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January 19, 2022

Brand DNA: The Key to a Strong Security Posture

Learn how AI can enhance security measures by detecting malicious assets, and safeguarding against vulnerabilities. Stay secure with advanced technology.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead
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19
Jan 2022

The internet is huge and is expanding every day. While this has many positives for businesses, managing the potential risks in this environment can be daunting. The reality is that across the internet brands are susceptible to everything from brand abuse to phishing websites. So, how is it possible that organisations can keep track of the web-based assets that belong to them, and at the same time distinguish them from something that may only look like it’s theirs? Finding and verifying all of a company’s web assets across the entire internet is a massive undertaking. You essentially need to filter the whole internet and try to pick out what is relevant, and then set about detecting the risks – or even potential risks – within what you have found.

This isn’t a process that can be managed manually. The staff-hours alone would make this hugely prohibitive, and that’s without taking into account the potential margin for error. Instead, it requires a different approach, one based around automation. At Darktrace, my team and I work on exactly those kind of solutions. We’ve developed our own algorithms to define what distinguishes a client’s brand-owned site from everything else on the internet. We refer to that as a company’s Brand DNA. These special characteristics help us to predict and identify where any brand-related assets are across the entire internet, and how they should be investigated further. The concept of an organisation’s Brand DNA breaks down into two areas: what is unique by design and what is uniqueby comparison.

Unique by Design

All brands have different design elements that help set them apart from other brands. This can be everything from their name and logo, to the different fonts and colours they use in all their communications and websites. By ingesting this data into our algorithms we are able to scan the internet for any web-based assets that may be relevant to a company, based on these key brand elements. While the elements of ‘unique by design’ are relatively easily understandable by humans, no organisations want to have their time taken up manually searching through millions of images every day in order to help them locate the web properties that might belong to their organisation.

Unique by Comparison

Conversely, ‘unique by comparison’ focuses more on the elements that a human would probably not be able to figure out by themselves. As we suggest potential new domains to customers, we build up a pool of assets. Automation allows us to find patterns in these assets that might not be immediately obvious to humans, such as elements of metadata,nameserver details, or even where a website is hosted. Although unique by design is more about what you actually see on a website and unique by comparison focuses on the back-end, in reality there are overlaps and the two things feed into each other.

As a very basic example: if a domain is hosted on nameserver where other company assets are hosted, AND the company logo is on the page, then the chances are this domain is a company-owned asset. In effect, the two approaches strengthen each other. By analysing all these details together, our algorithms can increasingly accurately score how likely an asset is to be owned by a company. I should add here that unique by comparison is based on comparing a lot of features at once, so it is often not as clear cut as the above example.

Combining Humans and AI

Ultimately, automating the process in this way helps to create a minimal-touch process for companies. The algorithms do all the filtering, enabling the creation of a much-reduced list of assets for the company to look through. Basically, we’re able to break down that list to avery small percentage of the internet that they actually need to look at and then analyse the risk those assets poseto the organisation.

We also use something which we internally label “AI2”(artificial intelligence with analyst interaction). This essentially means we’re adding a human layer to the automated process, for both input and output checks. While the algorithms do all the heavy lifting and aid scalability, the human element allows us to finetune or dive deeper into certain automated findings.

Detecting Malicious Assets

While the algorithms are principally focused on establishing a brand’s attack surface, a useful byproduct is that they can also locate malicious assets, such as potential phishing sites. For example, if something looks like it belongs to the customer, but doesn’t actually belong inside their directdigital infrastructure, then clearly there is an increased likelihood that it is either a brand abuse or phishing site.

On top of this, as part of our search process we can also automatically create combinations of possible URLs that cover common search errors such as typos or “fat finger”errors within brand names, and then hunt for those – clearly the likelihood of these URLs being rogue sites is greatly enhanced.

The Clearest View of the Attack Surface

By combining all these elements, companies are able to get the most complete view of their potential attack surface.And with the use of enhanced automation techniques they can do so with minimum effort. From this position companies are able to easily and quickly home in on the genuine items, and the areas that pose them the most risk. They can then use the resulting list to form the foundations from which they can apply the rest of their security strategy.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead

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May 21, 2025

Evaluating Email Security: How to Select the Best Solution for Your Organization

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When evaluating email security solutions, it’s crucial to move beyond marketing claims and focus on real-world performance. One of the most effective ways to achieve this is through an A/B comparison approach – a side-by-side evaluation of vendors based on consistent, predefined criteria.

