2025

AI is everywhere, predominantly because it has changed the way humans interact with data. AI is a powerful tool for data analytics, predictions, and recommendations, but accuracy, safety, and security are paramount for operationalization.

In cybersecurity, AI-powered solutions are becoming increasingly necessary to keep up with modern business complexity and this new age of cyber-threat, marked by attacker innovation, use of AI, speed, and scale. The emergence of these new threats calls for a varied and layered approach in AI security technology to anticipate asymmetric threats.

While many cybersecurity vendors are adding AI to their products, they are not always communicating the capabilities or data used clearly. This is especially the case with Large Language Models (LLMs). Many products are adding interactive and generative capabilities which do not necessarily increase the efficacy of detection and response but rather are aligned with enhancing the analyst and security team experience and data retrieval.

Consequently, many  people erroneously conflate generative AI with other types of AI. Similarly, only 31% of security professionals report that they are “very familiar” with supervised machine learning, the type of AI most often applied in today’s cybersecurity solutions to identify threats using attack artifacts and facilitate automated responses. This confusion around AI and its capabilities can result in suboptimal cybersecurity measures, overfitting, inaccuracies due to ineffective methods/data, inefficient use of resources, and heightened exposure to advanced cyber threats.

Vendors must cut through the AI market and demystify the technology in their products for safe, secure, and accurate adoption. To that end, let’s discuss common AI techniques in cybersecurity as well as how Darktrace applies them.

Modernizing cybersecurity with AI

Machine learning has presented a significant opportunity to the cybersecurity industry, and many vendors have been using it for years. Despite the high potential benefit of applying machine learning to cybersecurity, not every AI tool or machine learning model is equally effective due to its technique, application, and data it was trained on.

Supervised machine learning and cybersecurity

Supervised machine models are trained on labeled, structured data to facilitate automation of a human-led trained tasks. Some cybersecurity vendors have been experimenting with supervised machine learning for years, with most automating threat detection based on reported attack data using big data science, shared cyber-threat intelligence, known or reported attack behavior, and classifiers.

In the last several years, however, more vendors have expanded into the behavior analytics and anomaly detection side. In many applications, this method separates the learning, when the behavioral profile is created (baselining), from the subsequent anomaly detection. As such, it does not learn continuously and requires periodic updating and re-training to try to stay up to date with dynamic business operations and new attack techniques. Unfortunately, this opens the door for a high rate of daily false positives and false negatives.

Unsupervised machine learning and cybersecurity

Unlike supervised approaches, unsupervised machine learning does not require labeled training data or human-led training. Instead, it independently analyzes data to detect compelling patterns without relying on knowledge of past threats. This removes the dependency of human input or involvement to guide learning.

However, it is constrained by input parameters, requiring a thoughtful consideration of technique and feature selection to ensure the accuracy of the outputs. Additionally, while it can discover patterns in data as they are anomaly-focused, some of those patterns may be irrelevant and distracting.

When using models for behavior analytics and anomaly detection, the outputs come in the form of anomalies rather than classified threats, requiring additional modeling for threat behavior context and prioritization. Anomaly detection performed in isolation can render resource-wasting false positives.

LLMs and cybersecurity

LLMs are a major aspect of mainstream generative AI, and they can be used in both supervised and unsupervised ways. They are pre-trained on massive volumes of data and can be applied to human language, machine language, and more.

With the recent explosion of LLMs in the market, many vendors are rushing to add generative AI to their products, using it for chatbots, Retrieval-Augmented Generation (RAG) systems, agents, and embeddings. Generative AI in cybersecurity can optimize data retrieval for defenders, summarize reporting, or emulate sophisticated phishing attacks for preventative security.

But, since this is semantic analysis, LLMs can struggle with the reasoning necessary for security analysis and detection consistently. If not applied responsibly, generative AI can cause confusion by “hallucinating,” meaning referencing invented data, without additional post-processing to decrease the impact or by providing conflicting responses due to confirmation bias in the prompts written by different security team members.

Combining techniques in a multi-layered AI approach

Each type of machine learning technique has its own set of strengths and weaknesses, so a multi-layered, multi-method approach is ideal to enhance functionality while overcoming the shortcomings of any one method.

Darktrace’s Self-Learning AI is a multi-layered engine is powered by multiple machine learning approaches, which operate in combination for cyber defense. This allows Darktrace to protect the entire digital estates of the organizations it secures, including corporate networks, cloud computing services, SaaS applications, IoT, Industrial Control Systems (ICS), and email systems.

