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June 11, 2026

Protecting Stadiums & Events with AI

A stadium during a major sporting event is simultaneously a city, a broadcast hub, a transport node, a public safety space, and a national symbol. That makes them attractive not just to criminals, but to politically motivated and state‑aligned threat actors willing to plan years ahead. With the 2026 FIFA World Cup spanning three nations and dozens of host cities, those challenges – and the AI now amplifying them – have never carried higher stakes.
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11
Jun 2026

Stadium and large public venue operators are confronted with a unique set of cyber security challenges. Often described as a ‘honeypot’ for cyber-criminals, the sports and entertainment industry is an attractive target for threat actors for three main reasons:

  • Modern sports organizations process sensitive and highly valuable data at scale;
  • Sporting events are highly visible and time-critical, operating in front of live audiences with no room for error;
  • Sports organizations rely on sprawling vendor ecosystems and supply chains to deliver broadcast, commerce, fan engagement services, and more.

In a recent Darktrace-commissioned survey, 84% of professional sports organizations reported at least one cyber incident in the past year, and 57% were hit more than once [1]. The potential ramifications of cyber disruption during a large-scale sports event cannot be overstated. A momentary lapse in access to power could bring TV broadcasts to a halt; disruption to access controls could restrict fans from entering the grounds; CCTV outages could increase the risk of criminal behavior and physical injuries. If data is not reliable and stadium machines are outputting the wrong metrics, a venue could become dangerously overcrowded. The barrier between the cyber and physical worlds has long dissolved – cyber-attacks threaten human safety.

In this blog, I explore the key challenges of stadium cyber security and explain the unique capabilities of Self-Learning AI that led me to adopt Darktrace as a head of ICT and cyber security for international venues and events. Over my career I have helped secure football and rugby World Cups, World Athletics Championships and more than 500 events ,and the lessons from each have only sharpened my conviction in this approach.

The access paradox

The biggest challenge lies in the paradox of securing a site where various internal services are provided to a large number of unknown and unmanaged users, suppliers and devices. When it’s game time, or ‘D-Day’, you see a huge influx of thousands of people, each with their own devices, needing to connect to your network and your infrastructure. The floodgates are opened. But certain parts of your digital environment need to remain protected: your sensitive employee and customer data, your critical OT systems. I liken this to opening the door to your home, and letting the entire town come in and wander around. But you still need to secure your master bedroom.

A multitude of different actors must be able to work on-site to provide services or content during the event. Broadcasters, staff and suppliers need to have access to manage the show, and all these people need to access or interact with the IT infrastructure. In many ways, these additional bodies are already inside the perimeter and could host unknown malicious threats.

This year, the paradox is wider than ever. A tournament spread across hundreds of suppliers and vendors means the foothold an attacker needs may already belong to a trusted partner – a single compromised supplier can become the doorway to everything else. And the adversary is no longer working alone: generative AI now lets attackers probe and weaponize vulnerabilities across thousands of software dependencies at a speed no human team could match, turning the access paradox from a manageable risk into a fast-moving target.

Achieving this balance between accessibility and security requires a shift in mindset from perimeter-based security to one that can detect and respond to threats on the inside. The complexities involved requires technology that can identify malicious behavior in real time based on the wider context of an incident. A particular behavior or connection may be benign in one context and yet critically disruptive in another — tools and technology must be able to discern between the two.

This is why I considered Darktrace’s Self-Learning AI a suitable fit: rather than defending at the perimeter, it focuses on detecting and responding to malicious activity already inside. Because it learns the unique ‘patterns of life’ of its surroundings, it can detect subtle deviations that indicate a threat and initiate a targeted response – without relying on pre-programmed rules and playbooks.

IT/OT convergence

The second key challenge is the issue of IT and OT convergence. Typical stadiums and arenas consist of a wide range of Industrial Control Systems (ICS).

This involves a complex and messy array of switches, cables, CCTV cameras, as well as devices and technologies being brought in by the media and the press, and all these IT and OT components are now interconnected, which means these technologies now have Internet Protocol (IP)-based threats to manage. The same challenges that the corporate infrastructure for stadium management faces in cyber security are therefore also now an issue for ICS security.

This challenge cannot be addressed by viewing IT and OT security in isolation — these two environments are linked because of the analogue migration to IP. A unified approach is required to detect and respond to threats that start in IT before moving to industrial systems.

