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December 4, 2024

Phishing Attacks Surge Over 600% in the Buildup to Black Friday

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04
Dec 2024
Black Friday and Cyber Monday are prime targets for cyber-attacks, as consumer spending rises and threat actors flock to take advantage. Darktrace analysis reveals a surge in retail cyber scams at the opening of the peak 2024 shopping period, and the top brands that scammers love to impersonate. Plus, don’t forget to check out our top tips for holiday-proofing your SOC before you clock off for the festive season.

Defenders are accustomed now to an uptick in cyber-attacks around the holiday period. The festive shopping season creates ideal conditions for cybercriminals. Consumers are inundated with time-sensitive deals, while retailers handle record-breaking transaction volumes at speed. This environment makes it harder than ever to identify suspicious activity.

An investigation conducted by Darktrace’s global analyst team revealed that Christmas-themed phishing attacks leapt 327%1 around the world and Black Friday and Cyber Monday themed phishing attacks soared to 692% last week compared to the beginning of November2 (4th - 9th November), as threat actors seek to take advantage of the busy holiday shopping period.

The United States retail sector saw the most marked increase in threat actors crafting convincing emails purporting to be from well-known brands, mimicking promotional emails. Attacks designed to look like they came from major brands including Walmart – which was easily the most mimicked US brand – Macy’s, Target, Old Navy, and Best Buy3 increased by more than 2000% during peak shopping periods.

Darktrace analysis also highlighted a redistribution of scammers’ resources to take advantage of the festive shopping season, moving from targeting businesses to consumers. The impersonation of major consumer brands, dominated by Amazon and PayPal4, increased by 92% globally between analyzed periods, while the spoofing of workplace-focused brands, like Adobe, Zoom and LinkedIn, decreased by 9%.

Major retail brands invest heavily in safeguarding themselves and their customers from scams and cyberattacks, particularly during the holiday season. However, phishing and website spoofing occur outside the retailers' legitimate infrastructure and security controls, making it difficult to catch and prevent every instance due to their sheer volume. While advancements like AI are helping security teams narrow the gap, brand impersonation remains a persistent challenge.

Multiple attack methods exploit trust during holiday rush

Darktrace’s findings demonstrate some of the most common brand spoofing strategies used by attackers during the holiday season:

Domain spoofing, which sees attackers create near perfect replicas of retail websites, complete with lookalike domain names and branding, to trick consumers into handing over personal and payment details.  

Brand spoofing, where attackers send a phishing email designed to look like a favorite retailer, enticing their target to click a link for a discount, when in fact the link downloads malware to their device.  

Safelink smuggling, which involves an attacker intentionally getting their malicious payload rewritten by a security solution’s Safelink capability to then propagate the rewritten URL to others. This not only evades detection but also undermines trust in email security tools. Darktrace observed over 300,000 cases of Safelinks being included in unexpected and suspicious contexts over a period of 3 months.

Multi-stage attacks which combine these tactics into a single attack: brand spoofing emails lead unsuspecting shoppers directly to domain spoofed websites that harvest login or payment details, creating a seamless deception that hands personal and financial data directly to attackers. This coordinated approach exploits the chaos of holiday sales, when shoppers are primed to expect high volumes of retail emails and website traffic promoting significant savings.

A spike in cyber-criminal activity which extends beyond email

While email often serves as the front door to an organization and the initial avenue of attack, Darktrace frequently observes a surge in cyber-attacks during public holidays5. These “off-peak” attacks exploit common organizational practices and human vulnerabilities with greater ease.

When staff numbers are reduced, and employees mentally and physically disconnect from work, the speed of detection and response has the potential to slow. This creates opportunities for threat actors to infiltrate undetected. Without real-time autonomous systems in place, such attacks can have a far more severe impact on an organization’s ability to respond and recover effectively.

Ransomware is among the most common threats targeting organizations after hours. In 76% of cases, the encryption process begins during off-hours or on weekends6. For instance, Darktrace identified a ransomware attack launched in the early hours of Christmas Day on a client’s network, taking advantage of the period when most employees were offline.

Festive cheer: giving your SOC team the break they deserve

Staff burnout is increasingly top of mind, with 74% of cybersecurity leaders reporting that they’ve had employees resign due to stress7. And the numbers stack up – almost 60% of security analysts report feeling burnt out, and many are choosing to leave their jobs and even security altogether.8

At a human level, the holiday season should be a time of relaxation and merriment rather than anxiety. For SOC leaders, giving teams time to prioritize recharging during the holidays is crucial for sustaining long-term resilience and productivity, balanced with the importance of maintaining rigorous defenses with a reduced workforce.  