Plugged into the organization’s infrastructure and services, our AI engine ingests and analyzes the raw data and its interactions within the environment and forms an understanding of the normal behavior, right down to the granular details of specific users and devices. The system continually revises its understanding about what is normal based on evolving evidence, continuously learning as opposed to baselining techniques.

This dynamic understanding of normal partnered with dozens of anomaly detection models means that the AI engine can identify, with a high degree of precision, events or behaviors that are both anomalous and unlikely to be benign. Understanding anomalies through the lens of many models as well as autonomously fine-tuning the models’ performances gives us a higher understanding and confidence in anomaly detection.

The next layer provides event correlation and threat behavior context to understand the risk level of an anomalous event(s). Every anomalous event is investigated by Cyber AI Analyst that uses a combination of unsupervised machine learning models to analyze logs with supervised machine learning trained on how to investigate. This provides anomaly and risk context along with investigation outcomes with explainability.

The ability to identify activity that represents the first footprints of an attacker, without any prior knowledge or intelligence, lies at the heart of the AI system’s efficacy in keeping pace with threat actor innovations and changes in tactics and techniques. It helps the human team detect subtle indicators that can be hard to spot amid the immense noise of legitimate, day-to-day digital interactions. This enables advanced threat detection with full domain visibility.

Digging deeper into AI: Mapping specific machine learning techniques to cybersecurity functions

Visibility and control are vital for the practical adoption of AI solutions, as it builds trust between human security teams and their AI tools. That is why we want to share some specific applications of AI across our solutions, moving beyond hype and buzzwords to provide grounded, technical explanations.

Darktrace’s technology helps security teams cover every stage of the incident lifecycle with a range of comprehensive analysis and autonomous investigation and response capabilities.

  1. Behavioral prediction: Our AI understands your unique organization by learning normal patterns of life. It accomplishes this with multiple clustering algorithms, anomaly detection models, Bayesian meta-classifier for autonomous fine-tuning, graph theory, and more.
  2. Real-time threat detection: With a true understanding of normal, our AI engine connects anomalous events to risky behavior using probabilistic models. 
  3. Investigation: Darktrace performs in-depth analysis and investigation of anomalies, in particular automating Level 1 of a SOC team and augmenting the rest of the SOC team through prioritization for human-led investigations. Some of these methods include supervised and unsupervised machine learning models, semantic analysis models, and graph theory.
  4. Response: Darktrace calculates the proportional action to take in order to neutralize in-progress attacks at machine speed. As a result, organizations are protected 24/7, even when the human team is out of the office. Through understanding the normal pattern of life of an asset or peer group, the autonomous response engine can isolate the anomalous/risky behavior and surgically block. The autonomous response engine also has the capability to enforce the peer group’s pattern of life when rare and risky behavior continues.
  5. Customizable model editor: This layer of customizable logic models tailors our AI’s processing to give security teams more visibility as well as the opportunity to adapt outputs, therefore increasing explainability, interpretability, control, and the ability to modify the operationalization of the AI output with auditing.

See the complete AI architecture in the paper “The AI Arsenal: Understanding the Tools Shaping Cybersecurity.”

Figure 1. Alerts can be customized in the model editor in many ways like editing the thresholds for rarity and unusualness scores above.

Machine learning is the fundamental ally in cyber defense

Traditional security methods, even those that use a small subset of machine learning, are no longer sufficient, as these tools can neither keep up with all possible attack vectors nor respond fast enough to the variety of machine-speed attacks, given their complexity compared to known and expected patterns.

Security teams require advanced detection capabilities, using multiple machine learning techniques to understand the environment, filter the noise, and take action where threats are identified.

Darktrace’s Self-Learning AI comes together to achieve behavioral prediction, real-time threat detection and response, and incident investigation, all while empowering your security team with visibility and control.

Learn how AI is Applied in Cybersecurity

Discover specifically how Darktrace applies different types of AI to improve cybersecurity efficacy and operations in this technical paper.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Carignan
SVP, Security & AI Strategy, Field CISO

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June 11, 2026

Cybersecurity for the Sports Sector: The Threats Facing a Digitized Industry in 2026

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Securing sporting events in 2026

When you walk into a stadium on game day, you are entering a small smart city. Ticketing, turnstiles, payments, public Wi-Fi for tens of thousands of fans, CCTV, lighting, even the HVAC all run on connected systems. The experience for fans has become unmatched, but that dependency has created a much larger attack surface than people may realize.

