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July 8, 2020

Why CCPA Compliance Matters & How Cyber AI Helps

Learn why CCPA is important and how Cyber AI can assist, plus discover insights on data privacy and protection.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Mariana Pereira
VP, Field CISO
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08
Jul 2020

The California Consumer Privacy Act (CCPA) is the most comprehensive and significant data protection regulation enacted in the United States. Giving the strongest privacy rights to consumers, it entered its enforcement stage on July 1. While only directly applicable to Californian residents, the state’s position as the world’s fifth largest global economy has meant that corporations across the world have had to rethink their approach to data processing and privacy.

Customer protection and data privacy rights

At its core, the CCPA provides individuals foundational rights regarding their personal data including: the right to opt out of having their personal data sold, the right to erase personal data both from first party sites and companies it’s been sold to, and the right to know what personal information companies have gathered. For California residents who exercise these rights, the CCPA specifies a non-discrimination clause, meaning that everyone is privy to the same services and price, regardless of whether they allow organizations to sell their data or not.

Intended to enhance consumer protection and data privacy rights, the CCPA takes an even broader view than GDPR of what constitutes ‘private data’ and lays out a variety of requirements for the management and security of consumers’ personal information. So, what exactly is meant by ‘personal information’ according to the CCPA?

Obvious examples include a person’s name, postal address, and passport number. But political convictions, health and fitness profiles, sexual orientation, personality characteristics, employment history, and inferences also count – provided they are not already publicly available in the form of an interview or self-published article, for example. This snapshot of some of the sensitive information that has to be monitored reveals the immense task ahead of organizations, which now have to keep track of exactly what information is logged, deduced, and sold on each and every consumer. And with the average internet user spending 6.5 hours per day online, the vast volumes of data that organizations have to monitor is adding up.

The clock is ticking: in the event that someone does request access to a copy of their personal data or asks for its erasure, organizations must acknowledge their receipt of the customer’s communication within 10 days and respond with a meaningful answer within 45 calendar days.

Providing data transparency

The CCPA’s goal is to equip consumers with increased knowledge of what happens with their data. Instead of restricting the collection of sensitive information, it aims to provide data transparency and accountability, allowing consumers to see their digital footprint and forbid the selling of their personal information. This is a major differentiator from other data privacy laws such as GDPR, in which European citizens actively have to consent to having their data collected in the first place. With the CCPA, data is always collected by first party sites – it is how that information is used, individuals’ right to view that data, and the erasure of that data which is the law’s central concern.

The consequences

If organizations fail to comply with the CCPA’s requirements, steep penalties will ensue, with additional fines able to be issued in the event of a data breach. While this act does not impose cyber security regulations, the California Attorney General can stipulate digital hygiene guidelines, with organizations liable for inadequate security procedures and practices which are disproportionate to the data under their care.

Each consumer can claim up to $750 per data breach – or the actual damages, whichever is greater. Meanwhile, the state can charge up to $7500 per person, per violation, if an organization’s conduct is deemed intentional. This quickly becomes expensive. Most significantly though, the regulation introduces the right for consumers to bring data privacy issues to court, where they can seek financial redress. This is conditional upon unauthorized access to their personal information resulting from businesses’ failure to implement reasonable security practices and procedures appropriate for the particular type of information.

The three central tenets of this law present minefields for organizations. Keeping track of large volumes of data at an individual level is necessary in order to fulfil these requirements. In the face of companies’ growing digital infrastructures, including recent surges in cloud, SaaS, and email usage, the potentially dispersed storage of sensitive information, and the increasing risk of cyber-attack, CCPA compliance has become an even more daunting task.

How can AI help?

