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Why your brand DNA is the foundation of your security posture

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19
Jan 2022
19
Jan 2022
Discover the vulnerabilities opened by web-based assets, and how AI can help security teams to detect malicious assets and stay secure.

The internet is huge and is expanding every day. While this has many positives for businesses, managing the potential risks in this environment can be daunting. The reality is that across the internet brands are susceptible to everything from brand abuse to phishing websites. So, how is it possible that organisations can keep track of the web-based assets that belong to them, and at the same time distinguish them from something that may only look like it’s theirs? Finding and verifying all of a company’s web assets across the entire internet is a massive undertaking. You essentially need to filter the whole internet and try to pick out what is relevant, and then set about detecting the risks – or even potential risks – within what you have found.

This isn’t a process that can be managed manually. The staff-hours alone would make this hugely prohibitive, and that’s without taking into account the potential margin for error. Instead, it requires a different approach, one based around automation. At Darktrace, my team and I work on exactly those kind of solutions. We’ve developed our own algorithms to define what distinguishes a client’s brand-owned site from everything else on the internet. We refer to that as a company’s Brand DNA. These special characteristics help us to predict and identify where any brand-related assets are across the entire internet, and how they should be investigated further. The concept of an organisation’s Brand DNA breaks down into two areas: what is unique by design and what is uniqueby comparison.

Unique by Design

All brands have different design elements that help set them apart from other brands. This can be everything from their name and logo, to the different fonts and colours they use in all their communications and websites. By ingesting this data into our algorithms we are able to scan the internet for any web-based assets that may be relevant to a company, based on these key brand elements. While the elements of ‘unique by design’ are relatively easily understandable by humans, no organisations want to have their time taken up manually searching through millions of images every day in order to help them locate the web properties that might belong to their organisation.

Unique by Comparison

Conversely, ‘unique by comparison’ focuses more on the elements that a human would probably not be able to figure out by themselves. As we suggest potential new domains to customers, we build up a pool of assets. Automation allows us to find patterns in these assets that might not be immediately obvious to humans, such as elements of metadata,nameserver details, or even where a website is hosted. Although unique by design is more about what you actually see on a website and unique by comparison focuses on the back-end, in reality there are overlaps and the two things feed into each other.

As a very basic example: if a domain is hosted on nameserver where other company assets are hosted, AND the company logo is on the page, then the chances are this domain is a company-owned asset. In effect, the two approaches strengthen each other. By analysing all these details together, our algorithms can increasingly accurately score how likely an asset is to be owned by a company. I should add here that unique by comparison is based on comparing a lot of features at once, so it is often not as clear cut as the above example.

Combining Humans and AI

Ultimately, automating the process in this way helps to create a minimal-touch process for companies. The algorithms do all the filtering, enabling the creation of a much-reduced list of assets for the company to look through. Basically, we’re able to break down that list to avery small percentage of the internet that they actually need to look at and then analyse the risk those assets poseto the organisation.

We also use something which we internally label “AI2”(artificial intelligence with analyst interaction). This essentially means we’re adding a human layer to the automated process, for both input and output checks. While the algorithms do all the heavy lifting and aid scalability, the human element allows us to finetune or dive deeper into certain automated findings.

Detecting Malicious Assets

While the algorithms are principally focused on establishing a brand’s attack surface, a useful byproduct is that they can also locate malicious assets, such as potential phishing sites. For example, if something looks like it belongs to the customer, but doesn’t actually belong inside their directdigital infrastructure, then clearly there is an increased likelihood that it is either a brand abuse or phishing site.

On top of this, as part of our search process we can also automatically create combinations of possible URLs that cover common search errors such as typos or “fat finger”errors within brand names, and then hunt for those – clearly the likelihood of these URLs being rogue sites is greatly enhanced.

The Clearest View of the Attack Surface

By combining all these elements, companies are able to get the most complete view of their potential attack surface.And with the use of enhanced automation techniques they can do so with minimum effort. From this position companies are able to easily and quickly home in on the genuine items, and the areas that pose them the most risk. They can then use the resulting list to form the foundations from which they can apply the rest of their security strategy.

INSIDE THE SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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ABOUT ThE AUTHOR
Willem Van Zwieten
Data Science & Analytics Lead
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Customer Blog: Community Housing Limited Enhancing Incident Response

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04
Mar 2024

About Community Housing Limited

Community Housing Limited is a non-profit organization based in Australia that focuses on providing affordable, long-term housing and creating employment opportunities where possible. We give people the security of having a home so that they can focus on other essential pathways. As such, we are responsible for sensitive information on our clients.

As part of our commitment to strengthening our cyber security, we sought to simplify and unify our incident response plans and equip our engineers and desktop support teams with all the information we need at our fingertips.

