May 10, 2024

Exploitation of ConnectWise ScreenConnect Vulnerabilities

Uncover the tactics used to exploit ConnectWise vulnerabilities and strategies to protect your systems.

Inside the SOC

Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.

Written by

Justin Torres

Cyber Analyst

May 2024

Introduction

Across an ever changing cyber landscape, it is common place for threat actors to actively identify and exploit newly discovered vulnerabilities within commonly utilized services and applications. While attackers are likely to prioritize developing exploits for the more severe and global Common Vulnerabilities and Exposures (CVEs), they typically have the most success exploiting known vulnerabilities within the first couple years of disclosure to the public.

Addressing these vulnerabilities in a timely manner reduces the effectiveness of known vulnerabilities, decreasing the pace of malicious actor operations and forcing pursuit of more costly and time-consuming methods, such as zero-day related exploits or attacking software supply chain operations. While actors also develop tools to exploit other vulnerabilities, developing exploits for critical and publicly known vulnerabilities gives actors impactful tools at a low cost they are able to use for quite some time.

Between January and March 2024, the Darktrace Threat Research team investigated one such example that involved indicators of compromise (IoCs) suggesting the exploitation of vulnerabilities in ConnectWise’s remote monitoring and management (RMM) software ScreenConnect.

What are the ConnectWise ScreenConnect vulnerabilities?

CVE-2024-1708 is an authentication bypass vulnerability in ScreenConnect 23.9.7 (and all earlier versions) that, if exploited, would enable an attacker to execute remote code or directly impact confidential information or critical systems. This exploit would pave the way for a second ScreenConnect vulnerability, CVE-2024-1709, which allows attackers to directly access confidential information or critical systems [1].

ConnectWise released a patch and automatically updated cloud versions of ScreenConnect 23.9.9, while urging security teams to update on-premise versions immediately [3].

If exploited in conjunction, these vulnerabilities could allow a malicious actor to create new administrative accounts on publicly exposed instances by evading existing security measures. This, in turn, could enable attackers to assume an administrative role and disable security tools, create backdoors, and disrupt RMM processes. Access to an organization’s environment in this manner poses serious risk, potentially leading to significant consequences such as deploying ransomware, as seen in various incidents involving the exploitation of ScreenConnect [2]

Darktrace Coverage of ConnectWise Exploitation

Darktrace’s anomaly-based detection was able to identify evidence of exploitation related to CVE-2024-1708 and CVE-2024-1709 across two distinct timelines; these detections included connectivity with endpoints that were later confirmed to be malicious by multiple open-source intelligence (OSINT) vendors. The activity observed by Darktrace suggests that threat actors were actively exploiting these vulnerabilities across multiple customer environments.

In the cases observed across the Darktrace fleet, Darktrace DETECT™ and Darktrace RESPOND™ were able to work in tandem to pre-emptively identify and contain network compromises from the onset. While Darktrace RESPOND was enabled in most customer environments affected by the ScreenConnect vulnerabilities, in the majority of cases it was configured in Human Confirmation mode. Whilst in Human Confirmation mode, RESPOND will provide recommended actions to mitigate ongoing attacks, but these actions require manual approval from human security teams.

When enabled in autonomous response mode, Darktrace RESPOND will take action automatically, shutting down suspicious activity as soon as it is detected without the need for human intervention. This is the ideal end state for RESPOND as actions can be taken at machine speed, without any delays waiting for user approval.

Looking within the patterns of activity observed by Darktrace , the typical attack timeline included:

Darktrace observed devices on affected customer networks performing activity indicative of ConnectWise ScreenConnect usage, for example connections over 80 and 8041, connections to screenconnect[.]com, and the use of the user agent “LabTech Agent”. OSINT research suggests that this user agent is an older name for ConnectWise Automate [5] which also includes ScreenConnect as standard [6].

Figure 1: Darktrace DETECT model alert highlighting the use of a remote management tool, namely “screenconnect[.]com”.

