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January 2, 2023

Analyst's Guide to the ActiveAI Security Platform

Understand Darktrace's full functionality in preventing and detecting cyber threats, and how analysts can benefit from Darktrace's AI technology.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Gabriel Hernandez
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02
Jan 2023

On countless occasions, Darktrace has observed cyber-attacks disrupting business operations by using a vulnerable internet-facing asset as a starting point for infection. Finding that one entry point could be all a threat actor needs to compromise an entire organization. With the objective to prevent such vulnerabilities from being exploited, Darktrace’s latest product family includes Attack Surface Management (ASM) to continuously monitor customer attack surfaces for risks, high-impact vulnerabilities and potential external threats. 

An attack surface is the sum of exposed and internet-facing assets and the associated risks a hacker can exploit to carry out a cyber-attack. Darktrace / Attack Surface Management uses AI to understand what external assets belong to an organization by searching beyond known servers, networks, and IPs across public data sources. 

This blog discusses how Darktrace / Attack Surface Management could combine with Darktrace / NETWORK to find potential vulnerabilities and subsequent exploitation within network traffic. In particular, this blog will investigate the assets of a large Australian company which operates in the environmental sciences industry.   

Introducing ASM

In order to understand the link between PREVENT and DETECT, the core features of ASM should first be showcased.

Figure 1: The PREVENT/ASM dashboard.

When facing the landing page, the UI highlights the number of registered assets identified (with zero prior deployment). The tool then organizes the information gathered online in an easily assessable manner. Analysts can see vulnerable assets according to groupings like ‘Misconfiguration’, ‘Social Media Threat’ and ‘Information Leak’ which shows the type of risk posed to said assets.

Figure 2: The Network tab identifies the external facing assets and their hierarchy in a graphical format.

The Network tab helps analysts to filter further to take more rapid action on the most vulnerable assets and interact with them to gather more information. The image below has been filtered by assets with the ‘highest scoring’ risk.

Figure 3: PREVENT/ASM showing a high scoring asset.

Interacting with the showcased asset selected above allows pivoting to the following page, this provides more granular information around risk metrics and the asset itself. This includes a more detailed description of what the vulnerabilities are, as well as general information about the endpoint including its location, URL, web status and technologies used.

  Figure 4: Asset pages for an external web page at risk.

Filtering does not end here. Within the Insights tab, analysts can use the search bar to craft personalized queries and narrow their focus to specific types of risk such as vulnerable software, open ports, or potential cybersquatting attempts from malicious actors impersonating company brands. Likewise, filters can be made for assets that may be running software at risk from a new CVE. 

Figure 5: Insights page with custom queries to search for assets at risk of Log4J exploitation.

For each of the entries that can be read on the left-hand side, a query that could resemble the one on the top right exists. This allows users to locate specific findings beyond those risks that are categorized as critical. These broader searches can range from viewing the inventory as a whole, to seeing exposed APIs, expiring certificates, or potential shadow IT. Queries will return a list with all the assets matching the given criteria, and users can then explore them further by viewing the asset page as seen in Figure 4.

Compromise Scenario

Now that a basic explanation of PREVENT/ASM has been given, this scenario will continue to look at the Australian customer but show how Darktrace can follow a potential compromise of an at-risk ASM asset into the network. 

Having certain ports open could make it particularly easy for an attacker to access an internet-facing asset, particularly those sensitive ones such as 3389 (RDP), 445 (SMB), 135 (RPC Epmapper). Alternatively, a vulnerable program with a well-known exploitation could also aid the task for threat actors.

In this specific case, PREVENT/ASM identified multiple external assets that belonged to the customer with port 3389 open. One of these assets can be labelled as ‘Server A'. Whilst RDP connections can be protected with a password for a given user, if those were weak to bruteforce, it could be an easy task for an attacker to establish an admin session remotely to the victim machine.

Figure 6: Insights tab query filtering for open RDP port 3389.

N or zero-day vulnerabilities associated with the protocol could also be exploited; for example, CVE-2019-0708 exploits an RCE vulnerability in Remote Desktop where an unauthenticated attacker connects to the target system using RDP and sends specially crafted requests. This vulnerability is pre-authentication and requires no user interaction. 

