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July 18, 2024

Investigating the Adaptive Jupyter Information Stealer

Find out how to safeguard your organization from the Jupyter information stealer with strategies revealed by Darktrace's in-depth investigation.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nahisha Nobregas
SOC Analyst
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18
Jul 2024

What is Malware as a Service (MaaS)?

Malware as a Service (MaaS) is a model where cybercriminals develop and sell or lease malware to other attackers.

This approach allows individuals or groups with limited technical skills to launch sophisticated cyberattacks by purchasing or renting malware tools and services. MaaS is often provided through online marketplaces on the dark web, where sellers offer various types of malware, including ransomware, spyware, and trojans, along with support services such as updates and customer support.

The Growing MaaS Marketplace

The Malware-as-a-Service (MaaS) marketplace is rapidly expanding, with new strains of malware being regularly introduced and attracting waves of new and previous attackers. The low barrier for entry, combined with the subscription-like accessibility and lucrative business model, has made MaaS a prevalent tool for cybercriminals. As a result, MaaS has become a significant concern for organizations and their security teams, necessitating heightened vigilance and advanced defense strategies.

Examples of Malware as a Service

  • Ransomware as a Service (RaaS): Providers offer ransomware kits that allow users to launch ransomware attacks and share the ransom payments with the service provider.
  • Phishing as a Service: Services that provide phishing kits, including templates and email lists, to facilitate phishing campaigns.
  • Botnet as a Service: Renting out botnets to perform distributed denial-of-service (DDoS) attacks or other malicious activities.
  • Information Stealer: Information stealers are a type of malware specifically designed to collect sensitive data from infected systems, such as login credentials, credit card numbers, personal identification information, and other valuable data.

How does information stealer malware work?

Information stealers are an often-discussed type MaaS tool used to harvest personal and proprietary information such as administrative credentials, banking information, and cryptocurrency wallet details. This information is then exfiltrated from target networks via command-and-control (C2) communication, allowing threat actors to monetize the data. Information stealers have also increasingly been used as an initial access vector for high impact breaches including ransomware attacks, employing both double and triple extortion tactics.

After investigating several prominent information stealers in recent years, the Darktrace Threat Research team launched an investigation into indicators of compromise (IoCs) associated with another variant in late 2023, namely the Jupyter information stealer.

What is Jupyter information stealer and how does it work?

The Jupyter information stealer (also known as Yellow Cockatoo, SolarMarker, and Polazert) was first observed in the wild in late 2020. Multiple variants have since become part of the wider threat landscape, however, towards the end of 2023 a new variant was observed. This latest variant achieved greater stealth and updated its delivery method, targeting browser extensions such as Edge, Firefox, and Chrome via search engine optimization (SEO) poisoning and malvertising. This then redirects users to download malicious files that typically impersonate legitimate software, and finally initiates the infection and the attack chain for Jupyter [3][4]. In recently noted cases, users download malicious executables for Jupyter via installer packages created using InnoSetup – an open-source compiler used to create installation packages in the Windows OS.

The latest release of Jupyter reportedly takes advantage of signed digital certificates to add credibility to downloaded executables, further supplementing its already existing tactics, techniques and procedures (TTPs) for detection evasion and sophistication [4]. Jupyter does this while still maintaining features observed in other iterations, such as dropping files into the %TEMP% folder of a system and using PowerShell to decrypt and load content into memory [4]. Another reported feature includes backdoor functionality such as:

  • C2 infrastructure
  • Ability to download and execute malware
  • Execution of PowerShell scripts and commands
  • Injecting shellcode into legitimate windows applications

Darktrace Coverage of Jupyter information stealer

In September 2023, Darktrace’s Threat Research team first investigated Jupyter and discovered multiple IoCs and TTPs associated with the info-stealer across the customer base. Across most investigated networks during this time, Darktrace observed the following activity:

  • HTTP POST requests over destination port 80 to rare external IP addresses (some of these connections were also made via port 8089 and 8090 with no prior hostname lookup).
  • HTTP POST requests specifically to the root directory of a rare external endpoint.
  • Data streams being sent to unusual external endpoints
  • Anomalous PowerShell execution was observed on numerous affected networks.

Taking a further look at the activity patterns detected, Darktrace identified a series of HTTP POST requests within one customer’s environment on December 7, 2023. The HTTP POST requests were made to the root directory of an external IP address, namely 146.70.71[.]135, which had never previously been observed on the network. This IP address was later reported to be malicious and associated with Jupyter (SolarMarker) by open-source intelligence (OSINT) [5].

Device Event Log indicating several connections from the source device to the rare external IP address 146.70.71[.]135 over port 80.
Figure 1: Device Event Log indicating several connections from the source device to the rare external IP address 146.70.71[.]135 over port 80.

This activity triggered the Darktrace / NETWORK model, ‘Anomalous Connection / Posting HTTP to IP Without Hostname’. This model alerts for devices that have been seen posting data out of the network to rare external endpoints without a hostname. Further investigation into the offending device revealed a significant increase in external data transfers around the time Darktrace alerted the activity.

This External Data Transfer graph demonstrates a spike in external data transfer from the internal device indicated at the top of the graph on December 7, 2023, with a time lapse shown of one week prior.
Figure 2: This External Data Transfer graph demonstrates a spike in external data transfer from the internal device indicated at the top of the graph on December 7, 2023, with a time lapse shown of one week prior.

Packet capture (PCAP) analysis of this activity also demonstrates possible external data transfer, with the device observed making a POST request to the root directory of the malicious endpoint, 146.70.71[.]135.

PCAP of a HTTP POST request showing streams of data being sent to the endpoint, 146.70.71[.]135.
Figure 3: PCAP of a HTTP POST request showing streams of data being sent to the endpoint, 146.70.71[.]135.