This activity was typically followed by anomalous connections to the external IP address 108.61.210[.]72 using URIs of the form “/MyUserName_DEVICEHOSTNAME”, as well as additional connections to another external, IP 185.62.58[.]132. Both of these external locations have since been reported as potentially malicious [14], with 185.62.58[.]132 in particular linked to ScreenConnect post-exploitation activity [2].

Figure 2: Darktrace DETECT model alert highlighting the unusual connection to 185.62.58[.]132 via port 8041.

Figure 3: Darktrace DETECT model alert highlighting connections to 108.61.210[.]72 using a new user agent and the “/MyUserName_DEVICEHOSTNAME” URI.

Same Exploit, Different Tactics?

While the majority of instances of ConnectWise ScreenConnect exploitation observed by Darktrace followed the above pattern of activity, Darktrace was able to identify some deviations from this.

In one customer environment, Darktrace’s detection of post-exploitation activity began with the same indicators of ScreenConnect usage, including connections to screenconnect[.]com via port 8041, followed by connections to unusual domains flagged as malicious by OSINT, in this case 116.0.56[.]101 [16] [17]. However, on this deployment Darktrace also observed threat actors downloading a suspicious AnyDesk installer from the endpoint with the URI “hxxp[:]//116.0.56[.]101[:]9191/images/Distribution.exe”.

Figure 4: Darktrace DETECT model alert highlighting the download of an unusual executable file from 116.0.56[.]101.

Further investigation by Darktrace’s Threat Research team revealed that this endpoint was associated with threat actors exploiting CVE-2024-1708 and CVE-2024-1709 [1]. Darktrace was additionally able to identify that, despite the customer being based in the United Kingdom, the file downloaded came from Pakistan. Darktrace recognized that this represented a deviation from the device’s expected pattern of activity and promptly alerted for it, bringing it to the attention of the customer.

Figure 5: External Sites Summary within the Darktrace UI pinpointing the geographic locations of external endpoints, in this case highlighting a file download from Pakistan.

Darktrace’s Autonomous Response

In this instance, the customer had Darktrace enabled in autonomous response mode and the post-exploitation activity was swiftly contained, preventing the attack from escalating.

As soon as the suspicious AnyDesk download was detected, Darktrace RESPOND applied targeted measures to prevent additional malicious activity. This included blocking connections to 116.0.56[.]101 and “*.56.101”, along with blocking all outgoing traffic from the device. Furthermore, RESPOND enforced a “pattern of life” on the device, restricting its activity to its learned behavior, allowing connections that are considered normal, but blocking any unusual deviations.

Figure 6: Darktrace RESPOND enforcing a “pattern of life” on the offending device after detecting the suspicious AnyDesk download.

Figure 7: Darktrace RESPOND blocking connections to the suspicious endpoint 116.0.56[.]101 and “*.56.101” following the download of the suspicious AnyDesk installer.

The customer was later able to use RESPOND to manually quarantine the offending device, ensuring that all incoming and outgoing traffic to or from the device was prohibited, thus preventing any further malicious communication or lateral movement attempts.

Figure 8: The actions applied by Darktrace RESPOND in response to the post-exploitation activity related to the ScreenConnect vulnerabilities, including the manually applied “Quarantine device” action.

Conclusion

In the observed cases of the ConnectWise ScreenConnect vulnerabilities being exploited across the Darktrace fleet, Darktrace was able to pre-emptively identify and contain network compromises from the onset, offering vital protection against disruptive cyber-attacks.

While much of the post-exploitation activity observed by Darktrace remained the same across different customer environments, important deviations were also identified suggesting that threat actors may be adapting their tactics, techniques and procedures (TTPs) from campaign to campaign.