So… how can cybersecurity leaders ensure peace of mind during the holidays?

Step 1: Cover yourself from every angle. It’s no longer enough for your email solution to only catch known threats. Security leaders need to invest in multi-layered email defenses that can combat novel and advanced attacks – such as the multi-stage brand personation attacks that lead shoppers to domain-spoofed websites.  

Darktrace / EMAIL – the fastest growing email security solution – has been proven to detect up to 56% more threats than other email solutions.9  It is uniquely capable of catching novel attacks on the first encounter, rather than waiting the 13 days it takes for other solutions to take action10 – by which time your decorations might be coming down, along with your business.

Step 2: Avoid an overwhelming deluge of alerts raining (or snowing) down on your L1 SOC analysts. Lining up people to manage the grunt work over the holidays is an easy pattern to fall into, but consider technology that can automate that initial triage. For example, Darktrace’s Cyber AI Analyst automatically investigates every alert detected by Darktrace’s core real-time detection engine. It does an additional layer of AI analysis – establishing whether an alert is unusual but benign, or part of a more serious security incident. Rather than looking at hundreds of alerts, your team is presented with just a handful of overall incidents. They can use that new free time to do more strategic work, or take some much-needed time off.

Step 3: Make sure someone – or something – is keeping guard in those super off-peak hours. Enter Autonomous Response. Because it knows what normal looks like for your business it can take action to stop and contain only the unusual and threatening activity. Even if it doesn’t eliminate the threat entirely, it can buy your security team time and space, allowing them to enjoy their holiday in peace.

With Black Friday over and the festive shopping period looming, businesses should act now to protect their brand and ensure they have the cybersecurity measures are in place to enjoy the gift of a stress-free holiday season.  

Interested in how AI-driven email security can protect your organization? Check out the product hub to learn more. Or watch the demo video to see Darktrace / EMAIL in action.

References

[1] Based on analysis of 626 customer deployments and attempted phishing emails mentioning Christmas that were detected by Darktrace / EMAIL.

[2] Emails in the analysis mentioning ‘Black Friday’ or ‘Cyber Monday’.

[3] Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers

[4] Amazon, eBay, Netflix, Alibaba, Paypal, Apple

[5] In 2021, Darktrace observed a 70% average increase in attempted ransomware attacks in November and December compared to January and February. (Darktrace Press Release, 2021)

[6] https://www.zdnet.com/article/most-ransomware-attacks-take-place-during-the-night-or-the-weekend

[7] https://www.scworld.com/perspective/ciso-stress-levels-are-out-of-control

[8] https://www.informationweek.com/cyber-resilience/the-psychology-of-cybersecurity-burnout

[9] 56% of malicious phishing emails detected and analyzed across Darktrace / EMAIL customer deployments from December 2023 – July 2024 passed through all existing security layers. (Darktrace Half Year Report 2024)

[10] 13 days mean average of phishing payloads active in the wild between the response of Darktrace / EMAIL compared to the earliest of 16 independent feeds submitted by other email security technologies. (Darktrace Press Release, 2023)

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Author
Nathaniel Jones
VP, Security & AI Strategy, Field CISO

Nathaniel Jones is VP, Security & AI Strategy, Field CISO at Darktrace, where he leads initiatives in strategic accounts, customer engagement, and industry collaboration to enhance AI-driven cybersecurity solutions. Drawing on his extensive background in both government and private sector cybersecurity, including six years at the U.S. Cybersecurity and Infrastructure Security Agency (CISA), Nathaniel brings a global perspective to threat analysis and defense strategies. Notably, he served as CISA's operational liaison to the UK's Government Communications Headquarters (GCHQ), an experience that particularly resonates in his UK-focused work. His expertise spans threat hunting, cyber intelligence, and incident response across multiple countries. At Darktrace, Nathaniel applies this diverse experience to drive product innovation and improve real-time threat detection and response capabilities, addressing the evolving challenges in the cybersecurity landscape. He holds a Master's Degree focusing on international management and security policy, and is a Certified Information Security Manager (CISM) and Certified Ethical Hacker (CEH).