The stakes are physical. CCTV, Access Control, Public Annoucement system, lighting and the giant screens are all now running over IP, and a disruption to any of them can force a venue to halt play on safety grounds. Scale compounds the problem. At the Qatar 2022 World Cup, eight stadiums were purpose-built to a single technical standard, which made the digital environment relatively uniform to defend. The 2026 tournament is the opposite: dozens of host venues across three countries, each with its own operator, its own contractors and its own legacy systems.This creates a far more fragmented and unpredictable estate to secure.

In addition, cyber security technology must be able to deal with complexity. Darktrace’s AI thrives in the most complex environments, with more data points adding more context to inform the AI’s decision making. It covers OT and IT with a single, unified AI engine, that can also detect and respond across cloud infrastructure, SaaS applications, email systems and endpoints. It is ready to adapt to the messy, interconnected systems that make up large stadiums’ digital infrastructure.

The time factor

Finally, the nature of stadium events means that timing is critical and puts enormous pressure on the organizers and operators. ‘D-Day’ cannot be replayed or postponed, and so if cyber disruption occurs during the event, every minute is crucial. You cannot reschedule a World Cup final or move an opening ceremony; the date is fixed, the world is watching, and there is no second take.

There is consequently a strong emphasis on two key metrics

  • Mean Time To Know (MTTK) — how long it takes the security team need to be aware of an incident; and
  • Mean Time To Restore (MTTR) — how quickly a team can act to contain the threat.

It is perhaps more imperative in stadium event management than anywhere else that these two metrics be minimized.

This leads to the third criteria in assessing cyber security technology: does it help with response? And critically, can that response be nuanced and targeted, able to contain that threat without causing further disruption?

To this end, Darktrace’s Autonomous Response takes machine-speed action to contain cyber-attacks, when humans are too slow to react or aren’t around at all. It’s powered by Darktrace’s AI, so it has a nuanced and continuously updating understanding of what’s ‘normal’ across IT and OT systems. This means its response actions are targeted: designed to eliminate the threat, but not at the cost of disruption. Crucially, this enables responses that are surgical rather than blunt. For example, taking an entire server offline to stop a ransomware attack can cause more disruption than the attack itself, so the real value lies in neutralizing the malicious activity precisely — containing the threat without taking down the systems the event and business depends on.

Depending on the nature and severity of the threat, the technology can block specific malicious connections by enforcing the normal ‘pattern of life’ of a device or account. When every second counts, this is the speed and granularity that you need in a cybersecurity technology.

Darktrace can be deployed across every area of the digital enterprise, including network, email, cloud and SaaS environments with the same self-learning approach, stopping anomalous behaviors that point to account takeover and other cloud-based threats. Earlier this year, we announced that Darktrace is also extending its behavioral approach to help businesses deploy and scale AI securely by understanding how these AI systems and agents behave, interact with other systems and humans, and evolve over time. This is critical because 72% of cybersecurity professionals at sports organizations believe AI will increase their cyber risk over the next 12 months [2].

Wherever it is deployed, Darktrace allows the stadium operator to focus on the vital part of the game and offers real-time protection without any modification in the network topology or infrastructure.

An adaptive defense

Cyber-criminals are constantly developing their approach in an attempt to evade security tools trained to look for specific hallmarks of an attack. As they get creative and continuously experiment with new tactics and techniques, the human operators using these tools are forced into a constant state of catch up.

An AI-based approach that learns an organization and its normal behavior patterns from the ground up puts an end to this game of ‘cat and mouse’, shifting the balance in favor of the defenders and allowing them to stay ahead of the threat. This matters more than ever, because adversaries are now using AI to scale their attacks. If you do not have AI working to protect you against malicious AI, you are already at a disadvantage.

With a nuanced understanding of what’s ‘normal’ for the business, unified IT/OT coverage, and an Autonomous Response solution that takes immediate, surgical action, the playing field is leveled, and large stadium and events operators can focus on delivering the best possible experience for attendees, digital viewers, partners and performers.

[related-resource]

References:

[1] [2] Darktrace: Cybersecurity in Global Sport, June 2026. Findings based on survey of 875 IT cybersecurity professionals based in the US, UK, Australia and Germany, working in professional sports organizations (including clubs, societies & sporting bodies) employing 10+ people. The survey was fielded between May 28, 2026 and June 3, 2026 by independent market research agency, Opinion Matters.

