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September 20, 2022

Modern Extortion: Detecting Data Theft From the Cloud

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Sep 2022
Darktrace highlights a handful of data theft incidents on shared cloud platforms, showing that cloud computing can be a vulnerable place for modern extortion.

Ransomware Industry

The ransomware industry has benefitted from a number of factors in recent years: inadequate cyber defenses, poorly regulated cryptocurrency markets, and geopolitical tensions have allowed gangs to extort increasingly large ransoms while remaining sheltered from western law enforcement [1]. However, one of the biggest success stories of the ransomware industry has been the adaptability and evolution of attacker TTPs (tactics, techniques and procedures). The WannaCry and NotPetya attacks of 2017 popularized a form of ransomware which used encryption algorithms to hold data to ransom in exchange for a decryption key. Last year in 2021, almost all ransomware strains evolved to use double extortion tactics: holding stolen data to ransom as well as encrypted data [2]. Now, some ransomware gangs have dropped encryption entirely, and are using data theft as their sole means of extortion. 

Using data theft for extortion is not new. In 2020 the Finnish psychotherapy center Vastaamo had over 40,000 patient records stolen. Impacted patients were told that their psychiatric transcripts would be published online if they failed to pay a Bitcoin ransom. [3]. A later report by BlackFog in May 2021 predicted data theft extortion would become one of the key emerging cybersecurity trends that year [4]. Adoption of offline back-ups and endpoint detection had made encryption harder, while a large-scale move to Cloud and SaaS platforms offered new vectors for data theft. By moving from data encryption to data exfiltration, ransomware attackers pivoted from targeting data availability within the CIA triad (Confidentiality, Integrity, Availability) to threatening data confidentiality.

In November 2021, Darktrace detected a data theft incident following the compromise of two SaaS accounts within an American tech customer’s Office365 environment. The client was a longstanding user of Darktrace DETECT/Network, and was in the process of expanding their coverage by trialing Darktrace DETECT+RESPOND/ Apps + Cloud.

Attack Overview

On November 23rd 2021, an Ask the Expert (ATE) ticket was raised prompting investigation into a breached SaaS model, ‘SaaS / Access / Unusual External Source for SaaS Credential Use’, and the activities of a user (censored as UserA) over the prior week.

1. Office365: UserA 

The account UserA had been logging in from an unusual location in Nigeria on November 21st. At the time of the incident there were no flags of malicious activity from this IP in widely used OSINT sources. It is also highly probable the attacker was not located in Nigeria but using Nigerian infrastructure in order to hide their true location. Regardless, the location of the login from this IP and ASN was considered highly unusual for users within the customer’s digital estate. The specific user in question most commonly accessed their account from IP ranges located in the US.

Figure 1: In the Geolocation tab of the External Sites Summary on the SaaS Console, UserA was seen logging in from Nigeria when previous logins were exclusively from USA

Further investigation revealed an additional anomaly in the Outlook Web activity of UserA. The account was using the Firefox browser to access their account for the first time in at least 4 weeks (the maximum period for which the customer stored such data). SaaS logs detailing the access of confidential folders and other suspicious actions were identified using the Advanced Search (AS) query:

@fields.saas_actor:"UserA@[REDACTED]" AND @fields.saas_software:"Firefox"

Most actions were ‘MailItemsAccessed’ events originating from IPs located in Nigeria [5,6] and one other potentially malicious IP located in the US [7].

‘MailItemsAccessed’ is part of the new Advanced Audit functionality from Microsoft and can be used to determine when email data is accessed by mail protocols and clients. A bind mail access type denotes an individual access to an email message [8]. 