While new vulnerabilities will inevitably surface and threat actors will continually look for novel ways to evolve their methods, Darktrace’s Self-Learning AI and behavioral analysis offers organizations full visibility over new or unknown threats. Rather than relying on existing threat intelligence or static lists of “known bads”, Darktrace is able to detect emerging activity based on anomaly and respond to it without latency, safeguarding customer environments whilst causing minimal disruption to business operations.

Credit: Emma Foulger, Principal Cyber Analyst for their contribution to this blog.

Appendices

Darktrace Model Coverage

DETECT Models

Compromise / Agent Beacon (Medium Period)

Compromise / Agent Beacon (Long Period)

Anomalous File / EXE from Rare External Location

Device / New PowerShell User Agent

Anomalous Connection / Powershell to Rare External

Anomalous Connection / New User Agent to IP Without Hostname

User / New Admin Credentials on Client

Device / New User Agent

Anomalous Connection / Multiple HTTP POSTs to Rare Hostname

Anomalous Server Activity / Anomalous External Activity from Critical Network Device

Compromise / Suspicious Request Data

Compliance / Remote Management Tool On Server

Anomalous File / Anomalous Octet Stream (No User Agent)

RESPOND Models

Antigena / Network::External Threat::Antigena Suspicious File Block

Antigena / Network::External Threat::Antigena File then New Outbound Block

Antigena / Network::Significant Anomaly::Antigena Enhanced Monitoring from Client Block

Antigena / Network::Significant Anomaly::Antigena Significant Anomaly from Client Block

Antigena / Network::Significant Anomaly::Antigena Controlled and Model Breach

Antigena / Network::Insider Threat::Antigena Unusual Privileged User Activities Block

Antigena / Network / External Threat / Antigena Suspicious File Pattern of Life Block

Antigena / Network / Insider Threat / Antigena Unusual Privileged User Activities Pattern of Life Block

List of IoCs

IoC - Type - Description + Confidence

185.62.58[.]132 – IP- IP linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

108.61.210[.]72- IP - IP linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

116.0.56[.]101 - IP - IP linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

/MyUserName_ DEVICEHOSTNAME – URI - URI linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

/images/Distribution.exe – URI - URI linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

24780657328783ef50ae0964b23288e68841a421 - SHA1 Filehash - Filehash linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

a21768190f3b9feae33aaef660cb7a83 - MD5 Filehash - Filehash linked with threat actors exploiting CVE-2024-1708 and CVE-2024-1709

MITRE ATT&CK Mapping

Technique – Tactic – ID - Sub-technique of

Web Protocols - COMMAND AND CONTROL - T1071.001 - T1071

Web Services - RESOURCE DEVELOPMENT - T1583.006 - T1583

Drive-by Compromise - INITIAL ACCESS - T1189 – NA

Ingress Tool Transfer - COMMAND AND CONTROL - T1105 - NA

Malware - RESOURCE DEVELOPMENT - T1588.001- T1588

Exploitation of Remote Services - LATERAL MOVEMENT - T1210 – NA

PowerShell – EXECUTION - T1059.001 - T1059

Pass the Hash - DEFENSE EVASION, LATERAL MOVEMENT - T1550.002 - T1550

Valid Accounts - DEFENSE EVASION, PERSISTENCE, PRIVILEGE ESCALATION, INITIAL ACCESS - T1078 – NA

Man in the Browser – COLLECTION - T1185 - NA

Exploit Public-Facing Application - INITIAL ACCESS - T1190 - NA

Exfiltration Over C2 Channel – EXFILTRATION - T1041 – NA

IP Addresses – RECONNAISSANCE - T1590.005 - T1590

Remote Access Software - COMMAND AND CONTROL - T1219 – NA

Lateral Tool Transfer - LATERAL MOVEMENT - T1570 – NA

Application Layer Protocol - COMMAND AND CONTROL - T1071 – NA

References:

[1] https://unit42.paloaltonetworks.com/connectwise-threat-brief-cve-2024-1708-cve-2024-1709/

