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July 26, 2024

Understanding the WarmCookie Backdoor Threat

Discover effective strategies for disarming the WarmCookie backdoor and securing your systems against this persistent threat.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Torres
Cyber Analyst
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26
Jul 2024

What is WarmCookie malware?

WarmCookie, also known as BadSpace [2], is a two-stage backdoor tool that provides functionality for threat actors to retrieve victim information and launch additional payloads. The malware is primarily distributed via phishing campaigns according to multiple open-source intelligence (OSINT) providers.

Backdoor malware: A backdoor tool is a piece of software used by attackers to gain and maintain unauthorized access to a system. It bypasses standard authentication and security mechanisms, allowing the attacker to control the system remotely.

Two-stage backdoor malware: This means the backdoor operates in two distinct phases:

1. Initial Stage: The first stage involves the initial infection and establishment of a foothold within the victim's system. This stage is often designed to be small and stealthy to avoid detection.

2. Secondary Stage: Once the initial stage has successfully compromised the system, it retrieves or activates the second stage payload. This stage provides more advanced functionalities for the attacker, such as extensive data exfiltration, deeper system control, or the deployment of additional malicious payloads.

How does WarmCookie malware work?

Reported attack patterns include emails attempting to impersonate recruitment firms such as PageGroup, Michael Page, and Hays. These emails likely represented social engineering tactics, with attackers attempting to manipulate jobseekers into engaging with the emails and following malicious links embedded within [3].

This backdoor tool also adopts stealth and evasion tactics to avoid the detection of traditional security tools. Reported evasion tactics included custom string decryption algorithms, as well as dynamic API loading to prevent researchers from analyzing and identifying the core functionalities of WarmCookie [1].

Before this backdoor makes an outbound network request, it is known to capture details from the target machine, which can be used for fingerprinting and identification [1], this includes:

- Computer name

- Username

- DNS domain of the machine

- Volume serial number

WarmCookie samples investigated by external researchers were observed communicating over HTTP to a hardcoded IP address using a combination of RC4 and Base64 to protect its network traffic [1]. Ultimately, threat actors could use this backdoor to deploy further malicious payloads on targeted networks, such as ransomware.

Darktrace Coverage of WarmCookie

Between April and June 2024, Darktrace’s Threat Research team investigated suspicious activity across multiple customer networks indicating that threat actors were utilizing the WarmCookie backdoor tool. Observed cases across customer environments all included the download of unusual executable (.exe) files and suspicious outbound connectivity.

Affected devices were all observed making external HTTP requests to the German-based external IP, 185.49.69[.]41, and the URI, /data/2849d40ade47af8edfd4e08352dd2cc8.

The first investigated instance occurred between April 23 and April 24, when Darktrace detected a a series of unusual file download and outbound connectivity on a customer network, indicating successful WarmCookie exploitation. As mentioned by Elastic labs, "The PowerShell script abuses the Background Intelligent Transfer Service (BITS) to download WarmCookie and run the DLL with the Start export" [1].

Less than a minute later, the same device was observed making HTTP requests to the rare external IP address: 185.49.69[.]41, which had never previously been observed on the network, for the URI /data/b834116823f01aeceed215e592dfcba7. The device then proceeded to download masqueraded executable file from this endpoint. Darktrace recognized that these connections to an unknown endpoint, coupled with the download of a masqueraded file, likely represented malicious activity.

Following this download, the device began beaconing back to the same IP, 185.49.69[.]41, with a large number of external connections observed over port 80.  This beaconing related behavior could further indicate malicious software communicating with command-and-control (C2) servers.

Darktrace’s model alert coverage included the following details:

[Model Alert: Device / Unusual BITS Activity]

- Associated device type: desktop

- Time of alert: 2024-04-23T14:10:23 UTC

- ASN: AS28753 Leaseweb Deutschland GmbH

- User agent: Microsoft BITS/7.8

[Model Alert: Anomalous File / EXE from Rare External Location]

[Model Alert: Anomalous File / Masqueraded File Transfer]

- Associated device type: desktop

- Time of alert: 2024-04-23T14:11:18 UTC

- Destination IP: 185.49.69[.]41

- Destination port: 80

- Protocol: TCP

- Application protocol: HTTP

- ASN: AS28753 Leaseweb Deutschland GmbH

- User agent: Mozilla / 4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1;.NET CLR 1.0.3705)

- Event details: File: http[:]//185.49.69[.]41/data/b834116823f01aeceed215e592dfcba7, total seen size: 144384B, direction: Incoming

