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August 22, 2023

Darktrace’s Detection of Unattributed Ransomware

Leveraging anomaly-based detection, we successfully identified an ongoing ransomware attack on the network of a customer and the activity that preceded it.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Natalia Sánchez Rocafort
Cyber Security Analyst
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22
Aug 2023

In the current threat landscape, much of the conversation around ransomware focusses on high-profile strains and notorious threat groups. While organizations and their security teams are justified in these concerns, it is important not to underestimate the danger posed by smaller scale, unattributed ransomware attacks.

Unlike attributed ransomware strains, there are often no playbooks or lists of previously observed indicators of compromise (IoCs) that security teams can consult to help them shore up their cyber defenses. As such, anomaly detection is critical to ensure that emerging threats can be detected based on their abnormality on the network, rather than relying heavily on threat intelligence.

In mid-March 2023, a Darktrace customer requested analytical support from the Darktrace Security Operations Center (SOC) after they had been hit by a ransomware attack a few hours earlier. Darktrace was able to uncover a myriad of malicious activity that preceded the eventual ransomware deployment, ultimately assisting the customer to identify compromised devices and contain the ransomware attack.

Attack Overview

While there were a small number of endpoints that had been flagged as malicious by open-source intelligence (OSINT), Darktrace DETECT™ focused on the unusualness of the activity surrounding this emerging ransomware attack. This provided unparalleled visibility over this ransomware attack at every stage of the cyber kill chain, whilst also revealing the potential origins of the compromise which came months area.

Initial Compromise

Initial investigation revealed that several devices that Darktrace were observed performing suspicious activity had previously engaged in anomalous behavior several months before the ransomware event, indicating this could be a part of a repeated compromise or the result of initial access brokers.

Most notably, in late January 2023 there was a spike in unusual activity when some of the affected devices were observed performing activity indicative of network and device scanning.

Darktrace DETECT identified some of the devices establishing unusually high volumes of internal failed connections via TCP and UDP, and the SMB protocol. Various key ports, such as 135, 139, and 445, were also scanned.

Due to the number of affected devices, the exact initial attack vector is unclear; however, one likely scenario is associated with an internet-facing DNS server. Towards the end of January 2023, the server began to receive unusual TCP DNS requests from the rare external endpoint, 103.203.59[.]3, which had been flagged as potentially malicious by OSINT [4]. Based on a portion of the hostname of the device, dc01, we can assume that this server served as a gateway to the domain controller. If a domain controller is compromised, a malicious actor would gain access to usernames and passwords within a network allowing attackers to obtain administrative-level access to an organization’s digital estate.

Around the same time as the unusual TCP DNS requests, Darktrace DETECT observed the domain controller engaging in further suspicious activity. As demonstrated in Figure 1, Darktrace recognized that this server was not responding to common requests from multiple internal devices, as it would be expected to. Following this, the device was observed carrying out new or uncommon Windows Management Instrumentation (WMI) activity. WMI is typically used by network administrators to manage remote and local Windows systems [3].

Figure 1: Device event log depicting the possible Initial attack vector.


Had Darktrace RESPOND™ been enabled in autonomous response mode, it would have to blocked connections originating from the compromised internal devices as soon as they were detected, while also limiting affected devices to their pre-established patterns of file to prevent them from carrying out any further malicious activity.

Darktrace subsequently observed multiple devices establishing various chains of connections that are indicative of lateral movement activity, such as unusual internal RDP and WMI requests. While there may be devices within an organization that do regularly partake these types of connections, Darktrace recognized that this activity was extremely unusual for these devices.

Darktrace’s Self-Learning AI allows for a deep understanding of customer networks and the devices within them. It’s anomaly-based threat detection capability enables it to recognize subtle deviations in a device’s normal patterns of behavior, without depending on known IoCs or signatures and rules to guide it.

Figure 2: Observed chain of possible lateral movement.


Persistence

Darktrace DETECT observed several affected devices communicating with rare external endpoints that had also been flagged as potentially malicious by OSINT tools. Multiple devices were observed performing activity indicative of NTLM brute-forcing activity, as seen in the Figure 3 which highlights the event log of the aforementioned domain controller. Said domain controller continuously engaged in anomalous behavior throughout the course of the attack. The same device was seen using a potentially compromise credential, ‘cvd’, which was observed via an SMB login event.

Figure 3: Continued unusual external connectivity.


Affected devices, including the domain controller, continued to engage in consistent communication with the endpoints prior to the actual ransomware attack. Darktrace identified that some of these malicious endpoints had likely been generated by Domain Generation Algorithms (DGA), a classic tactic utilized by threat actors. Subsequent OSINT investigation revealed that one such domain had been associated with malware such as TrojanDownloader:Win32/Upatre!rfn [5].

All external engagements were observed by Darktrace DETECT and would have been actioned on by Darktrace RESPOND, had it been configured in autonomous response mode. It would have blocked any suspicious outgoing connections originating from the compromised devices, thus preventing additional external engagement from taking place. Darktrace RESPOND works in tandem with DETECT to autonomously take action against suspicious activity based on its unusualness, rather than relying on static lists of ‘known-bads’ or malicious IoCs.

Reconnaissance

On March 14, 2023, a few days before the ransomware attack, Darktrace observed multiple internal devices failing to establish connections in a manner that suggests SMB, RDP and network scanning. Among these devices once more was the domain controller, which was seen performing potential SMB brute-forcing, representing yet another example of malicious activity carried out by this device.

