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May 25, 2022

Understanding Grief Ransomware Attacks

Discover the latest insights on Grief ransomware and how to protect your organization. Stay informed on evolving cybersecurity threats with the cyber experts.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oakley Cox
Director of Product
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25
May 2022

The Grief ransomware strain, also referred to as PayOrGrief, quickly gained a reputation for disruption in mid-to-late 2021. The gang behind the malware used quadruple-extortion ransomware tactics and targeted a range of victims including municipalities and school districts.

In July 2021, just weeks after the strain was first reported to cyber security teams, Grief successfully targeted Thessaloniki, the second largest city in Greece. Faced with a $20 million ransom demand, the municipality’s security team was forced to shut down all of its websites and public-facing services and launch a full investigation into the breach.

Double act: Grief and DoppelPaymer

From its emergence in May 2021, Grief used novel malware which confounded security tools trained on historical attacks. By July, however, the sophistication and efficiency of the group’s attacks led many to suspect that Grief’s operators had experience beyond their supposed two months of operation.

Grief is now widely reported to be a rebrand of the DoppelPaymer ransomware gang, which ended its operations in May 2021 and was believed to be affiliated with the Russian ransomware gang Evil Corp. After adopting the new moniker, however, Grief regularly blew past traditional security tools, amassing well over $10 million in ransom payments in just four months.

Adaptations and rebrands are common techniques adopted by criminal gangs using the Ransomware-as-a-Service business model. The success of Grief’s rebrand illustrates how rapidly a ransomware group can update its attacks and render them unrecognizable to signature-based tools.

Revealing Grief’s tricks with Cyber AI Analyst

In July 2021, PayOrGrief targeted a European manufacturing company which had Darktrace deployed across its network. Darktrace’s early detection of the attack, along with the real-time visibility into its lifecycle offered by Darktrace’s Cyber AI Analyst, meant that each stage of the attack was clear to see.

Figure 1: Timeline of the PayOrGrief attack

The initial intrusion compromised four devices, which Darktrace detected when these devices connected to rare external IPs and downloaded encoded text files. It is likely that the devices were compromised as the result of a targeted phishing campaign, which are often used in Grief attacks as a way of injecting malware such as Dridex onto devices. If deployed within the targeted organization, Antigena Email would have identified the phishing campaign and halted it, before it reached employee inboxes. In this case, however, the attack continued.

Following the initial compromise, C2 (Command and Control) connections were made over an encrypted channel using invalid SSL certificates. An upload of 50MB of data was made from one of the infected devices to the company’s corporate server, which gave the attackers access to the company’s crown jewels: its most sensitive data. From this privileged position, and with keep-alive beacons in place, the attack was ready for detonation.

Several devices were detected attempting to upload data totaling more than 100 GB to the external file storage platform, Mega, using encrypted HTTPS on port 443. However, the attackers did not receive the total package of data they had expected. The organization had deployed Darktrace’s Autonomous Response to protect its key assets and most sensitive data. The AI recognized the anomalous behavior as a significant deviation from the business’s normal ‘pattern of life’ and autonomously blocked uploads from protected devices, preventing exfiltration wherever it was able to do so.

Figure 2: Data exfiltration from a single device, investigated by Cyber AI Analyst

The attackers then continued to spread through the digital environment. Using ‘Living off the Land’ techniques including RDP and SMB, they performed internal reconnaissance, escalated their privileges and moved laterally to additional digital assets. With access to new admin credentials, just ten hours after the initial C2 communications, the attackers commenced ransomware encryption.

It’s highly possible, therefore, that Grief has targeted Darktrace customers previously and been neutralized too early for the attack to be identified and attributed. In this instance, the organization had deployed Autonomous Response only on certain areas of the network, and we are therefore able to see how the attack progressed on unprotected devices.

Unusual suspects

The Indicators of Compromise (IoCs) for Grief ransomware have now been incorporated by many traditional security tools, but this is a short-term solution, and won’t account for further changes in both threat actor tactics and the digital environments they target. Once the Grief moniker has been exhausted, it is more than likely that another will be adopted in its place.

The AI-driven approach to cyber security tackles threats regardless of when and where they arrive, or what name they arrive under. By focusing on developing its sophisticated understanding of the entire digital estate, Darktrace’s Autonomous Response targets specific anomalies with specific, proportionate responses, even when they are part of entirely novel attacks. And when given the freedom to take action against these threats the moment they’re detected, Autonomous Response can ensure that organizations stay protected even when human teams are unavailable.

Thanks to Darktrace analyst Beverly McCann for her insights on the above threat find.