Why Community Housing Limited chose Darktrace

Our team hoped to achieve a response procedure that allowed us to have oversight over any potential security risks, even cases that don’t overtly seem like a security risk. For example, an incident could start as a payroll issue and end up in the hands of HR, instead of surfacing as a security problem. In this case, our security team has no way of knowing the real number of events or how the threat had actually started and played out, making incident response and mitigation even more challenging.

We were already a customer of Darktrace’s autonomous threat detection, attack intervention, and attack surface management capabilities, and decided to add Darktrace for AI-assisted incident response and AI cyber-attack simulation.

AI-generated playbooks save time during incident response

I wanted to reduce the time and resources it took our security team to appropriately respond to a threat. Darktrace automates several steps of the recovery process to accelerate the rate of incident response by using AI that learns the granular details of the specific organization, building a dynamic understanding of the devices, connections, and user behaviors that make up the normal “pattern of life.”  

The AI then uses this understanding to create bespoke, AI-generated incident response playbooks that leverage an evolving understanding of our organization to determine recovery steps that are tailored not only to the specific incident but also to our unique environment.

For my security team, this means having access to all the information we need to respond to a threat. When running through an incident, rather than going to different places to synthesize relevant information, which takes up valuable resources and time, we can speed up its remediation with Darktrace.  

The playbooks created by Darktrace help lower the technical skills required to respond to incidents by elevating the workload of the staff, tripling our capacity for incident response.

Realistic attack simulations upskill teams while saving resources

We have differing levels of experience on the team which means some members know exactly what to do during incident response while others are slower and need more guidance. Thus, we have to either outsource skilled security professionals or add a security solution that could lower the technical skills bar.

You don’t want to be second guessing and searching for the right move – it’s urgent – there should be certainty. Our goal with running attack simulations is to test and train our team's response capabilities in a “realistic” scenario. But this takes considerable time to plan and execute or can be expensive if outsourced, which can be a challenge for organizations short on resources. 

Darktrace provides AI-assisted incident response and cyber-attack simulation using AI that understands the organization to run simulations that effectively map onto the real digital environment and the assets within it, providing training for actual incidents.

It is one thing to sit together in a meeting and discuss various outcomes of a cyber-attack, talking through the best response strategies. It is a huge benefit being able to run attack simulations that emulate real-world scenarios.

Our team can now see how an incident would play out over several days to resemble a real-world scenario or it can play through the simulation quickly to ascertain outcomes immediately. It then uses these insights to strengthen its technology, processes, and training.

AI-Powered Incident Response

Darktrace helps my security team save resources and upskill staff using AI to generate bespoke playbooks and run realistic simulations. Its real-time understanding of our business ensures incident preparedness and incident response are tailored to not only the specific threat in question, but also to the contextual infrastructure of the organization.  

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About the author
Jamie Woodland
Head of Technology at Community Housing Limited

Blog

Email

Beyond DMARC: Navigating the Gaps in Email Security

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29
Feb 2024

Email threat landscape  

Email has consistently ranked among the most targeted attack vectors, given its ubiquity and criticality to business operations. From September to December 2023, 10.4 million phishing emails were detected across Darktrace’s customer fleet demonstrating the frequency of attempted email-based attacks.

Businesses are searching for ways to harden their email security posture alongside email providers who are aiming to reduce malicious emails traversing their infrastructure, affecting their clients. Domain-based Message Authentication (DMARC) is a useful industry-wide protocol organizations can leverage to move towards these goals.  

What is DMARC?

DMARC is an email authentication protocol designed to enhance the security of email communication.

Major email service providers Google and Yahoo recently made the protocol mandatory for bulk senders in an effort to make inboxes safer worldwide. The new requirements demonstrate an increasing need for a standardized solution as misconfigured or nonexistent authentication systems continue to allow threat actors to evade detection and leverage the legitimate reputation of third parties.  

DMARC is a powerful tool that allows email administrators to confidently identify and stop certain spoofed emails; however, more organizations must implement the standard for it to reach its full potential. The success and effectiveness of DMARC is dependent on broad adoption of the standard – by organizations of all sizes.  

How does DMARC work?

DMARC builds on two key authentication technologies, Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) and helps to significantly improve their ability to prevent domain spoofing. SPF verifies that a sender’s IP address is authorized to send emails on behalf of a particular domain and DKIM ensures integrity of email content by providing a verifiable digital signature.  

DMARC adds to this by allowing domain owners to publish policies that set expectations for how SPF and DKIM verification checks relate to email addresses presented to users and whose authenticity the receiving mail server is looking to establish.  

