Blog
/
Email
/
April 2, 2023

Enhancing Security Teams with AI-Powered Email Solutions

Discover email-based attack challenges & how AI security solutions can tackle these attacks with autonomous action, optimized workflows, and user visibility.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product
security operations centerDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
02
Apr 2023

The modern security team faces challenges on all fronts – it is too often overstretched dealing with an increased attack surface, enabling workforces for secure remote work, and managing multiple security tools to protect that workforce. Added to that, the surge in more sophisticated phishing campaigns – now supported by AI tools – means that it’s harder than ever to pre-empt attacks. 

The needs of the security team should be a key consideration when deploying an email security solution, as it’s them who will be accountable for the success and maintenance of the product. Minimizing time spent inside the user interface – through trusted detection and response technology combined with intuitive reporting and optimized workflows – should be front of mind for vendors in order to assure teams of their value.

Taking security teams off the frontline 

No team should be spending all of their time maintaining email security policies, releasing emails that shouldn’t have been held, or holding back emails that should have been – all the things that traditional email security solutions have almost forced them to become accustomed to. A day in the life of an admin shouldn’t include tens – and certainly not hundreds – of minutes spent in their email security dashboard. 

At the moment, teams are logging in far too often, and when they do, they’re forced to make individual decisions about safe listing and blocking domains, or releasing emails. These can lead to the creation of blanket rules that open up future windows for attackers – unintended consequences that ultimately create more work in the future. This type of hand-to-hand combat puts security teams on the frontline, when their time could be much better spent doing the high-level strategic work humans are best at.  

Understanding You: A Different Approach to Email Security

In today’s discussions about email security, there is a consensus that relying on a gateway is no longer feasible. The new era is one of ICES (Integrated cloud email security) solutions and other tools leveraging artificial intelligence and APIs. But there's no point adopting new technology with an old philosophy – and most of these solutions use AI to automate the same old approach: looking at past attacks to try and stop the next. 

This is where Darktrace/Email takes a fundamentally different and unique approach. It’s not just about using AI; it’s about using it in the right capacity. Our AI understands you – learning where users log in from, who they email, their behavior throughout the day – to tailor the detection and response process according to their individual profile. There’s no point withholding an email if only a tiny element of it poses a risk – Darktrace/Email takes the least aggressive action required to neutralize a threat. Instead of a blanket allow-deny criteria, it can rewrite links or withhold attachments based on its knowledge of the user’s normal inbox activity. Stopping malicious emails while allowing legitimate emails through – with risky elements neutralized – lifts security teams out of the fire-fighting activities described earlier and frees up their time for more strategic and valuable decision-making.

This is going to get me to reduce my current email security stack… this is going to take it to that level that I need it to”

- Early Look Customer, Darktrace/Email 

Account Takeover 

Embedded account takeover protection is an essential component of modern email security. Security teams need visibility not just over email breaches but of what happens once an attacker has control of an inbox, particularly in the most damaging use cases like Business Email Compromise (BEC) and ransomware. This entails understanding a user’s behavior in their inbox, outbound emails and beyond into their wider account activity. Darktrace captures a user’s activity across email and their Microsoft or Google account in a single pane of glass – detecting and countering all of the markers that could signify a compromised account.  

Insights from other cloud applications and network devices gleaned from Darktrace's wider visibility of the business can bring a 360° understanding of the user, further enhancing detection of account takeover and other harmful activity.

Figure 1: A 360° understanding of a user reveals their digital touchpoints beyond Microsoft

What ‘user-friendly’ actually looks like 

The best user interface is one that you never have to log into. In an ideal world, teams are able to visit their tools less frequently because intelligent AI is automating work previously done by humans. This is made possible by Darktrace’s precision detection and response technology, which takes appropriate action on emails and accounts to neutralize threats without disrupting day-to-day business operations. 

The second-best user interface is one where you can quickly log in and get key insights fast, whether that’s regarding an action taken or the current activity of a user – and then get out. Darktrace/Email enables teams to get key information quickly, at both a high and granular level.  The dashboard offers immediate insights into users and emails, with a real-time snapshot of active user identities, targeted user and actioned emails, segmented by type of attack. 

At every touchpoint, Darktrace reduces friction with optimized workflows. From being able to quickly identify VIPs to safely previewing links and attachments, security teams can get the information they need without needing to switch between windows or navigate inaccessible interfaces. Explainable AI gives users natural-language summaries of individual emails or the overall health of an email environment, and simplified action flows allow security teams to personalize security for different employees – for example, sending VIPs a unique notification, or taking extra precautions around employees who work in accounting. Taken together, this meaning that admins can spend even less time managing policies. 

Figure 2: Darktrace/Email dashboard displaying key information about the email environment in a single pane of glass

The ideal interface is also the one that’s the most accessible to you. The mobile app guarantees convenience for security teams, making available all the main functions of the interface for on-the-go analysis at any time or place. Teams can travel or leave the office while retaining the peace of mind that if a critical incident was to occur, they would be able to get instant visibility on the data and take action without needing to get back to their desks.  

Figure 3: Security admins are able to preview, analyze, and act on emails directly from the Darktrace Mobile App

With every passing day, the security team can rest easier. Every activity is taken into account to help the AI tune and adapt over time to become even better at detecting and responding to threats.   

Having email on the app is going to be game changing” 

- Early Look Customer, Darktrace/Email 

Getting the full picture

Most often, email is the entry point from which a threat actor moves stealthily throughout an organization collecting information and assets. Most solutions look at email in isolation, without prioritizing or connecting disparate events into a wider pattern. 

In contrast, Darktrace/Email integrates seamlessly with Darktrace's Cyber AI Analyst, a technology that conducts autonomous enterprise-wide investigations around every alert produced by the wider Darktrace platform. Through this integration, malicious email activity is analyzed and displayed in the context of the full security incident to which it belongs. As a result, security teams can see why and how a wider problem might have originated in email and spread to other apps, endpoints, or the wider corporate network.

Empowering employees to take an active role in security

The role of the security team can be made more difficult if employees take a lax or disengaged approach to security – or if a user is given too much control, and has the ability to make potentially dangerous decisions. Training employees on security procedures is another to-do which can easily fall to the bottom of the agenda during busy periods, especially as point-in-time phishing simulations have proven to be not particularly effective. 

To this end, Darktrace/Email uses Explainable AI to say in natural language what it thought about an email, and delivers its findings not just to the security team, but optionally to the wider workforce as well. Delivered in the form of contextual banners in emails, periodic digests, or directly in Outlook, these insights transform security education from a quarterly or yearly exercise into real-time security awareness. Our next blog will dive deeper into how employee engagement can support the security team’s efforts and harden defenses throughout the organization. 

Because Darktrace is built on a fundamentally different approach, it not only stops novel and targeted sophisticated attacks but allows legitimate emails to flow through. This is what makes it a truly set-and-forget technology, with the AI taking on much of the heavy lifting previously undertaken by security teams. 

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product

Blog

/

/

December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

Default blog imageDefault blog image

For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
Continue reading
About the author
The Darktrace Community

Blog

/

Email

/

December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead
Your data. Our AI.
Elevate your network security with Darktrace AI