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September 4, 2022

Steps of a BumbleBee Intrusion to a Cobalt Strike

Discover the steps of a Bumblebee intrusion, from initial detection to Cobalt Strike deployment. Learn how Darktrace defends against evolving threats with AI.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Sam Lister
Specialist Security Researcher
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04
Sep 2022

Introduction

Throughout April 2022, Darktrace observed several cases in which threat actors used the loader known as ‘BumbleBee’ to install Cobalt Strike Beacon onto victim systems. The threat actors then leveraged Cobalt Strike Beacon to conduct network reconnaissance, obtain account password data, and write malicious payloads across the network. In this article, we will provide details of the actions threat actors took during their intrusions, as well as details of the network-based behaviours which served as evidence of the actors’ activities.  

BumbleBee 

In March 2022, Google’s Threat Analysis Group (TAG) provided details of the activities of an Initial Access Broker (IAB) group dubbed ‘Exotic Lily’ [1]. Before March 2022, Google’s TAG observed Exotic Lily leveraging sophisticated impersonation techniques to trick employees of targeted organisations into downloading ISO disc image files from legitimate file storage services such as WeTransfer. These ISO files contained a Windows shortcut LNK file and a BazarLoader Dynamic Link Library (i.e, DLL). BazarLoader is a member of the Bazar family — a family of malware (including both BazarLoader and BazarBackdoor) with strong ties to the Trickbot malware, the Anchor malware family, and Conti ransomware. BazarLoader, which is typically distributed via email campaigns or via fraudulent call campaigns, has been known to drop Cobalt Strike as a precursor to Conti ransomware deployment [2]. 

In March 2022, Google’s TAG observed Exotic Lily leveraging file storage services to distribute an ISO file containing a DLL which, when executed, caused the victim machine to make HTTP requests with the user-agent string ‘bumblebee’. Google’s TAG consequently called this DLL payload ‘BumbleBee’. Since Google’s discovery of BumbleBee back in March, several threat research teams have reported BumbleBee samples dropping Cobalt Strike [1]/[3]/[4]/[5]. It has also been reported by Proofpoint [3] that other threat actors such as TA578 and TA579 transitioned to BumbleBee in March 2022.  

Interestingly, BazarLoader’s replacement with BumbleBee seems to coincide with the leaking of the Conti ransomware gang’s Jabber chat logs at the end of February 2022. On February 25th, 2022, the Conti gang published a blog post announcing their full support for the Russian state’s invasion of Ukraine [6]. 

Figure 1: The Conti gang's public declaration of their support for Russia's invasion of Ukraine

Within days of sharing their support for Russia, logs from a server hosting the group’s Jabber communications began to be leaked on Twitter by @ContiLeaks [7]. The leaked logs included records of conversations among nearly 500 threat actors between Jan 2020 and March 2022 [8]. The Jabber logs were supposedly stolen and leaked by a Ukrainian security researcher [3]/[6].

Affiliates of the Conti ransomware group were known to use BazarLoader to deliver Conti ransomware [9]. BumbleBee has now also been linked to the Conti ransomware group by several threat research teams [1]/[10]/[11]. The fact that threat actors’ transition from BazarLoader to BumbleBee coincides with the leak of Conti’s Jabber chat logs may indicate that the transition occurred as a result of the leaks [3]. Since the transition, BumbleBee has become a significant tool in the cyber-crime ecosystem, with links to several ransomware operations such as Conti, Quantum, and Mountlocker [11]. The rising use of BumbleBee by threat actors, and particularly ransomware actors, makes the early detection of BumbleBee key to identifying the preparatory stages of ransomware attacks.  

Intrusion Kill Chain 

In April 2022, Darktrace observed the following pattern of threat actor activity within the networks of several Darktrace clients: 

1.     Threat actor socially engineers user via email into running a BumbleBee payload on their device

2.     BumbleBee establishes HTTPS communication with a BumbleBee C2 server

3.     Threat actor instructs BumbleBee to download and execute Cobalt Strike Beacon

4.     Cobalt Strike Beacon establishes HTTPS communication with a Cobalt Strike C2 server

5.     Threat actor instructs Cobalt Strike Beacon to scan for open ports and to enumerate network shares

6.     Threat actor instructs Cobalt Strike Beacon to use the DCSync technique to obtain password account data from an internal domain controller