Our latest threat research backs that up. In the past year, a survey that Darktrace commissioned found that 84% of respondents from professional sports organizations had at least one cyber incident, and 57% were hit more than once. For a sector that relies on the impact of the live moment, those numbers translate directly into operational risk.

Why sports is a target for cyber attacks

Sport is a highly visible target with fixed timelines, so attackers know exactly when disruption will have the most impact. It also holds valuable data, athlete medical records, contracts, sponsorship deals, which carry financial, reputational, and regulatory risk if exposed. At the same time, delivery depends on a wide set of third parties: ticketing providers, broadcasters, cloud services, stadium technology. Any of those connections can become an entry point. Put visibility, timing, data, and dependency together, and you get an environment where even a small foothold can turn into a visible, time-critical incident.

How attackers target email and identity

Email and identity remain the front door. From October 2025 through March 2026, Darktrace / EMAIL™ detected more than 116,000 phishing emails aimed at sports organizations across our customer base, and our sports customers received 19% more phishing emails than organizations in other sectors. The numbers tell the story:

BY THE NUMBERS

  • 21% of phishing emails were aimed at VIPs.
  • 37% used novel social engineering.
  • 84% of malicious emails passed DMARC authentication

A large proportion of these emails passed authentication checks, which means traditional security controls are no longer a reliable barrier. Attackers are not relying on spoofed domains – they're using legitimate infrastructure and trusted platforms. Behavior matters. Once an account is compromised, the behavior shifts quickly. Login patterns change, inbox rules are created to hide responses, and accounts start being used for internal discovery or further phishing. These aren’t high-noise events. They sit in normal workflows, which is why they’re often missed.

Ransomware tells a similar story. In one case inside a sports deployment, attackers had quietly been moving data to an outside server for a full two weeks before they triggered encryption. By the time the ransom note appeared, the outcome was already set. That sequence shows up consistently is access first, movement next, disruption last. If detection starts at encryption, it’s already too late.

Why AI is an emerging blind spot in sports

The increasing adoption of AI is expanding the potential attack surface. 72% of the security professionals we surveyed expect AI to increase their cyber risk over the next year, and yet 35% are already using or planning to use it in stadium operations, the most critical functions to protect. In addition to prompt injection and AI build risks, shadow AI is becoming a more immediate issue. Staff are already putting sensitive data—performance metrics, scouting reports, contracts, health data—into tools with little or no governance. The upside is clear, but so is the exposure—and it is happening before most organizations have any visibility or control. At the same time, attackers are using the same technology to scale phishing and social engineering. The net effect is simple: more exposure, at higher speed.

How can cybersecurity professionals prepare

Across high profile events, Darktrace’s experience shows that effective cyber defense includes preparation, real‑time visibility, and the ability to respond dynamically and decisively when timing, complexity, and public exposure converge.

There are a few strategic implications for cybersecurity teams:

  • Get behavioral visibility across IT and OT, not just corporate systems.
  • Treat identity as your control plane. Most attacks in this sector start with credentials, not malware. MFA with behavioral detection helps solve that challenge.
  • Control third party and AI access the same way you control your own environment.
  • Rehearse response for live conditions, where decisions happen in minutes. Detection and response need to account for non-ideal conditions when engineers are under pressure and time constrained. In sport, timing is what turns small issues into major incidents. The same activity that would be manageable midweek becomes critical during a live event.

Why 2026 raises the cybersecurity stakes for sports

With the 2026 World Cup about to stretch across three countries and dozens of host cities, the attack surface is wide and the schedule is unforgiving.

Geopolitical signaling is raising the threat profile further. Previous international sporting events have demonstrated that nation‑state actors use the cyber domain to signal intent, influence narratives, or retaliate symbolically. In the context of the 2026 World Cup, Russia’s continued exclusion from international sport, the ongoing conflict in Ukraine, US defensive support to Ukraine, and Iran’s likely participation in the tournament introduce additional motivations for state‑aligned and non‑traditional affiliated actors to operate below the threshold of armed conflict. This doesn’t require new techniques—just the right timing and visibility.

In practice, this comes down to preparation: knowing what normal looks like across IT and OT, controlling third-party access, and spotting when behavior shifts.

In sport, disruption does not build slowly—it happens in real time and in public. By that point, the groundwork has already been set, long before the whistle goes.