Cybersecurity in Global Sport

This report examines the threats, signals, and strategic implications for an increasingly digitized sports industry.

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Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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June 15, 2026

Hola VPN Abuse: From Proxy Traffic to Malware and Cryptomining

hola vpn malware cryptominingDefault blog imageDefault blog image

Introduction

In enterprise environments, non-compliant software traffic can introduce unexpected exposure by creating unmanaged paths for outbound connectivity. Hola VPN is a notable example because of its peer-to-peer design, which can effectively turn user devices into routing or exit nodes for other parties’ traffic, shifting the risk profile from that of a traditional virtual private network (VPN) to something closer to a distributed proxy.

As a result, the appearance of Hola-related activity, whether from prior installation or unintended background connections, should be treated with caution.  Such activity may provide a foothold for malicious behavior, including lateral movement or command-and-control communication.

This blog explores how Hola-associated activity appeared as part of broader patterns of suspicious behavior observed across the Darktrace customer base.

The campaign

In February and March 2026, Darktrace observed similar anomalous activity across multiple customer environments, with affected devices showing consistent behavioral patterns. These included connections to multiple *.hola[.]org endpoints using Hola-related user agents, suggesting interaction with Hola infrastructure rather than isolated or incidental traffic.

Following these connections, affected customer environments showed downloads of suspicious executable files from rare external endpoints 188.241.219[.]55 and 184.241.218[.]111. Both endpoints have been flagged as potentially malicious by open-source intelligence (OSINT) [1][2].

These downloads were conducted using consistent user agents across impacted customers, specifically ‘Hola svc_js_win32/1.249.408’ and ‘Hola svc_js_win32/1.251.389’, suggesting a possible association with Hola-related activity.

Notably, this pattern aligns with recent reporting that, in some cases, Hola distributed an undeclared executable component, me[.]exe, which was later assessed to be a likely Monero-mining binary introduced via a compromised delivery pipeline [3].

Case Study 1

Darktrace first observed a new device on January 19, 2026, within a customer environment based in the Europe, Middle East, and Africa (EMEA) region. On the same day it appeared on the network, the device communicated with multiple pieces of Hola VPN-linked infrastructure before downloading a binary from a hola[.]org subdomain.

Cyber AI Analyst investigation highlighting Hola VPN service activity potentially associated with subsequent HTTP command-and-control (C2) connections.
Figure 1: Cyber AI Analyst investigation highlighting Hola VPN service activity potentially associated with subsequent HTTP command-and-control (C2) connections.

Subsequent Darktrace telemetry revealed a recurring pattern of activity from the day the device was first observed through to March 4, 2026. During this period, the device repeatedly issued HTTP GET requests to the URI /bwfile?size=1048576, each returning a 200 OK response, indicating successful file retrieval.

This behavior was accompanied by a POST request to /bwfile, followed by an additional GET request for a significantly larger file at /bwfile?size=26214400, suggesting a deliberate and structured file transfer pattern.

Notably, the binary download activity was not tied to a single static host. Instead, it was observed across multiple URLs that changed over time while remaining within the same hola[.]org domain. This pattern suggests the use of rotating or distributed delivery infrastructure rather than a fixed endpoint.

Variation in URLs over time within the same hola[.]org domain, indicating the use of dynamically changing endpoints.
Figure 2: Variation in URLs over time within the same hola[.]org domain, indicating the use of dynamically changing endpoints.

Across these events, the activity was consistently associated with the user agent Hola svc_js_win32/1.249.408, further linking the traffic to Hola-related service components. Amid these persistent and unusual connections, on February 22, Darktrace observed the device connecting to 188.241.219[.]55/proxy-peer-windows-amd64[.]exe, resulting in the download of an executable file.

 File transfer event showing the download of an executable  from the rare external endpoint 188.241.219[.]55.
Figure 3: File transfer event showing the download of an executable  from the rare external endpoint 188.241.219[.]55.

Based on its file hash, the downloaded file was assessed as a likely Trojan downloader [4], with import hash (imphash) values showing similarities to samples linked to Vidar, Rhadamanthys, and Stealc according to OSINT [5]. Overall, this sequence of activity suggests that Hola-related connectivity may have been leveraged as part of a broader malware delivery chain.