Figure 2: AS logs shows UserA had not used Firefox to access Office365 for at least 4 weeks prior to the unusual login on the 21st November

Below are details of the main suspicious SaaS activities: 

·      Time: 2021-11-21 09:05:25 - 2021-11-22 16:57:39 UTC

·      SaaS Actor: UserA@[REDACTED]

·      SaaS Service: Office365

·      SaaS Service Product: Exchange

·      SaaS Software: Firefox

·      SaaS Office365 Parent Folders:

          o   \Accounts/Passwords
          o   \Invoices
          o   \Sent Items
          o   \Inbox
          o   \Recoverable Items\Deletions

·      SaaS Event:

          o   MailItemsAccessed
          o   UserLoggedIn
          o   Update

·      SaaS Office365 Mail Access Type: Bind (47 times)

·      Source IP addresses:

          o   105.112.59[.]83
          o   105.112.36[.]212
          o   154.6.17[.]16
          o   45.130.83[.]129

·      SaaS User Agents: 

          o   Client=OWA;Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:80.0) Gecko/20100101 Firefox/80.0;
          o   Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:80.0) Gecko/20100101 Firefox/80.0

·      Total SaaS logs: 57 

At the start of the month on the 5th November, the user had also been seen logging in from a potentially malicious endpoint [9] in Europe, performing ‘MailItemsAccessed’ and ‘Updates’ events with subjects and a resource location related to invoices and wire transfers from the Sent items folder. This suggests the initial compromise had been earlier in the month, giving the threat actor time to make preparations for the final stages of the attack.

Figure 3: Event log showing the activity of UserA from IP 45.135.187[.]108 

2. Office365: UserB 

Looking into the model breach ‘SaaS / Access / Suspicious Credential Use And Login User-Agent’, it was seen that a second account, UserB, was also observed logging in from a rare and potentially malicious location in Bangladesh [7]. Similar to UserA, this user had previously logged in exclusively from the USA, and no other accounts within the digital estate had been observed interacting with the Bangladeshi IP address. The login event appeared to bypass MFA (Multi-factor Authentication) and a suspicious user agent, BAV2ROPC, was used. Against misconfigured accounts, this Microsoft user agent is commonly used by attackers to bypass MFA on Office365. It targets Exchange’s Basic Authentication (normally used in POP3/IMAP4 conditions) and results in an OAuth flow which circumvents the additional password security brought by MFA [10].  

During the session, additional resources were accessed which appear to be associated with bill and invoice payments. In addition, on the 4th November, two new suspicious email rules named “..” were created from rare IPs (107.10.56[.]48 and 76.189.202[.]66). This type of behavior is commonly seen during SaaS compromises to delete or forward emails. Typically, an email rule created by a human user will be named to reflect the change being made, such as ‘Move emails from Legal to Urgent’. In contrast, malicious email rules are often short and undescriptive. The rule “..” is likely to blend in without arousing suspicion, while also being easy for the attacker to create and remember. 

Details of these rule changes are as follows:

·      Time: 2021-11-04 13:25:06, 2021-11-05 15:50:00 [UTC]
·      SaaS Service: Office365
·      SaaS Service Product: Exchange
·      SaaS Status Message: True
·      SaaS Source IP addresses: 107.10.56[.]48, 76.189.202[.]66
·      SaaS Account Name: O365
·      SaaS Actor: UserB@[REDACTED]
·      SaaS Event: SetInboxRule
·      SaaS Office365 Modified Property Names:
          o   AlwaysDeleteOutlookRulesBlob, Force, Identity, MoveToFolder, Name, FromAddressContainsWords, StopProcessingRules
          o   AlwaysDeleteOutlookRulesBlob, Force, Identity, Name, FromAddressContainsWords, StopProcessingRules
·      SaaS Resource Name: .. 

During cloud account compromises, attackers will often use sync operations to download emails to their local email client. During the operations, these clients typically download a large set of mail items from the cloud to a local computer. If the attacker is able to sync all mail items to their mail client, the entire mailbox can be compromised. The attacker is able to disconnect from the account and review and search the email without generating additional event logs. 

Both accounts UserA and UserB were observed using ‘MailItemsAccessed’ sync operations between the 1st and 23rd November when this attack occurred. However, based on the originating IP of the sync operations, the activity is likely to have been initiated by the legitimate, US-based users. Once the security team were able to confirm the events were expected and legitimate, they could establish that the contents of the mailbox were not a part of the data breach. 