This method cuts through biases, reveals true capability differences, and ensures that all solutions are assessed on a level playing field. It’s not just about finding an objectively good solution – it’s about finding the best solution for your organization’s specific needs.

An A/B comparison approach is particularly effective for three main reasons:

  1. Eliminates bias: By comparing solutions under identical conditions, it’s easier to spot differences in performance without the fog of marketing jargon.
  2. Highlights real capabilities: Direct side-by-side testing exposes genuine strengths and weaknesses, making it easier to judge which features are impactful versus merely decorative.
  3. Encourages objective decision-making: This structured method reduces emotional or brand-driven decisions, focusing purely on metrics and performance.

Let’s look at the key factors to consider when setting up your evaluation to ensure a fair, accurate, and actionable comparison.

Deployment: Setting the stage for fair evaluation

To achieve a genuine comparison, deployment must be consistent across all evaluated solutions:

  • Establish the same scope: All solutions should be granted identical visibility across relevant tenants and domains to ensure parity.
  • Set a concrete timeline: Deploy and test each solution with the same dataset, at the same points in time. This allows you to observe differences in learning periods and adaptive capabilities.

Equal visibility and synchronized timelines prevent discrepancies that could skew your understanding of each vendor’s true capabilities. But remember – quicker results might not equal better learning or understanding!

Tuning and configurations: Optimizing for real-world conditions

Properly tuning and configuring each solution is critical for fair evaluation:

  • Compare on optimal performance: Consult with each vendor to understand what optimal deployment looks like for their solution, particularly if machine learning is involved.
  • Consider the long term: Configuration adjustments should be made with long-term usage in mind. Short-term fixes can mask long-term challenges.
  • Data visibility: Ensure each solution can retain and provide search capabilities on all data collected throughout the evaluation period.

These steps guarantee that you are comparing fully optimized versions of each platform, not underperforming or misconfigured ones.

Evaluation: Applying consistent metrics

Once deployment and configurations are aligned, the evaluation itself must be consistent, to prevent unfair scoring and help to identify true differences in threat detection and response capabilities.

  • Coordinate your decision criteria: Ensure all vendors are measured against the same set of criteria, established before testing begins.
  • Understand vendor threat classification: Each vendor may have different ways of classifying threats, so be sure to understand these nuances.
  • Maintain communication: If results seem inaccurate, engage with the vendors. Their response and remediation capabilities are part of the evaluation.

Making a decision: Look beyond the metrics

When it comes to reviewing the performance of each solution, it’s important to both consider and look beyond the raw data. This is about choosing the solution that best aligns with your specific business needs, which may include factors and features not captured in the results.

  • Evaluate based on results: Consider accuracy, threats detected, precision, and response effectiveness.
  • Evaluate beyond results: Assess the overall experience, including support, integrations, training, and long-term alignment with your security strategy.
  • Review and communicate: Internally review the findings and communicate them back to the vendors.

Choosing the right email security solution isn’t just about ticking boxes, it’s about strategic alignment with your organization’s goals and the evolving threat landscape. A structured, A/B comparison approach will help ensure that the solution you select is truly the best fit.

For a full checklist of the features and capabilities to compare, as well as how to perform a commercial and technical evaluation, check out the full Buyer’s Checklist for Evaluating Email Security.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email

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OT

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May 21, 2025

Adapting to new USCG cybersecurity mandates: Darktrace for ports and maritime systems

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What is the Marine Transportation System (MTS)?

Marine Transportation Systems (MTS) play a substantial roll in U.S. commerce, military readiness, and economic security. Defined as a critical national infrastructure, the MTS encompasses all aspects of maritime transportation from ships and ports to the inland waterways and the rail and roadways that connect them.