7.     Threat actor instructs Cobalt Strike Beacon to distribute malicious payloads to other internal systems 

With limited visibility over affected clients’ email environments, Darktrace was unable to determine how the threat actors interacted with users to initiate the BumbleBee infection. However, based on open-source reporting on BumbleBee [3]/[4]/[10]/[11]/[12]/[13]/[14]/[15]/[16]/[17], it is likely that the actors tricked target users into running BumbleBee by sending them emails containing either a malicious zipped ISO file or a link to a file storage service hosting the malicious zipped ISO file. These ISO files typically contain a LNK file and a BumbleBee DLL payload. The properties of these LNK files are set in such a way that opening them causes the corresponding DLL payload to run. 

In several cases observed by Darktrace, devices contacted a file storage service such as Microsoft OneDrive or Google Cloud Storage immediately before they displayed signs of BumbleBee infection. In these cases, it is likely that BumbleBee was executed on the users’ devices as a result of the users interacting with an ISO file which they were tricked into downloading from a file storage service. 

Figure 2: The above figure, taken from the event log for an infected device, shows that the device contacted a OneDrive endpoint immediately before making HTTPS connections to the BumbleBee C2 server, 45.140.146[.]244
Figure 3: The above figure, taken from the event log for an infected device, shows that the device contacted a Google Cloud Storage endpoint and then the malicious endpoint ‘marebust[.]com’ before making HTTPS connections to the  BumbleBee C2 servers, 108.62.118[.]61 and 23.227.198[.]217

After users ran a BumbleBee payload, their devices immediately initiated communications with BumbleBee C2 servers. The BumbleBee samples used HTTPS for their C2 communication, and all presented a common JA3 client fingerprint, ‘0c9457ab6f0d6a14fc8a3d1d149547fb’. All analysed samples excluded domain names in their ‘client hello’ messages to the C2 servers, which is unusual for legitimate HTTPS communication. External SSL connections which do not specify a destination domain name and whose JA3 client fingerprint is ‘0c9457ab6f0d6a14fc8a3d1d149547fb’ are potential indicators of BumbleBee infection. 

Figure 4:The above figure, taken from Darktrace's Advanced Search interface, depicts an infected device's spike in HTTPS connections with the JA3 client fingerprint ‘0c9457ab6f0d6a14fc8a3d1d149547fb’

Once the threat actors had established HTTPS communication with the BumbleBee-infected systems, they instructed BumbleBee to download and execute Cobalt Strike Beacon. This behaviour resulted in the infected systems making HTTPS connections to Cobalt Strike C2 servers. The Cobalt Strike Beacon samples all had the same JA3 client fingerprint ‘a0e9f5d64349fb13191bc781f81f42e1’ — a fingerprint associated with previously seen Cobalt Strike samples [18]. The domain names ‘fuvataren[.]com’ and ‘cuhirito[.]com’ were observed in the samples’ HTTPS communications. 

Figure 5:The above figure, taken from Darktrace's Advanced Search interface, depicts the Cobalt Strike C2 communications which immediately followed a device's BumbleBee C2 activity

Cobalt Strike Beacon payloads call home to C2 servers for instructions. In the cases observed, threat actors first instructed the Beacon payloads to perform reconnaissance tasks, such as SMB port scanning and SMB enumeration. It is likely that the threat actors performed these steps to inform the next stages of their operations.  The SMB enumeration activity was evidenced by the infected devices making NetrShareEnum and NetrShareGetInfo requests to the srvsvc RPC interface on internal systems.

Figure 6: The above figure, taken from Darktrace’s Advanced Search interface, depicts a spike in srvsvc requests coinciding with the infected device's Cobalt Strike C2 activity

After providing Cobalt Strike Beacon with reconnaissance tasks, the threat actors set out to obtain account password data in preparation for the lateral movement phase of their operation. To obtain account password data, the actors instructed Cobalt Strike Beacon to use the DCSync technique to replicate account password data from an internal domain controller. This activity was evidenced by the infected devices making DRSGetNCChanges requests to the drsuapi RPC interface on internal domain controllers. 

