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October 9, 2022

Piloting Airline Cyber Security With Artificial Intelligence (AI)

The airline industry is constantly exposed to cyber threats. Darktrace has some tips to help airline professionals bolster their cyber-security efforts.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Tony Jarvis
VP, Field CISO
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09
Oct 2022

A Thin Margin for Error

The airline industry has long been known for its thin profit margins, and the high costs of unexpected downtime. 2010’s Eyjafjallajökull eruption in Iceland and the resulting six-day airspace ban across Europe cost airlines $1.7 billion, just a taste of the impact that would come ten years later as a result of the pandemic. The industry collectively amassed more than $180 billion in debt in 2020, and some predictions suggest that by 2024 the industry's debt could exceed its revenue.

Given the impact that further sustained downtime could have on an already ailing industry, airlines are having to take cyber security seriously. Last year’s Colonial Pipeline ransomware attack in the US led to a six-day shutdown of pipeline operations – the same length of time that flights were grounded by the Eyjafjallajökull eruption. But while the industry hasn’t seen a volcanic eruption on that scale in over twelve years, ransomware attacks are striking airlines weekly. Just this year a ransomware attack on SpiceJet left hundreds of passengers stranded at airports across India, despite being contained relatively quickly.  

Fraud, Fines and Safety Risks

It isn’t just ransomware which is concerning many in the industry. Data breaches remain one of the biggest threats to airlines, organizations which are responsible at any one time for the personal and financial information of millions of customers. In 2019, British Airways had the data of 380,000 customers stolen, including addresses, birth dates and credit card information, and was fined £20 million (reduced from £183 million due in part to the impact of the pandemic) by the UK’s Information Commissioner’s Office (ICO), the largest issued fine in the ICO’s history. The European airline EasyJet is currently facing a class-action suit seeking £18 billion in damages after failing to properly disclose the loss of 2,208 customers’ credit-card information in 2020. 

Airlines are also losing out to card and air mile fraud, with thousands of fraudulent loyalty program accounts being sold on the dark web, as well as the usual roster of attacks including phishing and insider threats which affect businesses of every size and industry. The airlines themselves are not being complacent. In a 2021 report by SITA, 100% of airlines surveyed named cyber security as a key investment for the next three years. Making sure that those investments count will be the next challenge.

There are few industries for which safety and security measures are so important, and while no impact on flight safety as a result of a cyber-attack has yet been reported, agencies like Eurocontrol are already urging caution. Airlines and airports should look at smarter ways to proactively protect their digital environments. 

As attacks grow faster and less predictable, organizations are increasingly turning to preventative AI security measures. For airlines, which operate with broad attack surfaces and plenty of valuable data, using tools which can identify and monitor every asset and potential attack path in an organization and take the necessary steps to secure them is the best way to stay ahead of attackers.

Securing Airspace, Securing Cyberspace

As a recreational pilot myself, I understand the extent of the safety measures that go into every flight: the flight plans, pre-flight checks and all of the long-practiced, deep-embedded knowledge. It is this comprehensive and meticulous approach which ought to be reflected in organizations’ cyber security efforts – whether they be airlines, airports or any other type of business. The parallels between the processes of flying and running a digital organization safely give us a helpful way to understand what proper, AI-driven cyber security can do for any organization, airlines included.

Cleared for Takeoff 

For the pilot, safety measures start long before they’re sat in the cockpit. Flight planning, which includes planning heading and bearing, taking things like elevation, terrain, and weather conditions into consideration, must be completed in addition to plenty of pre-flight checks. The checklist the pilot works through when performing a walk around and pre-flight inspection will often be ordered so that they work in a circle around the perimeter of the whole plane. These checks prevent potential threats, covering everything from water having mixed with the fuel to birds making nests inside the engine cowling.

Darktrace PREVENT, released in July 2022, serves a similar purpose. The AI autonomously identifies and tests every single user and asset that makes up a business in order to spot potential vulnerabilities and harden defenses where necessary. Like a walk around, PREVENT/Attack Surface Management examines the full range of external assets for threats. Then, by identifying and testing potential attack pathways and mitigating against weak points and worst-case scenarios, PREVENT/End-to-End takes steps to win the fight before an attack has been launched. 

Maintaining Good Visibility

When you’re piloting a plane, first and foremost you need a way to detect key variables. Your fundamental flight instruments in the cockpit are known as the six pack:

1. Airspeed Indicator
2. Attitude Indicator or Artificial Horizon 
3. Altimeter
4. Turn Coordinator 
5. Heading Indicator
6. Vertical Speed Indicator

These six instruments provide the critical information needed by any pilot to safely fly the aircraft. While additional instruments are required to conduct flights In low-visibility or ‘Instrument Meteorological Conditions’ (IMC) conditions, these will be essential when getting out of dangerous situations such as inadvertently flying into cloud.

Understanding an environment and adapting to its changes is also fundamental to Darktrace DETECT: an AI-driven technology which focuses on building a comprehensive knowledge of an organization’s environment in order to spot threats the moment they appear. Because it understands what is ‘normal’ for the organization, Darktrace DETECT is able to correlate multiple subtle anomalies in order to expose emerging attacks – even those which have never been seen before. Like those essential flight instruments, DETECT offers visibility into otherwise obscure regions of the environment, and ensures that any potential problems are spotted as early as possible. 

Mayday, Mayday

In aviation and security, moving quickly once a threat has been detected is critical. When an engine stalls at 3,000 feet above ground level, you don’t have time to get the training books out and start figuring out what to do. Pilots are taught to “always have an out” and be ready to use it.

In aviation, an effective response relies for the most part on the knowledge and quick reactions of the pilot, but in cyber security, AI is making response faster and more effective than ever. Darktrace RESPOND uses DETECT’s contextual understanding in order to take the optimum action to mitigate a threat. Adaptability of this response is crucial: a single cyber-attack can come in any number of configurations, and Darktrace RESPOND is able to tailor its actions appropriately. Attacks today move too fast for human teams to be expected to keep up, but with AI taking actions at machine speed organizations can remain protected. 

Always Learning

One of the best pieces of advice a pilot can take is to always be learning. Every flight is an opportunity to learn something new and become a better and safer pilot.

Darktrace DETECT, RESPOND, and PREVENT are all driven by Self-Learning AI, a technology which not only builds but continuously evolves its understanding of each business. This means that as an organization grows, adding more users, assets, or applications, its Darktrace coverage grows too, using each new data point to enhance its understanding and the accuracy of its actions and detections. Darktrace’s separate technologies also learn from each other. Each of the three product families continuously feeds data into the others, helping to enhance their capabilities and improving their ability to keep organizations secured against threats. 

As cyber-attacks proliferate and increase in sophistication, they will continue to target organizations like airlines, which have large attack surfaces and copious amounts of customer data, and which cannot afford to weather sustained downtime. But with AI offering effective, proactive measures and clear-sky visibility, security teams can be confident in their ability to fight back.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Tony Jarvis
VP, Field CISO

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead
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