Accomplish Mission

After gaining access to the Office365 accounts, sensitive data was downloaded by the attackers to their local system. Either on or before 14th December, the attacker had seemingly uploaded the documents onto a data leak website. In total, 130MB of data had been made available for download in two separate packages. The packages included audit and accounting financial documents, with file extensions such as DB, XLSX, and PDF.

Figure 4: The two data packages uploaded by the attacker and the extracted contents

In a sample of past SaaS activity of UserA, the subject and attachments appear related to the ‘OUTSTANDING PREPAY WIRES 2021’ excel document found from the data leak website in Figure 4, suggesting a further possibility that the account was associated with the leaked data. 

Historic SaaS activity associated with UserA: 

·      Time: 2021-11-05 21:21:18 [UTC]
·      SaaS Office365 Logon Type: Owner
·      Protocol: OFFICE365
·      SaaS Account Name: O365
·      SaaS Actor: UserA@[REDACTED].com
·      SaaS Event: Send
·      SaaS Service: Office365
·      SaaS Service Product: Exchange
·      SaaS Status Message: Succeeded
·      SaaS Office365 Attachment: WIRE 2021.xlsx (92406b); image.png (9084b); image.png (1454b); image.png (1648b); image.png (1691b); image.png (1909b); image.png (2094b)
·      SaaS Office365 Subject: Wires 11/8/21
·      SaaS Resource Location: \Drafts
·      SaaS User Agent: Client=OWA;Action=ViaProxy 

Based on the available evidence, it is highly likely that the data packages contain the data stolen during the account compromise the previous month.  

Once the credentials of an Office365 account are stolen, an attacker can not only access the user's mailbox, but also a full range of Office365 applications such as SharePoint folders, Teams Chat, or files in the user's OneDrive [11]. For example, files shared in Teams chat are stored in OneDrive for Business in a folder named Microsoft Teams Chat Files in the default Document library on SharePoint. One of the files visible on the data leak website, called ‘[REDACTED] CONTRACT.3.1.2020.pdf’, was also observed in the default document folder of a third user account (UserC) within the victim organization, suggesting the compromised accounts may have been able to access shared files stored on other accounts by moving laterally via other O365 applications such as Teams. 

One example can be seen in the below AS logs: 

·      Time: 2021-11-11 01:58:35 [UTC]
·      SaaS Resource Type: File
·      Protocol: OFFICE365
·      SaaS Account Name: 0365
·      SaaS Actor: UserC@[REDACTED]
·      SaaS Event: FilePreviewed
·      SaaS Service Product: OneDrive
·      SaaS Metric: ResourceViewed
·      SaaS Office365 Application Name: Media Analysis and Transformation Service
·      SaaS Office365 File Extension: pdf
·      SaaS Resource Location: https://[REDACTED]-my.sharepoint.com/personal/userC_[REDACTED]_com/Documents/Microsoft Teams Chat Files/[REDACTED] CONTRACT 3.1.2020.pdf
·      SaaS Resource Name: [REDACTED] CONTRACT 3.1.2020.pdf
·      SaaS Service: Office365
·      SaaS Service Product: OneDrive
·      SaaS User Agent: OneDriveMpc-Transform_Thumbnail/1.0 

In the period between the 1st and 30th November, the customer’s Darktrace DETECT/Apps trial had raised multiple high-level alerts associated with SaaS account compromise, but there was no evidence of file encryption.  

Establish Foothold 

Looking back at the start of the attack, it is unclear exactly how the attacker evaded the customer’s pre-existing security stack. At the time of the incident, the victim was using a Barracuda email gateway and Microsoft 365 Threat Management for their cloud environment. 

Darktrace detected no indication the accounts were compromised via credential bruteforcing, which would have enabled the attacker to bypass the Azure Active Directory smart lockout (if enabled). The credentials may have been harvested via a phishing campaign which successfully evaded the list of known ‘bad’ domains maintained by their email gateway.  

Upon gaining access to the account, the Microsoft Defender for Cloud Apps anomaly detection policies would have been expected to raise an alert [12]. In this instance, the unusual login from Nigeria occurred over 16 hours after the previous login from the US, potentially evading anomaly detection policies such as the ‘Impossible Travel’ rule. 