- SHA1 file hash: 4ddf0d9c750bfeaebdacc14152319e21305443ff

- MD5 file hash: b09beb0b584deee198ecd66976e96237

[Model Alert: Compromise / Beaconing Activity To External Rare]

- Associated device type: desktop

- Time of alert: 2024-04-23T14:15:24 UTC

- Destination IP: 185.49.69[.]41

- Destination port: 80

- Protocol: TCP

- Application protocol: HTTP

- ASN: AS28753 Leaseweb Deutschland GmbH  

- User agent: Mozilla / 4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1;.NET CLR 1.0.3705)

Between May 7 and June 4, Darktrace identified a wide range of suspicious external connectivity on another customer’s environment. Darktrace’s Threat Research team further investigated this activity and assessed it was likely indicative of WarmCookie exploitation on customer devices.

Similar to the initial use case, BITS activity was observed on affected devices, which is utilized to download WarmCookie [1]. This initial behavior was observed with the device after triggering the model: Device / Unusual BITS Activity on May 7.

Just moments later, the same device was observed making HTTP requests to the aforementioned German IP address, 185.49.69[.]41 using the same URI /data/2849d40ade47af8edfd4e08352dd2cc8, before downloading a suspicious executable file.

Just like the first use case, this device followed up this suspicious download with a series of beaconing connections to 185.49.69[.]41, again with a large number of connections via port 80.

Similar outgoing connections to 185.49.69[.]41 and model alerts were observed on additional devices during the same timeframe, indicating that numerous customer devices had been compromised.

Darktrace’s model alert coverage included the following details:

[Model Alert: Device / Unusual BITS Activity]

- Associated device type: desktop

- Time of alert: 2024-05-07T09:03:23 UTC

- ASN: AS28753 Leaseweb Deutschland GmbH

- User agent: Microsoft BITS/7.8

[Model Alert: Anomalous File / EXE from Rare External Location]

[Model Alert: Anomalous File / Masqueraded File Transfer]

- Associated device type: desktop

- Time of alert: 2024-05-07T09:03:35 UTC  

- Destination IP: 185.49.69[.]41

- Protocol: TCP

- ASN: AS28753 Leaseweb Deutschland GmbH

- Event details: File: http[:]//185.49.69[.]41/data/2849d40ade47af8edfd4e08352dd2cc8, total seen size: 72704B, direction: Incoming

- SHA1 file hash: 5b0a35c574ee40c4bccb9b0b942f9a9084216816

- MD5 file hash: aa9a73083184e1309431b3c7a3e44427  

[Model Alert: Anomalous Connection / New User Agent to IP Without Hostname]

- Associated device type: desktop

- Time of alert: 2024-05-07T09:04:14 UTC  

- Destination IP: 185.49.69[.]41  

- Application protocol: HTTP  

- URI: /data/2849d40ade47af8edfd4e08352dd2cc8

- User agent: Microsoft BITS/7.8  

[Model Alert: Compromise / HTTP Beaconing to New Endpoint]

- Associated device type: desktop

- Time of alert: 2024-05-07T09:08:47 UTC

- Destination IP: 185.49.69[.]41

- Protocol: TCP

- Application protocol: HTTP  

- ASN: AS28753 Leaseweb Deutschland GmbH  

- URI: /  

- User agent: Mozilla / 4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1;.NET CLR 1.0.3705) \

Cyber AI Analyst Coverage Details around the external destination, ‘185.49.69[.]41’.
Figure 1: Cyber AI Analyst Coverage Details around the external destination, ‘185.49.69[.]41’.
External Sites Summary verifying the geographical location of the external IP, 185.49.69[.]41’.
Figure 2: External Sites Summary verifying the geographical location of the external IP, 185.49.69[.]41’.

Fortunately, this particular customer was subscribed to Darktrace’s Proactive Threat Notification (PTN) service and the Darktrace Security Operation Center (SOC) promptly investigated the activity and alerted the customer. This allowed their security team to address the activity and begin their own remediation process.

In this instance, Darktrace’s Autonomous Response capability was configured in Human Confirmation mode, meaning any mitigative actions required manual application by the customer’s security team.

Despite this, Darktrace recommended two actions to contain the activity: blocking connections to the suspicious IP address 185.49.69[.]41 and any IP addresses ending with '69[.]41', as well as the ‘Enforce Pattern of Life’ action. By enforcing a pattern of life, Darktrace can restrict a device (or devices) to its learned behavior, allowing it to continue regular business activities uninterrupted while blocking any deviations from expected activity.