Darktrace’s Autonomous Response

Due to the highly unusual activity observed, Darktrace Autonomous Response was triggered by the device’s behavior. However, as the customer deployment was configured in “Human Confirmation” mode, manual approval was required before any action could be taken.

Had the deployment been set to “Fully Autonomous” mode, Darktrace would have automatically:

  1. Blocked connections to the associated ports and external endpoints
  2. Prevented all outgoing network connections from the device
  3. Enforced the device’s established ‘pattern of life’, allowing normal activity to continue while restricting any anomalous behavior
Figure 4: Example of a Darktrace Autonomous Response model highlighting the action that would have been taken, demonstrating how the system identifies anomalous behavior and applies targeted containment measures to restrict suspicious network activity.

Case Study 2

While the first case focused on anomalous activity from a newly observed device, Darktrace also identified cases in which devices had already been communicating with Hola-related endpoints prior to the suspected campaign. This may suggest pre-existing Hola usage within the environment, potentially increasing exposure and creating an avenue for subsequent suspicious activity.

One case involved three devices within a customer network based in the Americas (AMS). In this instance, a different payload was identified: me[.]exe, a potentially malicious cryptocurrency miner also referred to as HolaMonitorService[.]exe [6][7]. The downloads were observed from infrastructure similar to that seen in Case 1, including an IP address within the same 188.241.0.0/16 subnet.

Connections to *.hola[.]org, alongside the use of potential Hola-related user agents consistent with those in Case 1, were also identified, further suggesting a link between the observed activity and Hola-associated infrastructure.

Darktrace observed activity indicative of unusual VPN usage on the first affected device on February 2, followed by telemetry suggesting potential Tor usage. This was later followed by the download of me[.]exe on March 10 from 188.241.218[.]111. Notably, this device was the earliest among the three within the deployment to exhibit the presence of the suspicious executable.

Figure 5: Cyber AI Analyst detection highlighting the download of a suspicious executable from a similar external endpoint in a separate deployment.

On March 5, 2026, the second affected device exhibited a slightly different progression, initiating connections to http-test1[.]hola[.]org using the user agent ‘hola_get’. This activity was followed by the download of me[.]exe from the same endpoint on March 13, consistent with the broader pattern of Hola-related downloads observed across the environment.

 Example of Hola VPN-related connectivity observed on the network prior to the suspected campaign, indicating pre-existing usage that may have contributed to subsequent activity.
Figure 6: Example of Hola VPN-related connectivity observed on the network prior to the suspected campaign, indicating pre-existing usage that may have contributed to subsequent activity.

The final affected device within this customer’s network demonstrated a more limited but related pattern, also downloading me[.]exe on March 17 using the same ‘hola_get’ user agent.

While the earlier Hola VPN usage observed across the deployment may not have been directly related to the suspected malware campaign, it may nonetheless have contributed to reduced visibility. The presence of pre-existing Hola-related traffic could have obscured malicious activity, making it more difficult to distinguish legitimate usage from attacker-driven behavior and, in turn, hindering the timely identification of the emerging compromise.

Darktrace’s Autonomous Response

For this deployment, the customer had their Autonomous Response capability configured in “Fully Autonomous” mode, allowing Darktrace to take action without human intervention. As a result, the system was able to autonomously disrupt the activity as soon as relevant events were identified through model detections.

Figure 7: Darktrace Autonomous Response actions taken against suspicious activity linked to Hola VPN.

Suspected cryptomining activity

As previously noted, some of the observed executable payloads appear to be linked to cryptomining malware. Across a subset of affected customer environments, this assessment was further supported by subsequent device activity consistent with Monero mining. Affected devices established follow-on connections to multiple external endpoints aligned with known mining infrastructure, indicating post-download execution.

Considering the broader sequence of activity, this pattern may point to a wider form of abuse in which legitimate VPN-related traffic is used to mask or facilitate malicious behavior following compromise.

On several devices, the download of executable files, including a newly observed peer[.]exe, was followed by alerts indicative of cryptocurrency mining activity. Mining-related credentials such as ‘x’ were observed using the Minergate protocol to communicate with endpoints within the 89.125.255.0/24 subnet and 188.241.218[.]111, the same endpoint involved in earlier download activity. Additional credentials appeared to reflect device-specific CPU identifiers, for example ‘12th Gen Intel(R) Core (TM) i5-1235U’.