Figure 7: The above figure, taken from Darktrace’s Advanced Search interface, depicts a spike in DRSGetNCChanges requests coinciding with the infected device’s Cobalt Strike C2 activity

After leveraging the DCSync technique, the threat actors sought to broaden their presence within the targeted networks.  To achieve this, they instructed Cobalt Strike Beacon to get several specially selected internal systems to run a suspiciously named DLL (‘f.dll’). Cobalt Strike first established SMB sessions with target systems using compromised account credentials. During these sessions, Cobalt Strike uploaded the malicious DLL to a hidden network share. To execute the DLL, Cobalt Strike abused the Windows Service Control Manager (SCM) to remotely control and manipulate running services on the targeted internal hosts. Cobalt Strike first opened a binding handle to the svcctl interface on the targeted destination systems. It then went on to make an OpenSCManagerW request, a CreateServiceA request, and a StartServiceA request to the svcctl interface on the targeted hosts: 

·      Bind request – opens a binding handle to the relevant RPC interface (in this case, the svcctl interface) on the destination device

·      OpenSCManagerW request – establishes a connection to the Service Control Manager (SCM) on the destination device and opens a specified SCM database

·      CreateServiceA request – creates a service object and adds it to the specified SCM database 

·      StartServiceA request – starts a specified service

Figure 8: The above figure, taken from Darktrace’s Advanced Search interface, outlines an infected system’s lateral movement activities. After writing a file named ‘f.dll’ to the C$ share on an internal server, the infected device made several RPC requests to the svcctl interface on the targeted server

It is likely that the DLL file which the threat actors distributed was a Cobalt Strike payload. In one case, however, the threat actor was also seen distributing and executing a payload named ‘procdump64.exe’. This may suggest that the threat actor was seeking to use ProcDump to obtain authentication material stored in the process memory of the Local Security Authority Subsystem Service (LSASS). Given that ProcDump is a legitimate Windows Sysinternals tool primarily used for diagnostics and troubleshooting, it is likely that threat actors leveraged it in order to evade detection. 

In all the cases which Darktrace observed, threat actors’ attempts to conduct follow-up activities after moving laterally were thwarted with the help of Darktrace’s SOC team. It is likely that the threat actors responsible for the reported activities were seeking to deploy ransomware within the targeted networks. The steps which the threat actors took to make progress towards achieving this objective resulted in highly unusual patterns of network traffic. Darktrace’s detection of these unusual network activities allowed security teams to prevent these threat actors from achieving their disruptive objectives. 

Darktrace Coverage

Once threat actors succeeded in tricking users into running BumbleBee on their devices, Darktrace’s Self-Learning AI immediately detected the command-and-control (C2) activity generated by the loader. BumbleBee’s C2 activity caused the following Darktrace models to breach:

·      Anomalous Connection / Anomalous SSL without SNI to New External

·      Anomalous Connection / Suspicious Self-Signed SSL

·      Anomalous Connection / Rare External SSL Self-Signed

·      Compromise / Suspicious TLS Beaconing To Rare External

·      Compromise / Beacon to Young Endpoint

·      Compromise / Beaconing Activity To External Rare

·      Compromise / Sustained SSL or HTTP Increase

·      Compromise / Suspicious TLS Beaconing To Rare External

·      Compromise / SSL Beaconing to Rare Destination

·      Compromise / Large Number of Suspicious Successful Connections

·      Device / Multiple C2 Model Breaches 

BumbleBee’s delivery of Cobalt Strike Beacon onto target systems resulted in those systems communicating with Cobalt Strike C2 servers. Cobalt Strike Beacon’s C2 communications resulted in breaches of the following models: 

·      Compromise / Beaconing Activity To External Rare

·      Compromise / High Volume of Connections with Beacon Score

·      Compromise / Large Number of Suspicious Successful Connections

·      Compromise / Sustained SSL or HTTP Increase

·      Compromise / SSL or HTTP Beacon

·      Compromise / Slow Beaconing Activity To External Rare

·      Compromise / SSL Beaconing to Rare Destination 

The threat actors’ subsequent port scanning and SMB enumeration activities caused the following models to breach:

·      Device / Network Scan

·      Anomalous Connection / SMB Enumeration

·      Device / Possible SMB/NTLM Reconnaissance

·      Device / Suspicious Network Scan Activity  

The threat actors’ attempts to obtain account password data from domain controllers using the DCSync technique resulted in breaches of the following models: 

