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February 9, 2022

The Impact of Conti Ransomware on OT Systems

Learn how ransomware can spread throughout converged IT/OT environments, and how Self-Learning AI empowers organizations to contain these threats.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oakley Cox
Director of Product
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09
Feb 2022

Ransomware has taken the world by storm, and IT is not the only technology affected. Operational Technology (OT), which is increasingly blending with IT, is also susceptible to ransomware tactics, techniques, and procedures (TTPs). And when ransomware strikes OT, the effects have the potential to be devastating.

Here, we will look at a ransomware attack that spread from IT to OT systems. The attack was detected by Darktrace AI.

This threat find demonstrates a use case of Darktrace’s technology that delivers immense value to organizations with OT: spotting and stopping ransomware at its earliest stages, before the damage is done. This is particularly helpful for organizations with interconnected enterprise and industrial environments, as it means:

  1. Emerging attacks can be contained in IT before they spread laterally into OT, and even before they spread from device to device in IT;
  2. Organizations gain granular visibility into their industrial environments, detecting deviations from normal activity, and quick identification of remediating actions.

Threat find: Ransomware and crypto-mining hijack affecting IT and OT systems

Darktrace recently identified an aggressive attack targeting an OT R&D investment firm in EMEA. The attack originally started as a crypto-mining campaign and later evolved into ransomware. This organization deployed Darktrace in a digital estate containing both IT and OT assets that spanned over 3,000 devices.

If the organization had deployed Darktrace’s Autonomous Response technology in active mode, this threat would have been stopped in its earliest stages. Even in the absence of Autonomous Response, however, mere human attention would have stopped this attack’s progression. Darktrace’s Self-Learning AI gave clear indications of an ongoing compromise in the month prior to the detonation of ransomware. In this case, however, the security team was not monitoring Darktrace’s interface, and so the attack was allowed to proceed.

Compromised OT devices

This threat find will focus on the attack techniques used to take over two OT devices, specifically, a HMI (human machine interface), and an ICS Historian used to collect and log industrial data. These OT devices were both VMware virtual machines running Windows OS, and were compromised as part of a wider Conti ransomware infection. Both devices were being used primarily within an industrial control system (ICS), running a popular ICS software package and making regular connections to an industrial cloud platform.

These devices were thus part of an ICSaaS (ICS-as-a-Service) environment, using virtualised and Cloud platforms to run analytics, update threat intelligence, and control the industrial process. As previously highlighted by Darktrace, the convergence of cloud and ICS increases a network’s attack surface and amplifies cyber risk.

Attack lifecycle

Opening stages

The initial infection of the OT devices occurred when a compromised Domain Controller (DC) made unusual Active Directory requests. The devices made subsequent DCE-RPC binds for epmapper, often used by attackers for command execution, and lsarpc, used by attackers to abuse authentication policies and escalate privileges.

The payload was delivered when the OT devices used SMB to connect to the sysvol folder on the DC and read a malicious executable file, called SetupPrep.exe.

Figure 1: Darktrace model breaches across the whole network from initial infection on October 21 to the detonation on November 15.

Figure 2: ICS reads on the HMI in the lead up, during, and following detonation of the ransomware.

Device encryption and lateral spread

The malicious payload remained dormant on the OT devices for three weeks. It seems the attacker used the time to install crypto-mining malware elsewhere on the network and consolidate their foothold.

On the day the ransomware detonated, the attacker used remote management tools to initiate encryption. The PSEXEC tool was used on an infected server (separate from the original DC) to remotely execute malicious .dll files on the compromised OT devices.

The devices then attempted to make command and control (C2) connections to rare external endpoints using suspicious ports. Like in many ICS networks, sufficient network segregation had been implemented to prevent the HMI device from making successful connections to the Internet and the C2 communications failed. But worryingly, the failed C2 did not prevent the attack from proceeding or the ransomware from detonating.

The Historian device made successful C2 connections to around 40 unique external endpoints. Darktrace detected beaconing-type behavior over suspicious TCP/SSL ports including 465, 995, 2078, and 2222. The connections were made to rare destination IP addresses that did not specify the Server Name Indication (SNI) extension hostname and used self-signed and/or expired SSL certificates.

Both devices enumerated network SMB shares and wrote suspicious shell scripts to network servers. Finally, the devices used SMB to encrypt files stored in network shares, adding a file extension which is likely to be unique to this victim and which will be called ABCXX for the purpose of this blog. Most encrypted files were uploaded to the folder in which the file was originally located, but in some instances were moved to the images folder.

During the encryption, the device was using the machine account to authenticate SMB sessions. This is in contrast to other ransomware incidents that Darktrace has observed, in which admin or service accounts are compromised and abused by the attacker. It is possible that in this instance the attacker was able to use ‘Living off the Land’ techniques (for example the use of lsarpc pipe) to give the machine account admin privileges.

Examples of files being encrypted and moved:

  • SMB move success
  • File: new\spbr0007\0000006A.bak
  • Renamed: new\spbr0007\0000006A.bak.ABCXX
  • SMB move success
  • File: ActiveMQ\readme.txt
  • Renamed: Images\10j0076kS1UA8U975GC2e6IY.488431411265952821382.png.ABCXX

Detonation of ransomware

Upon detonation, the ransomware note readme.txt was written by the ICS to targeted devices as part of the encryption activity.

