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November 13, 2022

Prevent Brand Abuse with Darktrace | Protect Your Brand

Prevent brand abuse with Darktrace's AI-powered solution. Detect and stop impersonation attacks before they harm your reputation. Read to learn more here.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Elliot Stocker
Product SME
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13
Nov 2022

Brand abuse refers to the unauthorized imitation of an organization's brand. Its discovery is often a reminder to organizations that they need to protect more than just their data and IP – their reputation is at stake. But brand impersonation can also be used to launch a direct attack against the organization – and those around it. 

During a first demonstration meeting recently, Darktrace PREVENT discovered a website deploying a classic trick: the letters ‘rn’ were used in sequence in an attempt to imitate the letter ‘m’ in the company’s name (e.g. “exarnple-brand.com”). Whilst obvious when you’re looking out for it, for an unsuspecting employee this goes easily unnoticed. 

This website was set up by an attacker two weeks before the PREVENT demo. The website was taken down immediately, and the company was also advised to launch an internal investigation to find out if somebody had received an email from this address. The company also launched an information campaign informing their supply chain of this attack, and this last activity resulted in the discovery that one of their suppliers had been scammed through the same email domain and had transferred a large sum of money towards a shell company that was not related to the main brand. By alerting that supplier, additional money transfers were prevented.

This example is part of a broader trend being seen across the industry. ZDNET’s Fraud Trends Report found that roughly 250,000 attacks in Q2 of 2021 involved some form of brand abuse. These attacks harm companies by inflicting reputational damage, incurring financial losses from fraudulent competition, or serving as steppingstones for larger threats like supply chain attacks.

Organizations work hard to cultivate brand identities that differentiate themselves from competitors and build relationships with consumers. Yet, the stronger and more recognizable a brand is, the more often it is targeted for abuse as malicious actors take advantage of their success to reach more victims. Companies with greater online presences or international operations across multiple channels are also at higher risk. 

Brand abuse takes many forms. It can be a website designed to look like it belongs to the brand to collect personal information such as email addresses and passwords. It can be an invoice sent by a vendor with a slight typo in its name. It can be an unauthorized branded webshop that never ships products to buyers. It can be a fake social media account directing customers to malicious websites that distribute malware or spreading fake news. It can be as simple as copyright or trademark infringement.

Figure 1: The general pattern malicious actors use for brand abuse.

Responding to Brand Abuse

Reconquering brand reputation after a brand abuse incident can prove to be much more difficult and costly than investing beforehand to help secure the brand. Risk detection and monitoring require a holistic approach to cover the diverse forms of brand abuse, and requires patrolling the internet for copycats, typo squatters, and other malicious appropriations. 

Figure 2: Mapping to the stages of brand abusein Figure 1, the security team has a set of signals to look for and actions totake to stop brand abuse before it is too late.

Protecting the brand identity and external attack surface can seem like a daunting task for security teams, especially in an age where monitoring internal systems proves enough of a challenge itself. Moreover, how often should the team perform this brand abuse monitoring? Companies can try to search every six months, every quarter, even every month, however there would still be gaps between when a threat actor launches an attack and when the security team discovers it. This is when AI becomes a tremendous ally, as it works at a speed and scale that human teams cannot. 

The Power of PREVENT

PREVENT/Attack Surface ManagementTM works autonomously and continuously to uncover instances of brand abuse, and proactively hardens defenses against any attack that might be launched as a result. 

It uses AI to distinguish a company’s external assets from the rest of the global internet. Its processing features learn brand-related assets such as logos and domain names. It also leverages natural language processing and image classification algorithms to tackle even the most ambiguous and error-prone assets encountered to identify and stop copycats and typosquatters. 

PREVENT/ASM carries out this comprehensive level of monitoring continuously, closing the gap between when an attacker spins up malicious infrastructure and when the security team identifies it. With PREVENT, should an attacker create a malicious website tomorrow morning, the security team will be alerted tomorrow morning. 

In addition to identifying brand abuse, PREVENT/ASM helps the team to collect all the relevant data needed to support a Notice and Takedown procedure. It also integrates with the rest of Darktrace’s security ecosystem to ensure that cyber defense is hardened ahead of time, should malicious assets discovered by PREVENT/ASM be used to launch an attack. 

For example, identifying a webpage impersonating a brand is useful data for email security. PREVENT forewarns Darktrace/Email of malicious domains, which in turn heightens its sensitivity against emails sent from this site. The same is true with regards to network traffic as well as endpoint security: an endpoint device visiting this host will have Darktrace DETECTTM + Darktrace RESPONDTM on higher alert – ready to immediately neutralize threatening activity when it occurs. 