Observed mining methods included login, submit, and job, consistent with active participation in a pool-based mining workflow rather than passive or incidental contact. The login method indicates that the host authenticated to the mining service as a worker, job reflects the assignment of computational tasks, and submit shows completed work being returned to the pool [8]. This sequence suggests that affected devices were actively contributing processing resources as part of an unauthorized distributed mining operation.

The presence of unauthorized cryptominers can lead to degraded system performance and reduced device stability. Beyond the immediate resource impact, such activity often serves as an indicator of a broader compromise rather than an isolated issue. This may increase the risk of further malware deployment, persistence mechanisms, and lateral movement, particularly in environments where the initial intrusion has not been fully contained.

Conclusion

Across affected environments, detections such as unusual VPN usage, connections to Hola infrastructure, anomalous HTTP activity, suspicious file downloads, and subsequent cryptomining behavior were linked into a single, evolving incident narrative. This aggregation provided a clearer view of attack progression, enabling security teams to understand not just isolated alerts, but the full sequence of compromise from initial contact through to post-exploitation.

Ultimately, these activities show that the risk posed by non-compliant software such as Hola VPN can extend far beyond simple policy violations. What began as traffic to Hola-related infrastructure was, in multiple cases, followed by behavior suggesting deliberate misuse, including suspicious executable downloads using Hola-related user agents and, in some instances, evidence of active cryptomining. These were not isolated anomalies, but elements of a broader pattern in which seemingly benign proxy or VPN-related communications may have created a pathway for malicious delivery and unauthorized resource exploitation.

The significance of this activity lies not only in the downloads or mining, but in what it reveals about an attacker’s ability to blend malicious operations into traffic associated with software that may already have a foothold in the environment. When unapproved software operates within an enterprise, it can reduce visibility, blur the distinction between legitimate and malicious traffic, and create opportunities to extend compromise in ways that are persistent and difficult to detect. Darktrace’s anomaly-based approach enables these behavioral distinctions to be identified, regardless of whether the device is new or long established within the network.

Credit to Min Kim (Associate Principal Analyst), Priya Thapa (Senior Cyber Analyst)
Edited by Ryan Traill (Content Manager)

Appendices

References

[1] https://www.virustotal.com/gui/ip-address/188.241.219.55

[2]  https://www.virustotal.com/gui/ip-address/188.241.218.111

[3] https://www.sophos.com/en-us/blog/you-do-surprise-me-exe-an-unexpected-executable-in-hola-browser

[4] https://www.virustotal.com/gui/file/d275abca286cd75af971d0459fdf1df37c7b19c514abafae5d0b04bf42ccfb45/detection

[5] https://bazaar.abuse.ch/sample/d275abca286cd75af971d0459fdf1df37c7b19c514abafae5d0b04bf42ccfb45/

[6] https://any.run/report/4cdeb5df217764a8b6a20d518b76ccb30cbe623365a13d9dcd40900950f1ed99/de3a756a-3101-4369-8922-52c586c939fb

[7] https://www.virustotal.com/gui/file/e3541caf708c075f0bb22fc68b03acd8457fea7cf0732ea935b1eb016d1c7721/community

[8] https://bitcoinwiki.org/wiki/stratum

Darktrace Model Detections

·      Anomalous File / EXE from Rare External Location

·      Anomalous File / Multiple EXE from Rare External Locations

·      Compromise / Crypto Currency Mining Activity

·      Compromise / High Priority Crypto Currency Mining (EM)

·      Device / New User Agent

·      Anomalous Connection / New User Agent to IP Without Hostname

·      Antigena / Network / Significant Anomaly / Antigena Controlled and Model Alert

·      Antigena / Network / Significant Anomaly / Antigena Alerts Over Time Block

·      Antigena / Network / External Threat / Antigena Tor Block

·      Antigena / Network / External Threat / Antigena File then New Outbound Block

·      Antigena / Network / External Threat / Antigena Suspicious Activity Block

·      Antigena / Network / External Threat / Antigena Suspicious File Pattern of Life Block

·      Antigena / Network / External threat / Antigena Suspicious File Block

Indicators of Compromise (IoCs)