Figure 5: Event log showing the user accessing mail from USA a day before the suspicious usage from Nigeria 

Darktrace Coverage

Darktrace DETECT 

Throughout this event, high scoring model breaches associated with the attack were visible in the customer’s SaaS Console. In addition, there were two Cyber AI Analyst incidents for ‘Possible Account Hijack’ associated with the two compromised SaaS Office365 accounts, UserA and UserB. The visibility given by Darktrace DETECT also enabled the security team to confirm which files had been accessed and were likely part of the data leak.

Figure 6: Example Cyber AI Analyst incident of UserB SaaS Office365 account

Darktrace RESPOND

In this incident, the attackers successfully compromised O365 accounts in order to exfiltrate customer data. Whilst Darktrace RESPOND/Apps was being trialed and suggested several actions, it was configured in human confirmation mode. The following RESPOND/Apps actions were advised for these activities:  

·      ‘Antigena [RESPOND] Unusual Access Block’ triggered by the successful login from an unusual IP address, would have actioned the ‘Block IP’ inhibitor, preventing access to the account from the unusual IP for up to 24 hours
·      ‘Suspicious Source Activity Block’, triggered by the suspicious user agent used to bypass MFA, would have actioned the ‘Disable User’ inhibitor, disabling the user account for up to 24 hours 

During this incident, Darktrace RESPOND/Network was being used in fully autonomous mode in order to prevent the threat actor from pivoting into the network. The security team were unable to conclusively say if any attempts by the attacker to do this had been made. 

Concluding Thoughts  

Data theft extortion has become a widely used attack technique, and ransomware gangs may increasingly use this technique alone to target organizations without secure data encryption and storage policies.  

This case study describes a SaaS data theft extortion incident which bypassed MFA and existing security tools. The attacker appeared to compromise credentials without bruteforce activity, possibly with the use of social engineering through phishing. However, from the first new login, Darktrace DETECT identified the unusual credential use in spite of it being an existing account. Had Darktrace RESPOND/Apps been configured, it would have autonomously responded to halt this login and prevent the attacker from accomplishing their data theft mission.

Thanks to Oakley Cox, Brianna Leddy and Shuh Chin Goh for their contributions.

Appendices

References 

[1] https://securelist.com/new-ransomware-trends-in-2022/106457/

[2] https://www.itpro.co.uk/security/ransomware/367624/the-rise-of-double-extortion-ransomware

[3] https://www.malwarebytes.com/blog/news/2020/10/vastaamo-psychotherapy-data-breach-sees-the-most-vulnerable-victims-extorted

[4] https://www.blackfog.com/shift-from-ransomware-to-data-theft-extortion/

[5] https://www.abuseipdb.com/check/105.112.59.83

[6] https://www.abuseipdb.com/check/105.112.36.212

[7] https://www.abuseipdb.com/check/45.130.83.129

[8] https://docs.microsoft.com/en-us/microsoft-365/compliance/mailitemsaccessed-forensics-investigations?view=o365-worldwide

[9] https://www.abuseipdb.com/check/45.135.187.108

[10] https://www.virustotal.com/gui/ip-address/45.137.20.65/details

[11] https://tidorg.com/new-bec-phishing-attack-steals-office-365-credentials-and-bypasses-mfa/

[12] https://docs.microsoft.com/en-us/microsoft-365/security/office-365-security/responding-to-a-compromised-email-account?view=o365-worldwide

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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Adrianne Marques
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March 28, 2025

Darktrace Recognized as the Only Visionary in the 2025 Gartner® Magic Quadrant™ for CPS Protection Platforms

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We are thrilled to announce that Darktrace has been named the only Visionary in the inaugural Gartner® Magic Quadrant™ for Cyber-Physical Systems (CPS) Protection Platforms. We feel This recognition highlights Darktrace’s AI-driven approach to securing industrial environments, where conventional security solutions struggle to keep pace with increasing cyber threats.