This is the power of the Cyber AI Loop, a virtuous feedback cycle in which AI engines continuously feed into and strengthen one another.

And PREVENT not only identifies instances of brand abuse (along with Shadow IT, misconfigurations, supply chain risk, and other vulnerabilities), but it also prioritizes these risks according to exposure and potential damage and impact. With PREVENT/End-to-EndTM using Darktrace’s understanding of every device and connection inside an organization – every user and their interactions, every possible attack path – insights from the internal and external attack surface combine to give security teams a fully informed understanding of how they can spend their time most effectively to reduce cyber risk. 

In these ways, PREVENT not only monitors for brand abuse at a scope and scale far beyond the capabilities of human security teams, but it also integrates with DETECT + RESPOND to harden a company’s cyber security. 

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Elliot Stocker
Product SME

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July 17, 2025

Introducing the AI Maturity Model for Cybersecurity

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AI adoption in cybersecurity: Beyond the hype

Security operations today face a paradox. On one hand, artificial intelligence (AI) promises sweeping transformation from automating routine tasks to augmenting threat detection and response. On the other hand, security leaders are under immense pressure to separate meaningful innovation from vendor hype.

To help CISOs and security teams navigate this landscape, we’ve developed the most in-depth and actionable AI Maturity Model in the industry. Built in collaboration with AI and cybersecurity experts, this framework provides a structured path to understanding, measuring, and advancing AI adoption across the security lifecycle.

Overview of AI maturity levels in cybersecurity

Why a maturity model? And why now?

In our conversations and research with security leaders, a recurring theme has emerged:

There’s no shortage of AI solutions, but there is a shortage of clarity and understanding of AI uses cases.

In fact, Gartner estimates that “by 2027, over 40% of Agentic AI projects will be canceled due to escalating costs, unclear business value, or inadequate risk controls. Teams are experimenting, but many aren’t seeing meaningful outcomes. The need for a standardized way to evaluate progress and make informed investments has never been greater.

That’s why we created the AI Security Maturity Model, a strategic framework that:

  • Defines five clear levels of AI maturity, from manual processes (L0) to full AI Delegation (L4)
  • Delineating the outcomes derived between Agentic GenAI and Specialized AI Agent Systems
  • Applies across core functions such as risk management, threat detection, alert triage, and incident response
  • Links AI maturity to real-world outcomes like reduced risk, improved efficiency, and scalable operations

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How is maturity assessed in this model?

The AI Maturity Model for Cybersecurity is grounded in operational insights from nearly 10,000 global deployments of Darktrace's Self-Learning AI and Cyber AI Analyst. Rather than relying on abstract theory or vendor benchmarks, the model reflects what security teams are actually doing, where AI is being adopted, how it's being used, and what outcomes it’s delivering.

This real-world foundation allows the model to offer a practical, experience-based view of AI maturity. It helps teams assess their current state and identify realistic next steps based on how organizations like theirs are evolving.

Why Darktrace?

AI has been central to Darktrace’s mission since its inception in 2013, not just as a feature, but the foundation. With over a decade of experience building and deploying AI in real-world security environments, we’ve learned where it works, where it doesn’t, and how to get the most value from it. This model reflects that insight, helping security leaders find the right path forward for their people, processes, and tools

Security teams today are asking big, important questions:

  • What should we actually use AI for?
  • How are other teams using it — and what’s working?
  • What are vendors offering, and what’s just hype?
  • Will AI ever replace people in the SOC?

These questions are valid, and they’re not always easy to answer. That’s why we created this model: to help security leaders move past buzzwords and build a clear, realistic plan for applying AI across the SOC.

The structure: From experimentation to autonomy

The model outlines five levels of maturity :

L0 – Manual Operations: Processes are mostly manual with limited automation of some tasks.

L1 – Automation Rules: Manually maintained or externally-sourced automation rules and logic are used wherever possible.

L2 – AI Assistance: AI assists research but is not trusted to make good decisions. This includes GenAI agents requiring manual oversight for errors.

L3 – AI Collaboration: Specialized cybersecurity AI agent systems  with business technology context are trusted with specific tasks and decisions. GenAI has limited uses where errors are acceptable.

L4 – AI Delegation: Specialized AI agent systems with far wider business operations and impact context perform most cybersecurity tasks and decisions independently, with only high-level oversight needed.

Each level reflects a shift, not only in technology, but in people and processes. As AI matures, analysts evolve from executors to strategic overseers.