IoC –Type -Description + Confidence

188.241.219[.]55 - IP Address - Malware distribution source

188.241.218[.]111 - IP Address -Malware distribution source

hxxp://188.241.218[.]111:8080/me[.]exe - URI - Malicious payload

hxxp://188.241.219[.]55:9000/proxy-peer-windows-amd64[.]exe - URI - Malicious payload

hxxp://188.241.219[.]55:9000/peer[.]exe - URI - Malicious payload

C8088f3c8bc3542eb1ad78a7cc5306d866c8ac81 - SHA1 - Malicious payload, me[.]exe

b595a6de0f6a18975b29e6f8ebe604956a173478 - SHA1 - Malicious payload, me[.]exe

e9139a2e0839e8b9e5c9787ea936347ae56e5460 - SHA1 - Possible malicious payload

c2e80073e4cafe757d5643bd8fd45f28ad89bff9 - SHA1 - Possible malicious payload

695355eceedcdd337d8fcbd35e6a531cda75b847 - SHA1 - Possible malicious payload

f0b0d8068a1b9ab5d68a8a46842d72b870b292e7 - SHA1 - Possible malicious payload

a21c8b8cabc7670ea45bc175e185a0f9bfcf4733 - SHA1 - Malicious payload, me[.]exe

0353ca44b9f397d8f492db0b2f7a1d00a9e4406a - SHA1 - Possible malicious payload

56824c8a110e35ab303dc27a6c758cd50c36174c - SHA1 - Malicious payload, peer[.]exe

c141fa0fa505fe7f9ad5dd21d9d4d6d411739682 - SHA1 - Malicious payload, peer[.]exe

0417ec988b16f1267065185a6eea98f0bd2e17cd - SHA1 - Possible malicious payload

c54f7eaaeb3e0b528cd2584bdcb3a4b13cc0f8a2 - SHA1 - Malicious payload, peer[.]exe

11c78f15fafd53f8cc5a52b828d7cbf2a99e0b09 - SHA1 - Malicious payload, peer[.]exe

0258bf7dbb0123247db29e8799991140bbdbd9bb - SHA1 - Malicious payload, proxy-peer-windows-amd64[.]exe

b46043a06dd9bbd63e4214d5fbc7fd56e1ff0618 - SHA1 - Possible malicious payload

753afdecd9f5402d004e8e5f768170ae9a468ca5 - SHA1 - Possible malicious payload

8f533c7cb1524b00f7b0311c2ea8603298d6b2ca - SHA1 - Possible malicious payload

3a3bc6a5b4db1a4e961abcb002d26fe9d5e5c349 - SHA1 - Possible malicious payload

897f70eb41d302b045fcb05ed0693675e778ce57 - SHA1 - Possible malicious payload

6ddd5644809606e3dc1e2cc06059c3f5e6176f85 - SHA1 - Malicious payload, proxy-peer-windows-amd64[.]exe

68a94f7cdcaf8853ea99251c1ecc67ae9b32eba8 - SHA1 - Malicious payload, proxy-peer-windows-amd64[.]exe

MITRE ATT&CK Mapping

T1659 -Initial Access, Command and Control -Content Injection

T1588.001 -Resource Development -Malware

T1189 -Initial Access -Drive-by Compromise

T1105 -Command and Control -Ingress Tool Transfer

T1657 -Impact -Financial Theft

T1497.001 -Impact -Compute Hijacking

T1496 -Impact -Resource Hijacking

T1210 -Lateral Movement -Exploitation of Remote Services

T1036.012 -Stealth -Browser Fingerprint

T1071.001 -Command and Control -Web Protocols

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About the author
Min Kim
Cyber Security Analyst

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June 12, 2026

Cybersecurity for the Sports Sector: The Threats Facing a Digitized Industry in 2026

Sports Stadium cybersecurityDefault blog imageDefault blog image

Securing sporting events in 2026

When you walk into a stadium on game day, you are entering a small smart city. Ticketing, turnstiles, payments, public Wi-Fi for tens of thousands of fans, CCTV, lighting, even the HVAC all run on connected systems. The experience for fans has become unmatched, but that dependency has created a much larger attack surface than people may realize.

Our latest threat research backs that up. In the past year, a survey that Darktrace commissioned found that 84% of respondents from professional sports organizations had at least one cyber incident, and 57% were hit more than once. For a sector that relies on the impact of the live moment, those numbers translate directly into operational risk.