Certain protocols are known to be sensitive according to the control they provide on a destination machine. These are developed for administrative purposes but have the potential to ease an attacker’s job if accessible. Thanks to PREVENT/ASM, security teams can anticipate such activity by having visibility over those assets that could be vulnerable. If this RDP were successfully exploited, DETECT/Network would then highlight the unusual activity performed by the compromised device as the attacker moved through the kill chain.  

There are several models within Darktrace which monitor for risks against internet facing assets. For example, ‘Server A’ which had an open 3389 port on ASM registered the following model breach in the network:

Figure 7: Breach log showing Anomalous Server Activity / New Internet Facing System model for ‘Server A’.

A model like this could highlight a misconfiguration that has caused an internal device to become unexpectedly open to the internet. It could also suggest a compromised device that has now been opened to the internet to allow further exploitation. If the result of a sudden change, such an asset would also be detected by ASM and highlighted within the ‘New Assets’ part of the Insights page. Ultimately this connection was not malicious, however it shows the ability for security teams to track between PREVENT to DETECT and verify an initial compromise.  

A mock scenario can take this further. Using the continued example of an open port 3389 intrusion, new RDP cookies may be registered (perhaps even administrative). This could enable further lateral movement and eventual privilege escalation. Various DETECT models would highlight actions of this nature, two examples are below:

Figure 8: RDP Lateral Movement related model breaches on customer.

Alongside efforts to move laterally, Darktrace may find attempts at reconnaissance or C2 communication from compromised internet facing devices by looking at Darktrace DETECT model breaches including ‘Network Scan’, ‘SMB Scanning’ and ‘Active Directory Reconnaissance’. In this case the network also saw repeated failed internal connections followed by the ‘LDAP Brute-Force Activity model’ around the same time as the RDP activity. Had this been malicious, DETECT would then continue to provide visibility into the C2 and eventual malware deployment stages. 

With the combined visibility of both tools, Darktrace users have support for greater triage across the whole kill chain. For customers also using RESPOND, actions will be taken from the DETECT alerting to subsequently block malicious activity. In doing so, inputs will have fed across the whole Cyber AI Loop by having learnt from PREVENT, DETECT and RESPOND.

This feed from the Cyber AI Loop works both ways. In Figure 9, below, a DETECT model breach shows a customer alert from an internet facing device: 

Figure 9: Model breach on internet-facing server.

This breach took place because an established server suddenly started serving HTTP sessions on a port commonly used for HTTPS (secure) connections. This could be an indicator that a criminal may have gained control of the device and set it to listen on the given port and enable direct connection to the attacker’s machine or command and control server. This device can be viewed by an analyst in its Darktrace PREVENT version, where new metrics can be observed from a perspective outside of the network.

Figure 10: Assets page for server. PREVENT shows few risks for this asset. 

This page reports the associated risks that could be leveraged by malicious actors. In this case, the events are not correlated, but in the event of an attack, this backwards pivoting could help to pinpoint a weak link in the chain and show what allowed the attacker into the network. In doing so this supports the remediation and recovery process. More importantly though, it allows organizations to be proactive and take appropriate security measures required before it could ever be exploited.

Concluding Thoughts

The combination of Darktrace / Attack Surface Management with Darktrace / NETWORK provides wide and in-depth visibility over a company’s infrastructure. Through the Darktrace platform, this coverage is continually learning and updating based on inputs from both. ASM can show companies the potential weaknesses that a cybercriminal could take advantage of. In turn this allows them to prioritize patching, updating, and management of their internet facing assets. At the same time, Darktrace will show the anomalous behavior of any of these internet facing devices, enabling security teams or respond to stop an attack. Use of these tools by an analyst together is effective in gaining informed security data which can be fed back to IT management. Leveraging this allows normal company operations to be performed without the worry of cyber disruption.

Credit to: Emma Foulger, Senior Cyber Analyst at Darktrace

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Gabriel Hernandez

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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