[2] https://www.huntress.com/blog/slashandgrab-screen-connect-post-exploitation-in-the-wild-cve-2024-1709-cve-2024-1708

[3] https://www.huntress.com/blog/a-catastrophe-for-control-understanding-the-screenconnect-authentication-bypass

[4] https://www.speedguide.net/port.php?port=8041

[5] https://www.connectwise.com/company/announcements/labtech-now-connectwise-automate

[6] https://www.connectwise.com/solutions/software-for-internal-it/automate

[7] https://www.securityweek.com/slashandgrab-screenconnect-vulnerability-widely-exploited-for-malware-delivery/

[8] https://arcticwolf.com/resources/blog/cve-2024-1709-cve-2024-1708-follow-up-active-exploitation-and-pocs-observed-for-critical-screenconnect-vulnerabilities/https://success.trendmicro.com/dcx/s/solution/000296805?language=en_US&sfdcIFrameOrigin=null

[9] https://www.connectwise.com/company/trust/security-bulletins/connectwise-screenconnect-23.9.8

[10] https://socradar.io/critical-vulnerabilities-in-connectwise-screenconnect-postgresql-jdbc-and-vmware-eap-cve-2024-1597-cve-2024-22245/

[11] https://www.trendmicro.com/en_us/research/24/b/threat-actor-groups-including-black-basta-are-exploiting-recent-.html

[12] https://otx.alienvault.com/indicator/ip/185.62.58.132

[13] https://www.virustotal.com/gui/ip-address/185.62.58.132/community

[14] https://www.virustotal.com/gui/ip-address/108.61.210.72/community

[15] https://otx.alienvault.com/indicator/ip/108.61.210.72

[16] https://www.virustotal.com/gui/ip-address/116.0.56[.]101/community

[17] https://otx.alienvault.com/indicator/ip/116.0.56[.]101

Written by

Justin Torres

Cyber Analyst

Inside the SOC

Written by

Justin Torres

Cyber Analyst

Senior Product Marketing Manager, Email

Watch the NIS2 Webinar

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Email

November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

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Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

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Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

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Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

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Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

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Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

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Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

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Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

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Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

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Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

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Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

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Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

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Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

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If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

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Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

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Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

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Appendices

References

1. https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2. https://www.virustotal.com/gui/domain/petplatz.com

3. https://www.virustotal.com/gui/domain/bookaaatop.ru

4. https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5. https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6. https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname - Malicious Domain

MITRE ATT&CK Mapping

Tactic – Technique – Sub-Technique

Initial Access - Phishing – (T1566)

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About the author

Ryan Traill

Analyst Content Lead

Blog

Email

November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week¹. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters², suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

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A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

Explicitly mentioned Black Friday
Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

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References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

About the author

Carlos Gray

Senior Product Marketing Manager, Email

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Exploitation of ConnectWise ScreenConnect Vulnerabilities

Introduction

What are the ConnectWise ScreenConnect vulnerabilities?

Darktrace Coverage of ConnectWise Exploitation

Same Exploit, Different Tactics?

Darktrace’s Autonomous Response

Conclusion

Appendices

Darktrace Model Coverage

List of IoCs

References:

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Phishing attacks surge by 620% in the lead-up to Black Friday

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Xillen Stealer Updates to Version 5 to Evade AI Detection

Unmasking Vo1d: Inside Darktrace’s Botnet Detection

Blog

Email

November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Why Black Friday Drives a Surge in Phishing Attacks

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

Brand Impersonation: Louis Vuitton

Too good to be true?

Staying Protected During Seasonal Retail Scams

Appendices

Blog

Email

November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday deals are rolling in, and so are the phishing scams

First observation: Brand impersonation

Second observation: Fake marketing domains

Third observation: The impact of generative AI

Why phishing scams hurt consumers and brands

Tips to stay safe while Black Friday shopping online

Email security you can trust this holiday season

A note on methodology

References