A milestone for CPS security

It's our opinion that the first-ever Gartner Magic Quadrant for CPS Protection Platforms reflects a growing industry shift toward purpose-built security solutions for critical infrastructure. As organizations integrate IT, OT, and cloud-connected systems, the cyber risk landscape continues to expand. Gartner evaluated 17 vendors based on their Ability to Execute and Completeness of Vision, establishing a benchmark for security leaders looking to enhance cyber resilience in industrial environments.

We believe the Gartner recognition of Darktrace as the only Visionary reaffirms the platform’s ability to proactively defend against cyber risks through AI-driven anomaly detection, autonomous response, and risk-based security strategies. With increasingly sophisticated attacks targeting industrial control systems, organizations need a solution that continuously evolves to defend against both known and unknown threats.

AI-driven security for CPS environments

Securing CPS environments requires an approach that adapts to the dynamic nature of industrial operations. Traditional security tools rely on static signatures and predefined rules, leaving gaps in protection against novel and sophisticated threats. Darktrace / OT takes a different approach, leveraging Self-Learning AI to detect and neutralize threats in real time, even in air-gapped or highly regulated environments.

Darktrace / OT continuously analyzes network behaviors to establish a deep understanding of what is “normal” for each industrial environment. This enables it to autonomously identify deviations that signal potential cyber threats, providing early warning and proactive defense before attacks can disrupt operations. Unlike rule-based security models that require constant manual updates, Darktrace / OT improves with the environment, ensuring long-term resilience against emerging cyber risks.

Bridging the IT-OT security gap

A major challenge for organizations protecting CPS environments is the disconnect between IT and OT security. While IT security has traditionally focused on data

protection and compliance, OT security is driven by operational uptime and safety, leading to siloed security programs that leave critical gaps in visibility and response.

Darktrace / OT eliminates these silos by providing unified visibility across IT, OT, and IoT assets, ensuring that security teams have a complete picture of their attack surface. Its AI-driven approach enables cross-domain threat detection, recognizing risks that move laterally between IT and OT environments. By seamlessly integrating with existing security architectures, Darktrace / OT helps organizations close security gaps without disrupting industrial processes.

Proactive OT risk management and resilience

Beyond detection and response, Darktrace / OT strengthens organizations’ ability to manage cyber risk proactively. By mapping vulnerabilities to real-world attack paths, it prioritizes remediation actions based on actual exploitability and business impact, rather than relying on isolated CVE scores. This risk-based approach enables security teams to focus resources where they matter most, reducing overall exposure to cyber threats.

With autonomous threat response capabilities, Darktrace / OT not only identifies risks but also contains them in real time, preventing attackers from escalating intrusions. Whether mitigating ransomware, insider threats, or sophisticated nation-state attacks, Darktrace / OT ensures that industrial environments remain secure, operational, and resilient, no matter how threats evolve.

AI-powered incident response and SOC automation

Security teams are facing an overwhelming volume of alerts, making it difficult to prioritize threats and respond effectively. Darktrace / OT’s Cyber AI Analyst acts as a force multiplier for security teams by automating threat investigation, alert triage, and response actions. By mimicking the workflow of a human SOC analyst, Cyber AI Analyst provides contextual insights that accelerate incident response and reduce the manual workload on security teams.

With 24/7 autonomous monitoring, Darktrace / OT ensures that threats are continuously detected and investigated in real time. Whether facing ransomware, insider threats, or sophisticated nation-state attacks, organizations can rely on AI-driven security to contain threats before they disrupt operations.

Trusted by customers: Darktrace / OT recognized in Gartner Peer Insights

Source: Gartner Peer Insights (Oct 28th)

Beyond our recognition in the Gartner Magic Quadrant, we feel Darktrace / OT is one of the highest-rated CPS security solutions on Gartner Peer Insights, reflecting strong customer trust and validation. With a 4.9/5 overall rating and the highest "Willingness to Recommend" score among CPS vendors, organizations across critical infrastructure and industrial sectors recognize the impact of our AI-driven security approach. Source: Gartner Peer Insights (Oct 28th)

This strong customer endorsement underscores why leading enterprises trust Darktrace / OT to secure their CPS environments today and in the future.