Actions suggested by Darktrace to contain the emerging activity, including blocking connections to the suspicious endpoint and restricting the device to its ‘pattern of life’.
Figure 3: Actions suggested by Darktrace to contain the emerging activity, including blocking connections to the suspicious endpoint and restricting the device to its ‘pattern of life’.

Conclusion

Backdoor tools like WarmCookie enable threat actors to gather and leverage information from target systems to deploy additional malicious payloads, escalating their cyber attacks. Given that WarmCookie’s primary distribution method seems to be through phishing campaigns masquerading as trusted recruitments firms, it has the potential to affect a large number of organizations.

In the face of such threats, Darktrace’s behavioral analysis provides organizations with full visibility over anomalous activity on their digital estates, regardless of whether the threat bypasses by human security teams or email security tools. While threat actors seemingly managed to evade customers’ native email security and gain access to their networks in these cases, Darktrace identified the suspicious behavior associated with WarmCookie and swiftly notified customer security teams.

Had Darktrace’s Autonomous Response capability been fully enabled in these cases, it could have blocked any suspicious connections and subsequent activity in real-time, without the need of human intervention, effectively containing the attacks in the first instance.

Credit to Justin Torres, Cyber Security Analyst and Dylan Hinz, Senior Cyber Security Analyst

Appendices

Darktrace Model Detections

- Anomalous File / EXE from Rare External Location

- Anomalous File / Masqueraded File Transfer  

- Compromise / Beacon to Young Endpoint  

- Compromise / Beaconing Activity To External Rare  

- Compromise / HTTP Beaconing to New Endpoint  

- Compromise / HTTP Beaconing to Rare Destination

- Compromise / High Volume of Connections with Beacon Score

- Compromise / Large Number of Suspicious Successful Connections

- Compromise / Quick and Regular Windows HTTP Beaconing

- Compromise / SSL or HTTP Beacon

- Compromise / Slow Beaconing Activity To External Rare

- Compromise / Sustained SSL or HTTP Increase

- Compromise / Sustained TCP Beaconing Activity To Rare Endpoint

- Anomalous Connection / Multiple Failed Connections to Rare Endpoint

- Anomalous Connection / New User Agent to IP Without Hostname

- Compromise / Sustained SSL or HTTP Increase

AI Analyst Incident Coverage:

- Unusual Repeated Connections

- Possible SSL Command and Control to Multiple Endpoints

- Possible HTTP Command and Control

- Suspicious File Download

Darktrace RESPOND Model Detections:

- Antigena / Network / External Threat / Antigena Suspicious File Block

- Antigena / Network / External Threat / Antigena Suspicious File Pattern of Life Block

List of IoCs

IoC - Type - Description + Confidence

185.49.69[.]41 – IP Address – WarmCookie C2 Endpoint

/data/2849d40ade47af8edfd4e08352dd2cc8 – URI – Likely WarmCookie URI

/data/b834116823f01aeceed215e592dfcba7 – URI – Likely WarmCookie URI

4ddf0d9c750bfeaebdacc14152319e21305443ff  - SHA1 Hash  – Possible Malicious File

5b0a35c574ee40c4bccb9b0b942f9a9084216816  - SHA1 Hash – Possiblem Malicious File

MITRE ATT&CK Mapping

(Technique Name) – (Tactic) – (ID) – (Sub-Technique of)

Drive-by Compromise - INITIAL ACCESS - T1189

Ingress Tool Transfer - COMMAND AND CONTROL - T1105

Malware - RESOURCE DEVELOPMENT - T1588.001 - T1588

Lateral Tool Transfer - LATERAL MOVEMENT - T1570

Web Protocols - COMMAND AND CONTROL - T1071.001 - T1071

Web Services - RESOURCE DEVELOPMENT - T1583.006 - T1583

Browser Extensions - PERSISTENCE - T1176

Application Layer Protocol - COMMAND AND CONTROL - T1071

Fallback Channels - COMMAND AND CONTROL - T1008

Multi-Stage Channels - COMMAND AND CONTROL - T1104

Non-Standard Port - COMMAND AND CONTROL - T1571

One-Way Communication - COMMAND AND CONTROL - T1102.003 - T1102

Encrypted Channel - COMMAND AND CONTROL - T1573

External Proxy - COMMAND AND CONTROL - T1090.002 - T1090

Non-Application Layer Protocol - COMMAND AND CONTROL - T1095

References

[1] https://www.elastic.co/security-labs/dipping-into-danger

[2] https://www.gdatasoftware.com/blog/2024/06/37947-badspace-backdoor

[3] https://thehackernews.com/2024/06/new-phishing-campaign-deploys.html

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Justin Torres
Cyber Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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