Blog
/
Network
/
February 9, 2023

Vidar Network: Analyzing a Prolific Info Stealer

Discover the latest insights on the Vidar network-based info stealer from our Darktrace experts and stay informed on cybersecurity threats.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Roberto Romeu
Senior SOC Analyst
Default blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
09
Feb 2023

In the latter half of 2022, Darktrace observed a rise in Vidar Stealer infections across its client base. These infections consisted in a predictable series of network behaviors, including usage of certain social media platforms for the retrieval of Command and Control (C2) information and usage of certain URI patterns in C2 communications. In the blog post, we will provide details of the pattern of network activity observed in these Vidar Stealer infections, along with details of Darktrace’s coverage of the activity. 

Background on Vidar Stealer

Vidar Stealer, first identified in 2018, is an info-stealer capable of obtaining and then exfiltrating sensitive data from users’ devices. This data includes banking details, saved passwords, IP addresses, browser history, login credentials, and crypto-wallet data [1]. The info-stealer, which is typically delivered via malicious spam emails, cracked software websites, malicious ads, and websites impersonating legitimate brands, is known to access profiles on social media platforms once it is running on a user’s device. The info-stealer does this to retrieve the IP address of its Command and Control (C2) server. After retrieving its main C2 address, the info-stealer, like many other info-stealers, is known to download several third-party Dynamic Link Libraries (DLLs) which it uses to gain access to sensitive data saved on the infected device. The info-stealer then bundles the sensitive data which it obtains and sends it back to the C2 server.  

Details of Attack Chain 

In the second half of 2022, Darktrace observed the following pattern of activity within many client networks:

1. User’s device makes an HTTPS connection to Telegram and/or to a Mastodon server

2. User’s device makes an HTTP GET request with an empty User-Agent header, an empty Host header and a target URI consisting of 4 digits to an unusual, external endpoint

3. User’s device makes an HTTP GET request with an empty User-Agent header, an empty Host header and a target URI consisting of 10 digits followed by ‘.zip’ to the unusual, external endpoint

4. User’s device makes an HTTP POST request with an empty User-Agent header, an empty Host header, and the target URI ‘/’ to the unusual, external endpoint 

Figure 1: The above network logs, taken from Darktrace’s Advanced Search interface, show an infected device contacting Telegram and then making a series of HTTP requests to 168.119.167[.]188
Figure 2:  The above network logs, taken from Darktrace’s Advanced Search interface, show an infected device contacting a Mastadon server and then making a series of HTTP requests to 107.189.31[.]171

Each of these activity chains occurred as the result of a user running Vidar Stealer on their device. No common method was used to trick users into running Vidar Stealer on their devices. Rather, a variety of methods, ranging from malspam to cracked software downloads appear to have been used. 

Once running on a user’s device, Vidar Stealer went on to make an HTTPS connection to either Telegram (https://t[.]me/) or a Mastodon server (https://nerdculture[.]de/ or https://ioc[.]exchange/). Telegram and Mastodon are social media platforms on which users can create profiles. Malicious actors are known to create profiles on these platforms and then to embed C2 information within the profiles’ descriptions [2].  In the Vidar cases observed across Darktrace’s client base, it seems that Vidar contacted Telegram and/or Mastodon servers in order to retrieve the IP address of its C2 server from a profile description. Since social media platforms are typically trusted, this ‘Dead Drop’ method of sharing C2 details with malware samples makes it possible for threat actors to regularly update C2 details without the communication of these changes being blocked. 

Figure 3: A screenshot a profile on the Mastodon server, nerdculture[.]de. The profile’s description contains a C2 address 

After retrieving its C2 address from the description of a Telegram or Mastodon profile, Vidar went on to make an HTTP GET request with an empty User-Agent header, an empty Host header and a target URI consisting of 4 digits to its C2 server. The sequences of digits appearing in these URIs are campaign IDs. The C2 server responded to Vidar’s GET request with configuration details that likely informed Vidar’s subsequent data stealing activities. 

After receiving its configuration details, Vidar went on to make a GET request with an empty User-Agent header, an empty Host header and a target URI consisting of 10 digits followed by ‘.zip’ to the C2 server. This request was responded to with a ZIP file containing legitimate, third-party Dynamic Link Libraries such as ‘vcruntime140.dll’. Vidar used these libraries to gain access to sensitive data saved on the infected host. 

Figure 4: The above PCAP provides an example of the configuration details provided by a C2 server in response to Vidar’s first GET request 
Figure 5: Examples of DLLs included within ZIP files downloaded by Vidar samples

After downloading a ZIP file containing third-party DLLs, Vidar made a POST request containing hundreds of kilobytes of data to the C2 endpoint. This POST request likely represented exfiltration of stolen information. 