Technical details

Darktrace model detections

  • Device / Suspicious SMB Scanning Activity
  • Device / New User Agents
  • Anomalous Server Activity / Rare External from Server
  • Compliance / External Windows Communications
  • Anomalous Connection / Application Protocol on Uncommon Port
  • Anomalous Connection / Anomalous SSL without SNI to New External
  • Anomalous Connection / Rare External SSL Self-Signed
  • Anomalous Connection / Multiple Connections to New External TCP Port
  • Anomalous Connection / New User Agent to IP Without Hostname
  • Compliance / Remote Management Tool on Server
  • Anomalous Server Activity / Outgoing from Server
  • Anomalous Connection / Multiple HTTP POSTs to Rare Hostname
  • Anomalous Connection / Data Sent to Rare Domain
  • Anomalous Connection / Lots of New Connections
  • Unusual Activity / Unusual File Storage Data Transfer
  • Unusual Activity / Enhanced Unusual External Data Transfer [Enhanced Monitoring]
  • Anomalous Connection / Uncommon 1GiB Outbound
  • Unusual Activity / Unusual External Data to New Ips
  • Anomalous Connection / SMB Enumeration
  • Multiple Device Correlations / Behavioral Change Across Multiple Devices
  • Device / New or Uncommon WMI Activity
  • Unusual Activity / Unusual External Connections
  • Device / ICMP Address Scan
  • Anomalous Connection / Unusual Admin RDP Session
  • Compliance / SMB Version 1 Usage
  • Anomalous Connection / Unusual SMB Version 1
  • Anomalous File / Internal / Additional Extension Appended to SMB File
  • Unusual Activity / Anomalous SMB Move and Write
  • Compromise / Ransomware / Suspicious SMB Activity [Enhanced Monitoring]
  • Anomalous Connection / Suspicious Read Write Ratio and Unusual SMB
  • Anomalous Connection / New or Uncommon Service Control
  • Device / New or Unusual Remote Command Execution
  • User / New Admin Credentials On Client
  • Device / New or Uncommon SMB Named Pipe
  • Device / Multiple Lateral Movement Model Breaches [Enhanced Monitoring]
  • Anomalous Connection / Suspicious Read Write Ratio
  • Device / SMA Lateral Movement
  • Anomalous File / Internal / Unusual Internal EXE File Transfer
  • Anomalous Server Activity / Unusual Unresponsive Server
  • Device / Internet Facing Device with High Priority Alert
  • Multiple Device Correlations / Spreading Unusual SMB Activity
  • Multiple Device Correlations / Multiple Devices Breaching the Same Model

Darktrace Autonomous Response alerts

  • Antigena / Network / Insider Threat / Antigena Network Scan Block
  • Antigena / Network / Insider Threat / Antigena Breaches Over Time Block
  • Antigena / Network / Significant Anomaly / Antigena Significant Anomaly Block
  • Antigena / Network / Significant Anomaly / Antigena Breaches over Time Block
  • Antigena / Network / Insider Threat / Antigena Large Data Volume Outbound Block
  • Antigena / Network / Significant Anomaly / Antigena Enhanced Monitoring from Client Block
  • Antigena / Network / Insider Threat / Antigena SMB Enumeration Block
  • Antigena / Network / Significant Anomaly / Antigena Controlled and Model Breach
  • Antigena / Network / Insider Threat / Antigena Internal Anomalous File Activity
  • Antigena / Network / Significant Anomaly / Antigena Significant Anomaly from Client Block
  • Antigena / Network / External Threat / Antigena Ransomware Block
  • Antigena / Network / External Threat / SMB Ratio Antigena Block

MITRE ATT&CK techniques observed

Reconnaissance
T1595 — Active Scanning

Resource Development
T1608 — Stage Capabilities

Initial Access
T1190 — Exploit Public-Facing Application

Persistence
T1133 — External Remote Services

Defense Evasion
T1079 — Valid Accounts

Discovery
T1046 — Network Service Scanning
T1083 — File and Directory Discovery
T1018 — Remote System Discovery

Lateral Movement
T1210 — Exploitation of Remote Services
T1080 — Taint Shared Content
T1570 — Lateral Tool Transfer
T1021 — Remote Services

Command and Control
T1071 — Application Layer Protocol
T1095 — Non-Application Layer Protocol
T1571 — Non-Standard Port

Exfiltration
T1041 — Exfiltration over C2 Channel
T1567 — Exfiltration Over Web Service
T1029 — Scheduled Transfer


Impact
T1486 — Data Encrypted for Impact
T1489 — Service Stop
T1529 — System Shutdown/Reboot

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oakley Cox
Director of Product

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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