Lateral Movement

Immediately prior to the attack, many compromised devices were observed mobilizing to conduct an array of high-severity lateral movement activity. Darktrace detected one device using two administrative credentials, namely ‘Administrator’ and ‘administrator’, while it also observed a notable spike in the volume of successful SMB connections from the device around the same time.

At this point, Darktrace DETECT was observing the progression of this attack along the cyber kill chain. What had started as internal recognisance, had escalated to exploitation and ensuing command-and-control activity. Following an SMB brute-force attempt, Darktrace DETECT identified a successful DCSync attack.

A DCSync attack occurs when a malicious actor impersonates a domain controller in an effort to gather sensitive information, such as user credentials and passwords hashes, by replicating directory services [1]. In this case, a device sent various successful DRSGetNCChanges operation requests to the DRSUAPI endpoint.

Data Exfiltration

Around the same time, Darktrace detected the compromised server transferring a high volume of data to rare external endpoints associated with Bublup, a third-party project management application used to save and share files. Although the actors attempted to avoid the detection of security tools by using a legitimate file storage service, Darktrace understood that this activity represented a deviation in this device’s expected pattern of life.

In one instance, around 8 GB of data was transferred, and in another, over 4 GB, indicating threat actors were employing a tactic known as ‘low and slow’ exfiltration whereby data is exfiltrated in small quantities via multiple connections, in an effort to mask their suspicious activity. While this tactic may have evaded the detection of traditional security measures, Darktrace’s anomaly-based detection allowed it to recognize that these two incidents represented a wider exfiltration event, rather than viewing the transfers in isolation.

Impact

Finally, Darktrace began to observe a large amount of suspicious SMB activity on the affected devices, most of which was SMB file encryption. DETECT observed the file extension ‘uw9nmvw’ being appended to many files across various internal shares and devices. In addition to this, a potential ransom note, ‘RECOVER-uw9nmvw-FILES.txt’, was detected on the network shortly after the start of the attack.

Figure 4: Depiction of the high-volume of suspicious SMB activity, including file encryption.


Conclusion

Ultimately, this incident show cases how Darktrace was able to successfully identify an emerging ransomware attack using its unrivalled anomaly-based detection capabilities, without having to rely on any previously established threat intelligence. Not only was Darktrace DETECT able to identify the ransomware at multiple stages of the kill chain, but it was also able to uncover the anomalous activity that took place in the buildup to the attack itself.

As the attack progressed along the cyber kill chain, escalating in severity at every juncture, DETECT was able to provide full visibility over the events. Through the successful identification of compromised devices, anomalous administrative credentials usage and encrypted files, Darktrace was able to greatly assist the customer, ensuring they were well-equipped to contain the incident and begin their incident management process.

Darktrace would have been able to aid the customer even further had they enabled its autonomous response technology on their network. Darktrace RESPOND would have taken targeted, mitigative action as soon as suspicious activity was detected, preventing the malicious actors from achieving their goals.

Credit to: Natalia Sánchez Rocafort, Cyber Security Analyst, Patrick Anjos, Senior Cyber Analyst.

MITRE Tactics/Techniques Mapping

RECONNAISSANCE

Scanning IP Blocks  (T1595.001)

RECONNAISSANCE

Vulnerability Scanning  (T1595.002)

IMPACT

Service Stop  (T1489)

LATERAL MOVEMENT

Taint Shared Content (T1080)

IMPACT

Data Encrypted for Impact (T1486)

INITIAL ACCESS

Replication Through Removable Media (T1200)

DEFENSE EVASION

Rogue Domain Controller (T1207)

COMMAND AND CONTROL

Domain Generation Algorithms (T1568.002)

EXECUTION

Windows Management Instrumentation (T1047)

INITIAL ACCESS

Phishing (T1190)

EXFILTRATION

Exfiltration Over C2 Channel (T1041)

IoC Table

IoC ----------- TYPE ------------- DESCRIPTION + PROBABILITY

CVD --------- credentials -------- Possible compromised credential

.UW9NMVW - File extension ----- Possible appended file extension

RECOVER-UW9NMVW-FILES.TXT - Ransom note - Possible ransom note observed

84.32.188[.]186 - IP address ------ C2 Endpoint

AS.EXECSVCT[.]COM - Hostname - C2 Endpoint

ZX.EXECSVCT[.]COM - Hostname - C2 Endpoint

QW.EXECSVCT[.]COM - Hostname - C2 Endpoint

EXECSVCT[.]COM - Hostname ------ C2 Endpoint

15.197.130[.]221 --- IP address ------ C2 Endpoint

AS59642 UAB CHERRY SERVERS - ASN - Possible ASN associated with C2 Endpoints

108.156.28[.]43

108.156.28[.]22

52.84.93[.]26

52.217.131[.]241

54.231.193[.]89 - IP addresses - Possible IP addresses associated with data exfiltration

103.203.59[.]3 -IP address ---- Possible IP address associated with initial attack vector

References:

[1] https://blog.netwrix.com/2021/11/30/what-is-dcsync-an-introduction/

[2] https://www.easeus.com/computer-instruction/delete-system32.html#:~:text=System32%20is%20a%20folder%20on,DLL%20files%2C%20and%20EXE%20files.

[3] https://www.techtarget.com/searchwindowsserver/definition/Windows-Management-Instrumentation#:~:text=WMI%20provides%20users%20with%20information,operational%20environments%2C%20including%20remote%20systems.

[4] https://www.virustotal.com/gui/ip-address/103.203.59[.]3

[5] https://otx.alienvault.com/indicator/ip/15.197.130[.]221

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Natalia Sánchez Rocafort
Cyber Security Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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