Darktrace Coverage

After infecting users’ devices, Vidar contacted either Telegram or Mastodon, and then made a series of HTTP requests to its C2 server. The info-stealer’s usage of social media platforms, along with its usage of ZIP files for tool transfer, complicate the detection of its activities. The info-stealer’s HTTP requests to its C2 server, however, caused the following Darktrace DETECT/Network models to breach:

  • Anomalous File / Zip or Gzip from Rare External Location 
  • Anomalous File / Numeric File Download
  • Anomalous Connection / Posting HTTP to IP Without Hostname

These model breaches did not occur due to users’ devices contacting IP addresses known to be associated with Vidar. In fact, at the time that the reported activities occurred, many of the contacted IP addresses had no OSINT associating them with Vidar activity. The cause of these model breaches was in fact the unusualness of the devices’ HTTP activities. When a Vidar-infected device was observed making HTTP requests to a C2 server, Darktrace recognised that this behavior was highly unusual both for the device and for other devices in the network. Darktrace’s recognition of this unusualness caused the model breaches to occur. 

Vidar Stealer infections move incredibly fast, with the time between initial infection and data theft sometimes being less than a minute. In cases where Darktrace’s Autonomous Response technology was active, Darktrace RESPOND/Network was able to autonomously block Vidar’s connections to its C2 server immediately after the first connection was made. 

Figure 6: The Event Log for an infected device, shows that Darktrace RESPOND/Network autonomously intervened 1 second after the device first contacted the C2 server 95.217.245[.]254

Conclusion 

In the latter half of 2022, a particular pattern of activity was prolific across Darktrace’s client base, with the pattern being seen in the networks of customers across a broad range of industry verticals and sizes. Further investigation revealed that this pattern of network activity was the result of Vidar Stealer infection. These infections moved fast and were effective at evading detection due to their usage of social media platforms for information retrieval and their usage of ZIP files for tool transfer. Since the impact of info-stealer activity typically occurs off-network, long after initial infection, insufficient detection of info-stealer activity leaves victims at risk of attackers operating unbeknownst to them and of powerful attack vectors being available to launch broad compromises. 

Despite the evasion attempts made by the operators of Vidar, Darktrace DETECT/Network was able to detect the unusual HTTP activities which inevitably resulted from Vidar infections. When active, Darktrace RESPOND/Network was able to quickly take inhibitive actions against these unusual activities. Given the prevalence of Vidar Stealer [3] and the speed at which Vidar Stealer infections progress, Autonomous Response technology proves to be vital for protecting organizations from info-stealer activity.  

Thanks to the Threat Research Team for its contributions to this blog.

MITRE ATT&CK Mapping

List of IOCs

107.189.31[.]171 - Vidar C2 Endpoint

168.119.167[.]188 – Vidar C2 Endpoint 

77.91.102[.]51 - Vidar C2 Endpoint

116.202.180[.]202 - Vidar C2 Endpoint

79.124.78[.]208 - Vidar C2 Endpoint

159.69.100[.]194 - Vidar C2 Endpoint

195.201.253[.]5 - Vidar C2 Endpoint

135.181.96[.]153 - Vidar C2 Endpoint

88.198.122[.]116 - Vidar C2 Endpoint

135.181.104[.]248 - Vidar C2 Endpoint

159.69.101[.]102 - Vidar C2 Endpoint

45.8.147[.]145 - Vidar C2 Endpoint

159.69.102[.]192 - Vidar C2 Endpoint

193.43.146[.]42 - Vidar C2 Endpoint

159.69.102[.]19 - Vidar C2 Endpoint

185.53.46[.]199 - Vidar C2 Endpoint

116.202.183[.]206 - Vidar C2 Endpoint

95.217.244[.]216 - Vidar C2 Endpoint

78.46.129[.]14 - Vidar C2 Endpoint

116.203.7[.]175 - Vidar C2 Endpoint

45.159.249[.]3 - Vidar C2 Endpoint

159.69.101[.]170 - Vidar C2 Endpoint

116.202.183[.]213 - Vidar C2 Endpoint

116.202.4[.]170 - Vidar C2 Endpoint

185.252.215[.]142 - Vidar C2 Endpoint

45.8.144[.]62 - Vidar C2 Endpoint

74.119.192[.]157 - Vidar C2 Endpoint

78.47.102[.]252 - Vidar C2 Endpoint

212.23.221[.]231 - Vidar C2 Endpoint

167.235.137[.]244 - Vidar C2 Endpoint

88.198.122[.]116 - Vidar C2 Endpoint

5.252.23[.]169 - Vidar C2 Endpoint

45.89.55[.]70 - Vidar C2 Endpoint

References

[1] https://blog.cyble.com/2021/10/26/vidar-stealer-under-the-lens-a-deep-dive-analysis/

[2] https://asec.ahnlab.com/en/44554/

[3] https://blog.sekoia.io/unveiling-of-a-large-resilient-infrastructure-distributing-information-stealers/

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Roberto Romeu
Senior SOC Analyst

More in this series

No items found.

Blog

/

Email

/

November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI