November 7, 2022

[Part 1] Analysis of a Raccoon Stealer v1 Infection

Darktrace’s SOC team observed a fast-paced compromise involving Raccoon Stealer v1. See which steps the Raccoon Stealer v1 took to extract company data!

Written by

Mark Turner

SOC Shift Supervisor

Written by

Sam Lister

Specialist Security Researcher

Inside the SOC

Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.

Written by

Mark Turner

SOC Shift Supervisor

Written by

Sam Lister

Specialist Security Researcher

Nov 2022

Introduction

Towards the end of March 2022, the operators of Raccoon Stealer announced the closure of the Raccoon Stealer project [1]. In May 2022, Raccoon Stealer v2 was unleashed onto the world, with huge numbers of cases being detected across Darktrace’s client base. In this series of blog posts, we will follow the development of Raccoon Stealer between March and September 2022. We will first shed light on how Raccoon Stealer functioned before its demise, by providing details of a Raccoon Stealer v1 infection which Darktrace’s SOC saw within a client network on the 18^th March 2022. In the follow-up post, we will provide details about the surge in Raccoon Stealer v2 cases that Darktrace’s SOC has observed since May 2022.

What is Raccoon Stealer?

The misuse of stolen account credentials is a primary method used by threat actors to gain initial access to target environments [2]. Threat actors have several means available to them for obtaining account credentials. They may, for example, distribute phishing emails which trick their recipients into divulging account credentials. Alternatively, however, they may install information-stealing malware (i.e, info-stealers) onto users’ devices. The results of credential theft can be devastating. Threat actors may use the credentials to gain access to an organization’s SaaS environment, or they may use them to drain users’ online bank accounts or cryptocurrency wallets.

Raccoon Stealer is a Malware-as-a-Service (MaaS) info-stealer first publicized in April 2019 on Russian-speaking hacking forums.

Figure 1: One of the first known mentions of Raccoon Stealer on a Russian-speaking hacking forum named ‘Hack Forums’ on the 13th April 2019

The team of individuals behind Raccoon Stealer provide a variety of services to their customers (known as ‘affiliates’), including access to the info-stealer, an easy-to-use automated backend panel, hosting infrastructure, and 24/7 customer support [3].

Once Raccoon Stealer affiliates gain access to the info-stealer, it is up to them to decide how to distribute it. Since 2019, affiliates have been observed distributing the info-stealer via a variety of methods, such as exploit kits, phishing emails, and fake cracked software websites [3]/[4]. Once affiliates succeed in installing Raccoon Stealer onto target systems, the info-stealer will typically seek to obtain sensitive information saved in browsers and cryptocurrency wallets. The info-stealer will then exfiltrate the stolen data to a Command and Control (C2) server. The affiliate can then use the stolen data to conduct harmful follow-up activities.

Towards the end of March 2022, the team behind Raccoon Stealer publicly announced that they would be suspending their operations after one of their core developers was killed during the Russia-Ukraine conflict [5].

Figure 2: Raccoon Stealer resignation post on March 25th 2022

Recent details shared by the US Department of Justice [6]/[7] indicate that it was in fact the arrest, rather than the death, of a key Raccoon Stealer operator which led the Raccoon Stealer team to suspend their operations [8].

The closure of the Raccoon Stealer project, which ultimately resulted from the FBI-backed dismantling of Raccoon Stealer’s infrastructure in March 2022, did not last long, with the completion of Raccoon Stealer v2 being announced on the Raccoon Stealer Telegram channel on the 17^th May 2022 [9].

Figure 3: Telegram post about new version of Raccoon Stealer

In the second part of this blog series, we will provide details of the recent surge in Raccoon Stealer v2 activity. In this post, however, we will provide insight into how the old version of Raccoon Stealer functioned just before its demise, by providing details of a Raccoon Stealer v1 infection which occurred on the 18^th March 2022.

Attack Details

On the 18^th March, at around 13:00 (UTC), a user’s device within a customer’s network was seen contacting several websites providing fake cracked software.

Figure 4: The above figure — obtained from the Darktrace Event Log for the infected device — highlights its connections to cracked software websites such as ‘licensekeysfree[.]com’ and ‘hdlicense[.]com’ before contacting ‘lion-files[.]xyz’ and ‘www.mediafire[.]com’

The user’s attempt to download cracked software from one of these websites resulted in their device making an HTTP GET request with a URI string containing ‘autodesk-revit-crack-v2022-serial-number-2022’ to an external host named ‘lion-filez[.]xyz’

Figure 5: Screenshot from hdlicense[.]com around the time of the infection shows a “Download” button linking to the ‘lion-filez[.]xyz’ endpoint

The device’s HTTP GET request to lion-filez[.]xyz was immediately followed by an HTTPS connection to the file hosting service, www.mediafire[.]com. Given that threat actors are known to abuse platforms such as MediaFire and Discord CDN to host their malicious payloads, it is likely that the user’s device downloaded the Raccoon Stealer v1 sample over its HTTPS connection to www.mediafire[.]com.

After installing the info-stealer sample, the user’s device was seen making an HTTP GET request with the URI string ‘/g_shock_casio_easy’ to 194.180.191[.]185. The endpoint responded to the request with data related to a Telegram channel named ‘G-Shock’.

Figure 6: Telegram channel ‘@g_shock_casio_easy’

The returned data included the Telegram channel’s description, which in this case, was a base64 encoded and RC4 encrypted string of characters [10]/[11]. The Raccoon Stealer sample decoded and decrypted this string of characters to obtain its C2 IP address, 188.166.49[.]196. This technique used by Raccoon Stealer v1 closely mirrors the espionage method known as ‘dead drop’ — a method in which an individual leaves a physical object such as papers, cash, or weapons in an agreed hiding spot so that the intended recipient can retrieve the object later on without having to come in to contact with the source. In this case, the operators of Raccoon Stealer ‘left’ the malware’s C2 IP address within the description of a Telegram channel. Usage of this method allowed the operators of Raccoon Stealer to easily change the malware’s C2 infrastructure.

After obtaining the C2 IP address from the ‘G-Shock’ Telegram channel, the Raccoon Stealer sample made an HTTP POST request with the URI string ‘/’ to the C2 IP address, 188.166.49[.]196. This POST request contained a Windows GUID, a username, and a configuration ID. These details were RC4 encrypted and base64 encoded [12]. The C2 server responded to this HTTP POST request with JSON-formatted configuration information [13], including an identifier string, URL paths for additional files, along with several other fields. This configuration information was also concealed using RC4 encryption and base64 encoding.

Figure 7- Fields within the JSON-formatted configuration data [13]

In this case, the server’s response included the identifier string ‘hv4inX8BFBZhxYvKFq3x’, along with the following URL paths:

/l/f/hv4inX8BFBZhxYvKFq3x/77d765d8831b4a7d8b5e56950ceb96b7c7b0ed70
/l/f/hv4inX8BFBZhxYvKFq3x/0cb4ab70083cf5985b2bac837ca4eacb22e9b711
/l/f/hv4inX8BFBZhxYvKFq3x/5e2a950c07979c670b1553b59b3a25c9c2bb899b
/l/f/hv4inX8BFBZhxYvKFq3x/2524214eeea6452eaad6ea1135ed69e98bf72979

After retrieving configuration data, the user’s device was seen making HTTP GET requests with the above URI strings to the C2 server. The C2 server responded to these requests with legitimate library files such as sqlite3.dll. Raccoon Stealer uses these libraries to extract data from targeted applications.

Once the Raccoon Stealer sample had collected relevant data, it made an HTTP POST request with the URI string ‘/’ to the C2 server. This posted data likely included a ZIP file (named with the identifier string) containing stolen credentials [13].

The observed infection chain, which lasted around 20 minutes, consisted of the following steps:

1. User’s device installs Raccoon Stealer v1 samples from the user attempting to download cracked software

2. User’s device obtains the info-stealer’s C2 IP address from the description text of a Telegram channel

3. User’s device makes an HTTP POST request with the URI string ‘/’ to the C2 server. The request contains a Windows GUID, a username, and a configuration ID. The response to the request contains configuration details, including an identifier string and URL paths for additional files

4. User’s device downloads library files from the C2 server

5. User’s device makes an HTTP POST request with the URI string ‘/’ to the C2 server. The request contains stolen data

Darktrace Coverage

Although RESPOND/Network was not enabled on the customer’s deployment, DETECT picked up on several of the info-stealer’s activities. In particular, the device’s downloads of library files from the C2 server caused the following DETECT/Network models to breach:

Anomalous File / Masqueraded File Transfer
Anomalous File / EXE from Rare External Location
Anomalous File / Zip or Gzip from Rare External Location
Anomalous File / EXE from Rare External Location
Anomalous File / Multiple EXE from Rare External Locations

Figure 8: Event Log for the infected device shows 'Anomalous File / Masqueraded File Transfer' model breach after the device's download of a library file from the C2 server

Since the customer was subscribed to the Darktrace Proactive Threat Notification (PTN) service, they were proactively notified of the info-stealer’s activities. The quick response by Darktrace’s 24/7 SOC team helped the customer to contain the infection and to prevent further damage from being caused. Having been alerted to the info-stealer activity by the SOC team, the customer would also have been able to change the passwords for the accounts whose credentials were exfiltrated.

If RESPOND/Network had been enabled on the customer’s deployment, then it would have blocked the device’s connections to the C2 server, which would have likely prevented any stolen data from being exfiltrated.

Conclusion

Towards the end of March 2022, the team behind Raccoon Stealer announced that they would be suspending their operations. Recent developments suggest that the arrest of a core Raccoon Stealer developer was responsible for this suspension. Just before the Raccoon Stealer team were forced to shut down, Darktrace’s SOC team observed a Raccoon Stealer infection within a client’s network. In this post, we have provided details of the network-based behaviors displayed by the observed Raccoon Stealer sample. Since these v1 samples are no longer active, the details provided here are only intended to provide historical insight into the development of Raccoon Stealer’s operations and the activities carried out by Raccoon Stealer v1 just before its demise. In the next post of this series, we will discuss and provide details of Raccoon Stealer v2 — the new and highly prolific version of Raccoon Stealer.

Thanks to Stefan Rowe and the Threat Research Team for their contributions to this blog.

References

[1] https://twitter.com/3xp0rtblog/status/1507312171914461188

[2] https://www.gartner.com/doc/reprints?id=1-29OTFFPI&ct=220411&st=sb

[3] https://www.cybereason.com/blog/research/hunting-raccoon-stealer-the-new-masked-bandit-on-the-block

[4] https://www.cyberark.com/resources/threat-research-blog/raccoon-the-story-of-a-typical-infostealer

[5] https://www.bleepingcomputer.com/news/security/raccoon-stealer-malware-suspends-operations-due-to-war-in-ukraine/

[6] https://www.justice.gov/usao-wdtx/pr/newly-unsealed-indictment-charges-ukrainian-national-international-cybercrime-operation

[7] https://www.youtube.com/watch?v=Fsz6acw-ZJY

[8] https://riskybiznews.substack.com/p/raccoon-stealer-dev-didnt-die-in

[9] https://medium.com/s2wblog/raccoon-stealer-is-back-with-a-new-version-5f436e04b20d

[10] https://blog.cyble.com/2021/10/21/raccoon-stealer-under-the-lens-a-deep-dive-analysis/

[11] https://decoded.avast.io/vladimirmartyanov/raccoon-stealer-trash-panda-abuses-telegram/

[12] https://blogs.blackberry.com/en/2021/09/threat-thursday-raccoon-infostealer

[13] https://cyberint.com/blog/research/raccoon-stealer/

Appendices

Specialist Security Researcher

Inside the SOC

Written by

Mark Turner

SOC Shift Supervisor

Written by

Sam Lister

Specialist Security Researcher

Senior Product Marketing Manager, Email

Watch the NIS2 Webinar

Blog

Email

November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

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Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

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Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

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Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

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Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

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Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

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Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

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Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

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Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

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Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

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Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

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Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

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Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

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If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

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Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

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Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

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Appendices

References

1. https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2. https://www.virustotal.com/gui/domain/petplatz.com

3. https://www.virustotal.com/gui/domain/bookaaatop.ru

4. https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5. https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6. https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname - Malicious Domain

MITRE ATT&CK Mapping

Tactic – Technique – Sub-Technique

Initial Access - Phishing – (T1566)

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About the author

Ryan Traill

Analyst Content Lead

Blog

Email

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week¹. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters², suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

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A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

Explicitly mentioned Black Friday
Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

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References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

About the author

Carlos Gray

Senior Product Marketing Manager, Email

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Check out this article by Darktrace: [Part 1] Analysis of a Raccoon Stealer v1 Infection

[Part 1] Analysis of a Raccoon Stealer v1 Infection

Introduction

What is Raccoon Stealer?

Attack Details

Darktrace Coverage

Conclusion

References

Appendices

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Phishing attacks surge by 620% in the lead-up to Black Friday

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From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Why Black Friday Drives a Surge in Phishing Attacks

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

Brand Impersonation: Louis Vuitton

Too good to be true?

Staying Protected During Seasonal Retail Scams

Appendices

Blog

Email

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday deals are rolling in, and so are the phishing scams

First observation: Brand impersonation

Second observation: Fake marketing domains

Third observation: The impact of generative AI

Why phishing scams hurt consumers and brands

Tips to stay safe while Black Friday shopping online

Email security you can trust this holiday season

A note on methodology

References