About this research

Findings are based on Darktrace threat-research telemetry across sports-sector customer deployments (Q4 2025–Q1 2026) and a survey of 875 IT cybersecurity professionals in the US, UK, Australia, and Germany, fielded by Opinion Matters between May 28 and June 3, 2026. Read the full report for complete methodology, incident analysis, and strategic recommendations.

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About the author
Nathaniel Jones
VP, Security & AI Strategy, Field CISO

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June 11, 2026

Protecting Stadiums & Events with AI

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Stadium and large public venue operators are confronted with a unique set of cyber security challenges. Often described as a ‘honeypot’ for cyber-criminals, the sports and entertainment industry is an attractive target for threat actors for three main reasons:

  • Modern sports organizations process sensitive and highly valuable data at scale;
  • Sporting events are highly visible and time-critical, operating in front of live audiences with no room for error;
  • Sports organizations rely on sprawling vendor ecosystems and supply chains to deliver broadcast, commerce, fan engagement services, and more.

In a recent Darktrace-commissioned survey, 84% of professional sports organizations reported at least one cyber incident in the past year, and 57% were hit more than once [1]. The potential ramifications of cyber disruption during a large-scale sports event cannot be overstated. A momentary lapse in access to power could bring TV broadcasts to a halt; disruption to access controls could restrict fans from entering the grounds; CCTV outages could increase the risk of criminal behavior and physical injuries. If data is not reliable and stadium machines are outputting the wrong metrics, a venue could become dangerously overcrowded. The barrier between the cyber and physical worlds has long dissolved – cyber-attacks threaten human safety.

In this blog, I explore the key challenges of stadium cyber security and explain the unique capabilities of Self-Learning AI that led me to adopt Darktrace as a head of ICT and cyber security for international venues and events. Over my career I have helped secure football and rugby World Cups, World Athletics Championships and more than 500 events ,and the lessons from each have only sharpened my conviction in this approach.

The access paradox

The biggest challenge lies in the paradox of securing a site where various internal services are provided to a large number of unknown and unmanaged users, suppliers and devices. When it’s game time, or ‘D-Day’, you see a huge influx of thousands of people, each with their own devices, needing to connect to your network and your infrastructure. The floodgates are opened. But certain parts of your digital environment need to remain protected: your sensitive employee and customer data, your critical OT systems. I liken this to opening the door to your home, and letting the entire town come in and wander around. But you still need to secure your master bedroom.

A multitude of different actors must be able to work on-site to provide services or content during the event. Broadcasters, staff and suppliers need to have access to manage the show, and all these people need to access or interact with the IT infrastructure. In many ways, these additional bodies are already inside the perimeter and could host unknown malicious threats.

This year, the paradox is wider than ever. A tournament spread across hundreds of suppliers and vendors means the foothold an attacker needs may already belong to a trusted partner – a single compromised supplier can become the doorway to everything else. And the adversary is no longer working alone: generative AI now lets attackers probe and weaponize vulnerabilities across thousands of software dependencies at a speed no human team could match, turning the access paradox from a manageable risk into a fast-moving target.

Achieving this balance between accessibility and security requires a shift in mindset from perimeter-based security to one that can detect and respond to threats on the inside. The complexities involved requires technology that can identify malicious behavior in real time based on the wider context of an incident. A particular behavior or connection may be benign in one context and yet critically disruptive in another — tools and technology must be able to discern between the two.

This is why I considered Darktrace’s Self-Learning AI a suitable fit: rather than defending at the perimeter, it focuses on detecting and responding to malicious activity already inside. Because it learns the unique ‘patterns of life’ of its surroundings, it can detect subtle deviations that indicate a threat and initiate a targeted response – without relying on pre-programmed rules and playbooks.

IT/OT convergence

The second key challenge is the issue of IT and OT convergence. Typical stadiums and arenas consist of a wide range of Industrial Control Systems (ICS).

This involves a complex and messy array of switches, cables, CCTV cameras, as well as devices and technologies being brought in by the media and the press, and all these IT and OT components are now interconnected, which means these technologies now have Internet Protocol (IP)-based threats to manage. The same challenges that the corporate infrastructure for stadium management faces in cyber security are therefore also now an issue for ICS security.

This challenge cannot be addressed by viewing IT and OT security in isolation — these two environments are linked because of the analogue migration to IP. A unified approach is required to detect and respond to threats that start in IT before moving to industrial systems.