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March 28, 2025

Darktrace Recognized as the Only Visionary in the 2025 Gartner® Magic Quadrant™ for CPS Protection Platforms

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We are thrilled to announce that Darktrace has been named the only Visionary in the inaugural Gartner® Magic Quadrant™ for Cyber-Physical Systems (CPS) Protection Platforms. We feel This recognition highlights Darktrace’s AI-driven approach to securing industrial environments, where conventional security solutions struggle to keep pace with increasing cyber threats.

A milestone for CPS security

It's our opinion that the first-ever Gartner Magic Quadrant for CPS Protection Platforms reflects a growing industry shift toward purpose-built security solutions for critical infrastructure. As organizations integrate IT, OT, and cloud-connected systems, the cyber risk landscape continues to expand. Gartner evaluated 17 vendors based on their Ability to Execute and Completeness of Vision, establishing a benchmark for security leaders looking to enhance cyber resilience in industrial environments.

We believe the Gartner recognition of Darktrace as the only Visionary reaffirms the platform’s ability to proactively defend against cyber risks through AI-driven anomaly detection, autonomous response, and risk-based security strategies. With increasingly sophisticated attacks targeting industrial control systems, organizations need a solution that continuously evolves to defend against both known and unknown threats.

AI-driven security for CPS environments

Securing CPS environments requires an approach that adapts to the dynamic nature of industrial operations. Traditional security tools rely on static signatures and predefined rules, leaving gaps in protection against novel and sophisticated threats. Darktrace / OT takes a different approach, leveraging Self-Learning AI to detect and neutralize threats in real time, even in air-gapped or highly regulated environments.

Darktrace / OT continuously analyzes network behaviors to establish a deep understanding of what is “normal” for each industrial environment. This enables it to autonomously identify deviations that signal potential cyber threats, providing early warning and proactive defense before attacks can disrupt operations. Unlike rule-based security models that require constant manual updates, Darktrace / OT improves with the environment, ensuring long-term resilience against emerging cyber risks.

Bridging the IT-OT security gap

A major challenge for organizations protecting CPS environments is the disconnect between IT and OT security. While IT security has traditionally focused on data

protection and compliance, OT security is driven by operational uptime and safety, leading to siloed security programs that leave critical gaps in visibility and response.

Darktrace / OT eliminates these silos by providing unified visibility across IT, OT, and IoT assets, ensuring that security teams have a complete picture of their attack surface. Its AI-driven approach enables cross-domain threat detection, recognizing risks that move laterally between IT and OT environments. By seamlessly integrating with existing security architectures, Darktrace / OT helps organizations close security gaps without disrupting industrial processes.

Proactive OT risk management and resilience

Beyond detection and response, Darktrace / OT strengthens organizations’ ability to manage cyber risk proactively. By mapping vulnerabilities to real-world attack paths, it prioritizes remediation actions based on actual exploitability and business impact, rather than relying on isolated CVE scores. This risk-based approach enables security teams to focus resources where they matter most, reducing overall exposure to cyber threats.

With autonomous threat response capabilities, Darktrace / OT not only identifies risks but also contains them in real time, preventing attackers from escalating intrusions. Whether mitigating ransomware, insider threats, or sophisticated nation-state attacks, Darktrace / OT ensures that industrial environments remain secure, operational, and resilient, no matter how threats evolve.

AI-powered incident response and SOC automation

Security teams are facing an overwhelming volume of alerts, making it difficult to prioritize threats and respond effectively. Darktrace / OT’s Cyber AI Analyst acts as a force multiplier for security teams by automating threat investigation, alert triage, and response actions. By mimicking the workflow of a human SOC analyst, Cyber AI Analyst provides contextual insights that accelerate incident response and reduce the manual workload on security teams.

With 24/7 autonomous monitoring, Darktrace / OT ensures that threats are continuously detected and investigated in real time. Whether facing ransomware, insider threats, or sophisticated nation-state attacks, organizations can rely on AI-driven security to contain threats before they disrupt operations.

Trusted by customers: Darktrace / OT recognized in Gartner Peer Insights

Source: Gartner Peer Insights (Oct 28th)

Beyond our recognition in the Gartner Magic Quadrant, we feel Darktrace / OT is one of the highest-rated CPS security solutions on Gartner Peer Insights, reflecting strong customer trust and validation. With a 4.9/5 overall rating and the highest "Willingness to Recommend" score among CPS vendors, organizations across critical infrastructure and industrial sectors recognize the impact of our AI-driven security approach. Source: Gartner Peer Insights (Oct 28th)

This strong customer endorsement underscores why leading enterprises trust Darktrace / OT to secure their CPS environments today and in the future.