Why sports is a target for cyber attacks

Sport is a highly visible target with fixed timelines, so attackers know exactly when disruption will have the most impact. It also holds valuable data, athlete medical records, contracts, sponsorship deals, which carry financial, reputational, and regulatory risk if exposed. At the same time, delivery depends on a wide set of third parties: ticketing providers, broadcasters, cloud services, stadium technology. Any of those connections can become an entry point. Put visibility, timing, data, and dependency together, and you get an environment where even a small foothold can turn into a visible, time-critical incident.

How attackers target email and identity

Email and identity remain the front door. From October 2025 through March 2026, Darktrace / EMAIL™ detected more than 116,000 phishing emails aimed at sports organizations across our customer base, and our sports customers received 19% more phishing emails than organizations in other sectors. The numbers tell the story:

BY THE NUMBERS

  • 21% of phishing emails were aimed at VIPs.
  • 37% used novel social engineering.
  • 84% of malicious emails passed DMARC authentication

A large proportion of these emails passed authentication checks, which means traditional security controls are no longer a reliable barrier. Attackers are not relying on spoofed domains – they're using legitimate infrastructure and trusted platforms. Behavior matters. Once an account is compromised, the behavior shifts quickly. Login patterns change, inbox rules are created to hide responses, and accounts start being used for internal discovery or further phishing. These aren’t high-noise events. They sit in normal workflows, which is why they’re often missed.

Ransomware tells a similar story. In one case inside a sports deployment, attackers had quietly been moving data to an outside server for a full two weeks before they triggered encryption. By the time the ransom note appeared, the outcome was already set. That sequence shows up consistently is access first, movement next, disruption last. If detection starts at encryption, it’s already too late.

Why AI is an emerging blind spot in sports

The increasing adoption of AI is expanding the potential attack surface. 72% of the security professionals we surveyed expect AI to increase their cyber risk over the next year, and yet 35% are already using or planning to use it in stadium operations, the most critical functions to protect. In addition to prompt injection and AI build risks, shadow AI is becoming a more immediate issue. Staff are already putting sensitive data—performance metrics, scouting reports, contracts, health data—into tools with little or no governance. The upside is clear, but so is the exposure—and it is happening before most organizations have any visibility or control. At the same time, attackers are using the same technology to scale phishing and social engineering. The net effect is simple: more exposure, at higher speed.

How can cybersecurity professionals prepare

Across high profile events, Darktrace’s experience shows that effective cyber defense includes preparation, real‑time visibility, and the ability to respond dynamically and decisively when timing, complexity, and public exposure converge.

There are a few strategic implications for cybersecurity teams:

  • Get behavioral visibility across IT and OT, not just corporate systems.
  • Treat identity as your control plane. Most attacks in this sector start with credentials, not malware. MFA with behavioral detection helps solve that challenge.
  • Control third party and AI access the same way you control your own environment.
  • Rehearse response for live conditions, where decisions happen in minutes. Detection and response need to account for non-ideal conditions when engineers are under pressure and time constrained. In sport, timing is what turns small issues into major incidents. The same activity that would be manageable midweek becomes critical during a live event.

Why 2026 raises the cybersecurity stakes for sports

With the 2026 World Cup about to stretch across three countries and dozens of host cities, the attack surface is wide and the schedule is unforgiving.

Geopolitical signaling is raising the threat profile further. Previous international sporting events have demonstrated that nation‑state actors use the cyber domain to signal intent, influence narratives, or retaliate symbolically. In the context of the 2026 World Cup, Russia’s continued exclusion from international sport, the ongoing conflict in Ukraine, US defensive support to Ukraine, and Iran’s likely participation in the tournament introduce additional motivations for state‑aligned and non‑traditional affiliated actors to operate below the threshold of armed conflict. This doesn’t require new techniques—just the right timing and visibility.

In practice, this comes down to preparation: knowing what normal looks like across IT and OT, controlling third-party access, and spotting when behavior shifts.

In sport, disruption does not build slowly—it happens in real time and in public. By that point, the groundwork has already been set, long before the whistle goes.

About this research

Findings are based on Darktrace threat-research telemetry across sports-sector customer deployments (Q4 2025–Q1 2026) and a survey of 875 IT cybersecurity professionals in the US, UK, Australia, and Germany, fielded by Opinion Matters between May 28 and June 3, 2026. Read the full report for complete methodology, incident analysis, and strategic recommendations.

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About the author
Nathaniel Jones
VP, Security & AI Strategy, Field CISO
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