These policies work in tandem to help authenticate email senders by verifying the emails are from the domain they say they are, working to prevent domain spoofing attacks. Key benefits of DMARC include:

  1. Phishing protection DMARC protects against direct domain spoofing in which a threat actor impersonates a legitimate domain, a common phishing technique threat actors use to trick employees to obtain sensitive information such as privileged credentials, bank information, etc.  
  2. Improving brand reputation: As DMARC helps to prevent impersonation of domains, it stands to maintain and increase an organization’s brand reputation. Additionally, as organizational reputation improves, so will the deliverability of emails.
  3. Increased visibility: DMARC provides enhanced visibility into email communication channels, including reports of all emails sent on behalf of your domain. This allows security teams to identify shadow-IT and any unauthorized parties using their domain.

Understanding DMARC’s Limitations

DMARC is often positioned as a way for organizations to ‘solve’ their email security problems, however, 65% of the phishing emails observed by Darktrace successfully passed DMARC verification, indicating that a significant number of threat actors are capable of manipulating email security and authentication systems in their exploits. While DMARC is a valuable tool in the fight against email-based attacks, the evolving threat landscape demands a closer look at its limitations.  

As threat actors continue to innovate, improving their stealth and evasion tactics, the number of attacks with valid DMARC authentication will only continue to increase in volume and sophistication. These can include:

  1. Phishing attacks that leverage non-spoofed domains: DMARC allows an organization to protect the domains that they own, preventing threat actors from being able to send phishing emails from their domains. However, threat actors will often create and use ‘look-a-like’ domains that closely resemble an organization’s domain to dupe users. 3% of the phishing emails identified by Darktrace utilized newly created domains, demonstrating shifting tactics.  
  2. Email Account Takeovers: If a threat actor gains access to a user’s email account through other social engineering means such as credential stuffing, they can then send phishing emails from the legitimate domain to pursue further attacks. Even though these emails are malicious, DMARC would not identify them as such because they are coming from an authorized domain or sender.  

Organizations must also ensure their inbound analysis of emails is not skewed by successful DMARC authentication. Security teams cannot inherently trust emails that pass DMARC, because the source cannot always be legitimized, like in the event of an account takeover. If a threat actor gains access to an authenticated email account, emails sent by the threat actor from that account will pass DMARC – however the contents of that email may be malicious. Sender behavior must be continuously evaluated and vetted in real time as past communication history and validated DMARC cannot be solely relied upon amid an ever-changing threat landscape.  

Security teams should lean on other security measures, such as anomaly detection tools that can identify suspicious emails without relying on historical attack rules and static data. While DMARC is not a silver bullet for email security, it is nevertheless foundational in helping organizations protect their brand identity and must be viewed as an essential layer in an organization's overall cyber security strategy.  

Implementing DMARC

Despite the criticality of DMARC for preserving brand reputation and trust, adoption of the standard has been inconsistent. DMARC can be complex to implement with many organizations lacking the time required to understand and successfully implement the standard. Because of this, DMARC set-up is often outsourced, giving security and infrastructure teams little to no visibility into or control of the process.  

Implementation of DMARC is only the start of this process, as DMARC reports must be consistently monitored to ensure organizations have visibility into who is sending mail from their domain, the volume of mail being sent and whether the mail is passing authentication protocols. This process can be time consuming for security teams who are already faced with mounting responsibilities, tight budgets, and personnel shortages. These complexities unfortunately delay organizations from using DMARC – especially as many today still view it as a ‘nice to have’ rather than an essential.  

With the potential complexities of the DMARC implementation process, there are many ways security and infrastructure teams can still successfully roll out the standard. Initial implementation should start with monitoring, policy adjustment and then enforcement. As business changes over time, DMARC should be reviewed regularly to ensure ongoing protection and maintain domain reputation.

The Future of Email Security

As email-based attacks continue to rise, the industry must recognize the importance of driving adoption of foundational email authentication protocols. To do this, a new and innovative approach to DMARC is needed. DMARC products must evolve to better support organizations throughout the ongoing DMARC monitoring process, rather than just initial implementation. These products must also be able to share intelligence across an organization’s security stack, extending beyond email security tools. Integration across these products and tools will help organizations optimize their posture, ensuring deep understanding of their domain and increased visibility across the entire enterprise.

DMARC is critical in protecting brand identity and mitigating exact-domain based attacks. However, organizations must understand DMARC’s unique benefits and limitations to ensure their inboxes are fully protected. In today’s evolving threat landscape, organizations require a robust, multi-layered approach to stop email threats – in inbound mail and beyond. Email threats have evolved – its time security does too.

Join Darktrace on 9 April for a virtual event to explore the latest innovations needed to get ahead of the rapidly evolving threat landscape. Register today to hear more about our latest innovations coming to Darktrace’s offerings. For additional insights check out Darktrace’s 2023 End of Year Threat Report.

Credit to Carlos Gray and Stephen Pickman for their contribution to this blog

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About the author
Carlos Gray
Product Manager

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