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December 4, 2024

Phishing Attacks Surge Over 600% in the Buildup to Black Friday

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04
Dec 2024
Black Friday and Cyber Monday are prime targets for cyber-attacks, as consumer spending rises and threat actors flock to take advantage. Darktrace analysis reveals a surge in retail cyber scams at the opening of the peak 2024 shopping period, and the top brands that scammers love to impersonate. Plus, don’t forget to check out our top tips for holiday-proofing your SOC before you clock off for the festive season.

Defenders are accustomed now to an uptick in cyber-attacks around the holiday period. The festive shopping season creates ideal conditions for cybercriminals. Consumers are inundated with time-sensitive deals, while retailers handle record-breaking transaction volumes at speed. This environment makes it harder than ever to identify suspicious activity.

An investigation conducted by Darktrace’s global analyst team revealed that Christmas-themed phishing attacks leapt 327%1 around the world and Black Friday and Cyber Monday themed phishing attacks soared to 692% last week compared to the beginning of November2 (4th - 9th November), as threat actors seek to take advantage of the busy holiday shopping period.

The United States retail sector saw the most marked increase in threat actors crafting convincing emails purporting to be from well-known brands, mimicking promotional emails. Attacks designed to look like they came from major brands including Walmart – which was easily the most mimicked US brand – Macy’s, Target, Old Navy, and Best Buy3 increased by more than 2000% during peak shopping periods.

Darktrace analysis also highlighted a redistribution of scammers’ resources to take advantage of the festive shopping season, moving from targeting businesses to consumers. The impersonation of major consumer brands, dominated by Amazon and PayPal4, increased by 92% globally between analyzed periods, while the spoofing of workplace-focused brands, like Adobe, Zoom and LinkedIn, decreased by 9%.

Major retail brands invest heavily in safeguarding themselves and their customers from scams and cyberattacks, particularly during the holiday season. However, phishing and website spoofing occur outside the retailers' legitimate infrastructure and security controls, making it difficult to catch and prevent every instance due to their sheer volume. While advancements like AI are helping security teams narrow the gap, brand impersonation remains a persistent challenge.

Multiple attack methods exploit trust during holiday rush

Darktrace’s findings demonstrate some of the most common brand spoofing strategies used by attackers during the holiday season:

Domain spoofing, which sees attackers create near perfect replicas of retail websites, complete with lookalike domain names and branding, to trick consumers into handing over personal and payment details.  

Brand spoofing, where attackers send a phishing email designed to look like a favorite retailer, enticing their target to click a link for a discount, when in fact the link downloads malware to their device.  

Safelink smuggling, which involves an attacker intentionally getting their malicious payload rewritten by a security solution’s Safelink capability to then propagate the rewritten URL to others. This not only evades detection but also undermines trust in email security tools. Darktrace observed over 300,000 cases of Safelinks being included in unexpected and suspicious contexts over a period of 3 months.

Multi-stage attacks which combine these tactics into a single attack: brand spoofing emails lead unsuspecting shoppers directly to domain spoofed websites that harvest login or payment details, creating a seamless deception that hands personal and financial data directly to attackers. This coordinated approach exploits the chaos of holiday sales, when shoppers are primed to expect high volumes of retail emails and website traffic promoting significant savings.

A spike in cyber-criminal activity which extends beyond email

While email often serves as the front door to an organization and the initial avenue of attack, Darktrace frequently observes a surge in cyber-attacks during public holidays5. These “off-peak” attacks exploit common organizational practices and human vulnerabilities with greater ease.

When staff numbers are reduced, and employees mentally and physically disconnect from work, the speed of detection and response has the potential to slow. This creates opportunities for threat actors to infiltrate undetected. Without real-time autonomous systems in place, such attacks can have a far more severe impact on an organization’s ability to respond and recover effectively.

Ransomware is among the most common threats targeting organizations after hours. In 76% of cases, the encryption process begins during off-hours or on weekends6. For instance, Darktrace identified a ransomware attack launched in the early hours of Christmas Day on a client’s network, taking advantage of the period when most employees were offline.

Festive cheer: giving your SOC team the break they deserve

Staff burnout is increasingly top of mind, with 74% of cybersecurity leaders reporting that they’ve had employees resign due to stress7. And the numbers stack up – almost 60% of security analysts report feeling burnt out, and many are choosing to leave their jobs and even security altogether.8

At a human level, the holiday season should be a time of relaxation and merriment rather than anxiety. For SOC leaders, giving teams time to prioritize recharging during the holidays is crucial for sustaining long-term resilience and productivity, balanced with the importance of maintaining rigorous defenses with a reduced workforce.  

So… how can cybersecurity leaders ensure peace of mind during the holidays?

