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August 7, 2024

How Darktrace’s AI Applies a Zero-Trust Mentality within Critical Infrastructure Supply Chains

Darktrace prevented a Critical National Infrastructure organization from falling victim to a SharePoint phishing attack originating from one of its trusted suppliers. This blog discusses common perceptions of zero-trust in email security, how AI that uses anomaly-based threat detection embodies core zero-trust principles and the relevance of this approach to securing CNI bodies with complex but interdependent supply chains from Cloud account compromise. 
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst
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07
Aug 2024

Note: In order to name anonymity, real organization names have been replaced, all names used in this blog are fictitious.

What are critical national infrastructure sectors?

Critical National Infrastructure (CNI) sectors encompass of assets, systems, and networks essential to the functioning of society. Any disruption or destruction of these sectors could have wide-reaching and potentially disastrous effects on a country’s economy, security and/or healthcare services [1].

Cyber risks across Transportation Systems sector

Transportation Systems is one such CNI sector comprising of interconnected networks of fixed and mobile assets managed by both public and private operators. These systems are highly interdependent with other CNI sectors too. As such, the digital technologies this sector relies on – such as positioning and tracking, signaling, communications, industrial system controls, and data and business management – are often interconnected through different networks and remote access terminals. This interconnectedness creates multiple entry points that need to be security across the supply.

Digital transformation has swept through CNI sectors in recent years, including Transportation Systems. These organizations are now increasingly dependent on third-party and cloud providers for data storage and transmission, making their supply chains vulnerable to exploitation by malicious actors [2].

The exploitation of legitimate and popular cloud services mirrors the well-known “living-off-the-land” techniques, which are not being adapted to the cloud along with the resources they support. In one recent case previously discussed by Darktrace, for example, a phishing attack attempted to abuse Dropbox to deliver malicious payloads.

Zero-Trust within CNI Sectors

One recommended approach to secure an organization’s supply chain and cloud environments is the implementation of zero-trust strategies, which remove inherent trust within the network [3] [4]. The principle of “never trust, always verify” is widely recognized as an architectural design, with 63% of organizations surveyed by Gartner reportedly implementing a zero-trust strategy, but in most cases to less than 50% of their environments [5]

Although this figure reflects the reality and challenge of balancing operations and security, demands from the threat landscape and supply chain risks mean that organizations must adopt zero-trust principles in areas not traditionally considered part of network architecture, such as email and cloud environments.

Email is often the primary entry point for cyber-attacks with Business Email Compromise (BEC) being a major threat to CNI organizations. However, the application of zero-trust principles to secure email environments is still not well understood. Common misconceptions include:

  • “Positively identifying known and trusted senders” – Maintaining a list of “known and trusted senders” contradicts the zero-trust model, which assumes that no entity is inherently trustworthy.
  • “Using DMARC, DKIM and SPF” – While these protocols offer some protection, they are often insufficient on their own, as they can be bypassed and do not protect against email account takeovers. Research published from Darktrace’s last two threat reports consistently shows that at least 60% of phishing emails detected by Darktrace had bypassed Domain-based Message Authentication, Reporting & Conformance (DMARC) [6] [7].  
  • “Mapping transaction flows between internal and external users to determine what access is required/not required” – Although this aligns with the principles of least privilege, it is too static for today’s dynamic supply chains and evolving digital infrastructure. This approach also suggests the existence of “trusted” access routes into a network.

Attack Overview

In July 2024, Darktrace / EMAIL™ detected and contained a sophisticated phishing attack leveraging Microsoft SharePoint. This attack exploited the trusted relationship between a Darktrace customer in the public transport sector and a compromised supplier. Traditional methods, such as those detailed above, would likely have failed to defend against such an advanced threat. However, Darktrace’s behavioral analysis and zero-trust approach to email security allowed it to successfully identify and neutralize the attack, preventing any potential disruption.

Initial Intrusion Attempt

The observed phishing attack by Darktrace would suggest that the customer’s supplier was targeted by a similar campaign beforehand. This initial breach likely allowed the attacker to use the now compromised account as a vector to compromise additional accounts and networks.

On July 9, Darktrace / EMAIL identified a significant spike in inbound emails from “supplier@engineeringcompany[.]com”. The emails appeared to be legitimate notifications sent via SharePoint and contained a file named “Payment Applications Docs”.

Email correspondence in the weeks around the phishing attack.
Figure 1: Email correspondence in the weeks around the phishing attack. The sender is an established correspondent with ongoing communications prior to and after the attack, however there is a significant spike in incoming emails on the day of the attack.

This reflects a common technique in malicious social engineering attempts, where references to payment are used to draw attention and prompt a response. Darktrace observed a large number of recipients within the organization receiving the same file, suggesting that the motive was likely credential harvesting rather than financial gain. Financially motivated attacks typically require a more targeted, ‘under-the-radar’ approach to be successful.