The stakes are physical. CCTV, Access Control, Public Annoucement system, lighting and the giant screens are all now running over IP, and a disruption to any of them can force a venue to halt play on safety grounds. Scale compounds the problem. At the Qatar 2022 World Cup, eight stadiums were purpose-built to a single technical standard, which made the digital environment relatively uniform to defend. The 2026 tournament is the opposite: dozens of host venues across three countries, each with its own operator, its own contractors and its own legacy systems.This creates a far more fragmented and unpredictable estate to secure.

In addition, cyber security technology must be able to deal with complexity. Darktrace’s AI thrives in the most complex environments, with more data points adding more context to inform the AI’s decision making. It covers OT and IT with a single, unified AI engine, that can also detect and respond across cloud infrastructure, SaaS applications, email systems and endpoints. It is ready to adapt to the messy, interconnected systems that make up large stadiums’ digital infrastructure.

The time factor

Finally, the nature of stadium events means that timing is critical and puts enormous pressure on the organizers and operators. ‘D-Day’ cannot be replayed or postponed, and so if cyber disruption occurs during the event, every minute is crucial. You cannot reschedule a World Cup final or move an opening ceremony; the date is fixed, the world is watching, and there is no second take.

There is consequently a strong emphasis on two key metrics

  • Mean Time To Know (MTTK) — how long it takes the security team need to be aware of an incident; and
  • Mean Time To Restore (MTTR) — how quickly a team can act to contain the threat.

It is perhaps more imperative in stadium event management than anywhere else that these two metrics be minimized.

This leads to the third criteria in assessing cyber security technology: does it help with response? And critically, can that response be nuanced and targeted, able to contain that threat without causing further disruption?

To this end, Darktrace’s Autonomous Response takes machine-speed action to contain cyber-attacks, when humans are too slow to react or aren’t around at all. It’s powered by Darktrace’s AI, so it has a nuanced and continuously updating understanding of what’s ‘normal’ across IT and OT systems. This means its response actions are targeted: designed to eliminate the threat, but not at the cost of disruption. Crucially, this enables responses that are surgical rather than blunt. For example, taking an entire server offline to stop a ransomware attack can cause more disruption than the attack itself, so the real value lies in neutralizing the malicious activity precisely — containing the threat without taking down the systems the event and business depends on.

Depending on the nature and severity of the threat, the technology can block specific malicious connections by enforcing the normal ‘pattern of life’ of a device or account. When every second counts, this is the speed and granularity that you need in a cybersecurity technology.

Darktrace can be deployed across every area of the digital enterprise, including network, email, cloud and SaaS environments with the same self-learning approach, stopping anomalous behaviors that point to account takeover and other cloud-based threats. Earlier this year, we announced that Darktrace is also extending its behavioral approach to help businesses deploy and scale AI securely by understanding how these AI systems and agents behave, interact with other systems and humans, and evolve over time. This is critical because 72% of cybersecurity professionals at sports organizations believe AI will increase their cyber risk over the next 12 months [2].

Wherever it is deployed, Darktrace allows the stadium operator to focus on the vital part of the game and offers real-time protection without any modification in the network topology or infrastructure.

An adaptive defense

Cyber-criminals are constantly developing their approach in an attempt to evade security tools trained to look for specific hallmarks of an attack. As they get creative and continuously experiment with new tactics and techniques, the human operators using these tools are forced into a constant state of catch up.

An AI-based approach that learns an organization and its normal behavior patterns from the ground up puts an end to this game of ‘cat and mouse’, shifting the balance in favor of the defenders and allowing them to stay ahead of the threat. This matters more than ever, because adversaries are now using AI to scale their attacks. If you do not have AI working to protect you against malicious AI, you are already at a disadvantage.

With a nuanced understanding of what’s ‘normal’ for the business, unified IT/OT coverage, and an Autonomous Response solution that takes immediate, surgical action, the playing field is leveled, and large stadium and events operators can focus on delivering the best possible experience for attendees, digital viewers, partners and performers.

References:

[1] [2] Darktrace: Cybersecurity in Global Sport, June 2026. Findings based on survey of 875 IT cybersecurity professionals based in the US, UK, Australia and Germany, working in professional sports organizations (including clubs, societies & sporting bodies) employing 10+ people. The survey was fielded between May 28, 2026 and June 3, 2026 by independent market research agency, Opinion Matters.

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About the author
Karim Benslimane
VP, Field CISO
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