Darktrace’s Cyber AI helps support CCPA compliance by providing 100% visibility into the movement of data throughout an organization’s digital infrastructure, including noting who accesses it. By using self-learning AI to learn the ‘pattern of life’ of every user across cloud, SaaS, email, and traditional networks, Darktrace’s Cyber AI can automatically alert security teams of threats in real time and take autonomous action when an access policy is breached. And while the California Attorney General gives businesses a 30-day period to assess and remediate alleged violations of the CCPA, Cyber AI provides real-time understanding of cyber incidents, including data exfiltration, which enables businesses to not only meet this CCPA requirement, but to limit the impact of emerging threats.

For organizations to comply with this regulation, they need to be constantly aware of all activity involving sensitive consumer data. The Model Editor within the Threat Visualizer, Darktrace’s user interface, provides security teams with the ability to track specific parameters for this targeted, continuous monitoring. Darktrace offers customizable compliance models for customers to specifically watch over and safeguard user data as stipulated by the CCPA. A tag can be added to devices, stating that they contain personal data protected under the CCPA. This means that when an external or internal data transfer is instigated on the given device, it will immediately be flagged to organizations’ security teams. The same happens in the event of any unusual activity.

Figure 1: CCPA tag in the Threat Visualizer

The reality is that organizations’ digital environments – and the consumer data stored within them – are too extensive to manage, keep track of, and protect without Cyber AI. And with California set to vote on the implementation of even stricter privacy regulations in the coming months, organizations will need complete digital visibility and the ability to easily identify and fight back against emerging threats in order to keep pace with changing requirements. Cyber AI is no longer a nice-to-have, but a necessity.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Mariana Pereira
VP, Field CISO

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June 1, 2026

Defend What You Trust: Stories from the Front Lines of Modern Cyber Defense

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Modern attacks don’t always announce themselves, follow obvious patterns, or rely on known malware. Often, they move quietly inside trusted systems, authenticated sessions, and everyday behavior.

They don’t break in. They blend in.

That’s why an AI-powered defense is essential. It turns invisible signals into actionable insights at a scale neither analysts nor traditional tools can achieve alone.

Confidence is creating risk

One of the most dangerous assumptions in cybersecurity today is that strong controls equal strong protection.

Multi-factor authentication (MFA), for example, is widely viewed as a foundational safeguard. But as the CISO for a professional sports organization explains, that confidence can be misplaced. “A lot of organizations assume that once you have MFA, those accounts are safe. That’s not true.”

In one instance, his team identified a sophisticated attack where a threat actor bypassed MFA entirely, not by breaking it, but by going around it. A user’s authenticated session was hijacked and re-used, allowing the attacker to impersonate them without triggering traditional controls.

“Darktrace picked up that a session had been re-injected by the hacker, and we were able to block it right away,” he explains.

Attackers anticipate what we miss

Even well-trained users can become entry points.

“An email bypassed our existing security tools,” shares the VP of IT at a U.S.-based risk management services provider.  “The user missed one signal and entered their credentials into a malicious site. That’s what the bad guys count on.”

The organization responded quickly, but not before damage was done. Crucially, this occurred while Darktrace was in “watch mode,” before autonomous response was fully enabled. “Darktrace would have seen that and shut it down immediately,” he notes.

Mistakes and oversights like misconfigurations, forgotten machines, and missed patches can create serious vulnerabilities.

The CIO of a utility services organization shares an instance when Darktrace detected a breach to a client’s network via their ZTNA VPN due to misconfigured MFA. “Darktrace alerted us and autonomously blocked the scanning, preventing what could have been a ransomware-type incident.”  

The most dangerous threats are already inside

The Head of Security at a global business services provider knows firsthand how blind spots can persist inside environments. His team uncovered evidence of dormant ransomware artifacts sitting unnoticed within a company’s environment ¬¬– long before modern detection was in place.

“During a routine file transfer, Darktrace flagged the suspicious activity, identified the ransomware, and immediately quarantined the server,” he recalls.  While the attack was never executed, the implication was significant: the risk existed long before it was finally detected.

Cyber threats are also successful because they take advantage of normal human behavior, exploiting moments of cognitive overload, urgency, and trust.