In other cases investigated by the Darktrace Threat Research team, connections to the rare external endpoint 67.43.235[.]218 were detected on port 8089 and 8090. This endpoint was also linked to Jupyter information stealer by OSINT sources [6].

Darktrace recognized that such suspicious connections represented unusual activity and raised several model alerts on multiple customer environments, including ‘Compromise / Large Number of Suspicious Successful Connections’ and ‘Anomalous Connection / Multiple Connections to New External TCP Port’.

In one instance, a device that was observed performing many suspicious connections to 67.43.235[.]218 was later observed making suspicious HTTP POST connections to other malicious IP addresses. This included 2.58.14[.]246, 91.206.178[.]109, and 78.135.73[.]176, all of which had been linked to Jupyter information stealer by OSINT sources [7] [8] [9].

Darktrace further observed activity likely indicative of data streams being exfiltrated to Jupyter information stealer C2 endpoints.

Graph displaying the significant increase in the number of HTTP POST requests with No Get made by an affected device, likely indicative of Jupyter information stealer C2 activity.
Figure 4: Graph displaying the significant increase in the number of HTTP POST requests with No Get made by an affected device, likely indicative of Jupyter information stealer C2 activity.

In several cases, Darktrace was able to leverage customer integrations with other security vendors to add additional context to its own model alerts. For example, numerous customers who had integrated Darktrace with Microsoft Defender received security integration alerts that enriched Darktrace’s model alerts with additional intelligence, linking suspicious activity to Jupyter information stealer actors.

The security integration model alerts ‘Security Integration / Low Severity Integration Detection’ and (right image) ‘Security Integration / High Severity Integration Detection’, linking suspicious activity observed by Darktrace with Jupyter information stealer (SolarMarker).
Figure 5: The security integration model alerts ‘Security Integration / Low Severity Integration Detection’ and (right image) ‘Security Integration / High Severity Integration Detection’, linking suspicious activity observed by Darktrace with Jupyter information stealer (SolarMarker).

Conclusion

The MaaS ecosystems continue to dominate the current threat landscape and the increasing sophistication of MaaS variants, featuring advanced defense evasion techniques, poses significant risks once deployed on target networks.

Leveraging anomaly-based detections is crucial for staying ahead of evolving MaaS threats like Jupyter information stealer. By adopting AI-driven security tools like Darktrace / NETWORK, organizations can more quickly identify and effectively detect and respond to potential threats as soon as they emerge. This is especially crucial given the rise of stealthy information stealing malware strains like Jupyter which cannot only harvest and steal sensitive data, but also serve as a gateway to potentially disruptive ransomware attacks.

Credit to Nahisha Nobregas (Senior Cyber Analyst), Vivek Rajan (Cyber Analyst)

References

1.     https://www.paloaltonetworks.com/cyberpedia/what-is-multi-extortion-ransomware

2.     https://flashpoint.io/blog/evolution-stealer-malware/

3.     https://blogs.vmware.com/security/2023/11/jupyter-rising-an-update-on-jupyter-infostealer.html

4.     https://www.morphisec.com/hubfs/eBooks_and_Whitepapers/Jupyter%20Infostealer%20WEB.pdf

5.     https://www.virustotal.com/gui/ip-address/146.70.71.135

6.     https://www.virustotal.com/gui/ip-address/67.43.235.218/community

7.     https://www.virustotal.com/gui/ip-address/2.58.14.246/community

8.     https://www.virustotal.com/gui/ip-address/91.206.178.109/community

9.     https://www.virustotal.com/gui/ip-address/78.135.73.176/community

Appendices

Darktrace Model Detections

  • Anomalous Connection / Posting HTTP to IP Without Hostname
  • Compromise / HTTP Beaconing to Rare Destination
  • Unusual Activity / Unusual External Data to New Endpoints
  • Compromise / Slow Beaconing Activity To External Rare
  • Compromise / Large Number of Suspicious Successful Connections
  • Anomalous Connection / Multiple Failed Connections to Rare Endpoint
  • Compromise / Excessive Posts to Root
  • Compromise / Sustained SSL or HTTP Increase
  • Security Integration / High Severity Integration Detection
  • Security Integration / Low Severity Integration Detection
  • Anomalous Connection / Multiple Connections to New External TCP Port
  • Unusual Activity / Unusual External Data Transfer

AI Analyst Incidents:

  • Unusual Repeated Connections
  • Possible HTTP Command and Control to Multiple Endpoints
  • Possible HTTP Command and Control

List of IoCs

Indicators – Type – Description

146.70.71[.]135

IP Address

Jupyter info-stealer C2 Endpoint

91.206.178[.]109

IP Address

Jupyter info-stealer C2 Endpoint

146.70.92[.]153

IP Address

Jupyter info-stealer C2 Endpoint

2.58.14[.]246

IP Address

Jupyter info-stealer C2 Endpoint

78.135.73[.]176

IP Address

Jupyter info-stealer C2 Endpoint

217.138.215[.]105

IP Address

Jupyter info-stealer C2 Endpoint

185.243.115[.]88

IP Address

Jupyter info-stealer C2 Endpoint

146.70.80[.]66

IP Address

Jupyter info-stealer C2 Endpoint

23.29.115[.]186

IP Address

Jupyter info-stealer C2 Endpoint

67.43.235[.]218

IP Address

Jupyter info-stealer C2 Endpoint

217.138.215[.]85

IP Address

Jupyter info-stealer C2 Endpoint

193.29.104[.]25

IP Address

Jupyter info-stealer C2 Endpoint

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nahisha Nobregas
SOC Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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