Redefining the future of CPS security

It's our view that Darktrace’s recognition as the only Visionary in the Gartner Magic Quadrant for CPS Protection Platforms validates its leadership in next-generation industrial security. As cyber threats targeting critical infrastructure continue to rise, organizations must adopt AI-driven security solutions that can adapt, respond, and mitigate risks in real time.

We believe this recognition reinforces our commitment to innovation and our mission to secure the world’s most essential systems. This recognition reinforces our commitment to innovation and our mission to secure the world’s most essential systems.

® Download the full Gartner Magic Quadrant for CPS Protection Platforms

® Request a demo to see Darktrace OT in action.

Gartner, Magic Quadrant for CPS Protection Platforms , Katell Thielemann, Wam Voster, Ruggero Contu 12 February 2025

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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Pallavi Singh
Product Marketing Manager, OT Security & Compliance

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March 28, 2025

Survey Findings: AI Cybersecurity Priorities and Objectives in 2025

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AI is changing the cybersecurity field, both on the offensive and defensive sides. We surveyed over 1,500 cybersecurity professionals from around the world to uncover their attitudes, understanding, and priorities when it comes to AI cybersecurity in 2025. Our full report, unearthing some telling trends, is available now.  

Download the full report to explore these findings in depth

It is clear that security professionals know their field is changing fast, and that AI will continue to influence those changes. Our survey results show that they are aware that the rise of AI will require them to adopt new tools and learn to use them effectively. Still, they aren’t always certain about how to plan for the future, or what to invest in.

The top priorities of security stakeholders for improving their defenses against AI-powered threats include augmenting their existing tool stacks with AI-powered solutions and improving integration among their security tools.

Figure 1: Year-over-year changes to the priorities of securitystakeholders.

Increasing cybersecurity staff

As was also the case last year, security stakeholders are less interested in hiring additional staff than in adding new AI-powered tools onto their existing security stacks, with only with 11% (and only 8% of executives) planning to increase cybersecurity staff in 2025.

This suggests that leaders are looking for new methods to overcome talent resource shortages.

Adding AI-powered security tools to supplement existing solutions

Executives are particularly enthusiastic about adopting AI-driven tools. Within that goal, there is consensus about the qualities cyber professionals are looking for when purchasing new security capabilities or replacing existing products.

  • 87% of survey respondents prefer solutions that are part of a broader platform over individual point products

These results are similar to last year’s, where again, almost nine out of ten agreed that a platform-oriented security solution was more effective at stopping cyber threats than a collection of individual products.

  • 88% of survey respondents agree that the use of AI within the security stack is critical to freeing up time for security teams to become more proactive, compared to reactive

AI itself can contribute to this shift from reactive to proactive security, improving risk prioritization and automating preventative strategies like Attack Surface Management (ASM) and proactive exposure management.

  • 84% of survey respondents prefer defensive AI solutions that do not require the organization’s data to be shared externally

This preference may reflect increasing attention to the data privacy and security risks posed by generative AI (gen AI) adoption. It may also reflect growing awareness of data residency requirements and other restrictions that regulators are imposing.

Improving cybersecurity awareness training for end users

Based on the survey results, practitioners in SecOps are more interested in improving security awareness training.

This goal is not necessarily mutually exclusive from the addition of AI tools. For example, teams can leverage AI to build more effective security awareness training programs, and as gen AI tools are adopted, users will need to be taught about data privacy and associated security risks.

Looking towards the future

One conclusion we can draw from the attitudinal shifts from last year’s survey to this year’s: while hiring more security staff might be a nice-to-have, implementing AI-powered tools so that existing employees can work smarter is increasingly viewed as a must-have.

However, trending goals are not just about managing resources, whether headcount or AI investments, to keep up with workloads. Existing end users must also be trained to follow safe practices while using established and newly adopted tools.

Security professionals, including executives, SecOps, and every role in between, continue to shift their identified challenges and priorities as they gear up for the coming year in the Era of AI.

State of AI report

Download the full report to explore these findings in depth

The full report for Darktrace’s State of AI Cybersecurity is out now. Download the paper to dig deeper into these trends, and see how results differ by industry, region, organization size, and job title.  

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