MTS interconnected systems include:

  • Waterways: Coastal and inland rivers, shipping channels, and harbors
  • Ports: Terminals, piers, and facilities where cargo and passengers are transferred
  • Vessels: Commercial ships, barges, ferries, and support craft
  • Intermodal Connections: Railroads, highways, and logistics hubs that tie maritime transport into national and global supply chains

The Coast Guard plays a central role in ensuring the safety, security, and efficiency of the MTS, handling over $5.4 trillion in annual economic activity. As digital systems increasingly support operations across the MTS, from crane control to cargo tracking, cybersecurity has become essential to protecting this lifeline of U.S. trade and infrastructure.

Maritime Transportation Systems also enable international trade, making them prime targets for cyber threats from ransomware gangs to nation-state actors.

To defend against growing threats, the United States Coast Guard (USCG) has moved from encouraging cybersecurity best practices to enforcing them, culminating in a new mandate that goes into effect on July 16, 2025. These regulations aim to secure the digital backbone of the maritime industry.

Why maritime ports are at risk

Modern ports are a blend of legacy and modern OT, IoT, and IT digitally connected technologies that enable crane operations, container tracking, terminal storage, logistics, and remote maintenance.

Many of these systems were never designed with cybersecurity in mind, making them vulnerable to lateral movement and disruptive ransomware attack spillover.

The convergence of business IT networks and operational infrastructure further expands the attack surface, especially with the rise of cloud adoption and unmanaged IoT and IIoT devices.

Cyber incidents in recent years have demonstrated how ransomware or malicious activity can halt crane operations, disrupt logistics, and compromise safety at scale threatening not only port operations, but national security and economic stability.

Relevant cyber-attacks on maritime ports

Maersk & Port of Los Angeles (2017 – NotPetya):
A ransomware attack crippled A.P. Moller-Maersk, the world’s largest shipping company. Operations at 17 ports, including the Port of Los Angeles, were halted due to system outages, causing weeks of logistical chaos.

Port of San Diego (2018 – Ransomware Attack):
A ransomware attack targeted the Port of San Diego, disrupting internal IT systems including public records, business services, and dockside cargo operations. While marine traffic was unaffected, commercial activity slowed significantly during recovery.

Port of Houston (2021 – Nation-State Intrusion):
A suspected nation-state actor exploited a known vulnerability in a Port of Houston web application to gain access to its network. While the attack was reportedly thwarted, it triggered a federal investigation and highlighted the vulnerability of maritime systems.

Jawaharlal Nehru Port Trust, India (2022 – Ransomware Incident):
India’s largest container port experienced disruptions due to a ransomware attack affecting operations and logistics systems. Container handling and cargo movement slowed as IT systems were taken offline during recovery efforts.

A regulatory shift: From guidance to enforcement

Since the Maritime Transportation Security Act (MTSA) of 2002, ports have been required to develop and maintain security plans. Cybersecurity formally entered the regulatory fold in 2020 with revisions to 33 CFR Part 105 and 106, requiring port authorities to assess and address computer system vulnerabilities.

In January 2025, the USCG finalized new rules to enforce cybersecurity practices across the MTS. Key elements include (but are not limited to):

  • A dedicated cyber incident response plan (PR.IP-9)
  • Routine cybersecurity risk assessments and exercises (ID.RA)
  • Designation of a cybersecurity officer and regular workforce training (section 3.1)
  • Controls for access management, segmentation, logging, and encryption (PR.AC-1:7)
  • Supply chain risk management (ID.SC)
  • Incident reporting to the National Response Center

Port operators are encouraged to align their programs with the NIST Cybersecurity Framework (CSF 2.0) and NIST SP 800-82r3, which provide comprehensive guidance for IT and OT security in industrial environments.

How Darktrace can support maritime & ports

Unified IT + OT + Cloud coverage

Maritime ports operate in hybrid environments spanning business IT systems (finance, HR, ERP), industrial OT (cranes, gates, pumps, sensors), and an increasing array of cloud and SaaS platforms.

Darktrace is the only vendor that provides native visibility and threat detection across OT/IoT, IT, cloud, and SaaS environments — all in a single platform. This means:

  • Cranes and other physical process control networks are monitored in the same dashboard as Active Directory and Office 365.
  • Threats that start in the cloud (e.g., phishing, SaaS token theft) and pivot or attempt to pivot into OT are caught early — eliminating blind spots that siloed tools miss.

This unification is critical to meeting USCG requirements for network-wide monitoring, risk identification, and incident response.