The final model breached by the device was “Unresponsive ICS Device” as the device either stopped working due to the effects of the ransomware, or was removed from the network.

Figure 3: abc-histdev — external connections filtered on destination port 995 shows C2 connections starting around one hour before encryption began.

How the attack bypassed the rest of the security stack

In this threat find, there were a number of factors which resulted in the OT devices becoming compromised.

The first is IT/OT convergence. The ICS network was insufficiently segregated from the corporate network. This means that devices could be accessed by the compromised DC during the lateral movement stage of the attack. As OT becomes more reliant on IT, ensuring sufficient segregation is in place, or that an attacker can not circumvent such segregation, is becoming an ever increasing challenge for security teams.

Another reason is that the attacker used attack methods which leverage Living off the Land techniques to compromise devices with no discrimination as to whether they were part of an IT or OT network. Many of the machines used to operate ICS networks, including the devices highlighted here, rely on operating systems vulnerable to the kinds of TTPs observed here and that are regularly employed by ransomware groups.

Darktrace insights

Darktrace’s Cyber AI Analyst was able to stitch together many disparate forms of unusual activity across the compromised devices to give a clear security narrative containing details of the attack. The incident report for the Historian server is shown below. This provides a clear illustration of how Cyber AI Analyst can close any skills or communication gap between IT and OT specialists.

Figure 4: Cyber AI Analyst of the Historian server (abc-histdev). It investigated and reported the C2 communication (step 2) that started just before network reconnaissance using TCP scanning (step 3) and the subsequent file encryption over SMB (step 4).

In total, the attacker’s dwell time within the digital estate was 25 days. Unfortunately, it lead to disruption to operational technology, file encryption and financial loss. Altogether, 36 devices were crypto-mining for over 20 days – followed by nearly 100 devices (IT and OT) becoming encrypted following the detonation of the ransomware.

If it were active, Autonomous Response would have neutralized this activity, containing the damage before it could escalate into crisis. Darktrace’s Self-Learning AI gave clear indications of an ongoing compromise in the month prior to the detonation of ransomware, and so any degree of human attention toward Darktrace’s revelations would have stopped the attack.

Autonomous Response is highly configurable, and so, in industrial environments — whether air-gapped OT or converged IT/OT ecosystems — Antigena can be deployed in a variety of manners. In human confirmation mode, human operators need to give the green light before the AI takes action. Antigena can also be deployed only in the higher levels of the Purdue model, or the “IT in OT,” protecting the core assets from fast-moving attacks like ransomware.

Ransomware and interconnected IT/OT systems

ICS networks are often operated by machines that rely on operating systems which can be affected by TTPs regularly employed by ransomware groups — that is, TTPs such as Living off the Land, which do not discriminate between IT and OT.

The threat that ransomware poses to organizations with OT, including critical infrastructure, is so severe that the Cyber Infrastructure and Security Agency (CISA) released a fact sheet concerning these threats in the summer of 2021, noting the risk that IT attacks pose to OT networks:

“OT components are often connected to information technology (IT) networks, providing a path for cyber actors to pivot from IT to OT networks… As demonstrated by recent cyber incidents, intrusions affecting IT networks can also affect critical operational processes even if the intrusion does not directly impact an OT network.”

Major ransomware attacks against the Colonial Pipeline and JBS Foods demonstrate the potential for ransomware affecting OT to cause severe economic disruption on a national and international scale. And ransomware can wreak havoc on OT systems regardless of whether they directly target OT systems.

As industrial environments continue to converge and evolve — be they IT/OT, ICSaaS, or simply poorly segregated legacy systems — Darktrace stands ready to contain attacks before the damage is done. It is time for organizations with industrial environments to take the quantum leap forward that Darktrace’s Self-Learning AI is uniquely positioned to provide.

Thanks to Darktrace analysts Ash Brice and Andras Balogh for their insights on the above threat find.

Discover more on how Darktrace protects OT environments from ransomware

Darktrace model detections

HMI in chronological order at time of detonation:

  • Anomalous Connection / SMB Enumeration
  • Anomalous File / Internal / Unusual SMB Script Write
  • Anomalous File / Internal / Additional Extension Appended to SMB File
  • Compromise / Ransomware / Suspicious SMB Activity [Enhanced Monitoring]
  • ICS / Unusual Data Transfer By OT Device
  • ICS / Unusual Unresponsive ICS Device

Historian

  • ICS / Rare External from OT Device
  • Anomalous Connection / Anomalous SSL without SNI to New External
  • Anomalous Connection / Multiple Connections to New External TCP Port
  • ICS / Unusual Activity From OT Device
  • Anomalous Connection / SMB Enumeration
  • Anomalous Connection / Suspicious Activity On High Risk Device
  • Unusual Activity / SMB Access Failures
  • Device / Large Number of Model Breaches
  • ICS / Unusual Data Transfer By OT Device
  • Anomalous File / Internal / Additional Extension Appended to SMB File
  • Device / SMB Lateral Movement
  • Compromise / Ransomware / Suspicious SMB Activity [Enhanced Monitoring]
  • Device / Multiple Lateral Movement Model Breaches [Enhanced Monitoring]

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oakley Cox
Director of Product

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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