The Executive Director of IT and Business Applications at a pharmaceutical lab describes the time Darktrace flagged an employee logging into Microsoft 365 from Singapore, despite him being physically located in the U.S. Darktrace immediately cut off his access and within minutes revealed that the employee’s son was using a VPN to play a video game.

While the threat was benign, it demonstrated the strength of AI to use contextual information to detect threats other tools miss. The information also saved security analysts hours of investigation and minimized downtime for the employee. “That level of precision and speed isn’t just convenient, it’s game changing.”

“Unusual” behavior is the new red flag

Detecting modern threats requires an understanding of what “normal” looks like and recognizing when something subtly deviates.

One security leader  at an AI technology enterprise described a scenario in which an employee connected to a proxy service in China. The service itself was legitimate, and although traditional tools didn’t flag it, the behavior was unusual for that user specifically.

“That’s what Darktrace picked up on. The activity turned out to be benign, but without visibility into behavioral deviations, it could just as easily have been something more serious.”

AI shifts defense from reaction to anticipation

These stories point to a fundamental shift by cyber attackers, both tactically and strategically. Because traditional security tools were built to detect what’s already known, modern attacks are often:

  • Credential-based, not malware-based
  • Behavioral, not signature-based
  • Subtle, not overt

They may operate within the boundaries of what appears normal, exploiting what organizations trust, not what they block:

  • Trusted sessions
  • Legitimate services
  • Human error

This is where AI is changing the equation. Rather than relying on predefined rules or known threat signatures, AI can:

  • Establish a baseline of normal behavior
  • Detect subtle anomalies in real time
  • Act autonomously to contain potential threats

Resilience, not perfection, is the new security standard

As these frontline experiences show, the organizations that lead are those that move beyond reactive defense and embrace AI as a core part of their strategy.

It eliminates the blind spots and uncertainty, says the CISO of a professional sports organization. “If you lack visibility, you’re not managing risk, you’re assuming it. AI gives you the actionable insights needed to turn uncertainty into control.”

And it provides the speed and agility that are vital when seconds matter, says the Executive Director of IT and Business Applications. “When Darktrace alerted us at 3:00 am to a ransomware attack, it had already quarantined the affected systems, blocked the attacker’s access, and provided us with the critical details and time needed to investigate. That action likely saved us hundreds of thousands, if not millions, of dollars.”

The modern SOC has become a cornerstone of enterprise resilience, responsible for protecting data and operational continuity while enabling digital growth and innovation. For today’s security professional, that means success is no longer measured by what they keep out, but by what they protect: revenue, reputation, and trust.

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May 28, 2026

From Efficiency to Exposure: How AI Adoption Is Creating Unseen Vulnerabilities on the Factory Floor

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How AI agents impact the manufacturing industry

Security teams and IT personnel across the manufacturing industry are under constant pressure to protect production, maintain uptime, and safeguard critical assets but the rise of AI is bringing huge new opportunities alongside new cyber risks. Across manufacturing, AI is embedded into workflows, decision-making, and increasingly, autonomous AI agents are acting on behalf of employees and systems.  

Agentic systems are powerful because they can act independently, but that same autonomy also creates cyber and operational risk. Agents have extensive permissions and are capable of carrying out complex tasks, making decisions, and interacting with tools or external systems with little to no human intervention.

Unlike traditional AI models that perform predefined tasks, AI agents use advanced techniques to mimic human decision-making processes, dynamically adapting to new challenges, making decision and taking action based on their own judgement. They look like employees operationally but lack judgment, ethics, or fear of consequences like humans do. This means they can be easily manipulated by cybercriminals, and an AI agent embedded across an OT network creates threats that extend well beyond data exposure. For example, at BMW, AI identifies faults in welding processes as they occur. At its Spartanburg plant, AI monitors the weld of 300-400 metal studs onto every SUV frame to detect misplaced or faulty studs and correct them instantly. Corruption of BMW’s AI system could lead to catastrophic quality control errors.