Strategic benefits for security leaders

The maturity model isn’t just about technology adoption it’s about aligning AI investments with measurable operational outcomes. Here’s what it enables:

SOC fatigue is real, and AI can help

Most teams still struggle with alert volume, investigation delays, and reactive processes. AI adoption is inconsistent and often siloed. When integrated well, AI can make a meaningful difference in making security teams more effective

GenAI is error prone, requiring strong human oversight

While there is a lot of hype around GenAI agentic systems, teams will need to account for inaccuracy and hallucination in Agentic GenAI systems.

AI’s real value lies in progression

The biggest gains don’t come from isolated use cases, but from integrating AI across the lifecycle, from preparation through detection to containment and recovery.

Trust and oversight are key initially but evolves in later levels

Early-stage adoption keeps humans fully in control. By L3 and L4, AI systems act independently within defined bounds, freeing humans for strategic oversight.

People’s roles shift meaningfully

As AI matures, analyst roles consolidate and elevate from labor intensive task execution to high-value decision-making, focusing on critical, high business impact activities, improving processes and AI governance.

Outcome, not hype, defines maturity

AI maturity isn’t about tech presence, it’s about measurable impact on risk reduction, response time, and operational resilience.

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Outcomes across the AI Security Maturity Model

The Security Organization experiences an evolution of cybersecurity outcomes as teams progress from manual operations to AI delegation. Each level represents a step-change in efficiency, accuracy, and strategic value.

L0 – Manual Operations

At this stage, analysts manually handle triage, investigation, patching, and reporting manually using basic, non-automated tools. The result is reactive, labor-intensive operations where most alerts go uninvestigated and risk management remains inconsistent.

L1 – Automation Rules

At this stage, analysts manage rule-based automation tools like SOAR and XDR, which offer some efficiency gains but still require constant tuning. Operations remain constrained by human bandwidth and predefined workflows.

L2 – AI Assistance

At this stage, AI assists with research, summarization, and triage, reducing analyst workload but requiring close oversight due to potential errors. Detection improves, but trust in autonomous decision-making remains limited.

L3 – AI Collaboration

At this stage, AI performs full investigations and recommends actions, while analysts focus on high-risk decisions and refining detection strategies. Purpose-built agentic AI systems with business context are trusted with specific tasks, improving precision and prioritization.

L4 – AI Delegation

At this stage, Specialized AI Agent Systems performs most security tasks independently at machine speed, while human teams provide high-level strategic oversight. This means the highest time and effort commitment activities by the human security team is focused on proactive activities while AI handles routine cybersecurity tasks

Specialized AI Agent Systems operate with deep business context including impact context to drive fast, effective decisions.

Join the webinar

Get a look at the minds shaping this model by joining our upcoming webinar using this link. We’ll walk through real use cases, share lessons learned from the field, and show how security teams are navigating the path to operational AI safely, strategically, and successfully.

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July 17, 2025

Forensics or Fauxrensics: Five Core Capabilities for Cloud Forensics and Incident Response

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The speed and scale at which new cloud resources can be spun up has resulted in uncontrolled deployments, misconfigurations, and security risks. It has had security teams racing to secure their business’ rapid migration from traditional on-premises environments to the cloud.

While many organizations have successfully extended their prevention and detection capabilities to the cloud, they are now experiencing another major gap: forensics and incident response.

Once something bad has been identified, understanding its true scope and impact is nearly impossible at times. The proliferation of cloud resources across a multitude of cloud providers, and the addition of container and serverless capabilities all add to the complexities. It’s clear that organizations need a better way to manage cloud incident response.

Security teams are looking to move past their homegrown solutions and open-source tools to incorporate real cloud forensics capabilities. However, with the increased buzz around cloud forensics, it can be challenging to decipher what is real cloud forensics, and what is “fauxrensics.”

This blog covers the five core capabilities that security teams should consider when evaluating a cloud forensics and incident response solution.

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1. Depth of data

There have been many conversations among the security community about whether cloud forensics is just log analysis. The reality, however, is that cloud forensics necessitates access to a robust dataset that extends far beyond traditional log data sources.

While logs provide valuable insights, a forensics investigation demands a deeper understanding derived from multiple data sources, including disk, network, and memory, within the cloud infrastructure. Full disk analysis complements log analysis, offering crucial context for identifying the root cause and scope of an incident.

For instance, when investigating an incident involving a Kubernetes cluster running on an EC2 instance, access to bash history can provide insights into the commands executed by attackers on the affected instance, which would not be available through cloud logs alone.

Having all of the evidence in one place is also a capability that can significantly streamline investigations, unifying your evidence be it disk images, memory captures or cloud logs, into a single timeline allowing security teams to reconstruct an attacks origin, path and impact far more easily. Multi–cloud environments also require platforms that can support aggregating data from many providers and services into one place. Doing this enables more holistic investigations and reduces security blind spots.