·      Compromise / Unusual SMB Session and DRS

·      Anomalous Connection / Anomalous DRSGetNCChanges Operation

Finally, the threat actors’ attempts to internally distribute and execute payloads resulted in breaches of the following models:

·      Compliance / SMB Drive Write

·      Device / Lateral Movement and C2 Activity

·      Device / SMB Lateral Movement

·      Device / Multiple Lateral Movement Model Breaches

·      Anomalous File / Internal / Unusual SMB Script Write

·      Anomalous File / Internal / Unusual Internal EXE File Transfer

·      Anomalous Connection / High Volume of New or Uncommon Service Control

If Darktrace/Network had been configured in the targeted environments, then it would have blocked BumbleBee’s C2 communications, which would have likely prevented the threat actors from delivering Cobalt Strike Beacon into the target networks. 

Figure 9: Attack timeline

Conclusion

Threat actors use loaders to smuggle more harmful payloads into target networks. Prior to March 2022, it was common to see threat actors using the BazarLoader loader to transfer their payloads into target environments. However, since the public disclosure of the Conti gang’s Jabber chat logs at the end of February, the cybersecurity world has witnessed a shift in tradecraft. Threat actors have seemingly transitioned from using BazarLoader to using a novel loader known as ‘BumbleBee’. Since BumbleBee first made an appearance in March 2022, a growing number of threat actors, in particular ransomware actors, have been observed using it.

It is likely that this trend will continue, which makes the detection of BumbleBee activity vital for the prevention of ransomware deployment within organisations’ networks. During April, Darktrace’s SOC team observed a particular pattern of threat actor activity involving the BumbleBee loader. After tricking users into running BumbleBee on their devices, threat actors were seen instructing BumbleBee to drop Cobalt Strike Beacon. Threat actors then leveraged Cobalt Strike Beacon to conduct network reconnaissance, obtain account password data from internal domain controllers, and distribute malicious payloads internally.  Darktrace’s detection of these activities prevented the threat actors from achieving their likely harmful objectives.  

Thanks to Ross Ellis for his contributions to this blog.

Appendices 

References 

[1] https://blog.google/threat-analysis-group/exposing-initial-access-broker-ties-conti/ 

[2] https://securityintelligence.com/posts/trickbot-gang-doubles-down-enterprise-infection/ 

[3] https://www.proofpoint.com/us/blog/threat-insight/bumblebee-is-still-transforming

[4] https://www.cynet.com/orion-threat-alert-flight-of-the-bumblebee/ 

[5] https://research.nccgroup.com/2022/04/29/adventures-in-the-land-of-bumblebee-a-new-malicious-loader/ 

[6] https://www.bleepingcomputer.com/news/security/conti-ransomwares-internal-chats-leaked-after-siding-with-russia/ 

[7] https://therecord.media/conti-leaks-the-panama-papers-of-ransomware/ 

[8] https://www.secureworks.com/blog/gold-ulrick-leaks-reveal-organizational-structure-and-relationships 

[9] https://www.prodaft.com/m/reports/Conti_TLPWHITE_v1.6_WVcSEtc.pdf 

[10] https://www.kroll.com/en/insights/publications/cyber/bumblebee-loader-linked-conti-used-in-quantum-locker-attacks 

[11] https://symantec-enterprise-blogs.security.com/blogs/threat-intelligence/bumblebee-loader-cybercrime 

[12] https://isc.sans.edu/diary/TA578+using+thread-hijacked+emails+to+push+ISO+files+for+Bumblebee+malware/28636 

[13] https://isc.sans.edu/diary/rss/28664 

[14] https://www.logpoint.com/wp-content/uploads/2022/05/buzz-of-the-bumblebee-a-new-malicious-loader-threat-report-no-3.pdf 

[15] https://ghoulsec.medium.com/mal-series-23-malware-loader-bumblebee-6ab3cf69d601 

[16]  https://blog.cyble.com/2022/06/07/bumblebee-loader-on-the-rise/  

[17]  https://asec.ahnlab.com/en/35460/ 

[18] https://thedfirreport.com/2021/07/19/icedid-and-cobalt-strike-vs-antivirus/

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Sam Lister
Specialist Security Researcher

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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