Adopting agentic AI systems across manufacturing raises some concerns across security teams. New data from our State of AI Cybersecurity survey shows that 78% of manufacturing security professionals are worried about employee use of AI agents – their top concern. That’s followed by employee use of generative AI tools like CoPilot and ChatGPT, a worry for 76% of security professionals at manufacturing organizations. As these tools gain more access to business data and processes, and more autonomy within organizations, security teams, who today have minimal visibility of agent activity in their environments, increasingly have sensitive data exposure (a worry for 60%) and accidental policy and regulatory violations (59%) on their minds.

External AI-powered threats are evolving just as quickly

The same capabilities transforming manufacturing are also reshaping cyberattacks.

AI is enabling attackers to automate reconnaissance, refine targeting, and adapt in real time. What once required time and manual effort can now be executed continuously and at scale. Manufacturers are already seeing the impact. According to manufacturing security professionals we surveyed, 76% are already being impacted by AI-powered threats and 90% see AI increasing the success of social engineering attacks.

And the techniques themselves are evolving. Concerns across the manufacturing sector show growing anxiety about the range of AI-powered attack routes, most pressingly of adaptive malware that evolves in real-time – a prospect half (49%) of manufacturing security professionals we surveyed are worried by, a full 9% more than the average across industries. AI adaptive malware is followed by:

  • Automated vulnerability scanning and exploit chaining (48%) which has become even more pressing as Anthropic’s new Mythos AI Model supercharges vulnerability discovery
  • Hyper-personalized phishing campaigns (46%), which remain a mainstay in hackers’ arsenals, and AI has amplified their effectiveness by making phishing emails more convincing and harder to detect.

This is not just an increase in volume, it is a shift toward threats that evolve as they unfold - often faster than static defenses can respond.

Despite rising awareness, many manufacturers are not yet equipped to manage this shift. More than half (51%) say they are not adequately prepared for AI-driven threats, and only 37% have formal policies governing AI deployment.  

Securing AI through visibility, context, and guardrails

Addressing this challenge does not require manufacturers to slow innovation. It requires a different approach to security, one that can operate at the same speed and scale as AI. Three specific priorities are emerging for manufacturers looking to take advantage of the power of AI.

Visibility is foundational.  

Organizations need to understand where AI is being used, what it can access, and how it behaves across both IT and OT environments. Without that, risk cannot be measured or managed. It is no surprise that Darktrace’s research found that 91% of manufacturing security professionals said that they need to understand how AI makes decisions before trusting it. This is even more critical in operational settings where disruption has safety, environmental, financial, and reputational impacts.

Context is what turns visibility into action.  

In environments shaped by AI, normal behavior is constantly shifting. Detecting threats requires a behavioral approach; understanding patterns of life across the organization and identifying subtle deviations in real time – a step change in organizations’ traditional approach to security and risk management.

Guardrails ensure that agency does not become exposure  

As AI systems take on greater responsibility, organizations need clear boundaries around what they can do and when they can act independently. These controls must be embedded into systems themselves, not applied after the fact.  

Securing AI Agents Across Manufacturing IT and OT

The rise of agentic AI is transforming manufacturing - powering next-generation operations while reshaping the security landscape. This is not just an increase in threats, but a shift to autonomous systems, continuously evolving behaviors, and risks moving at machine speed. For organizations trying to grapple with the challenge of enabling AI while managing the risk, visibility, context and guardrails should be foundational.

Darktrace helps manufacturers build secure AI approaches by making those foundations possible. It provides visibility and real-time detection and response to unusual activity across IT and OT environments and allows organizations to understand AI activity from the prompts employees use and the agents they build to how those agents are behaving across the environment. For manufacturers scaling AI, this delivers a foundation for innovation without sacrificing control.

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About the author
Oakley Cox
Director of Product
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