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June 23, 2023

How Darktrace Quickly Foiled An Information Stealer

Discover how Darktrace thwarted the CryptBot malware in just 2 seconds. Learn about this fast-moving threat and the defense strategies employed.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Alexandra Sentenac
Cyber Analyst
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23
Jun 2023

The recent trend of threat actors using information stealer malware, designed to gather and exfiltrate confidential data, shows no sign of slowing. With new or updated info-stealer strains appearing in the wild on a regular basis, it came as no surprise to see a surge in yet another prolific variant in late 2022, CryptBot.

What is CryptBot?

CryptBot is a Windows-based trojan malware that was first discovered in the wild in December 2019. It belongs to the prolific category of information stealers whose primary objective, as the name suggests, is to gather information from infected devices and send it to the threat actor.

ZeuS was reportedly the first info-stealer to be discovered, back in 2006. After its code was leaked, many other variants came to light and have been gaining popularity amongst cyber criminals [1] [2] [3]. Indeed, Inside the SOC has discussed multiple infections across its customer base associated with several types of stealers in the past months [4] [5] [6] [7]. 

The Darktrace Threat Research team investigated CryptBot infections on the digital environments of more than 40 different Darktrace customers between October 2022 and January 2023. Darktrace DETECT™ and its anomaly-based approach to threat detection allowed it to successfully identify the unusual activity surrounding these info-stealer infections on customer networks. Meanwhile, Darktrace RESPOND™, when enabled in autonomous response mode, was able to quickly intervene and prevent the exfiltration of sensitive company data.

Why is info-stealer malware popular?

It comes as no surprise that info-stealers have “become one of the most discussed malware types on the cybercriminal underground in 2022”, according to Accenture’s Cyber Threat Intelligence team [10]. This is likely in part due to the fact that:

More sensitive data on devices

Due to the digitization of many aspects of our lives, such as banking and social interactions, a trend accelerated by the COVID-19 pandemic.

Cost effective

Info-stealers provide a great return on investment (ROI) for threat actors looking to exfiltrate data without having to do the traditional internal reconnaissance and data transfer associated with data theft. Info-stealers are usually cheap to purchase and are available through Malware-as-a-Service (MaaS) offerings, allowing less technical and resourceful threat actors in on the stealing action. This makes them a prevalent threat in the malware landscape. 

How does CryptBot work?

The techniques employed by info-stealers to gather and exfiltrate data as well as the type of data targeted vary from malware to malware, but the data targeted typically includes login credentials for a variety of applications, financial information, cookies and global information about the infected computer [8]. Given its variety and sensitivity, threat actors can leverage the stolen data in several ways to make a profit. In the case of CryptBot, the data obtained is sold on forums or underground data marketplaces and can be later employed in higher profile attacks [9]. For example, stolen login information has previously been leveraged in credential-based attacks, which can successfully bypass authentication-based security measures, including multi-factor authentication (MFA). 

CryptBot functionalities

Like many information stealers, CryptBot is designed to steal a variety of sensitive personal and financial information such as browser credentials, cookies and history information and social media accounts login information, as well as cryptocurrency wallets and stored credit card information [11]. General information (e.g., OS, installed applications) about the infected computer is also retrieved. Browsers targeted by CryptBot include Chrome, Firefox, and Edge. In early 2022, CryptBot’s code was revamped in order to streamline its data extraction capabilities and improve its overall efficiency, an update that coincided with a rise in the number of infections [11] [12].

Some of CryptBot's functionalities were removed and its exfiltration process was streamlined, which resulted in a leaner payload, around half its original size and a quicker infection process [11]. Some of the features removed included sandbox detection and evasion functionalities, the collection of desktop text files and screen captures, which were deemed unnecessary. At the same time, the code was improved in order to include new Chrome versions released after CryptBot’s first appearance in 2019. Finally, its exfiltration process was simplified: prior to its 2022 update, the malware saved stolen data in two separate folders before sending it to two separate command and control (C2) domains. Post update, the data is only saved in one location and sent to one C2 domain, which is hardcoded in the C2 transmission function of the code. This makes the infection process much more streamlined, taking only a few minutes from start to finish. 

Aside from the update to its malware code, CryptBot regularly updates and refreshes its C2 domains and dropper websites, making it a highly fluctuating malware with constantly new indicators of compromise and distribution sites. 

Even though CryptBot is less known than other info-stealers, it was reportedly infecting thousands of devices daily in the first months of 2020 [13] and its continued prevalence resulted in Google taking legal action against its distribution infrastructure at the end of April 2023 [14].  

How is CryptBot obtained?

CryptBot is primarily distributed through malicious websites offering free and illegally modified software (i.e., cracked software) for common commercial programs (e.g., Microsoft Windows and Office, Adobe Photoshop, Google Chrome, Nitro PDF Pro) and video games. From these ‘malvertising’ pages, the user is redirected through multiple sites to the actual payload dropper page [15]. This distribution method has seen a gain in popularity amongst info-stealers in recent months and is also used by other malware families such as Raccoon Stealer and Vidar [16] [17].

A same network of cracked software websites can be used to download different malware strains, which can result in multiple simultaneous infections. Additionally, these networks often use search engine optimization (SEO) in order to make adverts for their malware distributing sites appear at the top of the Google search results page, thus increasing the chances of the malicious payloads being downloaded.

Furthermore, CryptBot leverages Pay-Per-Install (PPI) services such as 360Installer and PrivateLoader, a downloader malware family used to deliver payloads of multiple malware families operated by different threat actors [18] [19] [20]. The use of this distribution method for CryptBot payloads appears to have stemmed from its 2022 update. According to Google, 161 active domains were associated with 360Installer, of which 90 were associated with malware delivery activities and 29 with the delivery of CryptBot malware specifically. Google further identified hundreds of domains used by CryptBot as C2 sites, all of which appear to be hosted on the .top top-level domain [21].

This simple yet effective distribution tactic, combined with the MaaS model and the lucrative prospects of selling the stolen data resulted in numerous infections. Indeed, CryptBot was estimated to have infected over 670,000 computers in 2022 [14]. Even though the distribution method chosen means that most of the infected devices are likely to be personal computers, bring your own device (BYOD) policies and users’ tendency to reuse passwords means that corporate environments are also at risk. 

CryptBot Attack Overview

In some cases observed by Darktrace, after connecting to malvertising websites, devices were seen making encrypted SSL connections to file hosting services such as MediaFire or Mega, while in others devices were observed connecting to an endpoint associated with a content delivery network. This is likely the location from where the malware payload was downloaded alongside cracked software, which is executed by the unsuspecting user. As the user expects to run an executable file to install their desired software, the malware installation often happens without the user noticing.

Some of the malvertising sites observed by Darktrace on customer deployments were crackful[.]com, modcrack[.]net, windows-7-activator[.]com and office-activator[.]com. However, in many cases detected by Darktrace, CryptBot was propagated via websites offering trojanized KMSPico software (e.g., official-kmspico[.]com, kmspicoofficial[.]com). KMSPico is a popular Microsoft Windows and Office product activator that emulates a Windows Key Management Services (KMS) server to activate licenses fraudulently. 

Once it has been downloaded and executed, CryptBot will search the system for confidential information and create a folder with a seemingly randomly generated name, matching the regex [a-zA-Z]{10}, to store the gathered sensitive data, ready for exfiltration. 

Figure 1: Packet capture (PCAP) of an HTTP POST request showing the file with the stolen data being sent over the connection.
Figure 1: Packet capture (PCAP) of an HTTP POST request showing the file with the stolen data being sent over the connection.

This data is then sent to the C2 domain via HTTP POST requests on port 80 to the URI /gate.php. As previously stated, CryptBot C2 infrastructure is changed frequently and many of the domains seen by Darktrace had been registered within the previous 30 days. The domain names detected appeared to have been generated by an algorithm, following the regex patterns [a-z]{6}[0-9]{2,3}.top or [a-z]{6}[0-9]{2,3}.cfd. In several cases, the C2 domain had not been flagged as malicious by other security vendors or had just one detection. This is likely because of the frequent changes in the C2 infrastructure operated by the threat actors behind CryptBot, with new malicious domains being created periodically to avoid detection. This makes signature-based security solutions much less efficient to detect and block connections to malicious domains. Additionally, the fact that the stolen data is sent over regular HTTP POST requests, which are used daily as part of a multitude of legitimate processes such as file uploads or web form submissions, allows the exfiltration connections to blend in with normal and legitimate traffic making it difficult to isolate and detect as malicious activity. 

In this context, anomaly-based security detections such as Darktrace DETECT are the best way to pick out these anomalous connections amidst legitimate Internet traffic. In the case of CryptBot, two DETECT models were seen consistently breaching for CryptBot-related activity: ‘Device / Suspicious Domain’, breaching for connections to 100% rare C2 .top domains, and ‘Anomalous Connection / POST to PHP on New External Host’, breaching on the data exfiltration HTTP POST request. 

In deployments where Darktrace RESPOND was deployed, a RESPOND model breached within two seconds of the first HTTP POST request. If enabled in autonomous mode, RESPOND would block the data exfiltration connections, thus preventing the data safe from being sold in underground forums to other threat actors. In one of the cases investigated by Darktrace’s Threat Research team, DETECT was able to successfully identify and alert the customer about CryptBot-related malicious activity on a device that Darktrace had only begun to monitor one day before, showcasing how fast Darktrace’s Self-Learning AI learns every nuance of customer networks and the devices within it.

In most cases investigated by Darktrace, fewer than 5 minutes elapsed between the first connection to the endpoint offering free cracked software and the data being exfiltrated to the C2 domain. For example, in one of the attack chains observed in a university’s network, a device was seen connecting to the 100% rare endpoint official-kmspico[.]com at 16:53:47 (UTC).

Device Event Log showing SSL connections to the official-kmspico[.]com malvertising website.
Figure 2: Device Event Log showing SSL connections to the official-kmspico[.]com malvertising website.

One minute later, at 16:54:19 (UTC), the same device was seen connecting to two mega[.]co[.]nz subdomains and downloading around 13 MB of data from them. As mentioned previously, these connections likely represent the CryptBot payload and cracked software download.

Device Event Log showing SSL connections to mega[.]com endpoints following the connection to the malvertising site.
Figure 3: Device Event Log showing SSL connections to mega[.]com endpoints following the connection to the malvertising site.

At 16:56:01 (UTC), Darktrace detected the device making a first HTTP POST request to the 100% rare endpoint, avomyj24[.]top, which has been associated with CryptBot’s C2 infrastructure [22]. This initial HTTP POST connection likely represents the transfer of confidential data to the attacker’s infrastructure.

Device Event Log showing HTTP connections made by the infected device to the C2 domain. 
Figure 4: Device Event Log showing HTTP connections made by the infected device to the C2 domain. 

The full attack chain, from visiting the malvertising website to the malicious data egress, took less than three minutes to complete. In this circumstance, the machine-speed detection and response capabilities offered by Darktrace DETECT and RESPOND are paramount in order to stop CryptBot before it can successfully exfiltrates sensitive data. This is an incredibly quick infection timeline, with no lateral movement nor privilege escalation required to carry out the malware’s objective. 

Device Event Log showing the DETECT and RESPOND models breached during the attack. 
Figure 5: Device Event Log showing the DETECT and RESPOND models breached during the attack. 

Darktrace Cyber AI Analyst incidents were also generated as a result of this activity, displaying all relevant information in one panel for easy review by customer security teams.

Cyber AI Analyst event log showing the HTTP connections made by the breach device to the C2 endpoint.
Figure 6: Cyber AI Analyst event log showing the HTTP connections made by the breach device to the C2 endpoint.