AI that understands your environment. Not just known threats

Darktrace’s AI doesn’t rely on rules or signatures. Instead, it uses Self-Learning AI TM that builds a unique “pattern of life” for every device, protocol, user, and network segment, whether it’s a crane router or PLC, SCADA server, Workstation, or Linux file server.

  • No predefined baselines or manual training
  • Real-time anomaly detection for zero-days, ransomware, and supply chain compromise
  • Continuous adaptation to new devices, configurations, and operations

This approach is critical in diverse distributed OT environments where change and anomalous activity on the network are more frequent. It also dramatically reduces the time and expertise needed to classify and inventory assets, even for unknown or custom-built systems.

Supporting incident response requirements

A key USCG requirement is that cybersecurity plans must support effective incident response.

Key expectations include:

  • Defined response roles and procedures: Personnel must know what to do and when (RS.CO-1).
  • Timely reporting: Incidents must be reported and categorized according to established criteria (RS.CO-2, RS.AN-4).
  • Effective communication: Information must be shared internally and externally, including voluntary collaboration with law enforcement and industry peers (RS.CO-3 through RS.CO-5).
  • Thorough analysis: Alerts must be investigated, impacts understood, and forensic evidence gathered to support decision-making and recovery (RS.AN-1 through RS.AN-5).
  • Swift mitigation: Incidents must be contained and resolved efficiently, with newly discovered vulnerabilities addressed or documented (RS.MI-1 through RS.MI-3).
  • Ongoing improvement: Organizations must refine their response plans using lessons learned from past incidents (RS.IM-1 and RS.IM-2).

That means detections need to be clear, accurate, and actionable.

Darktrace cuts through the noise using AI that prioritizes only high-confidence incidents and provides natural-language narratives and investigative reports that explain:

  • What’s happening, where it’s happening, when it’s happening
  • Why it’s unusual
  • How to respond

Result: Port security teams often lean and multi-tasked can meet USCG response-time expectations and reporting needs without needing to scale headcount or triage hundreds of alerts.

Built-for-edge deployment

Maritime environments are constrained. Many traditional SaaS deployment types often are unsuitable for tugboats, cranes, or air-gapped terminal systems.

Darktrace builds and maintains its own ruggedized, purpose-built appliances and unique virtual deployment options that:

  • Deploy directly into crane networks or terminal enclosures
  • Require no configuration or tuning, drop-in ready
  • Support secure over-the-air updates and fleet management
  • Operate without cloud dependency, supporting isolated and air-gapped systems

Use case: Multiple ports have been able to deploy Darktrace directly into the crane’s switch enclosure, securing lateral movement paths without interfering with the crane control software itself.

Segmentation enforcement & real-time threat containment

Darktrace visualizes real-time connectivity and attack pathways across IT, OT, and IoT it and integrates with firewalls (e.g., Fortinet, Cisco, Palo Alto) to enforce segmentation using AI insights alongside Darktrace’s own native autonomous and human confirmed response capabilities.

Benefits of autonomous and human confirmed response:

  • Auto-isolate rogue devices before the threat can escalate
  • Quarantine a suspicious connectivity with confidence operations won’t be halted
  • Autonomously buy time for human responders during off-hours or holidays
  • This ensures segmentation isn't just documented but that in the case of its failure or exploitation responses are performed as a compensating control

No reliance on 3rd parties or external connectivity

Darktrace’s supply chain integrity is a core part of its value to critical infrastructure customers. Unlike solutions that rely on indirect data collection or third-party appliances, Darktrace:

  • Uses in-house engineered sensors and appliances
  • Does not require transmission of data to or from the cloud

This ensures confidence in both your cyber visibility and the security of the tools you deploy.

See examples here of how Darktrace stopped supply chain attacks:

Readiness for USCG and Beyond

With a self-learning system that adapts to each unique port environment, Darktrace helps maritime operators not just comply but build lasting cyber resilience in a high-threat landscape.

Cybersecurity is no longer optional for U.S. ports its operationally and nationally critical. Darktrace delivers the intelligence, automation, and precision needed to meet USCG requirements and protect the digital lifeblood of the modern port.

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About the author
Daniel Simonds
Director of Operational Technology
Your data. Our AI.
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