These phishing emails were able to bypass the customer’s email gateways as they were sent from a trusted and authoritative source, SharePoint, and utilized an email address with which the customer had previously corresponded. The compromised account was likely whitelisted by traditional email security tools that rely on SPF, DKIM, and DMAC, allowing the malicious emails to evade detection.

Autonomous Response

Darktrace / EMAIL analysis of the unusual characteristics of the phishing email in relation to the supplier’s typical behaviour, despite the email originating from a legitimate SharePoint notification.
Figure 2: Darktrace / EMAIL analysis of the unusual characteristics of the phishing email in relation to the supplier’s typical behavior, despite the email originating from a legitimate SharePoint notification.

However, Darktrace / EMAIL did not use these static rules to automatically trust the email. Darktrace’s Self-Learning AI detected the following anomalies:

  • Although the sender was known, it was not normal for the supplier to share files with the customer via SharePoint.
  • The supplier initiated an unusually large number of file shares in a short period of time, indicating potential spam activity.
  • The SharePoint link had wide access permissions, which is unusual for a sensitive payment document legitimately shared between established contacts.

Darktrace understood that the email activity constituted a significant deviation in expected behavior between the sender and customer, regardless of the known sender and use of a legitimate filesharing platform like SharePoint.

As a result, Darktrace took action to hold more than 100 malicious emails connected to the phishing attack, preventing them from landing in recipient inboxes in the first instance.  By taking a behavioral approach to securing customer email environments, Darktrace’s Self-Learning AI embodies the principles of zero trust, assessing each interaction in real-time against a user’s dynamic baseline rather than relying on static and often inaccurate rules to define trust.

Conclusion

Cloud services, such as SharePoint, offer significant advantages to the transportation sector by streamlining data exchange with supply chain partners and facilitating access to information for analytics and planning. However, these benefits come with notable risks. If a cloud account is compromised, unauthorized access to sensitive information could lead to extortion and lateral movement into mission-critical systems for more damaging attacks on CNI. Even a brief disruption in cloud access can have severe economic repercussions due to the sector’s dependence on these services for resource coordination and the cascading impacts on other critical systems [9].

While supply chain resilience is often evaluated based on a supplier’s initial compliance with baseline standards, organizations must be wary of potential future threats and focus on post-implementation security. It is essential for organizations to employ strategies to protect their assets from attacks that would exploit vulnerabilities within the trusted supply chain. Given that CNI and the transportation sector are prime targets for state-sponsored actors and Advanced Persistent Threat (APT) groups, the complex and interconnected nature of their supply chains opens the door for opportunistic attackers.

Defenders face the challenge of ensuring secure access and collaboration across numerous, dynamic assets, often without full visibility. Therefore, security solutions must be as dynamic as the threats they face, avoiding reliance on static rules. Real-time assessment of devices behavior, even if deemed trusted by end-users and human security teams, is crucial for maintaining security.

Darktrace’s AI-driven threat detection aligns with the zero-trust principle of assuming the risk of a breach. By leveraging AI that learns an organization’s specific patterns of life, Darktrace provides a tailored security approach ideal for organizations with complex supply chains.

Credit to Nicole Wong, Senior Cyber Analyst Consultant and Ryan Traill, Threat Content Lead

Appendices

Darktrace Model Detections

Key model alerts:

  • Personalized Sharepoint Share + New Unknown Link
  • Personalized Sharepoint Share + Bad Display Text
  • Personalized Sharepoint Share + Distant Recipient Interaction with Domain
  • Personalized Sharepoint Share + Sender Surge
  • Personalized Sharepoint Share + Wide Access Sharepoint Link

MITRE ATT&CK Mapping

Resource Development • Compromise Accounts: Cloud Accounts • T1586.003

Initial Access • Supply Chain Compromise • T1195

References

[1] https://www.cisa.gov/topics/critical-infrastructure-security-and-resilience/critical-infrastructure-sectors

[2]  https://committees.parliament.uk/writtenevidence/126313/pdf/

[3] https://nvlpubs.nist.gov/nistpubs/SpecialPublications/NIST.SP.800-161r1.pdf

[4] https://cloudsecurityalliance.org/press-releases/2023/11/15/cloud-security-alliance-launches-the-industry-s-first-authoritative-zero-trust-training-and-credential-the-certificate-of-competence-in-zero-trust-cczt

[5] https://www.gartner.com/en/documents/5286863#:~:text=Summary,anticipate%20staffing%20and%20cost%20increases.

[6] https://darktrace.com/threat-report-2023

[7] https://darktrace.com/resources/first-6-half-year-threat-report-2024

[8] https://dfrlab.org/2023/07/10/critical-infrastructure-and-the-cloud-policy-for-emerging-risk/#transportation

[9] https://access-national-risk-register.service.cabinetoffice.gov.uk/risk-scenario/cyber-attack-transport-sector

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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