Conclusion 

CryptBot info-stealer is fast, efficient, and apt at evading detection given its small size and swift process of data gathering and exfiltration via legitimate channels. Its constantly changing C2 infrastructure further makes it difficult for traditional security tools that really on rules and signatures or known indicators of compromise (IoCs) to detect these infections. 

In the face of such a threat, Darktrace’s anomaly-based detection allows it to recognize subtle deviations in a device’s pattern of behavior that may signal an evolving threat and instantly bring it to the attention of security teams. Darktrace DETECT is able to distinguish between benign activity and malicious behavior, even from newly monitored devices, while Darktrace RESPOND can move at machine-speed to prevent even the fastest moving threat actors from stealing confidential company data, as it demonstrated here by stopping CryptBot infections in as little as 2 seconds.

Credit to Alexandra Sentenac, Cyber Analyst, Roberto Romeu, Senior SOC Analyst

Darktrace Model Detections  

AI Analyst Coverage 

  • Possible HTTP Command and Control  

DETECT Model Breaches  

  • Device / Suspicious Domain 
  • Anomalous Connection / POST to PHP on New External Host 
  • Anomalous Connection / Multiple HTTP POSTs to Rare Hostname 
  • Compromise / Multiple SSL to Rare DGA Domains

List of IOCs

Indicator Type Description
luaigz34[.]top Hostname CryptBot C2 endpoint
watibt04[.]top Hostname CryptBot C2 endpoint
avolsq14[.]top Hostname CryptBot C2 endpoint

MITRE ATT&CK Mapping

Category Technique Tactic
INITIAL ACCESS Drive-by Compromise - T1189 N/A
COMMAND AND CONTROL Web Protocols - T1071.001 N/A
COMMAND AND CONTROL Domain Generation Algorithm - T1568.002 N/A

References

[1] https://www.malwarebytes.com/blog/threats/info-stealers

[2] https://cybelangel.com/what-are-infostealers/

[3] https://ke-la.com/information-stealers-a-new-landscape/

[4] https://darktrace.com/blog/vidar-info-stealer-malware-distributed-via-malvertising-on-google

[5] https://darktrace.com/blog/a-surge-of-vidar-network-based-details-of-a-prolific-info-stealer 

[6] https://darktrace.com/blog/laplas-clipper-defending-against-crypto-currency-thieves-with-detect-respond

[7] https://darktrace.com/blog/amadey-info-stealer-exploiting-n-day-vulnerabilities 

[8] https://cybelangel.com/what-are-infostealers/

[9] https://webz.io/dwp/the-top-10-dark-web-marketplaces-in-2022/

[10] https://www.accenture.com/us-en/blogs/security/information-stealer-malware-on-dark-web

[11] https://www.bleepingcomputer.com/news/security/revamped-cryptbot-malware-spread-by-pirated-software-sites/

[12] https://blogs.blackberry.com/en/2022/03/threat-thursday-cryptbot-infostealer

[13] https://www.deepinstinct.com/blog/cryptbot-how-free-becomes-a-high-price-to-pay

[14] https://blog.google/technology/safety-security/continuing-our-work-to-hold-cybercriminal-ecosystems-accountable/

[15] https://asec.ahnlab.com/en/31802/

[16] https://darktrace.com/blog/the-last-of-its-kind-analysis-of-a-raccoon-stealer-v1-infection-part-1

[17] https://www.trendmicro.com/pt_br/research/21/c/websites-hosting-cracks-spread-malware-adware.html

[18] https://intel471.com/blog/privateloader-malware

[19] https://cyware.com/news/watch-out-pay-per-install-privateloader-malware-distribution-service-is-flourishing-888273be 

[20] https://regmedia.co.uk/2023/04/28/handout_google_cryptbot_complaint.pdf

[21] https://www.bankinfosecurity.com/google-wins-court-order-to-block-cryptbot-infrastructure-a-21905

[22] https://github.com/stamparm/maltrail/blob/master/trails/static/malware/cryptbot.txt

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Alexandra Sentenac
Cyber Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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