Step 1: Cover yourself from every angle. It’s no longer enough for your email solution to only catch known threats. Security leaders need to invest in multi-layered email defenses that can combat novel and advanced attacks – such as the multi-stage brand personation attacks that lead shoppers to domain-spoofed websites.  

Darktrace / EMAIL – the fastest growing email security solution – has been proven to detect up to 56% more threats than other email solutions.9  It is uniquely capable of catching novel attacks on the first encounter, rather than waiting the 13 days it takes for other solutions to take action10 – by which time your decorations might be coming down, along with your business.

Step 2: Avoid an overwhelming deluge of alerts raining (or snowing) down on your L1 SOC analysts. Lining up people to manage the grunt work over the holidays is an easy pattern to fall into, but consider technology that can automate that initial triage. For example, Darktrace’s Cyber AI Analyst automatically investigates every alert detected by Darktrace’s core real-time detection engine. It does an additional layer of AI analysis – establishing whether an alert is unusual but benign, or part of a more serious security incident. Rather than looking at hundreds of alerts, your team is presented with just a handful of overall incidents. They can use that new free time to do more strategic work, or take some much-needed time off.

Step 3: Make sure someone – or something – is keeping guard in those super off-peak hours. Enter Autonomous Response. Because it knows what normal looks like for your business it can take action to stop and contain only the unusual and threatening activity. Even if it doesn’t eliminate the threat entirely, it can buy your security team time and space, allowing them to enjoy their holiday in peace.

With Black Friday over and the festive shopping period looming, businesses should act now to protect their brand and ensure they have the cybersecurity measures are in place to enjoy the gift of a stress-free holiday season.  

Interested in how AI-driven email security can protect your organization? Check out the product hub to learn more. Or watch the demo video to see Darktrace / EMAIL in action.

References

[1] Based on analysis of 626 customer deployments and attempted phishing emails mentioning Christmas that were detected by Darktrace / EMAIL.

[2] Emails in the analysis mentioning ‘Black Friday’ or ‘Cyber Monday’.

[3] Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers

[4] Amazon, eBay, Netflix, Alibaba, Paypal, Apple

[5] In 2021, Darktrace observed a 70% average increase in attempted ransomware attacks in November and December compared to January and February. (Darktrace Press Release, 2021)

[6] https://www.zdnet.com/article/most-ransomware-attacks-take-place-during-the-night-or-the-weekend

[7] https://www.scworld.com/perspective/ciso-stress-levels-are-out-of-control

[8] https://www.informationweek.com/cyber-resilience/the-psychology-of-cybersecurity-burnout

[9] 56% of malicious phishing emails detected and analyzed across Darktrace / EMAIL customer deployments from December 2023 – July 2024 passed through all existing security layers. (Darktrace Half Year Report 2024)

[10] 13 days mean average of phishing payloads active in the wild between the response of Darktrace / EMAIL compared to the earliest of 16 independent feeds submitted by other email security technologies. (Darktrace Press Release, 2023)

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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January 29, 2025

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Inside the SOC

Bytesize Security: Insider Threats in Google Workspace

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What is an insider threat?

An insider threat is a cyber risk originating from within an organization. These threats can involve actions such as an employee inadvertently clicking on a malicious link (e.g., a phishing email) or an employee with malicious intent conducting data exfiltration for corporate sabotage.

Insiders often exploit their knowledge and access to legitimate corporate tools, presenting a continuous risk to organizations. Defenders must protect their digital estate against threats from both within and outside the organization.

For example, in the summer of 2024, Darktrace / IDENTITY successfully detected a user in a customer environment attempting to steal sensitive data from a trusted Google Workspace service. Despite the use of a legitimate and compliant corporate tool, Darktrace identified anomalies in the user’s behavior that indicated malicious intent.

Attack overview: Insider threat

In June 2024, Darktrace detected unusual activity involving the Software-as-a-Service (SaaS) account of a former employee from a customer organization. This individual, who had recently left the company, was observed downloading a significant amount of data in the form of a “.INDD” file (an Adobe InDesign document typically used to create page layouts [1]) from Google Drive.

While the use of Google Drive and other Google Workspace platforms was not unexpected for this employee, Darktrace identified that the user had logged in from an unfamiliar and suspicious IPv6 address before initiating the download. This anomaly triggered a model alert in Darktrace / IDENTITY, flagging the activity as potentially malicious.

A Model Alert in Darktrace / IDENTITY showing the unusual “.INDD” file being downloaded from Google Workspace.
Figure 1: A Model Alert in Darktrace / IDENTITY showing the unusual “.INDD” file being downloaded from Google Workspace.

Following this detection, the customer reached out to Darktrace’s Security Operations Center (SOC) team via the Security Operations Support service for assistance in triaging and investigating the incident further. Darktrace’s SOC team conducted an in-depth investigation, enabling the customer to identify the exact moment of the file download, as well as the contents of the stolen documents. The customer later confirmed that the downloaded files contained sensitive corporate data, including customer details and payment information, likely intended for reuse or sharing with a new employer.

In this particular instance, Darktrace’s Autonomous Response capability was not active, allowing the malicious insider to successfully exfiltrate the files. If Autonomous Response had been enabled, Darktrace would have immediately acted upon detecting the login from an unusual (in this case 100% rare) location by logging out and disabling the SaaS user. This would have provided the customer with the necessary time to review the activity and verify whether the user was authorized to access their SaaS environments.

Conclusion

Insider threats pose a significant challenge for traditional security tools as they involve internal users who are expected to access SaaS platforms. These insiders have preexisting knowledge of the environment, sensitive data, and how to make their activities appear normal, as seen in this case with the use of Google Workspace. This familiarity allows them to avoid having to use more easily detectable intrusion methods like phishing campaigns.

Darktrace’s anomaly detection capabilities, which focus on identifying unusual activity rather than relying on specific rules and signatures, enable it to effectively detect deviations from a user’s expected behavior. For instance, an unusual login from a new location, as in this example, can be flagged even if the subsequent malicious activity appears innocuous due to the use of a trusted application like Google Drive.

Credit to Vivek Rajan (Cyber Analyst) and Ryan Traill (Analyst Content Lead)

Appendices

Darktrace Model Detections

SaaS / Resource::Unusual Download Of Externally Shared Google Workspace File

References

[1]https://www.adobe.com/creativecloud/file-types/image/vector/indd-file.html

MITRE ATT&CK Mapping

Technqiue – Tactic – ID

Data from Cloud Storage Object – COLLECTION -T1530

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Vivek Rajan
Cyber Analyst

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January 28, 2025

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Reimaginar su SOC: cómo lograr una seguridad de red proactiva

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Introduction: Challenges and solutions to SOC efficiency

For Security Operation Centers (SOCs), reliance on signature or rule-based tools – solutions that are always chasing the latest update to prevent only what is already known – creates an excess of false positives. SOC analysts are therefore overwhelmed by a high volume of context-lacking alerts, with human analysts able to address only about 10% due to time and resource constraints. This forces many teams to accept the risks of addressing only a fraction of the alerts while novel threats go completely missed.

74% of practitioners are already grappling with the impact of an AI-powered threat landscape, which amplifies challenges like tool sprawl, alert fatigue, and burnout. Thus, achieving a resilient network, where SOC teams can spend most of their time getting proactive and stopping threats before they occur, feels like an unrealistic goal as attacks are growing more frequent.

Despite advancements in security technology (advanced detection systems with AI, XDR tools, SIEM aggregators, etc...), practitioners are still facing the same issues of inefficiency in their SOC, stopping them from becoming proactive. How can they select security solutions that help them achieve a proactive state without dedicating more human hours and resources to managing and triaging alerts, tuning rules, investigating false positives, and creating reports?

To overcome these obstacles, organizations must leverage security technology that is able to augment and support their teams. This can happen in the following ways:

  1. Full visibility across the modern network expanding into hybrid environments
  2. Have tools that identifies and stops novel threats autonomously, without causing downtime
  3. Apply AI-led analysis to reduce time spent on manual triage and investigation

Your current solutions might be holding you back

Traditional cybersecurity point solutions are reliant on using global threat intelligence to pattern match, determine signatures, and consequently are chasing the latest update to prevent only what is known. This means that unknown threats will evade detection until a patient zero is identified. This legacy approach to threat detection means that at least one organization needs to be ‘patient zero’, or the first victim of a novel attack before it is formally identified.

Even the point solutions that claim to use AI to enhance threat detection rely on a combination of supervised machine learning, deep learning, and transformers to

train and inform their systems. This entails shipping your company’s data out to a large data lake housed somewhere in the cloud where it gets blended with attack data from thousands of other organizations. The resulting homogenized dataset gets used to train AI systems — yours and everyone else’s — to recognize patterns of attack based on previously encountered threats.

While using AI in this way reduces the workload of security teams who would traditionally input this data by hand, it emanates the same risk – namely, that AI systems trained on known threats cannot deal with the threats of tomorrow. Ultimately, it is the unknown threats that bring down an organization.

The promise and pitfalls of XDR in today's threat landscape

Enter Extended Detection and Response (XDR): a platform approach aimed at unifying threat detection across the digital environment. XDR was developed to address the limitations of traditional, fragmented tools by stitching together data across domains, providing SOC teams with a more cohesive, enterprise-wide view of threats. This unified approach allows for improved detection of suspicious activities that might otherwise be missed in siloed systems.

However, XDR solutions still face key challenges: they often depend heavily on human validation, which can aggravate the already alarmingly high alert fatigue security analysts experience, and they remain largely reactive, focusing on detecting and responding to threats rather than helping prevent them. Additionally, XDR frequently lacks full domain coverage, relying on EDR as a foundation and are insufficient in providing native NDR capabilities and visibility, leaving critical gaps that attackers can exploit. This is reflected in the current security market, with 57% of organizations reporting that they plan to integrate network security products into their current XDR toolset[1].

Why settling is risky and how to unlock SOC efficiency

The result of these shortcomings within the security solutions market is an acceptance of inevitable risk. From false positives driving the barrage of alerts, to the siloed tooling that requires manual integration, and the lack of multi-domain visibility requiring human intervention for business context, security teams have accepted that not all alerts can be triaged or investigated.

While prioritization and processes have improved, the SOC is operating under a model that is overrun with alerts that lack context, meaning that not all of them can be investigated because there is simply too much for humans to parse through. Thus, teams accept the risk of leaving many alerts uninvestigated, rather than finding a solution to eliminate that risk altogether.

Darktrace / NETWORK is designed for your Security Operations Center to eliminate alert triage with AI-led investigations , and rapidly detect and respond to known and unknown threats. This includes the ability to scale into other environments in your infrastructure including cloud, OT, and more.

Beyond global threat intelligence: Self-Learning AI enables novel threat detection & response

Darktrace does not rely on known malware signatures, external threat intelligence, historical attack data, nor does it rely on threat trained machine learning to identify threats.

Darktrace’s unique Self-learning AI deeply understands your business environment by analyzing trillions of real-time events that understands your normal ‘pattern of life’, unique to your business. By connecting isolated incidents across your business, including third party alerts and telemetry, Darktrace / NETWORK uses anomaly chains to identify deviations from normal activity.

The benefit to this is that when we are not predefining what we are looking for, we can spot new threats, allowing end users to identify both known threats and subtle, never-before-seen indicators of malicious activity that traditional solutions may miss if they are only looking at historical attack data.

AI-led investigations empower your SOC to prioritize what matters

Anomaly detection is often criticized for yielding high false positives, as it flags deviations from expected patterns that may not necessarily indicate a real threat or issues. However, Darktrace applies an investigation engine to automate alert triage and address alert fatigue.

Darktrace’s Cyber AI Analyst revolutionizes security operations by conducting continuous, full investigations across Darktrace and third-party alerts, transforming the alert triage process. Instead of addressing only a fraction of the thousands of daily alerts, Cyber AI Analyst automatically investigates every relevant alert, freeing up your team to focus on high-priority incidents and close security gaps.

Powered by advanced machine-learning techniques, including unsupervised learning, models trained by expert analysts, and tailored security language models, Cyber AI Analyst emulates human investigation skills, testing hypotheses, analyzing data, and drawing conclusions. According to Darktrace Internal Research, Cyber AI Analyst typically provides a SOC with up to  50,000 additional hours of Level 2 analysis and written reporting annually, enriching security operations by producing high level incident alerts with full details so that human analysts can focus on Level 3 tasks.

Containing threats with Autonomous Response

Simply quarantining a device is rarely the best course of action - organizations need to be able to maintain normal operations in the face of threats and choose the right course of action. Different organizations also require tailored response functions because they have different standards and protocols across a variety of unique devices. Ultimately, a ‘one size fits all’ approach to automated response actions puts organizations at risk of disrupting business operations.

Darktrace’s Autonomous Response tailors its actions to contain abnormal behavior across users and digital assets by understanding what is normal and stopping only what is not. Unlike blanket quarantines, it delivers a bespoke approach, blocking malicious activities that deviate from regular patterns while ensuring legitimate business operations remain uninterrupted.

Darktrace offers fully customizable response actions, seamlessly integrating with your workflows through hundreds of native integrations and an open API. It eliminates the need for costly development, natively disarming threats in seconds while extending capabilities with third-party tools like firewalls, EDR, SOAR, and ITSM solutions.

Unlocking a proactive state of security

Securing the network isn’t just about responding to incidents — it’s about being proactive, adaptive, and prepared for the unexpected. The NIST Cybersecurity Framework (CSF 2.0) emphasizes this by highlighting the need for focused risk management, continuous incident response (IR) refinement, and seamless integration of these processes with your detection and response capabilities.

Despite advancements in security technology, achieving a proactive posture is still a challenge to overcome because SOC teams face inefficiencies from reliance on pattern-matching tools, which generate excessive false positives and leave many alerts unaddressed, while novel threats go undetected. If SOC teams are spending all their time investigating alerts then there is no time spent getting ahead of attacks.

Achieving proactive network resilience — a state where organizations can confidently address challenges at every stage of their security posture — requires strategically aligned solutions that work seamlessly together across the attack lifecycle.

References

1.       Market Guide for Extended Detection and Response, Gartner, 17thAugust 2023 - ID G00761828

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