There is also the importance of collecting data from ephemeral resources in modern cloud and containerized environments. Critical evidence can be lost in seconds as resources are constantly spinning up and down, so having the ability to capture this data before its gone can be a huge advantage to security teams, rather than having to figure out what happened after the affected service is long gone.

darktrace / cloud, cado, cloud logs, ost, and memory information. value of cloud combined analysis

2. Chain of custody

Chain of custody is extremely critical in the context of legal proceedings and is an essential component of forensics and incident response. However, chain of custody in the cloud can be extremely complex with the number of people who have access and the rise of multi-cloud environments.

In the cloud, maintaining a reliable chain of custody becomes even more complex than it already is, due to having to account for multiple access points, service providers and third parties. Having automated evidence tracking is a must. It means that all actions are logged, from collection to storage to access. Automation also minimizes the chance of human error, reducing the risk of mistakes or gaps in evidence handling, especially in high pressure fast moving investigations.

The ability to preserve unaltered copies of forensic evidence in a secure manner is required to ensure integrity throughout an investigation. It is not just a technical concern, its a legal one, ensuring that your evidence handling is documented and time stamped allows it to stand up to court or regulatory review.

Real cloud forensics platforms should autonomously handle chain of custody in the background, recording and safeguarding evidence without human intervention.

3. Automated collection and isolation

When malicious activity is detected, the speed at which security teams can determine root cause and scope is essential to reducing Mean Time to Response (MTTR).

Automated forensic data collection and system isolation ensures that evidence is collected and compromised resources are isolated at the first sign of malicious activity. This can often be before an attacker has had the change to move latterly or cover their tracks. This enables security teams to prevent potential damage and spread while a deeper-dive forensics investigation takes place. This method also ensures critical incident evidence residing in ephemeral environments is preserved in the event it is needed for an investigation. This evidence may only exist for minutes, leaving no time for a human analyst to capture it.

Cloud forensics and incident response platforms should offer the ability to natively integrate with incident detection and alerting systems and/or built-in product automation rules to trigger evidence capture and resource isolation.

4. Ease of use

Security teams shouldn’t require deep cloud or incident response knowledge to perform forensic investigations of cloud resources. They already have enough on their plates.

While traditional forensics tools and approaches have made investigation and response extremely tedious and complex, modern forensics platforms prioritize usability at their core, and leverage automation to drastically simplify the end-to-end incident response process, even when an incident spans multiple Cloud Service Providers (CSPs).

Useability is a core requirement for any modern forensics platform. Security teams should not need to have indepth knowledge of every system and resource in a given estate. Workflows, automation and guidance should make it possible for an analyst to investigate whatever resource they need to.

Unifying the workflow across multiple clouds can also save security teams a huge amount of time and resources. Investigations can often span multiple CSP’s. A good security platform should provide a single place to search, correlate and analyze evidence across all environments.

Offering features such as cross cloud support, data enrichment, a single timeline view, saved search, and faceted search can help advanced analysts achieve greater efficiency, and novice analysts are able to participate in more complex investigations.

5. Incident preparedness

Incident response shouldn't just be reactive. Modern security teams need to regularly test their ability to acquire new evidence, triage assets and respond to threats across both new and existing resources, ensuring readiness even in the rapidly changing environments of the cloud.  Having the ability to continuously assess your incident response and forensics workflows enables you to rapidly improve your processes and identify and mitigate any gaps identified that could prevent the organization from being able to effectively respond to potential threats.

Real forensics platforms deliver features that enable security teams to prepare extensively and understand their shortcomings before they are in the heat of an incident. For example, cloud forensics platforms can provide the ability to:

  • Run readiness checks and see readiness trends over time
  • Identify and mitigate issues that could prevent rapid investigation and response
  • Ensure the correct logging, management agents, and other cloud-native tools are appropriately configured and operational
  • Ensure that data gathered during an investigation can be decrypted
  • Verify that permissions are aligned with best practices and are capable of supporting incident response efforts

Cloud forensics with Darktrace

Darktrace delivers a proactive approach to cyber resilience in a single cybersecurity platform, including cloud coverage. Darktrace / CLOUD is a real time Cloud Detection and Response (CDR) solution built with advanced AI to make cloud security accessible to all security teams and SOCs. By using multiple machine learning techniques, Darktrace brings unprecedented visibility, threat detection, investigation, and incident response to hybrid and multi-cloud environments.

Darktrace’s cloud offerings have been bolstered with the acquisition of Cado Security Ltd., which enables security teams to gain immediate access to forensic-level data in multi-cloud, container, serverless, SaaS, and on-premises environments.

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