Redefining the future of CPS security

It's our view that Darktrace’s recognition as the only Visionary in the Gartner Magic Quadrant for CPS Protection Platforms validates its leadership in next-generation industrial security. As cyber threats targeting critical infrastructure continue to rise, organizations must adopt AI-driven security solutions that can adapt, respond, and mitigate risks in real time.

We believe this recognition reinforces our commitment to innovation and our mission to secure the world’s most essential systems. This recognition reinforces our commitment to innovation and our mission to secure the world’s most essential systems.

® Download the full Gartner Magic Quadrant for CPS Protection Platforms

® Request a demo to see Darktrace OT in action.

Gartner, Magic Quadrant for CPS Protection Platforms , Katell Thielemann, Wam Voster, Ruggero Contu 12 February 2025

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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Pallavi Singh
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March 28, 2025

Survey Findings: AI Cybersecurity Priorities and Objectives in 2025

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AI is changing the cybersecurity field, both on the offensive and defensive sides. We surveyed over 1,500 cybersecurity professionals from around the world to uncover their attitudes, understanding, and priorities when it comes to AI cybersecurity in 2025. Our full report, unearthing some telling trends, is available now.  

Download the full report to explore these findings in depth

It is clear that security professionals know their field is changing fast, and that AI will continue to influence those changes. Our survey results show that they are aware that the rise of AI will require them to adopt new tools and learn to use them effectively. Still, they aren’t always certain about how to plan for the future, or what to invest in.

The top priorities of security stakeholders for improving their defenses against AI-powered threats include augmenting their existing tool stacks with AI-powered solutions and improving integration among their security tools.

Figure 1: Year-over-year changes to the priorities of securitystakeholders.

Increasing cybersecurity staff

As was also the case last year, security stakeholders are less interested in hiring additional staff than in adding new AI-powered tools onto their existing security stacks, with only with 11% (and only 8% of executives) planning to increase cybersecurity staff in 2025.

This suggests that leaders are looking for new methods to overcome talent resource shortages.

Adding AI-powered security tools to supplement existing solutions

Executives are particularly enthusiastic about adopting AI-driven tools. Within that goal, there is consensus about the qualities cyber professionals are looking for when purchasing new security capabilities or replacing existing products.

  • 87% of survey respondents prefer solutions that are part of a broader platform over individual point products

These results are similar to last year’s, where again, almost nine out of ten agreed that a platform-oriented security solution was more effective at stopping cyber threats than a collection of individual products.

  • 88% of survey respondents agree that the use of AI within the security stack is critical to freeing up time for security teams to become more proactive, compared to reactive

AI itself can contribute to this shift from reactive to proactive security, improving risk prioritization and automating preventative strategies like Attack Surface Management (ASM) and proactive exposure management.

  • 84% of survey respondents prefer defensive AI solutions that do not require the organization’s data to be shared externally

This preference may reflect increasing attention to the data privacy and security risks posed by generative AI (gen AI) adoption. It may also reflect growing awareness of data residency requirements and other restrictions that regulators are imposing.

Improving cybersecurity awareness training for end users

Based on the survey results, practitioners in SecOps are more interested in improving security awareness training.

This goal is not necessarily mutually exclusive from the addition of AI tools. For example, teams can leverage AI to build more effective security awareness training programs, and as gen AI tools are adopted, users will need to be taught about data privacy and associated security risks.

Looking towards the future

One conclusion we can draw from the attitudinal shifts from last year’s survey to this year’s: while hiring more security staff might be a nice-to-have, implementing AI-powered tools so that existing employees can work smarter is increasingly viewed as a must-have.

However, trending goals are not just about managing resources, whether headcount or AI investments, to keep up with workloads. Existing end users must also be trained to follow safe practices while using established and newly adopted tools.

Security professionals, including executives, SecOps, and every role in between, continue to shift their identified challenges and priorities as they gear up for the coming year in the Era of AI.

State of AI report

Download the full report to explore these findings in depth

The full report for Darktrace’s State of AI Cybersecurity is out now. Download the paper to dig deeper into these trends, and see how results differ by industry, region, organization size, and job title.  

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